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Social Media
Matthew Gerrior @MatthewGerrior
Lead Software Engineer @greanetree
Twitter
Twitter
Tweet Button
● Allows users to share your content or tell
their friends about your content without
having to navigate away from your site
● Include your Twitter account in the Tweet
using the "via" parameter, driving people to
visit your Twitter account
● Recommend up to two additional Twitter
accounts that the user may be interested in
following
Twitter
Tweet Button

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This document contains the HTML code for the header section of a web page. It includes metadata tags like <title>, <meta> tags for description, keywords, and viewport settings. It also links various CSS style sheets and favicon icons.

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This document discusses strategies for driving discoverability, engagement, and revenue through social media sharing in the publishing industry. It addresses setting up rich pins, Twitter cards, Open Graph metadata and Google+ posts to optimize how content is shared across platforms. The document also covers establishing a social sharing cadence through developing an editorial calendar and daily/weekly posting schedule, as well as identifying different types of content that can be shared, such as images, videos and events. The goal is to treat social sharing as an important event and not something that content can be created for and then forgotten about.

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This document discusses how social amplification can benefit the publishing industry. It explains how platforms like Facebook, Twitter, Pinterest and Google+ use metadata like Open Graph and schema.org to understand and share content. Rich pins, Twitter cards and structured data are analyzed to optimize how content shows up on social networks and drives sharing. The document argues this is an opportunity for publishers to engage audiences on social media.

Twitter
Tweet Button

Make your own: http://bit.ly/12Noi1R
Twitter
Embedded Tweets
● Allows you to embed a specific Tweet in any
given page, maintaining the Twitter look and
feel if desired
● Provides the same rich media experience
that users would find in their Timeline
● Allows users to follow the Tweeter, reply,
retweet, and favorite the Tweet all without
leaving your site
Twitter
Embedded Tweets
Additional Information:
http://bit.ly/YZWl2q
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Embedded Timelines
● Embed a timeline of your own tweets, or
those of any public user
● Embed a timeline of your favorite tweets, or
the favorite tweets of any public user
● Embed a timeline of tweets from a list of
users (great for a site that wants to promote
many local businesses)
● Embed a timeline for hashtags or other
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The document is a website homepage that provides summaries of articles on various topics. It contains sections for featured news stories, recent posts, and categories of articles. The featured section summarizes two articles, one about free RSS feed submission services and another about proxy caching on the internet. Recent posts summarize an article claiming AW Surveys are not a scam. The site contains social sharing buttons and sections to browse articles by topic.

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{Ed1 f5e31 e19d-4bf9-a590-11f6b1bc0bd9}
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embedded directly in Tweets
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● Implemented by adding metadata to the
page markup.
Twitter Cards
What is metadata?
Metadata is data about data.
Example:
<meta name="keywords" content="HTML,CSS,XML,JavaScript">
Twitter Cards
●
●
●
●
●
●
●

Summary Card
Large Image Summary Card
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Digital convergence refers to the integration of technologies and cross-platform compatibility that allows information to be shared across different applications and devices. People apps or social software connect users through widgets, which are pieces of web content that can be embedded and shared on websites, blogs, desktops and other applications. Popular social media platforms and communication tools like Facebook, Twitter, YouTube, Blogger, IM clients and Second Life allow users to connect across the internet through various widgets and embed codes.

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Summary Card
● Great for Blog Posts and Articles
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having to leave their timeline
● Allows for site and content creator attribution
within the Tweet, increasing number of users
viewing your Twitter Account
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Summary Card
Desktop

Mobile
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Example Metadata


<meta name="twitter:card" content="summary">

<meta name="twitter:site" content="@nytimes">

<meta name="twitter:creator" content="@SarahMaslinNir">

<meta name="twitter:title" content="Parade of Fans for Houston’s Funeral">

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project here.">

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The document discusses microservices and how Twitter can be used as a platform. It provides an overview of Twitter's key features including authentication, embedded components for websites, bots and applications, APIs to access Twitter data, and more. It also provides examples of how different Twitter APIs and features can be implemented in applications.

