y Keynote Presentation from today at SMXL Milan 2019 - Loving Italy about entities and augmentation queries and question answer through building knowledge graphs.
The Royal Guide to Google Safe (and Penalty Free) Link BuildingJoe Youngblood
The document discusses various link building strategies presented by Joe Youngblood at Pubcon Las Vegas 2014. It provides instructions for different types of link building including scholarship link building, interview link building, photo credit link building, creative laboratory link building, and Reddit link building. General guidelines are also presented which emphasize being unique, helpful, authoritative, brave, creative, and patient in link building efforts. Resources are listed at the end.
This document provides contact information for Matthew Brown, Head of Special Projects at SEOmoz in Portland, and includes his Twitter and Slideshare profiles. It also contains links to resources about local knowledge graphs, semantic markup, and analyzing entity mentions in large datasets.
Track Everything with Google Tag Manager - #DFWSEM May 2017Ruth Burr Reedy
Google Tag Manager can do so much more than just fire your conversion tracking pixels. Learn how you can use GTM's out-of-the-box functionality, plus custom HTML and jQuery scripts, to track everything your heart desires - and even go beyond tracking to do things like personalize and canonicalize your site!
SEO will never die! Part 1 discusses how Google is focusing on providing high quality, fact-based content to users through techniques like knowledge-based trust and knowledge vault. It also covers topics like AMP, progressive web apps, mobile-first indexing, and ensuring a fast mobile experience to keep users engaged. New technologies like app indexing and payment APIs are helping to bridge the gap between mobile web and native apps.
Google's Hummingbird and the Entity Search RevolutionCyrus Shepard
Google retooled its search engine late last year, introducing a new system called "Hummingbird" that moves beyond keyword search and into "entity search." Learn the difference between entity vs. keyword search on both Google and Bing, and how SEOs can _ and should _ take advantage of this change.
What a search engine can teach you about product sitemaps - BrightonSEO April...Pricesearcher
Pricesearcher is a vertical search engine and our mission is to give consumers the complete view. Our technology processes 500m+ prices per day across 10 countries.
2017 saw the launch of Pricesearcher’s web crawler – PriceBot, to complete the indexing of all UK prices.
In this talk we will analyse what PriceBot discovered and how this information can help you improve the crawlability of your own site.
Search Engine Optimisation - MA Journalism - Week Threepaulwould
This document provides an overview of search engine optimization (SEO) techniques for project development in Week 3. It first explains how search engines like Google work by having bots crawl and index webpages, and then presenting search results based on both explicit search terms as well as implicit user preferences. The document then outlines key on-page optimization strategies like optimizing content for usability and sharing, off-page techniques like building links from authoritative sites, and technical elements such as sitemaps and robots.txt files. It recommends further resources for learning more about SEO best practices.
How to Survive & Thrive after Mobile First Indexing - Rachel Costello, Techni...DeepCrawl
Google is rolling out mobile-first indexing, and websites are going to be affected. However, there’s no need to panic. In this talk Rachel explains exactly how mobile-first indexing will actually impact work, and what SEOs can do to not only help their websites survive the new indexing system, but thrive. We’ll cover areas for potential site performance decreases to watch out for, the key checks you need to run on your site, and more.
Google has stated that Hummingbird applies to up to 90% of search queries, making its effects nearly universal. Are you feeding the Google Hummingbird? We have some optimization steps.
relating to creating sustainable organic search strategies, being able to pinpoint where to place search team efforts, and ultimately making sites that are engaging for users and make sense to bots
How google search works
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you can visit my LinkedIn profile: https://www.linkedin.com/in/hardik-mahant/
view my portfolio: https://sites.google.com/view/hardikmahant
The document provides an overview of how search engines like Google crawl, index, and rank webpages. It discusses the crawling process, how Googlebot discovers new URLs and respects directives like robots.txt. It covers the indexing process of extracting content and signals to build an index. It also explains how pages are retrieved and ranked based on relevance to a user's query, taking into account both explicit signals like the query itself and implicit signals like searcher intent. Key ranking factors like PageRank and mobile usability are also summarized.
