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Brand Moustache - Digital Marketing Projects

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Vignesh Chinnadurai
Vignesh Chinnadurai

Some Digital Marketing Projects of Brand Moustache from the Vault. SEO | Social Media Marketing | Creatives | Digital Activation.

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Brand Moustache Innovative Solutions Pvt. Ltd. Digital Marketing
“Content builds relationships. Relationships are built on trust. Trust drives revenue.” - Andrew Davis
We Are Brand Moustache! For us, Brand Moustache is a verb and not a noun. Our team of brand strategists combine business, marketing, communications, and design thinking to develop meaningful, differentiated, and authentic brands for companies big and small, start-ups or stalwarts. We don't just come up with what’s cool; we craft the message your customers want to hear and one that you can deliver on. We’ve seen first-hand how the power of brand can elevate a company from a commodity to a valued partner; how it can rescue a business from the trenches of an impossible- to-win price war, and how it can motivate employees and customers alike to become full-fledged fans. We develop the tools and show you how to use them. The rest is up to you.
How We Make The Internet Work For Us The world is quickly developing from simple to advanced. Individuals are devouring computerized content on each accessible gadget - cell phones, portable PCs, tablets, spilling video, desktops and the sky is the limit from there - making it convincing for organizations to react with their new renewed advanced promoting procedures. This calls for watchful social arranging and strategy. We then implement it by coming up with posts and creatives for different stages of branding across multiple platforms like You Tube, Facebook, Instagram, LinkedIn, Twitter etc.
Our digital services include: – SEO or Search Engine Optimization is the technique which helps search engines to find and get better positioning for your website among millions of other sites competing against you. – SEM or Search Engine Marketing is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. – SMO or Social Media Optimization includes all processes to increase the visibility of a website in social networks (Facebook, Twitter, LinkedIn, Google+ YouTube etc.) increasing the links pointing to your website, and therefore increasing SERP positioning. – SMM or Social Media Marketing is used to promote a website through all sorts of social media. Its main objective is to generate brand and visibility in the search engine. – SERM or Search Engine Reputation Management simply tries to control your website reputation when a user performs a search. If there are negative comments about your website the SERM will try to use these techniques to avoid appearing before the positive.
R.S Brothers Hyderabad Case Study
The Challenge About a year ago, R.S.Brothers decided to launch their brand online however they were struggling with their online image and this performance was not at par with its peers . In January 2017 they decided to reinvent the brand’s online image and attract younger customers. The number one strategy that we came up with was all centred around the brand. They wanted to purify the brand message and how they were going to do that was by focusing on outer wear, by focusing on digital and by targeting a younger consumer. Broadly we wanted to develop a well-defined and modern brand identity and design excellent customer service.
Strategy – How we did it We employed a strong social strategy in order to reach out to the target audience in the digital space. The bulk of their campaign has centred around social media platforms like Facebook. A steady theme was maintained across different platforms but the content was optimized to suit each platform. For example we used Facebook for live streaming and exhibiting products show cased by Rakul Preet Singh to incite user engagement and interaction.
Facebook Campaign Posts
Facebook Campaign Posts
Facebook Campaign Posts
Facebook Campaign Posts
Results Achieved – The like for their page https://www.facebook.com/RSBrothersIndia/ has crossed 93000 and is climbing steadily – The average likes per post is over 600. – Reach achieved for RSB over the last 4 months have crossed over 20,00,000
KPV Livin – The Tamil Web series Chennai Case Study
Kavi Puvi Viamedia had already been running a successful YouTube channel Madras Central with over 5,00,000 subscribers, as well as multiple other media ventures and wanted to launch their very own web series. When they came up with the concept of Livin they realised that they needed help in getting the concept across as it revolved around a young unmarried couple living together and their dysfunctional free loader friend. The challenge was to engage a predominantly orthodox audience with a cosmopolitan web series. KPV had a requirement that the series needs to reach at least 10,00,000 people on the internet. The Challenge