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<meta name="twitter:image" content="http://graphics8.nytimes.
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of attention
● Useful for image sharing sites such as Flickr
and Instagram
● Useful for photography studios or other
businesses where the main content is
photographs
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Example Metadata:

<meta name="twitter:card" content="photo">

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<meta name="twitter:description" content="Great view this morning">

<meta name="twitter:image" content="http://example.com/photo/a/image.jpg">

<meta name="twitter:image:width" content="610">

<meta name="twitter:image:height" content="610">

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● Great for Blog Posts or Articles that revolve
around a group of photos
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Gallery Card
Desktop

Mobile
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Example Metadata:

<meta name="twitter:card" content="gallery">

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<meta name="twitter:description" content="A look at Hack Week at Twitter HQ (@twoffice) and all of
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<meta name="twitter:image0" content="http://farm9.staticflickr.
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<meta name="twitter:image1" content="http://farm9.staticflickr.
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<meta name="twitter:image2" content="http://farm9.staticflickr.
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<meta name="twitter:image3" content="http://farm9.staticflickr.
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● Gathers all pertinent information ( # of
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Example Metadata:

<meta name="twitter:card" content="app">

<meta name="twitter:description" content="The perfect for grabbing a nearby taxi. Try it by
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<meta name="twitter:app:id:iphone" content="306934135">

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<meta name="twitter:app:id:googleplay" content="com.example.app">

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● Increased word of mouth about your
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<meta name="twitter:card" content="product">

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<meta name="twitter:data2" content="Black">

<meta name="twitter:label2" content="Color">
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people that your video will reach
● Provides a consistent viewing experience for
all major platforms
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● Require users to sign-in to your experience.
● Commingle sharing features from other networks inside
your player.
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Example Metadata:

<meta name="twitter:card" content="player">

<meta name="twitter:title" content="Example Video">

<meta name="twitter:description" content="This is a sample video from example.com">

<meta name="twitter:image" content="http://example.com/keyframe/a.jpg">

<meta name="twitter:player" content="https://example.com/embed/a">

<meta name="twitter:player:width" content="435">

<meta name="twitter:player:height" content="251">

<meta name="twitter:player:stream" content="https://example.com/raw-stream/a.mp4">

<meta name="twitter:player:stream:content_type" content="video/mp4; codecs=&quot;avc1.42E01E1, mp4a.40.2&quot;"
>

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Drive users to install your application right from
their timeline.
Allow users to open Tweet content within your
application, directing traffic from Twitter to your
application.
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Example Metadata:

<meta name="twitter:app:name:iphone" content="Example App"/>

<meta name="twitter:app:id:iphone" content="306934135"/>

<meta name="twitter:app:url:iphone" content="example://action/5149e249222f9e600a7540ef"/>

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<meta name="twitter:app:id:ipad" content="306934135"/>

<meta name="twitter:app:url:ipad" content="example://action/5149e249222f9e600a7540ef"/>

<meta name="twitter:app:name:googleplay" content="Example App"/>

<meta name="twitter:app:id:googleplay" content="com.example.app"/>

<meta name="twitter:app:url:googleplay" content="http://example.com/action/5149e249222f9e600a7540ef"/>

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users to like your Facebook Page
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Create your own:
http://bit.ly/13A50Mb
Facebook
Follow Button
Allow users to follow your public updates
without leaving your site.
Create your own:
http://bit.ly/ZpUfMX
Facebook
Follow Button
Facebook
Comments
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doesn't require users to register with your
site to comment.
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Facebook
Comments
● Promotes socially relevant content from
friends and friends of friends, allowing users
to receive more targeted content.
● Allows wide spread distribution of comments
made on your page. Users can interact with
and post additional comments from their
newsfeed when their friends comment.
Facebook
Comments
Build your own:
http://bit.ly/17nbGj2
Facebook
Like Box
Allows users to:
● View the number of people who liked your
Facebook Page
● See which friends liked your Facebook Page
● View recent activity from your Facebook
Page
● Like your Facebook Page
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The continued disappearance of the third party cookie has both targeting and tracking implications for open-web advertising and marketing. We'll discuss where context, identity graphs and first party data are being used to substitute for third-party cookies. We'll also discuss where CTV and other newer media channels are maturing to allow for household or personal targeting. Key Takeaways: Learn how to effectively target prospects and consumers at various stages using a combinations of targeting types across channels.