Scaling Keyword Research to Find Content GapsHamlet Batista
This document discusses scaling keyword research to find content gaps. It begins by explaining how keyword research has changed from 2013 to focus more on SERP features replacing the top blue links. The presenter then outlines an agenda to map SERP features to content formats, use those to research gaps in content formats for underperforming keywords, and automate the process using Python. Code examples are provided to extract keywords from Google Search Console, get their SERP features from SEMrush, check web pages for expected content formats, and generate a report of missing formats. Resources for learning more about the techniques are also shared.
The document provides an overview of advanced internet search techniques. It discusses:
1) How search engines like Google work by having spiders explore the internet and build indexes of words on websites that are then searched through by the search engine.
2) Factors that impact search results rankings, such as algorithms and interested parties trying to manipulate results.
3) Alternative search engines and advanced Google search functions for finding specific types of information.
4) Strategies for finding statistics online, such as searching terms like "statistics", "data", and "government" and identifying who would collect data on a particular topic.
This document discusses knowledge graphs and authorrank for international SEO. It provides an overview of knowledge graphs, how they are used by Google to power features like knowledge panels, and how brands can benefit. It also discusses authorrank and how having an online author presence and profile can influence search rankings, as Google increasingly looks at authorship and social signals in its algorithms.
UK Top 5,000 Websites; Mobile Site Speed Benchmark - BrightonSEOErudite
At Erudite we like to conduct our own R and D so that we truly understand the competitive landscape. We analysed the Lighthouse speed metrics of 5,000 of the UKs top websites, and categorised them by channel, so that we can better understand mobile site speed in the context of competition.
This document appears to be from a marketing agency called Sagittarius Marketing. It includes an agenda for an event on April 6th 2018 about digital marketing topics. There are summaries of presentations on voice search trends, search engine results pages, and the rise of answer-engine optimization. The document promotes Sagittarius Marketing's services around digital marketing including search engine optimization, social media, and ecommerce solutions.
#SEOisAEO: How Google Uses The Knowledge Graph in its AE algorithm Oct 30, 2018Anton Shulke
1. Google builds a knowledge graph containing entities and their relationships which it uses to power its answer engines and understand user intent.
2. The knowledge graph contains facts about entities connected by nodes, like "George Washington is a US President".
3. Google sources facts for the knowledge graph from various datasets and uses machine learning to automatically update the knowledge graph.
KDD 2019 IADSS Workshop - Research Updates from Usama Fayyad & Hamit HamutcuIADSS
The document discusses the need for standards in defining data science roles and skills. It notes there is currently wide variation in how data science roles are defined by different companies and academic programs. This leads to inefficiencies in recruitment and skills assessment. The Initiative for Analytics and Data Science Standards (IADSS) aims to address this by defining standard roles, skills, and career paths for data science professionals based on research involving industry experts and academics. The goal is to support the growth of the analytics industry by providing clarity around data science qualifications and expectations.
Slawski New Approaches for Structured Data:Evolution of Question Answering Bill Slawski
Google has moved from Search to Knowledge, and Focusing on Answering questions with knowledge graph entity information provides has led to answering queries with Knowledge graphs for those questions, with confidence scores between entities and other entities or attributes of entities, based upon freshness, reliabilillity, popularity, and proximity between an entity and another entity or an attribute.
This document contains information from a presentation about building intelligent bots using Microsoft technologies. It discusses Microsoft Bot Framework and Cognitive Services. It includes an agenda for the presentation, information about the presenter, and details about future events.
... and the emergence of digital presence optimization.
In other words (alternate title), "how to say stuff about things that everybody gets."
My presentation at the structured data markup session for Portland's SearchFest 2014, in which I look at the emergence of optimization activities that cross traditional marketing boundaries - activities that I lump together under the umbrella of "digital presence optmization."
SMX Social Media | Google+: More than a plus one trick pony | Angie PascaleAngie Pascale
I often get asked if Google+ is search or social. My answer is always, “It’s both. And so much more.” But if I have to be honest with myself, and it pains me as a social media professional to admit it, Google+ is more search than anything else right now. Google is integrating Google+ activity within Google+ and across the web via +1 buttons. In fact, according to the recent Search Metrics SEO Ranking Factors Report, +1s are have the highest weight of all organic ranking factors. Couple this with Google+’s authorship and publisher markups, and Google+ is becoming a major (the major?) initiative for impacting search engine visibility.
