Rating Butler

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Rating Butler is a platform that helps app developers optimize their app ratings by automatically surfacing the in-app interactions most likely to lead to positive user reviews. It aims to address the current problems where developers can only guess which interactions will yield favorable ratings and may resort to fake reviews. The platform allows developers to define user events and Rating Butler will then optimize the app to improve ratings without manual testing or coding. The founder is a technical co-founder of a previous startup that raised funding.

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Rating Butler
 Rating Butler is a
platform to allow
developers surface
the interactions that
users are most likely
to give a best review
automatically.
 Developers just have
to define the events a
user takes.
 Rating Butler will then
optimize the app

About the Founder
 Technical Software
developer turned
entrepreneur.
 Previous co-founder in
company funded by 500
Startups.
 Was in Silicon Valley for
6 months for the 500
Startups accerlator
program.
 Raised 2.3M HKD for
previous startup.

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1. App Rating Optimization Platform

2. Background  Mobile apps have become the next frontier with the grow of smartphones.  However, with the increased growth comes with increased competition.  Search engines rank apps in the app stores in part on high ratings.  Users will choose an app with favorable user reviews given two apps that does the same thing.  Therefore, having highly positive ratings is paramount to securing App Store Optimization (ASO).

3. Market Opportunity  Asia represents the most developers and mobile apps in the world  Mobile developer middleware sector represents a big growth opportunity currently underserved.

4. Current Solution  App developers to guess which interactions yield favorable ratings and then manually test out the hypothesis after a release by monitoring the app rating. Also they have to manually write code to do this.  App developers may pay for fake reviews. Eventually the app stores will figure this out and penalize the app.  No solution that automates the App Rating Optimization (ARO) process until now.

5. Rating Butler  Rating Butler is a platform to allow developers surface the interactions that users are most likely to give a best review automatically.  Developers just have to define the events a user takes.  Rating Butler will then optimize the app

6. About the Founder  Technical Software developer turned entrepreneur.  Previous co-founder in company funded by 500 Startups.  Was in Silicon Valley for 6 months for the 500 Startups accerlator program.  Raised 2.3M HKD for previous startup.

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