digital marketingmarketingsales
CAMPUSEDGE ENETERPRISE RESOURCE MANAGEMENT SOFTWARE
CAMPUSEDGE ENETERPRISE RESOURCE MANAGEMENT SOFTWARECAMPUSEDGE ENETERPRISE RESOURCE MANAGEMENT SOFTWARE
CAMPUSEDGE ENETERPRISE RESOURCE MANAGEMENT SOFTWARE

CampusEdge offers a comprehensive suite of tools including financial management, human resources, student information, and more. It promotes streamlined processes and data integration. Enhanced efficiency and productivity through automation, data centralization, and real-time insights. Improved decision-making based on accurate data and analytics. Allows for seamless scalability to adapt to the changing needs of educational institutions. Enables consolidation of various functions into a single platform. Initial planning and assessment of requirements. Configuration and customization of the software to fit the institution's unique structure and processes. Comprehensive training programs for staff to ensure effective utilization. Phased deployment strategy to minimize disruptions.

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Facebook
Open Graph
Any page can be turned into an object by
adding metadata in accordance with the Open
Graph Protocol: http://bit.ly/17s2gmv
Specifying objects in this manner allows
Facebook to create a rich user experience
around your content, allowing users to do
things like stream your videos in their Timeline.
Facebook
Open Graph
Allows for custom actions and objects to be
created by applications.
Allow users to tell a story through their timeline
by taking action on these objects.
Facebook
Open Graph
Standard Objects and Actions:
Music: Listen, Create a Playlist
Movies & Television: Watch, Rate, Wants to
Watch
Books: Rate, Read, Quote, Wants to Read
Fitness: Bike, Walk, Run
General: Like, Recommend, Follow
Facebook
Open Graph
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creating location based posts in the timeline:

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API
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users.
API
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Thank you:

Contact Information:

All Good Bakers
Cohoes Music Hall
SMBTV
Greane Tree Technology

Matthew Gerrior
mgerrior@greanetree.com
518-380-6500

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SMBTV Presentation

  • 1. Social Media Matthew Gerrior @MatthewGerrior Lead Software Engineer @greanetree
  • 3. Twitter Tweet Button ● Allows users to share your content or tell their friends about your content without having to navigate away from your site ● Include your Twitter account in the Tweet using the "via" parameter, driving people to visit your Twitter account ● Recommend up to two additional Twitter accounts that the user may be interested in following
  • 5. Twitter Tweet Button Make your own: http://bit.ly/12Noi1R
  • 6. Twitter Embedded Tweets ● Allows you to embed a specific Tweet in any given page, maintaining the Twitter look and feel if desired ● Provides the same rich media experience that users would find in their Timeline ● Allows users to follow the Tweeter, reply, retweet, and favorite the Tweet all without leaving your site
  • 8. Twitter Embedded Timelines ● Embed a timeline of your own tweets, or those of any public user ● Embed a timeline of your favorite tweets, or the favorite tweets of any public user ● Embed a timeline of tweets from a list of users (great for a site that wants to promote many local businesses) ● Embed a timeline for hashtags or other search results
  • 9. Twitter Embedded Timelines Create your own: http://bit.ly/10GcYH1 Additional Information / Customization: http://bit.ly/17n4d3q
  • 10. Twitter Cards ● Allow rich media from your website to be embedded directly in Tweets ● Approval required for specific cards ● Implemented by adding metadata to the page markup.
  • 11. Twitter Cards What is metadata? Metadata is data about data. Example: <meta name="keywords" content="HTML,CSS,XML,JavaScript">
  • 12. Twitter Cards ● ● ● ● ● ● ● Summary Card Large Image Summary Card Photo Card Gallery Card App Card Player Card Product Card
  • 13. Twitter Cards Summary Card ● Great for Blog Posts and Articles ● Allows users to preview your content without having to leave their timeline ● Allows for site and content creator attribution within the Tweet, increasing number of users viewing your Twitter Account
  • 15. Twitter Cards Summary Card Example Metadata <!-- Card Type (optional for summary cards) --> <meta name="twitter:card" content="summary"> <!-- Twitter Account for Website (optional) --> <meta name="twitter:site" content="@nytimes"> <!-- Twitter Account for Content Creator (optional) --> <meta name="twitter:creator" content="@SarahMaslinNir"> <!-- Title (required) --> <meta name="twitter:title" content="Parade of Fans for Houston’s Funeral"> <!-- Description (required) --> <meta name="twitter:description" content="NEWARK - The guest list and parade of limousines with celebrities emerging from them seemed more suited to a red carpet event in Hollywood or New York than than a gritty stretch of Sussex Avenue near the former site of the James M. Baxter Terrace public housing project here."> <!-- Image (optional) --> <meta name="twitter:image" content="http://graphics8.nytimes.com/images/2012/02/19/us/19whitneyspan/19whitney-span-article.jpg"> Additional Information: http://bit.ly/ZAoHVR
  • 16. Twitter Cards Large Image Summary Card ● Similar to Summary Card, but provides more emphasis on the image ● Requirements are the same as the Summary Card, except images should be at least 280px wide and 150px tall
  • 17. Twitter Cards Large Image Summary Card Desktop Mobile
  • 18. Twitter Cards Large Image Summary Card Example Metadata: <!-- Card Type (required) --> <meta name="twitter:card" content="summary_large_image"> <!-- Title (required) --> <meta name="twitter:title" content="Parade of Fans for Houston’s Funeral"> <!-- Description (required) --> <meta name="twitter:description" content="NEWARK - The guest list and parade of limousines with celebrities emerging from them seemed more suited to a red carpet event in Hollywood or New York than than a gritty stretch of Sussex Avenue near the former site of the James M. Baxter Terrace public housing project here."> <!-- Image (optional) --> <meta name="twitter:image" content="http://graphics8.nytimes. com/images/2012/02/19/us/19whitney-span/19whitney-span-articleLarge.jpg"> Additional Information: http://bit.ly/ZTx3Cv
  • 19. Twitter Cards Photo Card ● Use when your image should be the center of attention ● Useful for image sharing sites such as Flickr and Instagram ● Useful for photography studios or other businesses where the main content is photographs