To learn more about Google+, check out this presentation from SMX Social Media Marketing where I cover the following:
1. Importance and Timeline
2. Integration with other digital marketing efforts (SEO, PPC, creative)
3. Optimization (authorship and publisher markup, post optimization)
4. Engagement (page engagement, communities, hangouts)
5. Content Promotion (using keywords and hashtags to increase awareness)
6. Measurement (Google Analytics, AllMyPlus, Circle Count)
If you'd like to learn more about Location3 Media, please visit our site (www.location3.com) or contact us at hello@location3.com
William slawski-google-patents- how-do-they-influence-searchBill Slawski
Bill Slawski presented a webinar on analyzing patents related to search engines and SEO. He discussed 12 Google patents covering topics like PageRank, Google's news ranking algorithm, analyzing images to detect brand penetration, and building user location history. The patents described Google's work in building knowledge graphs from web pages, ranking entities in search results, question answering, and determining quality visits to local businesses.
Rob Garner on Google Personalization, SMX Toronto March 2010Rob Garner
iCrossing VP of digital strategy Rob Garner's presentation at the Search Marketing Expo in Toronto, Canada, covering the nuances of Google personalization, and what it means to marketers.
This document discusses strategies for local search engine optimization (SEO), including creating localized landing pages and "moating" around top rankings. It notes that local intent is often assumed rather than explicitly requested in searches. Creating unique and high-quality localized landing pages for specific locations can be challenging but provides benefits. The document also explores expanding beyond the #1 ranking by acquiring related third-party sites or content to capture additional traffic.
This document discusses trends in search engine optimization (SEO) and search. It notes that SEO will never die but algorithms should be able to understand content without schema. It discusses linked data, JSON-LD, and how schema helps search engines understand pages. Voice search is increasing and may account for 50% of queries by 2020. Keywords will matter less as search shifts to an AI first world focused on understanding queries rather than keywords. The document provides examples of optimizing for voice search queries and emphasizes the importance of answering user questions to rank highly.
ExpOn 2011 - Tom Critchlow - SEO hacks & appsDOGSCAMP Summit
The document discusses various SEO hacks and apps for modifying dreams and strategies quickly in the unpredictable startup world. It provides tips on using Google Docs and Google Apps Script to extract and analyze data from sources like Google, Facebook, APIs, and scrapers. The document encourages taking advantage of free and programmable tools to gain insights and that with determination, many opportunities are possible.
- The document discusses Google's data advantage and how it has built powerful data moats through identifying valuable data sources like search data, collecting and analyzing that data, and developing high-value products.
- It highlights Google's continued investments in AI through innovations like MUM and Pathways that enhance its data analytics capabilities and search products.
- Google reported strong Q4 2021 earnings that demonstrated the resilience of its advertising business compared to competitors and continued rapid growth in cloud computing revenue.
In this talk I will walk through multiple tools/resources available to help you handle large datasets from log files to Google Analytics. These new techniques will empower you to find more valuable insights and help you avoid the annoyance of crashing Excel spreadsheets.
Changes in Structured Data at Google (SEO Camp 'us in Paris)Bill Slawski
This document discusses how Google uses structured data and annotations to power its search results. It describes Andrew Hogue's work using annotation frameworks to link unstructured data to a fact repository known as a knowledge graph. The document outlines several patents related to augmenting queries, generating related questions, and identifying structured data and candidate answer passages to provide contextual search results.
This document discusses changes in search engine optimization (SEO) and how to cut through noise. It summarizes patents related to ranking news articles over time and how they show changes in what signals are used to evaluate news sources. It recommends optimizing content for things and voice search by adding structured data for entities and speakable schema to help digital assistants answer questions about the content. Additional reading on entity-oriented search, voice search, and leaving no valuable data behind is also provided.
Keyword Research and Topic Modeling in a Semantic WebBill Slawski
The document discusses keyword research and topic modeling in the semantic web. It covers identifying named entities, adding schema markup to pages, and verifying listings on Google My Business. It also discusses using context and related phrases to improve search engine optimization, including looking at knowledge bases, disambiguations pages, and clustering related meanings. The document provides examples of using related words and phrases for semantic topic clustering and ranking documents based on included phrases.
Knowledge Panels, Rich Snippets and Semantic MarkupBill Slawski
My 2016 Pubcon Presentation showing how I incorporate Knowledge Panels, Entities, the Knowledge Graph API, Rich Snippets, Featured Snippets and Structured Snippets in SEO site Audits.
