The iPhone ecosystem
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Beyond just developing apps, there are many business opportunities that have emerged around the iPhone ecosystem, including in areas like lead generation, marketing, monetization, and analytics. Specifically, the presentation focuses on non-technical solutions like beta tester networks, PR agencies, review sites, listing sites, push notification services, social integration, and analytics tools that can help apps at different stages of development, release, and maintenance. The iPhone platform now has over 60 million users and 100,000 developers, creating demand for both technical and non-technical services.
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![Beyond Apps . The iPhone Ecosystem Nilesh Jahagirdar [email_address] www.purpletalk.com http://twitter.com/nileshj Bangalore iPhone Developers/Entrepreneurs Meetup `](https://cdn.statically.io/img/image.slidesharecdn.com/theiphoneecosystem-100515031719-phpapp01/85/The-iPhone-ecosystem-1-320.jpg)
The iPhone ecosystem
- 1. Beyond Apps . The iPhone Ecosystem Nilesh Jahagirdar [email_address] www.purpletalk.com http://twitter.com/nileshj Bangalore iPhone Developers/Entrepreneurs Meetup `
- 2. New Opportunities Over 100k app developers Some 60 million iPhone OS users Technical and non technical services needed for this population Marketing Information Revenue Many are technical solutions such as gaming engines This presentation focuses on the mostly non-tech solutions that have come up around the App Store ecosystem Mar 26, 2010 Bangalore iPhone Devs Meetup
- 3. Development Stage Lead generation Thousands of apps being generated every week.. Connecting ideas and clients with suitable developers From developer directories: theymakeapps.com appolicious.com From app listings App Store HQ Yappler Ad placement, iTunes affiliate revenue etc. Are additional, though lead generation is the primary source Charges per lead, % of project cost, etc. Mobile advertisements Ad mob Ad whirl Mobile ad exchange Mobclix Mar 26, 2010 Bangalore iPhone Devs Meetup
- 4. App Release Stage Beta testers network http://ibetatest.com/ App monetization Tapjoy Downloads equate virtual goods Offerpal subscriptions, surveys, etc. PR agencies specializing in social media and tech offer special packages for promoting iPhone apps App review sites Paid reviews Ad placements App listing sites Yappler Mar 26, 2010 Bangalore iPhone Devs Meetup
- 5. App M aintenance Stage Ready to use push notifications / in-app purchase http://urbanairship.com/ Social network integration Openfeint Plus + Scoreloop Geocade BackStage (!) ' Paid' downloads and app reviews fuelmyapp.com Ratemyapp by Appency App sales analytics Heartbeat Tracks downloads, financial reports etc from iTunes and offers more features App Usage analytics Omniture Pinchmedia / Flurry Mar 26, 2010 Bangalore iPhone Devs Meetup
- 6. More Opportunities More refined information Region wise app listing Apps for SFO residents, Apps for NY residents Niche app listing http://runpee.com/ Golfing apps User feedback services Responding to reviews, etc. can be made smoother Push notifications for iTunes reviews Websites that connect users to dev more effectively Social media call centers Mar 26, 2010 Bangalore iPhone Devs Meetup
- 7. Event Sponsored by Mar 26, 2010 Bangalore iPhone Devs Meetup