Marketing yourself in the social and digital world June 2014 - Social Tips

Marketing Yourself in the
Social and Digital World

Overview
 Overview of Social Media Today
 Building Your Online Brand
 Connecting with Target Companies
 Q&A

Social Networks Based on
Share of Time Spent

Focus on Goals: Quality
Connections? Engagement?

Social
Considerations
- Even if you don’t supply a
recruiter with your social
network profiles, 73% will
check them out anyway.
- Use this to your
advantage.
- It’s important to have
profiles on LinkedIn, Facebook
and Twitter. If not, you won’t
seem as relevant and
companies might think that
you’re hiding something.
- Companies are inspecting
social profiles to weed out
candidates and to get a sense
of whether a particular
applicant is likely to fit into
the culture or not.

Social Considerations
 Four out of five recruiters liked to see
memberships and affiliations with
professional organizations on a candidate’s
profile, and most react positively when
volunteerism efforts are mentioned.
 Poor grammar and spelling mistakes are
worse than writing about your latest binge-
drinking adventure: 54% of recruiters had a
negative reaction to grammar and spelling
mistakes, compared to 47% of recruiters
negative reaction to alcohol references.

Employer
Perspective
- Consider the employer
perspective and use to your
advantage:
- They want to leverage social
to build their brand.
- They want to improve
candidate experience and
hiring ratios via social tools.

Who is your
target? HR? CEO?
1. How does your audience
receive information?
2. What’s in their ‘bubble’?
3. Are you reaching them
through methods they
prefer?

Choose Your Social Platform(s)

Approach
Facebook LinkedIn
 Be transparent and
assume potential
employers have seen
your entire news
feed.
 Consider this your
‘culture fit’ test.
 Show your
professional self with
your resume, picture
and affiliations.
 Directly engage with
companies of
interest.

Approach
Twitter Google+
 Start small and follow
a few select
individuals.
 Re-share and directly
engage with
influencers and target
companies.
 Explore communities
in your industry.
 Follow people and
companies of
interest.

Etiquette / Professionalism
 Adapt to the social environment.
 On LinkedIn its important to be very
professional. LI is for professional networking
and job search, so stay in a professional
mindset at all times. This includes your
profile image (no selfies please), your
resume content and shared posts.
 Share articles of interest that are within your
area of focus. Stay away from divisive
subjects.

Create Relevant &
Targeted Profiles
- Build compelling, professional
profiles. LinkedIn is an obvious
place, but Facebook, Twitter,
and Google+ are also sites
where you can include this kind
of information. These profiles
should demonstrate what you've
accomplished, where your
strengths are and what you can
offer future employers.
- Enhance your profile and utilize
key words related to jobs and
business you’d like to be
considered for. On LinkedIn
frequency and specificity can be
huge. If you are looking for a
position as an HR Manager,
make sure that you utilize that
phrase throughout your online
resume.

Follow-up & Connect
 After any networking event, timing is critical.
You should connect with all of the contacts
that you received business cards from via
LinkedIn, preferably within 1-3 days. Thank
them for the meeting and as relevant set up
additional coffees and introductions. Besides
enhancing you own ‘Rolodex’ of professional
contacts, you may also find that someone
you connect with may bring you one level
closer to a contact you’d like to meet now or
down the road.

Find Influencers
 Find a few groups on LinkedIn and
Influencers on Twitter that are of interest
for your industry and your aspirations - join
them and engage. Look for groups that have
a few active people and aren’t overrun with
sales chatter.
 Establishing yourself as part of the right
community can open new doors and
connections. You also might get first-hand
knowledge of a company culture and job
openings from connections within the groups.

Directly Follow Companies of
Interest
 Directly follow companies of interest on
LinkedIn and Twitter so you're automatically
notified about new hires, product developments,
and other news. “Like” companies you’re
interested in and join the conversation about
industry trends on Facebook. This is a great
way to demonstrate your expertise and value to
a potential employer.
 When looking into a company, always check
them out on LinkedIn. You will find tons of data
and also identify which members of your own
network work there, or are connected to
someone who does.

Become an
Influencer
- Help out others by
answering questions, sharing
knowledge, and linking to
quality content. If you
regularly provide links to
great content and share
thoughts on LinkedIn and
Twitter, you are building
social capital.

Connect with Social Job Feeds
 Most people know about career sites and
job aggregators. Improve the odds in your
favor by looking for jobs on company
Twitter feeds, on their Facebook pages,
and in LinkedIn Company pages.

1. What’s your strategy? How will you get your
information in front of your ideal target?
2. Embrace at least two social platforms (LinkedIn,
Twitter, Google+, YouTube, Facebook, Pinterest).
3. Identify your fears and what’s stopping you
from creating a more solid online brand.
4. Do you know your personal brand and what you
‘bring to the table’?
5. Consider writing and sharing original content via
a blog.
What’s Your Next Step?

Contact
Kristina Witmer
Managing Director
kristina@witmergroup.com
Emily Mantooth
Account Manager
emily@witmergroup.com
 LinkedIn.com/company/witmer-group
 Twitter.com/witmergroup

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