Bill Slawski SEO and the New Search ResultsBill Slawski
Google's search results now include entities and concepts. Entities refer to people, places, things, and 20-30% of queries are for name entities. Google uses meta data like Freebase to build a taxonomy of entities and their relationships. This supports features like the Knowledge Graph, which provides information panels, and allows querying of nearby entities which may soon be available in search results.
Ranking in Google Since The Advent of The Knowledge GraphBill Slawski
A Two Person Panel Discussion/Presentation by Bill Slawski and Barbara Starr On June 23, 2015
The Lotico Semantic Web of San Diego
The SEO San Diego Meetup
The SEM San Diego Meetup
http://www.meetup.com/InternetMarketingSanDiego/events/222788495/
User experience drives search engines, and hence their results. Search Engine Result Presentation/Placements naturally follow that route.
This means that search results are no longer exclusively based on just ranking criteria. Amongst other critical factors is understanding the notion of 'ordering vs ranking', the impact of context and many others.
Semantic seo and the evolution of queriesBill Slawski
This document summarizes how Google search results are evolving to include more semantic data through direct answers, structured snippets, and rich snippets. It provides examples of direct answers being extracted from authoritative sources using natural language queries and intent templates. It also discusses how including structured data like tables, schemas, and markup can help search engines understand and display page content in a more standardized way. While knowledge-based trust is an interesting concept, current search ranking still primarily relies on link analysis and does not consider factual correctness.
The document discusses how search engines are increasingly providing direct answers to queries in order to make searching quicker and easier. It describes Google's efforts to return direct answers from authoritative sources through techniques like processing sources offline to determine common answers to factual questions. The document also outlines various ways search engines can obtain structured information from sources like knowledge bases, query logs, and tabular data on websites to include as direct answers to users' questions.
The document discusses the history and development of Google's search technology. It describes how Google founders Larry Page and Sergey Brin met at Stanford University and collaborated on early search projects. It then outlines key milestones in Google's search capabilities, including the development of PageRank, knowledge graphs, and using contextual information to better understand user queries.
The document summarizes a presentation given by Bill Slawski at the Semantic Technology & Business Conference in San Jose. The presentation discussed how adding semantic information and structuring content around entities can help websites better optimize for search engines and provide more relevant experiences for users. It also provided several examples of how search engines are using entities and knowledge graphs to enhance search results and anticipate related queries.
Content Audits for SEO & Site Migration: Picking a website up on your back an...Bill Slawski
Once I was tasked as part of a team moving a large Public Courthouse to a new location. It's something I'll always remember, and I'm reminded of it every time I'm involved in the migration of a new site to a new domain. Success is in the planning, and in successfully tackling small details.
First question I asked everyone is, "How many of you have never moved to a new home? Moving a courthouse is a whole lot more work." No one raised their hand. They can related to the challege.
Google Will Not Go Gentle into That Good Night: Project GlassBill Slawski
My presentation slides from SMX East on future search interfaces on a conceptual level, and how spoken, visual, and even parameterless searches may impact seo and online marketing.
Everything you wanted to know about crawling, but didn't know where to askBill Slawski
Crawlers and spiders were developed in the early days of the web to index important web pages. Key factors for important pages included containing relevant words, having many backlinks and a high PageRank. Search engines developed ways for crawlers to identify and prioritize important pages through techniques like following links and analyzing site structure. Techniques like XML sitemaps and rel="canonical" help crawlers understand a site's structure and identify the best version of a page. Social media is also now being analyzed to help determine page importance. Crawlers have become more sophisticated over time but still rely on techniques like following links and analyzing site structure and links.
Search and social patents for 2012 and beyondBill Slawski
The document summarizes Bill Slawski's presentation on search and social media patents from 2012 and beyond. It discusses various patents Google has acquired related to search, social media, hardware, fiber optic networks, and more. It also outlines patents for phrase-based indexing, concept-based indexing, ranking pages based on user interactions, building a knowledge graph, and developing a planet-scale distributed search index. Slawski suggests Google may expand into hardware, entertainment, internet service provision, and more based on its patent portfolio.
