Social Media Breakfast Boston

This document discusses social media lessons learned from the TV show Friends. It analyzes the social media personalities and strategies of the main characters: Monica stresses engagement through contests and calls to action; Ross shows personality and shares interesting facts; Phoebe stands out through uniqueness and caring about others; Joey uses simple questions to generate feedback; Rachel keeps her page fresh and helpful; and Chandler combines humor, consistency, and variety. The overall lessons are to understand audiences, engage them actively, and connect through personality while providing value.

The Social Sweets project was created to test the "Pay it Forward" principle within digital channels. We created a custom Social Sweet chocolate bar to be handed out on the streets of Philadelphia for free. All that we asked in return is that people thank us via Facebook or Twitter. Each time they did a dollar would be donated to Philabundance, a local food bank. After distributing 1000 bars we had some fascinating results, and a city buzzing about our little experiment.

This document discusses how communities are bonded by common passions and overlapping interests. It notes that passions, influencers, and communities reinforce one another. The document advocates getting people talking about a city through remarkable experiences that bring out the best in people. It shares a quote from someone who found a promotion to be an absolutely fun and memorable experience, approaching strangers without fear or judgement. The document concludes by thanking the reader and providing contact information.

The document analyzes rewards from 4 crowdfunding campaigns: Project Cold Days, Weather HYDE, Don't Forget Me, and In Our Hands. It discusses likes and dislikes of different reward tiers. For Project Cold Days, a $5 reward is considered too minimal. Weather HYDE's $85 reward for a t-shirt and digital postcard is expensive. Don't Forget Me's $1000 dinner with the creator is too costly for most. In Our Hands provides both digital and physical book copies, which is a clear reward. Overall, the document evaluates whether reward tiers provide enough incentive for backers.

Lindsay Legari was one of 12 youth delegates at the Healthy Children Healthy Spaces event. Based on her inspiration at HCHS, Lindsay developed an initiative that is youth lead and community supported. Your Inner Child builds on the expertise and recommendations developed by the youth delegates and is being implemented by Lindsay in the Ottawa region.

This 30 minute training will walk you through the basic steps to set up and use your fundraising page on Razoo, plus some extra tips for making this Day for the Brave campaign successful for your nonprofit.

The document provides tips for businesses to effectively engage with their audience on social media. It recommends focusing content on sharing expertise and knowledge rather than self-promotion. Business accounts should maintain a consistent, professional tone and avoid oversharing personal details. The goal is to establish credibility and create useful content that keeps followers engaged. Erratic or aggressive behavior online can damage a business's reputation and cause followers to disengage over time.

This document discusses the importance of building social capital in schools through narratives and storytelling. It argues that social networks have value and facilitate individual and collective action. However, the bonds of communities have weakened over time. It promotes the idea of teachers and school leaders acting as "narrative champions" by sharing stories and engaging with students, parents and the community in order to strengthen relationships and build social capital. Several examples are provided of educators who publicly share their experiences and engage in discussion to improve their schools.

On 5 June 2015, I gave one of this years DO Lectures. I shared the deeply personal story of my journey as an ambitious cyclist, 'reluctant businessman', entrepreneur, and someone who cares passionately about society and our planet.

This document contains information from a presentation given at "She Said YYC - The Voice of Women & Philanthropy" on November 4, 2015 in Calgary, Alberta. It discusses various topics related to philanthropy including understanding one's relationship with money, different donor profiles, ways to get involved in social change through volunteering, donations, or strategic philanthropy, and factors to consider when making a donation such as governance, leadership, and financials. Contact information is provided for Gena Rotstein to learn more.

The William Booth Society in Durham, NC focused its correspondence strategy on donors who gave $500 or more annually, which comprised 10% of its active donors. It sent these major donors handwritten thank you notes and recognized their generosity with personalized messages. To further engage donors emotionally, it included photos, drawings from children, and local testimonials in at least one mailing each year. Through this targeted correspondence approach focusing on its top donors, Durham was able to increase its annual mail revenue by 54% over 5 years and grow its Booth Society membership from 7 to 24 members during that period.

This document provides strategies for nonprofits to participate in #GivingTuesday. It recommends that organizations enter their information on the GivingTuesday.org website, join the UnSelfie movement, schedule social media posts early starting the day after Thanksgiving, post on multiple platforms including Twitter, Facebook, LinkedIn and Instagram, include relevant hashtags without spaces, create and post a short video, send emails before GivingTuesday to thank current donors and make an ask, share client stories and successes from the year, get staff involved, change your website for GivingTuesday, and create a Facebook event using Facebook ads. The key strategies are to engage supporters across social media platforms starting before GivingTuesday and tell your organization's story to

The pitfalls of empathy, benefits of inclusion and necessity of ethics in design. Declaration of Design for designers.