  • 21. Twitter Cards Photo Card Example Metadata: <!-- Card Type (required) --> <meta name="twitter:card" content="photo"> <!-- Title (optional) --> <meta name="twitter:title" content="Good Morning, San Francisco"> <!-- Description (optional) --> <meta name="twitter:description" content="Great view this morning"> <!-- Image (required) --> <meta name="twitter:image" content="http://example.com/photo/a/image.jpg"> <!-- Image Width (recommended) --> <meta name="twitter:image:width" content="610"> <!-- Image Height (recommended) --> <meta name="twitter:image:height" content="610"> Additional Information: http://bit.ly/14ljALK
  • 22. Twitter Cards Gallery Card ● Similar to Photo Card but allows you to display four photos in the Tweet ● Great for Blog Posts or Articles that revolve around a group of photos
  • 24. Twitter Cards Gallery Card <!-- Card Type (required) --> Example Metadata: <meta name="twitter:card" content="gallery"> <!-- Title (optional) --> <meta name="twitter:title" content="Hack Week"> <!-- Description (optional) --> <meta name="twitter:description" content="A look at Hack Week at Twitter HQ (@twoffice) and all of our offices around the world."> <!-- First Photo in Gallery (required) --> <meta name="twitter:image0" content="http://farm9.staticflickr. com/8236/8383176221_44f50afaba_b.jpg"> <!-- Second Photo in Gallery (required) --> <meta name="twitter:image1" content="http://farm9.staticflickr. com/8186/8393798794_3a3d27a621_c.jpg"> <!-- Third Photo in Gallery (required) --> <meta name="twitter:image2" content="http://farm9.staticflickr. com/8189/8384260164_511782a797_c.jpg"> <!-- Fourth Photo in Gallery (required) --> <meta name="twitter:image3" content="http://farm9.staticflickr. com/8188/8383177259_f927f13d81_b.jpg"> Additional Information: http://bit.ly/120pOtJ
  • 25. Twitter Cards App Card ● Use to embed mobile app descriptions directly in user Timelines ● Allow users to spread the word about your application, driving the number of installs ● Gathers all pertinent information ( # of reviews, # of stars, etc) from app stores for you
  • 27. Twitter Cards App Card Example Metadata: <!-- Card Type (required) --> <meta name="twitter:card" content="app"> <!-- Additional Description (optional) --> <meta name="twitter:description" content="The perfect for grabbing a nearby taxi. Try it by downloading today."> <!-- App ID for iPhone App (required)--> <meta name="twitter:app:id:iphone" content="306934135"> <!-- Appi ID for iPad App (required, can be same as iPhone App) --> <meta name="twitter:app:id:ipad" content="306934135"> <!-- App ID for Google Play (required) --> <meta name="twitter:app:id:googleplay" content="com.example.app"> Additional Information: http://bit.ly/182CIL5
  • 28. Twitter Cards Product Card ● Allow potential customers to view your products directly in their timeline ● Increased word of mouth about your products ● Allow your users to advertise for you
  • 30. Twitter Cards Product Card Example Metadata: <!-- Card Type (required) --> <meta name="twitter:card" content="product"> <!-- Title (required) --> <meta name="twitter:title" content="Logo Mug"> <!-- Description (required) --> <meta name="twitter:description" content="The perfect pick-me-up. Enjoy your favorite blend with this coffee mug featuring the Twitter logo. Make every work day good to the lastdrop."> <!-- Image (required) --> <meta name="twitter:image" content="https://twitter.siglercompanies.com/graphics/00000001/mugnew.jpg"> <!-- Value of First Additional Detail (required) --> <meta name="twitter:data1" content="$3"> <!-- Label of First Additional Detail (required) --> <meta name="twitter:label1" content="Price"> <!-- Value of Second Additional Detail (required) --> <meta name="twitter:data2" content="Black"> <!-- Label of Second Additional Detail (required) --> <meta name="twitter:label2" content="Color"> Additional Information: http://bit.ly/Z00DqF
  • 31. Twitter Cards Player Card ● Allows users to view your video content directly in their timeline ● Can drastically increase the number of people that your video will reach ● Provides a consistent viewing experience for all major platforms
  • 33. Twitter Cards Player Card Do not: ● Automatically play content. ● Require users to sign-in to your experience. ● Commingle sharing features from other networks inside your player.