Promoting the blog with search engine optimizationBill Slawski
The document provides tips for using blogging to promote a business through search engine optimization and marketing. It discusses identifying business objectives for the blog, learning about competitors, defining a unique selling proposition, brainstorming topics related to the business or customers, exploring keyword opportunities, and including features that make it easy for readers to share the content. The overall goal is to educate, engage, and entertain customers through relevant and interesting blog content.
Local SEO Strategies: Dominate Local Search with Effective SEO TacticsWoospers
Local SEO has grown in importance in today's digital environment for companies trying to draw clients from their target region. If you want to take your local SEO to the next level, work with Woosper to maximize the potential of your online presence.
With their ubiquitous presence in everyday transactions, credit card payment solution not only facilitate seamless payments but also shape global economic landscapes and consumer behaviors. Visit us at: https://webpays.com/credit-card-payment-solution.html
Guide to Obtaining a Money Changer License in SingaporeEnterslice
Obtaining a Money Changer License in Singapore involves thorough preparation and adherence to regulatory guidelines. Applicants must submit a detailed business plan, demonstrate financial stability, and fulfill stringent anti-money laundering requirements. The Monetary Authority of Singapore (MAS) carefully evaluates each application to ensure compliance with regulatory standards before granting the license.
More Information:- https://enterslice.com/sg/money-changer-license-in-singapore
ConvertKit: Best Email Marketing Tool for 2024Rakesh Jalan
Front Slide
ConvertKit: Best Email Marketing Tool for 2024
Next Slide
What is Email Marketing?
Email marketing involves promoting products or services via email to potential customers. Tools like ConvertKit enhance the effectiveness of email marketing by helping you reach your target audience and elevate your business.
Next Slide
What is ConvertKit?
ConvertKit is a top email marketing tool, favored by content creators and small businesses. It offers features like automation, landing pages, sequencing, and broadcasting, making it ideal for generating and converting leads efficiently.
Next Slide
Key Features of ConvertKit
1. Landing Pages: Easily create customizable landing pages.
2. Forms: Embed forms on your website to generate leads.
3. Automation: Automate email responses with pre-built templates.
4. Broadcasting: Send personalized emails to thousands of subscribers.
Next Slide
Key Features of ConvertKit
5. Sequencing: Automate email series to convert leads into customers.
6. Integration: Integrate with platforms like affiliate sites and e-commerce.
7. Commerce: Start an e-commerce business without a website.
8. Creator Pro: Advanced features for selling high-cost products.
Next Slide
How ConvertKit Can Help Your Business Grow
1. Convert Casual Visitors: Turn social media followers into subscribers.
2. Build Relationships: Customize emails to build strong audience relationships.
3. Source of Earnings: Use trust to convert subscribers into sales.
Next Slide
Join ConvertKit Affiliate Program
ConvertKit's affiliate program offers free training, premium tools, and a 30% commission for referrals.
Next Slide
ConvertKit Pricing Plans
ConvertKit has Monthly and Yearly plans with Free, Creator, and Creator Pro tiers. Start with the free plan and upgrade as needed.
Next Slide
ConvertKit Alternatives
1. Mailchimp: All-in-one marketing platform.
2. GetResponse: Focus on landing pages and email lists.
3. ActiveCampaign: Advanced follow-up sequences.
4. AWeber: Building mailing lists and designing newsletters.
Next Slide
ConvertKit vs. Mailchimp
- Automation: ConvertKit offers advanced options.
- Landing Pages: ConvertKit has more templates.
- Customer Support: ConvertKit offers 24/7 support in all plans.
- Email Sending Limit: ConvertKit allows unlimited emails.
- Migration: ConvertKit offers free migration services.
Next Slide
ConvertKit vs. GetResponse
- Simplicity: ConvertKit is user-friendly for small businesses.
- Sequencing: Easier to use in ConvertKit.
- WordPress Plugin: Available in ConvertKit.
- Charges: No charges for duplicate signups in ConvertKit.
Next Slide
Conclusion
Email marketing is an excellent method to showcase your business and sell high-value products. ConvertKit is a robust tool to help you reach your target audience and start earning.
TPH Global Solutions Overview: Successful Strategies for Selling to Mass Merc...David Schmidt
TPH Global Solutions makes it easy to get your products to market, through the maze of retailer requirements and complex supply chain challenges that include missed deliveries, packaging errors, and shipping damage.