SARSSM explains to Social Media Breakfast Maine how they use Facebook to interect with their fans, volunteers and members and to promote events.

The document summarizes two crowdfunding campaigns - Stephanie's Masai Education Fund and How to: Save the Rainforest - An Adventure Documentary. Stephanie's campaign aimed to educate a Masai community about conservation and was successful, raising $5,000. It offered generous backers an immersive cultural experience staying with the Masai. The rainforest documentary campaign wanted to fund travels to save rainforests but only raised $500 of its $20,000 goal. It was deemed unsuccessful because the video and rewards were weak, it lacked detail and organization, and did not seem genuinely passionate about the cause.

This document summarizes a presentation on effective social media strategy and tactics for nonprofits. It discusses generating buzz through social content, engaging supporters across multiple social media channels, and listening to better understand supporters. Tactics include identifying influencers on social media, tracking metrics like retweets and click-throughs, and creating a safe space to experiment with social media projects. The presentation stresses testing small projects, learning from successes and challenges, and copying strategies from other nonprofits.

The document discusses remixing a social media training game to better align with communications objectives. It includes: 1. An agenda for a workshop on social media strategy with activities including playing a game, group discussions, and reflections. 2. Principles of social media strategy including listening first, engaging conversations, choosing appropriate metrics and pilots. 3. Details on remixing an existing social media game to include writing objectives, identifying audiences, selecting strategies and tools, and revising for different situations. 4. A call for participants to provide feedback to further improve the game and align it with overall communications goals.

Used with social media game to help nonprofits think through what it takes to have a successful blog version 1

The document discusses how nonprofits can leverage social networks to engage supporters and raise awareness. It notes that social networks are changing how people get information and make decisions about causes to support. It recommends that nonprofits establish a presence on social networks like Facebook and engage supporters by sharing personal stories, building relationships through network weaving, using rewards and reciprocity, and making donations fun and competitive to go viral. The key is to make the messaging personal rather than just about the charity to build trust and engagement.

My first grade teacher friended me on Facebook and inspired this presentation about the social graph, social capital, and nonprofits.

This document outlines a framework for mapping social media strategy to metrics using a listen, learn, adapt process. It discusses the importance of listening on social media through monitoring tools and engagement. The learning process involves testing, tweaking strategies, selecting the right metrics, and reflecting on insights. Adapting requires being nimble and revising projects based on what is learned. Successful examples are given of non-profits that adapted their social media projects, such as clarifying instructions based on user feedback. Overall, the document advocates for an iterative process of listening, learning, and adapting strategies based on insights rather than focusing only on metrics or financial returns.

http://beth.typepad.com/beths_blog/2008/11/my-first-intergenerational-social-media-learning-from-gen-zs-and-value-of-different-points-of-view.html

A Network Weaver connects people and ideas by thinking both small about individual relationships and interactions, and big about how those connections can create broader impact and change. They see opportunities to link people and groups in a way that benefits all parties and advances goals.

This document discusses using social media tools to build an online presence and engage supporters. It provides an overview of common social media platforms like blogs, Twitter, Flickr, YouTube and social networks. It emphasizes the importance of listening to your audience, participating in conversations, and gradually building a community over time through regular posting and interaction. The document recommends starting with small, iterative social media experiments and providing content your audience finds valuable in order to engage supporters and achieve your objectives.

Widgets provide small pieces of code that allow non-technical users to easily add interactive features and distribute content in multiple online locations. They are low-cost or free tools that can start conversations, share organizations' content, and help with advocacy, fundraising, and tracking social media presence. While widgets give up some control and may become messy, they are easy to use and can amplify existing content through the network effect.

This document discusses how Beth Kanter uses her online influence or "Whuffie" to help good causes. She does this through blogging, fundraising, creating online resources, and building relationships online and offline. The document encourages others that no matter the size, everyone's online influence can make a positive impact through small donations, sharing content, or volunteering time both online and offline.

Easter Seals participated in Facebook's 50 Days to Earn $50,000 fundraising challenge from December 14, 2007 to February 1, 2008 with goals of identifying Facebook users connected to autism, evaluating the traction of their brand on the platform, and gathering friends for future messaging. Their initial 24 hour results found they had 7 donors, raised $100, and gained 68 new Facebook friends, though they did not meet their fundraising goal of $2000 for that time period.