Roman Rossov: Product manager evolution in a high growth startup

This document discusses Agile Marketing and its key principles and processes. Agile Marketing uses self-organizing, cross-functional teams that work in frequent iterations to focus on delivering value to customers. It aims to drive growth through rapid feedback and emergent solutions. The process involves defining concepts, measuring performance through iterations of development, testing, and learning from launches. Agile Marketing prioritizes responding to change over rigid plans and values testing and data over opinions. It focuses on delivering customer value through collaboration, transparency, and frequent experiments.

At the Next Gen Customer Experience (CX) in Financial Services conference, Centerline's Marketing Change Management team presents two hypotheses on the importance of organizational balance and elevating your CX using data and innovation. As a key takeaway, the presentation included a CX Maturity Program to gauge your organizational CX maturity as well as helps identify goals and where to focus your efforts moving forward.

It has become increasingly important to drive business objectives by doing experimentation and learn to fail fast. Internet companies like Airbnb, Pinterest, Facebook, Netflix rely heavily on product innovations to drive growth with fast pace changes in their product and user journeys for continuous improvements. In the post-COVID world, organizations will move towards product innovation that brings their business back on track and gains user trust. Ankit Gupta is responsible for building growth products at Myntra. In his session, Ankit will share his learnings from his personal meetings with the growth leaders and how the implementation of those strategies helps deliver growth in his organization.

The document discusses go-to-market strategies versus marketing strategies. It notes that go-to-market strategies specifically focus on product launches, while marketing strategies can apply to ongoing activities. Go-to-market strategies involve additional components to coordinate with product development. Once launched, the go-to-market strategy evolves into an overall marketing strategy. The document then provides details on developing effective go-to-market strategies, including defining target markets, sales processes, distribution channels, and product roadmaps.

Main takeaways: -PMs don't need a lot of data points to prioritize the features for the upcoming sprint. They just need to identify the relevant one's. -PMs should be skilled to strike the balance between agility in making decisions and accuracy of perceived outcomes -PMs should be able to prioritize the feature requests with minimum data points available and optimum techniques

Alex from Procore and Marc from MindTickle explore: State of the industry Need for Sales Enablement Sales Enablement and Sales Readiness at Procore Best-in-class framework for Sales Readiness

CMOs should use accountability to build a bridge between marketing and the rest of the organisation. To change the perception that marketing is a cost centre, investments in marketing must translate to the bottom line results. Yet most marketing professionals don’t dare to to assume accountability on the bottom line results and to prove their contribution to the organisation. Last year we launched the first study called ‘Can B2B marketers show ROI?’, as we wanted to see how CMO’s has taken MPM into their organisations in 2015, we re-visited about 30 CMO’s and surveyed them about this topic.

Dan Tyre talking about Sales Enablement at our virtual Solent HUG (HubSpot User Group) recently. It was great to see so many enthusiastic and engaged attendees at the webinar. The feedback so far has been fantastic. We look forward to inviting you to the next one in due course and we plan to run them at least quarterly. Please visit our chapter and keep an eye on upcoming events: https://bit.ly/39DyZN6 #SolentHUG Best wishes Sam (Solent HUG team).

#1 Discuss components of a best-in-class Onboarding Program #2 Measure and monitor key Performance Indicators of new hires #3 Use best practices to improve Onboarding Effectiveness

This document discusses how MindTickle helps companies improve sales readiness through online training and assessments for sales reps. It notes that the typical onboarding process takes several months for reps to become fully productive. MindTickle provides tools to start onboarding earlier and track learning progress to identify gaps. This allows companies to reduce onboarding time and efforts by over 40% through replacing in-person training with online modules accessible on any device. Customers report increased participation in training and improved sales performance as a result.

strategic management as a way to increase your companies long term existence and competitive advantage .

A simple, easy and concise framework with working examples on setting up an Agile approach for marketing and marketing team deliverables. Teams love it (gives them sense of real ownership and makes it easier to manage and multi-task), heads of marketing find it very easy to manage (or rather it requires minimal management) and others in the organization love the results they see from an Agile approach - win win for all. It was crafted with start ups and hyper growth digital/tech companies in mind, but it has been used in larger marketing organizations, and may provide a competitive edge for those who can adapt it to their teams.