From pitch to profits, TPH delivers successful retail merchandising campaigns with custom point of purchase (POP) displays and custom packaging that meet the toughest demands of retailer buyers and customers at Costco, Sam’s Club, BJ’s, Walmart, Home Depot, Lowe’s, Walgreens, CVS, Kroger, Meijer, Petco, and more.
If you’re an established brand needing to take the pain out of your supply chain, TPH ensures global, on-time and on-budget delivery so you can focus on making great products instead of dealing with headaches.
If you’re an emerging brand needing to convert new retail opportunities, TPH will help you land and pass the test order – we know all major retailer requirements and provides you with total cost visibility, so you will negotiate with confidence and fly through the toughest approval process.
With deep expertise in retailer requirements and global supply chain management, we deliver confidence for brand managers – since 1965.
PROVIDING THE WORLD WITH EFFECTIVE & EFFICIENT LIGHTING SOLUTIONS SINCE 1976PYROTECH GROUP
Simple Ways to Make Your Commercial Space More Energy Efficient
In today's world, being energy efficient isn't just good for the planet—it's also good for your wallet. Whether you run a small shop or a large office building, there are plenty of simple steps you can take to reduce your energy consumption and save money on utility bills. Let's dive in!
1. Upgrade Your Lighting: One of the easiest ways to save energy is by switching to energy-efficient lighting options like LED bulbs. LEDs use significantly less energy than traditional incandescent bulbs and last much longer, so you'll save money on both energy and replacement costs in the long run.
2. Install Motion Sensors: Do you have areas in your commercial space that aren't always in use, like storage rooms or bathrooms? Consider installing motion sensors that automatically turn lights off when no one is around. This simple addition can lead to significant energy savings over time.
3. Optimize Heating and Cooling: Heating and cooling can account for a big portion of your energy bills, especially in larger commercial spaces. To save energy, make sure your HVAC system is properly maintained and consider investing in a programmable thermostat. You can also encourage employees to dress in layers to reduce the need for excessive heating or cooling.
4. Seal Leaks and Insulate: A well-insulated building is more energy efficient because it retains heat in the winter and keeps cool air in during the summer. Check for drafts around windows and doors and seal them with weather stripping or caulking. Adding insulation to walls, floors, and ceilings can also make a big difference in your energy consumption.
5. Use Energy-Efficient Equipment: When it's time to replace old appliances or equipment in your commercial space, opt for energy-efficient models. Look for the ENERGY STAR label, which indicates that the product meets strict energy efficiency guidelines set by the Environmental Protection Agency.
6. Encourage Energy-Saving Habits: Sometimes, the simplest changes can have the biggest impact. Encourage employees to turn off lights and electronics when they're not in use, unplug chargers and other devices when they're fully charged, and use natural light whenever possible.
7. Conduct an Energy Audit: If you're serious about improving energy efficiency in your commercial space, consider hiring a professional to conduct an energy audit. They'll assess your energy usage and identify areas where you can make improvements, ultimately helping you save even more money in the long run.
8. Educate and Involve Employees: Finally, don't forget to involve your employees in your energy-saving efforts. Educate them about the importance of energy efficiency and encourage them to come up with their own ideas for saving energy in the workplace. When everyone is on board, you'll see even greater results.
LED , Lights , Manufacturers in India , Efficient Lighting , Quality Products
Staffan Canback - The 18 Rays of Project ManagementTellusant, Inc.
A while back I created this training material for project managers in 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗰𝗼𝗻𝘀𝘂𝗹𝘁𝗶𝗻𝗴. I am now sharing it widely since it is useful to a broader audience.
A central theme is that project management is much more than putting together presentations. It covers all kinds of high-level cognitive efforts, which is why it is exciting (at first).
It is also important to note that you do not improvise your way into project management. It is a well-developed craft that is far down its experience curve.
I started my career at McKinsey & Company in 1984 and was an Engagement Manager between 1986 and 1989. I then became a partner. So my project management days are long gone, but I have interacted with and trained countless young consultants since.
The document is not a manual. If you follow it 100% you would not have time to do your project management job. But I trust there is always an idea or two that is useful on any project.
To me, the most difficult part of this document was to create the 18 rays with the grey contours. It involves some trigonometry. Getting this right was fun.
