10 Advanced Things Marketers Can Do In Linked In
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This document outlines 10 advanced things that marketers can do on LinkedIn to promote their brand and connect with potential customers. These include creating polls to engage connections, starting groups related to their industry, regularly posting in other groups, updating their status, giving recommendations to build relationships, adding presentations to their profile, browsing connections' networks to find new prospects, answering questions to gain visibility, searching company pages to find contact information, and responding to all communications with a branded signature. The strategies are meant to subtly promote the marketer's offerings without being intrusive or spammy.
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10 Advanced Things Marketers Can Do In Linked In
- 1. 10 Advanced Things Marketers Can Do In LinkedIn Copyright 2009 JibberJobber LLC 1. Create a LinkedIn Poll. It’s fairly new and limited, but it has the advantage of notifying (softly, not via email) your first degree contacts… yet another nonintrusive way to get your brand or offerings in front of them. You can do this as often as you want, since it’s not intrusive. 2. Start your own Group. When members join the Group they typically leave your image (logo) on their LinkedIn Profile – this image usually points back to your website. 3. Find other Groups and post regularly (discussions and news) Just don’t spam. Be a part of the Group, don’t preach or pitch to the Group. 4. Change your status frequently. I’m surprised at the number of people who see my status and leave comments on the status. 5. Give LinkedIn Recommendations regularly. It does wonders for your relationship, it puts your ink on someone else’s Profile, and sometimes your Contacts reciprocate. 6. Set up a slideshare application with one or two PowerPoint presentations. Don’t add noise to your Profile, rather add visual goodies and zing. What is your value prop? Put it in a ppt. 7. Browse network updates to see who you could or should communicate with. If you are connected with that ideal prospect or customer, browse through their connections – I bet you’ll find other awesome prospects who you should talk to. 8. Answers! Answers! Answers! Can’t stress this enough. Seriously – ask a question today. Just make sure you do it right! 9. Search Companies and harvest contact information. Companies is awesome – the best part is they show you who the players in a company might be. Go find your prospects! 10. Respond to EVERYONE who communicates with you, with your secret weapon. Every invitation, every introduction, every answer in LinkedIn Answers… your 3 – 5 line email signature becomes your micro-profile, with your branding and messaging.