Solent HUG September 2021
- 2. A gentle reminder to be kind, empathetic & helpful in the next normal
- 6. Today’s Agenda 1. Welcome & Introductions 2. What is Sales Enablement? 3. Pillars of Sales Enablement 4. Modern Technology 5. Q&A
- 7. Today’s Agenda 1. Welcome & Introductions 2. What is Sales Enablement? 3. Pillars of Sales Enablement 4. Modern Technology 5. Q&A 6. Free Stuff
- 8. Dan Tyre (he | him) HubSpot https://www.linkedin.com/in/dantyre01/ - Employee #6 at HubSpot - 5 Startups in the last 42 years - Mentor, Advisor, Board Member, Speaker, Author, Angel Investor, Blogger, Community Advocate Trying to do the Most Good for the Universe
- 10. The best HUGS are interactive
- 11. Q: What is Sales Enablement?
- 12. A: Answer correctly and win a bacon butty! Q: What is Sales Enablement?
- 13. A: Sales enablement is the iterative process of providing your business's sales team with the resources they need to close more deals. Q: What is Sales Enablement?
- 14. A: Sales enablement is the iterative process of providing your business's sales team with the resources they need to close more deals. These resources may include content, tools, knowledge, and information to effectively sell your product or service to customers. Q: What is Sales Enablement?
- 15. Q: What is Sales Enablement? 1. Sales process and methodology 2. Training and coaching new & existing reps 3. Building a world class tech stack 4. Metrics & KPI's
- 18. INBOUND SALES STRATEGY WINS IN 2021
- 19. “The empowered buyer does not trust sales people because most sales people have not adapted to the modern era”
- 20. “The riches are in the niches…”
- 21. 2021 Sales Process: Sales = Helping
- 24. Effective Engagement for Traditional B2B Sales
- 26. Tech Stack
- 27. 1. HubSpot CRM & CMS 2. Slack or Teams 3. Zoom or other video software + note taking soft 4.Integrated email 5.Workflow sequences 6.Lead intelligence & lead notifications in real time 7.Meetings tool 8.Content library 9. Templates 10.Playbooks *HubSpot Sales Enterprise Modern Tech Stack
- 28. Metrics & KPI’s
- 31. MOST CRITICAL KPI’s? Revenue vs.Quota Deal Creation
- 36. Please Rate This Session
- 44. Now, Rate This Session :-)
- 45. The best HUGS are interactive
- 50. 7 Steps To Get Started with Account Based Marketing Align Sales & Marketing Identify Good Fit Accounts Personalize your Outreach Deliver Insights, Messages and Content suited to roles Create Emotional And Compelling Messages & Offers Execute Orchestrated Plays to Targeted Individuals Measure Key Metrics & Adjust