Product Listing Ads: Uncover The Secret Side Of PPC Advertising That's The Real
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This document discusses product listing ads (PLAs) on Google Shopping. It provides tips for using PLAs, including getting a data feed specialist, properly structuring bid amounts, using specific ad groups and labels, analyzing search terms, modifying bids by location, and strategies for sold items. PLAs are an important part of ecommerce advertising, accounting for 20% of store traffic and sales during Black Friday. The presentation aims to uncover the benefits of PLAs for driving online retail sales.
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Product Listing Ads: Uncover The Secret Side Of PPC Advertising That's The Real
- 1. Product Listing Ads: Uncover The Secret Side Of PPC Advertising That's The Real Jewel Of Ecommerce Advertising Presented By: Rick Backus & Rajat Mukherjee
- 2. Rick Backus Co-Founder, CEO rick@cpcstrategy.com San Diego Native! Founded CPC Strategy in 2007 Over 220 Active Clients Manage Over 35 Million in Adverting Spend Monthly Retail Contributor for Search Engine Land On Twitter @CPC_Rick
- 3. THE RETAIL FUNNEL Convert EDUCATE CURATE CONVERT Mens Shoes Nike Shoes Nike Air Max +2013
- 4. FREE GOOGLE SHOPPING TRAFFIC IS DEAD
- 5. GOODNIGHT SWEET LONG TAIL The Text Ads Long Tail for eCommerce Products is Almost Dead.
- 7. GOOGLE SHOPPING VS. GOOGLE ADWORDS
- 8. GOOGLE SHOPPING VS. THE OTHER CSEs
- 9. GOOGLE SHOPPING VS. THE OTHER CSEs
- 10. GOOGLE SHOPPING VS. THE OTHER CSEs
- 11. PLA Benefits #Tweetable Facts There are over 1 billion products on Google Shopping Google PLA clicks increased 200% YOY since Sept (2012) PLAs are available in 23 countries globally Display ads have a 22% higher click-through rate than text ads Google Shopping accounted for an average of 20.19% of overall store traffic and 18.75 of overall revenue during Black Friday weekend. WHY PRODUCT LISTING ADS?
- 12. 8 Google Shopping Tips 1. Get a Data Feed Guy (or Gal) 5. Discover Your Search Terms 2. Learn How To Bid Properly 6. Avg. Position Does NOT Increase CTR 3. Use The Proper Ad Groups 7. Modify Bids By State 4. Use Labels 8. Sold SKU Strategy
- 13. Get a Data Feed Guy
- 14. Learn How To Bid Properly
- 15. Product Visibility Curve All Products Ad Group SKU Level Ad Groups 10-20 Ad Groups
- 16. Use Data Feed Labels
- 17. Discover Your Product Search Terms
- 18. Avg. Position Does NOT Increase CTR
- 19. Bid Modifiers By State
- 21. Welcome to San Diego!
- 22. Product Listing Ads: Uncover The Secret Side Of PPC Advertising That's The Real Jewel Of Ecommerce Advertising Presented By: Rick Backus & Rajat Mukherjee