Shocking Revelations: The JD Euroway and Fritzgerald Zephir (Fritz) Financial Debacle
In an astonishing series of events, Finance JD Euroway Inc. and its CEO Fritzgerald Zephir (Fritz) find themselves embroiled in a high-stakes legal battle, accused of orchestrating a fraudulent investment scheme. The allegations, which have not yet been proven in court, detail a complex web of deceit and financial misconduct that has left investors in turmoil.
A Complex Financial Web
Finance JD Euroway Inc. (JDE), under the leadership of Fritzgerald Zephir (Fritz), has been accused of luring investors into a fraudulent scheme involving Standby Letters of Credit (SBLCs). According to the plaintiffs, JDE promised extraordinary returns on investments, convincing them to deposit substantial funds into JDE-controlled accounts under false pretenses.
Promises of High Returns
The case details how investors were enticed by Zephir's promises of high returns and secure investments. In one instance, an investor forwarded USD $1.2 million to JDE, assured by Zephir of a guaranteed 10% monthly return. Similarly, another investor was persuaded to deposit USD $10 million in escrow for what was purported to be a lucrative investment opportunity.
The Alleged Fraud
The plaintiffs assert that these investments were never intended to generate returns. Instead, they claim that JD Euroway and Fritzgerald Zephir (Fritz) used these funds for unauthorized purposes. Zephir is accused of providing fraudulent SWIFT receipts and false insurance documents to create an illusion of legitimacy. For example, the insurance for one investor's escrow funds was supposedly backed by Timber Creek Surety Inc., which later confirmed the insurance certificate was fraudulent.
Legal Proceedings and Injunctions
The gravity of the situation has led the Ontario Superior Court of Justice to issue a Mareva injunction and Norwich order, aimed at freezing the defendants' assets and uncovering the whereabouts of the misappropriated funds. Justice John Callaghan, in his endorsement, highlighted the plaintiffs' strong prima facie case of fraud and the necessity to prevent further dissipation of assets.
A Tale of Unfulfilled Promises
Despite repeated assurances from Fritzgerald Zephir (Fritz), the promised returns never materialized. Investors experienced continuous delays and excuses, with Zephir often citing issues such as pending bank confirmations and internal reviews. By May 2024, it became clear that the funds were not forthcoming, prompting the plaintiffs to take legal action.
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2. @bill_slawskiwww.smxl.it #SMXL19
Our Future is An Internet of
Things
Things that may get smarter and
do away with a need for owner’s
manuals – which should be built
into devices, appliances and
vehicles.
4. @bill_slawskiwww.smxl.it #SMXL19
We May Find Answers About
them in Graphs of Things
I did find the right fluid, but
without my car’s help. The
internet of things hasn’t quite
reached all things yet. But the
internet is increasingly about
things.
5. Graphs of
Things on
my
computer
Google Related Questions now use a Question Graph
Generating related questions for search queries
US Patent: 9,679,027
Granted: June 13, 2017
Filed: December 14, 2015
6. @bill_slawskiwww.smxl.it #SMXL19
Recommendation: Entity
Oriented Search
This Book is available Open Access,
by Krisztian Balog, a professor of
computer science at the University
of Stavange, and a former intern at
Google. It is very detailed.