  • 34. Twitter Cards Player Card Example Metadata: <!-- Card Type (required) --> <meta name="twitter:card" content="player"> <!-- Title (required) --> <meta name="twitter:title" content="Example Video"> <!-- Description (required) --> <meta name="twitter:description" content="This is a sample video from example.com"> <!-- Preview Image (required) --> <meta name="twitter:image" content="http://example.com/keyframe/a.jpg"> <!-- URL to Player iFrame (required) --> <meta name="twitter:player" content="https://example.com/embed/a"> <!-- Player Width (required) --> <meta name="twitter:player:width" content="435"> <!-- Player Height (required) --> <meta name="twitter:player:height" content="251"> <!-- Video Stream (recommended) --> <meta name="twitter:player:stream" content="https://example.com/raw-stream/a.mp4"> <!-- Video Stream Format (required if specifying a video stream) --> <meta name="twitter:player:stream:content_type" content="video/mp4; codecs=&quot;avc1.42E01E1, mp4a.40.2&quot;" > Additional Information: http://bit.ly/15Xzcox
  • 35. Twitter Cards Deep Linking Drive users to install your application right from their timeline. Allow users to open Tweet content within your application, directing traffic from Twitter to your application.
  • 38. Twitter Cards Deep Linking Example Metadata: <!-- Name of iPhone App --> <meta name="twitter:app:name:iphone" content="Example App"/> <!-- App Store ID for iPhone App --> <meta name="twitter:app:id:iphone" content="306934135"/> <!-- URL to open tweet in iPhone App --> <meta name="twitter:app:url:iphone" content="example://action/5149e249222f9e600a7540ef"/> <!-- Name of iPad App --> <meta name="twitter:app:name:ipad" content="Example App"/> <!-- App Store ID for iPad App (can be same as iPhone) --> <meta name="twitter:app:id:ipad" content="306934135"/> <!-- URL to open tweet in iPad App --> <meta name="twitter:app:url:ipad" content="example://action/5149e249222f9e600a7540ef"/> <!-- Name of Google Play App --> <meta name="twitter:app:name:googleplay" content="Example App"/> <!-- ID of Google Play App --> <meta name="twitter:app:id:googleplay" content="com.example.app"/> <!-- URL to open tweet in Google Play App --> <meta name="twitter:app:url:googleplay" content="http://example.com/action/5149e249222f9e600a7540ef"/> Additional Information: http://bit.ly/10GAuDy
  • 40. Facebook Like Button ● Allow users to like the page they are on, useful for blog posts or articles, or allow users to like your Facebook Page ● Powerful analytics available through Facebook about user demographics.
  • 41. Facebook Like Button Create your own: http://bit.ly/13A50Mb
  • 42. Facebook Follow Button Allow users to follow your public updates without leaving your site. Create your own: http://bit.ly/ZpUfMX
  • 44. Facebook Comments ● Drop-in solution for commenting which doesn't require users to register with your site to comment. ● Powerful moderation tools including blacklisting words, banning users, and enabling grammar filters.
  • 45. Facebook Comments ● Promotes socially relevant content from friends and friends of friends, allowing users to receive more targeted content. ● Allows wide spread distribution of comments made on your page. Users can interact with and post additional comments from their newsfeed when their friends comment.
  • 47. Facebook Like Box Allows users to: ● View the number of people who liked your Facebook Page ● See which friends liked your Facebook Page ● View recent activity from your Facebook Page ● Like your Facebook Page
  • 48. Facebook Like Box Create your own: http://bit.ly/ZSiZKe
  • 49. Facebook Open Graph Any page can be turned into an object by adding metadata in accordance with the Open Graph Protocol: http://bit.ly/17s2gmv Specifying objects in this manner allows Facebook to create a rich user experience around your content, allowing users to do things like stream your videos in their Timeline.
  • 50. Facebook Open Graph Allows for custom actions and objects to be created by applications. Allow users to tell a story through their timeline by taking action on these objects.
  • 51. Facebook Open Graph Standard Objects and Actions: Music: Listen, Create a Playlist Movies & Television: Watch, Rate, Wants to Watch Books: Rate, Read, Quote, Wants to Read Fitness: Bike, Walk, Run General: Like, Recommend, Follow
  • 52. Facebook Open Graph Allows actions to be tagged with locations, creating location based posts in the timeline:
  • 53. API
  • 54. API What's an API? An Application Programming Interface is used to interact with services such as Facebook and Twitter to provide additional functionality for users.
  • 55. API What can be done using APIs? Build applications that use APIs to make social networking easier, e.g. Buffer http://bit.ly/ZYSZfs Provide unique experiences for every user that enters your site by extracting data from their social networks, e.g. Books, Movies, etc. More info: http://bit.ly/ZYTOok
  • 57. Thank you: Contact Information: All Good Bakers Cohoes Music Hall SMBTV Greane Tree Technology Matthew Gerrior mgerrior@greanetree.com 518-380-6500