DBW Social Amplification in Publishing Webinar v1.3
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This document discusses how social amplification can benefit the publishing industry. It explains how platforms like Facebook, Twitter, Pinterest and Google+ use metadata like Open Graph and schema.org to understand and share content. Rich pins, Twitter cards and structured data are analyzed to optimize how content shows up on social networks and drives sharing. The document argues this is an opportunity for publishers to engage audiences on social media.
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DBW Social Amplification in Publishing Webinar v1.3
- 1. IN THE PUBLISHING INDUSTRY AMPLIFICATION SOCIAL
- 2. SOCIAL AMPLIFICATION In the Publishing Industry
- 3. Go ahead and follow me. I’ll wait. Murray Izenwasser Marketing Practice Lead & Co-Founder Biztegra Murray@biztegra.com 561.452.2662 @murrayiz
- 6. You Can’t Just Set It And Forget It! You Can’t Just Set It And Forget It!
- 7. murray@biztegra.com When Someone Shares Something Of Yours, That Is A Big Event. It Truly Is. And It Needs To Be Treated As Such.
- 8. SOCIAL AMPLIFICATION RICH PINS TWITTER CARDS OPEN GRAPH GOOGLE+
- 9. murray@biztegra.com Facebook / Open Graph
- 10. murray@biztegra.com Facebook / Open Graph
- 11. murray@biztegra.com Facebook / Open Graph
- 12. murray@biztegra.com Facebook / Open Graph
- 13. murray@biztegra.com Facebook / Open Graph
- 14. murray@biztegra.com Facebook / Open Graph
- 15. murray@biztegra.com Facebook / Open Graph
- 16. murray@biztegra.com Facebook / Open Graph
- 17. murray@biztegra.com Facebook / Open Graph
- 18. murray@biztegra.com Facebook / Open Graph
- 25. murray@biztegra.com Types of Twitter Cards Summary Card Default Card, including a title, description, thumbnail, and Twitter account attribution. Summary Card with Large Image Similar to a Summary Card, but offers the ability to prominently feature an image. Photo Card A Tweet sized photo Card. Gallery Card A Tweet Card geared toward highlighting a collection of photos. App Card A Tweet Card for providing a profile of an application. Player Card A Tweet sized video/audio/media player Card. Product Card A Tweet Card to better represent product content.
- 27. murray@biztegra.com Rich Pins Not Rich Not Rich Publisher Title Title & Author Rich Description
- 29. murray@biztegra.com If you have set up Open Graph metatags you are basically set up for Rich Pins. Rich Pins – So Easy!
- 31. murray@biztegra.com How Does it Figure Out What To Share? Google+ 1. Schema.org / Structured Data 2. Open Graph 3. Title and meta “Description” tags 4. Best Guess
- 32. <!-- Update your html tag to include the itemscope and itemtype attributes. --> <html itemscope itemtype="http://schema.org/Book"> <!-- Place this data between the <head> tags of your website --> <title>Page Title. Maximum length 60-70 characters</title> <meta name="description" content="Page description. No longer than 155 characters." /> <!-- Schema.org markup for Google+ --> <meta itemprop="name" content="The Name or Title Here"> <meta itemprop="description" content="This is the page description"> <meta itemprop="image" content="http://www.example.com/image.jpg"> <!-- Twitter Card data --> <meta name="twitter:card" content="summary_large_image"> <meta name="twitter:site" content="@publisher_handle"> <meta name="twitter:title" content="Page Title"> <meta name="twitter:description" content="Page description less than 200 characters"> <meta name="twitter:creator" content="@author_handle"> <!-- Twitter summary card with large image must be at least 280x150px --> <meta name="twitter:image:src" content="http://www.example.com/image.html"> <!-- Open Graph data --> <meta property="fb:app_id" content=" Facebook numberic ID " /> <meta property="og:type" content="book" /> <meta property="book:release_date" content="2014-02-25" /> <meta property="book:isbn" content="9781926895505" /> <meta property="og:title" content="Title Here" /> <meta property="og:url" content="http://www.example.com/" /> <meta property="og:image" content="http://example.com/image.jpg" /> <meta property="og:description" content="Description Here" /> <meta property="og:site_name" content="Site Name, i.e. Moz" /> <meta property="fb:admins" content="Facebook numberic ID" /> <!-- Google Authorship and Publisher Markup --> <link rel="author" href="https://plus.google.com/[Google+_Profile]/posts"/> <link rel="publisher" href=”https://plus.google.com/[Google+_Page_Profile]"/> The Code: murray@biztegra.com From: http://moz.com/blog/meta-data- templates-123 www.schema.org http://www.google.com/webm asters/tools/richsnippets# https://developers.pinterest.co m/rich_pins/ https://dev.twitter.com/docs/ca rds http://ogp.me/ http://bit.ly/biztegraOGBook
- 33. So, What??
- 34. murray@biztegra.com THIS IS ALREADY HAPPENING!!! But Not In Publishing (Yet)
- 36. murray@biztegra.com Murray Izenwasser Marketing Practice Lead & Co-Founder Biztegra Murray@biztegra.com 561.452.2662
- 38. murray@biztegra.com Marketing & Technology for the Publishing Industry BIZTEGRA West Palm Beach, Miami, Buenos Aires Solutions for the Social Web