https://www.springer.com/gp/book/
9783319939339
8. @bill_slawskiwww.smxl.it #SMXL19
Augmentation of Brand Queries
with Paid Results
Combining content with a
search result
Assignee: Google LLC
US Patent: 9,947,026
Granted: April 17, 2018
Filed: May 12, 2016
9. @bill_slawskiwww.smxl.it #SMXL19
Augmentation of Queries with
GMB Location Extensions
Determining Relevant
Business Locations Based
on Travel Distances
Assignee: Google LLC
US Patent Application:
20190180326
Published: June 13, 2019
Filed: February 19, 2019
10. @bill_slawskiwww.smxl.it #SMXL19
Augmentation of Queries with
Knowledge Graph Information
Providing search results
using augmented search
queries
Assignee: Google LLC
US Patent: 10,055,462
Granted: August 21, 2018
Filed: March 15, 2013
11. @bill_slawskiwww.smxl.it #SMXL19
New Universal
Search Results
Interface for a universal
search
Inventors: Bret S. Taylor,
Marissa Ann Mayer, Orkut
Buyukkokten
Assignee: Google LLC
US Patent: 10,409,865
Granted: September 10,
2019
Filed: April 15, 2016
12. @bill_slawskiwww.smxl.it #SMXL19
Recommendation: Paul Haahr in
How Google Works
How Google Works: A Google
Ranking Engineers Story -
https://youtu.be/iJPu4vHETXw
Talks about “Life of a Query” class at Google with “Query Understanding,” asking
About Named Entities in Queries
13. @bill_slawskiwww.smxl.it #SMXL19
Recommendation: -Jason
Barnard’s Interview of Gary Illyes
How Google Search Ranking Works – Darwinism in Search -
https://www.searchenginejournal.com/how-google-search-ranking-works/307591/
Gary Talks about what is taught in a class for new Google Search engineers, and
how queries work and pages are ranked. Again, Entities are one of the features
that is ranked
15. @bill_slawskiwww.smxl.it #SMXL19
Knowledge Panels for Things in
the Knowledge Graph
Can Enter Google’s Knowledge Graph by GMB
Verification
https://support.google.com/business/answer/71072
42?hl=en
or by meeting Notability requirements of Wikipedia
https://en.wikipedia.org/wiki/Wikipedia:Notability
Create a Wikidata Entry for your entity
https://www.wikidata.org/wiki/Wikidata:Contribute
Use Schema Markup on your Website
https://schema.org/
16. @bill_slawskiwww.smxl.it #SMXL19
Knowledge Graph is Powered by
Knowledge Bases
Wikipedia
IMDB
Wikidata
Freebase
Recommended Reading: From Freebase to
Wikidata: The Great Migration -
https://static.googleusercontent.com/medi
a/research.google.com/en//pubs/archive/4
4818.pdf
17. @bill_slawskiwww.smxl.it #SMXL19
A Knowledge Graph is Made of
Triples
Subject/Verb/Object
Planet of the Apes Rated G
Planet of the Apes Released 1968
Planet of the Apes Directed by
Schaffner
Planet of the Apes has actor Roddy
McDowall
Planet of the Apes has actor Charlton
Heston
Planet of the Apes has actor Kim
Hunter
18. @bill_slawskiwww.smxl.it #SMXL19
Triples can come from Tables
Knowledge Bases Often Contain
Facts about Properties of Entities
In table form
Learning objects and facts from
documents
Invented by Shubin Zhao
Assigned to Google
US Patent 8,812,435
Granted August 19, 2014
Filed November 16, 2007
22. @bill_slawskiwww.smxl.it #SMXL19
Google Extracts Entities and
Facts
Computerized systems and
methods for extracting and
storing information regarding
entities
Assignee: GOOGLE LLC
US Patent: 10,198,491
Granted: February 5, 2019
Filed: July 6, 2015
24. @bill_slawskiwww.smxl.it #SMXL19
Association Scores Have Different
WeightsAssociation scores for
each occurrence of an
entity or context.
temporal weights
(recent documents or
occurrences)
reliability weights (more
reliable sources, more
heavily)
popularity weights
(more popular sources,
more heavily)
proximity weights
(entities/contexts
occurring in closer
proximity to one
another on a page,
more heavily)
27. @bill_slawskiwww.smxl.it #SMXL19
Entity Relationship Scores
1. Visit Q&A sites (like Quora, Yahoo
Answers)
2. Identify Entity in Question Using NLP
3. Identify Candidate Entities in Answer Using NLP
4. Identify Relationship type from the question
5. Score the relationship of Question and Answer
Entities by things such as how frequently the Answer
appears for that question
“WHO/pronoun IS/verb BARACK OBAMA/noun
MARRIED/adjective TO/verb?”
MICHELLE OBAMA/noun.”
28. Recommended Reading
• Natural Language Processing is Fun! -
https://medium.com/@ageitgey/natural-
language-processing-is-fun-9a0bff37854e
29. @bill_slawskiwww.smxl.it #SMXL19
Question-Answering by Building
Knowledge Graphs
Natural Language Processing With
An N-Gram Machine
Pub. No.: WO2019083519A1
Publication Date: May 2, 2019
International Filing Date: October
25, 2017
Inventors: Ni Lao, Jiazhong Nie, Fan
Yang