Rob Garner on Google Personalization, SMX Toronto March 2010

This document provides an overview of search engine optimization (SEO) and the key factors that search engines like Google consider when ranking websites. It discusses the importance of SEO for businesses and outlines a 3-phase SEO process involving keyword research, on-page optimization of content and metadata, and off-page link building strategies. The document emphasizes the importance of high-quality, relevant content tailored around targeted keywords and suggests techniques for optimizing page titles, URLs, and other on-page elements.

The document discusses search engine optimization (SEO) strategies and tactics. It recommends setting goals, optimizing website content and structure, building high-quality links, and continuously measuring results to improve search engine rankings and drive more traffic. Key elements include choosing targeted keywords, writing optimized pages and titles, linking internally and externally, submitting to search engines, and using analytics to track key performance indicators.

Pat Grady, owner of RhinoFish Media (http://www.affiliatesummit.com/pat-grady/) provided a great session on Google Analytics for beginners, during the Affiliate Summit Orlando Meetup on Tuesday, 10/30/12. Here are his slides.

This document provides an overview of digital marketing analytics and paths of value. It begins by introducing Marshall Sponder as the lead author of a new textbook on digital analytics for marketing. It then lists 12 topics that will be covered, including internet marketing, SEO/SEM, programmatic advertising, web optimization, first/second/third party data, web analytics, and social media analytics. It provides brief introductions to several of these topics, emphasizing the importance of different data sources for digital marketing and how tools have evolved to analyze user behavior online.

Chintan Thakkar is a digital marketing professional with over 1.5 years of experience in search engine optimization (SEO), social media marketing (SMM), and information architecture. He has handled over 25 client accounts and significantly improved their website rankings. His core competencies include on-page and off-page SEO, social media marketing, and web analytics. He has worked on projects in the UK optimizing e-commerce, hotel, and IT service websites. Chintan holds a bachelor's degree in IT and a master's degree in IT.

Vikram Bisht from Imagine Web Solutions presented on search engine optimization (SEO). He discussed what search engines are and how they work by crawling websites and indexing content. He explained why SEO is important for getting website traffic and conversions. Bisht covered key SEO topics like on-page and off-page ranking factors, developing an SEO strategy, and basic optimization tips. The presentation provided an overview of conducting SEO for websites.

Digital Marketing Paathshala(DMP) is devoted to educating professionals in the field of Digital Marketing. We enable professionals to execute efficient campaigns, drive higher ROI and competitiveness in a global jobs market

Martin Calvert, Marketing Director at Blueclaw opens the day with a rich overview of trends in gaming SEO. Drawing on exclusive data and industry analysis Martin will share practical and engaging insight into how the changing world of search is impacting operators and affiliates.

The document provides an overview of 10 data analysis strategies for Google Analytics that can provide valuable insights. It discusses segmenting traffic sources, landing pages, goals, conversion funnels, mobile vs desktop, in-page clicks, locations, and site search terms. Understanding these metrics can help optimize the user experience and identify opportunities to improve conversions.

The document discusses five SEO strategies that every company needs to master: link building, Google authorship, setting a canonical URL, using microdata/schema markup, and responsive design. It provides an overview of each strategy and tips for implementation, such as getting natural, editorial links; verifying authorship on Google+; selecting the best URL version; marking up content with structured data like events; and coding websites responsively for any device.

The document discusses recent changes in search engines like Google. It explains that Google's Hummingbird update moved search to focus more on natural language and topics rather than keywords alone. It also discusses Google's move to more secure "not provided" search data. While related, Hummingbird is an algorithm change and secure search is a technology decision. The document provides key takeaways for marketers, noting the need to focus on meaningful content, collect analytics data, and understand search is becoming more conversational and focused on intent rather than keywords.

Figure out how to use both local and competitor data to improve your marketing strategy and make better decisions.

White paper on how to manage transitions for URLs through a website redesign, in order to retain built-up SEO values. Includes information of the importance of maintaining URL structures, URL rewriting, redirection best practices, and importance considerations in the redesign process, so you don't mess up your hard earned search engine equity.

Kelly Cutler, CEO of Marcel Media, presented strategies for effective web marketing. She discussed search engine optimization tips like optimizing URL structures and title tags. She also covered link building, content writing best practices, and press release optimization. Cutler reviewed key analytics metrics and tools like Google Analytics. Finally, she provided best practices for social media strategies and utilizing online video, discussing how to create viral videos. The presentation provided actionable tips across various digital marketing channels.

This document summarizes Rand Fishkin's presentation on SEO in a two algorithm world. It discusses how Google's search algorithm has evolved from primarily considering links to now using machine learning and user signals like click-through rates and engagement. It recommends that SEO professionals optimize for both algorithms by focusing on factors like filling content gaps, driving task completion, and creating content that earns loyalty and amplification rather than just links. The future of SEO involves balancing traditional on-site optimization with a new approach focused on searcher outputs and engagement.

The document describes Synergy Sync, a company that collects massive amounts of anonymous web browsing data from 91% of internet devices monthly in the US. It analyzes the data using natural language processing to build detailed profiles of visitors, including demographics, interests, brand affinities, and behaviors. Synergy Sync then provides this comprehensive behavioral data and insights to clients to help improve marketing, sales, and other business goals.

Social media can be leveraged to earn direct traffic and higher search engine rankings. Search engines are increasingly incorporating social signals into their algorithms. This allows content that goes viral on social media to receive higher search rankings. Case studies demonstrate how businesses have used targeted social media campaigns to increase website traffic, social media followers, and offline metrics like in-store visits. Strategies that were effective included engaging influencers, optimizing social profiles, and syndicating quality content to drive shares and backlinks. Social media must now be an integral part of any company's search and overall marketing strategy.

My presentation on the search engine optimization impact of new generic top level domains. Includes a discussion on the birth of the search optimized TLD, and also considerations for site migration to a new TLD, among many other considerations.

With more information flowing our way than ever before from an increasing number of connections and sources, intelligent ranking is setting up to be the next big trend on the Web. my6sense introduces the next evolution in search, and how true personalization can leverage and leapfrog

1. The document discusses music personalization techniques at Spotify, including understanding users and music content, using collaborative filtering and latent vector models to make recommendations, and building real-time recommendation systems using Apache Storm. 2. It describes how Spotify uses machine learning techniques like matrix factorization and word2vec to generate latent vectors for users, songs, artists and playlists to measure similarity and make personalized recommendations at scale for its 75 million users. 3. The key challenges are processing huge amounts of data from 1 billion playlists and 1TB of logs daily to provide recommendations for each new user within 3 seconds and in real-time as listening behaviors change.

Updated version of my real time content marketing (RTCM) presentation, with additional slides and information. Most material is excerpted from my book, "Search and Social: The Definitive Guide to Real-Time Content Marketing."