Strategy – How we did it A high intensity campaign tailored for their was drawn up. Content was generated in the form of poster and videos and was posted on the Madras Central page and other related pages. The video were strategically boosted to ensure maximum eye balls on content We leveraged our viral content pages which have over 1,00,00,000 likes to post and share content regarding the web series maximizing the reach for the series.
Facebook Campaign Posts
Facebook Campaign Posts
Results Achieved – The average views per video is around 1,00,000. – Reach achieved for Livin crossed over 20,00,000 in 8 days. – Screen shots of the results campaign are as follows
Brand Moustache - Digital Marketing Projects
Brand Moustache - Digital Marketing Projects
Byrne Equipment Rental UAE SEO Report
Keywords Focused Upon – Oil and gas equipment rental & hire GCC – Events equipment rental & hire GCC & UAE – Plant equipment rental & hire GCC – Generator rentals & hire GCC – Specialist Transportation GCC
Background Research And Data Collection An initial study of the website (byrne.com) was performed to have a basic idea of the existing data in place and previous SEO performed for the same. Competitors for the same keywords such as Reyami, Atlas Copco, Aggreko etc were studied for keywords used and information on their respective websites for better generation of results.
Keyword Monitoring For the given keywords, relevant information was gathered and cross referenced to competition to ensure higher results. – Oil and gas equipment rental & hire GCC – Events equipment rental & hire GCC & UAE – Plant equipment rental & hire GCC – Generator rentals & hire GCC – Specialist Transportation GCC
Site Optimization On Site: The following changes were done to the website http://www.byrnerental.com. – Heading changes – Title changes – Description changes – Additions and tags – On page information changes Off Site: Backlinking to credible website for maximum SEO results. This was done on over 100 websites where Byrne’s info tags would be added. Since we have now achieved
Results Google analytics The graph is a showcase of the results obtained for the 5 major keywords that we have worked on so far. It can be seen that the traffic to those pages have increased from January of 2017 (Project started in December of 2016).
Oil and gas equipment rental and hire GCC
Events equipment rental and hire GCC & UAE
Plant Equipment Rental and Hire GCC
Generator rentals & hire GCC
Specialist Transportation GCC
Scope For Higher Results – Addition of meta tags – Addition of meta descriptions – Image all tags – Social media presence – Blogs & newsletters. In order to gain higher search results, we would need to work very closely with the website developer and implement the points mentioned. We highly recommend to increase the activity on the social media pages for enhanced results.
Plan of action – Edittitletagsas permarketand searchengine trends – Study and performedits on sitetoensurethe resultsstaywithin top3 until end ofcontract. – Focusonthe remainingkeywordsuntiltoachieveat-leastpage1 searchresult. (Time frame constraint).
Brand Moustache Chennai SEO Report
Brand Moustache - Digital Marketing Projects
Primo Automation Chennai SEO Report
Brand Moustache - Digital Marketing Projects
Livin – Tamil Web Series Chennai SEO Report
Brand Moustache - Digital Marketing Projects
Brand Moustache - Digital Marketing Projects
Get in Touch We would love to hear from you. Contact +91 9940500080 / 99629 00080 Ist Floor, Vijaya Complex, Old No.342, New No.90, Arcot Road, Next to Hyundai Showroom, Kodambakkam, Chennai 600 024.

More Related Content

Brand Moustache - Digital Marketing Projects

  • 2. “Content builds relationships. Relationships are built on trust. Trust drives revenue.” - Andrew Davis
  • 3. We Are Brand Moustache! For us, Brand Moustache is a verb and not a noun. Our team of brand strategists combine business, marketing, communications, and design thinking to develop meaningful, differentiated, and authentic brands for companies big and small, start-ups or stalwarts. We don't just come up with what’s cool; we craft the message your customers want to hear and one that you can deliver on. We’ve seen first-hand how the power of brand can elevate a company from a commodity to a valued partner; how it can rescue a business from the trenches of an impossible- to-win price war, and how it can motivate employees and customers alike to become full-fledged fans. We develop the tools and show you how to use them. The rest is up to you.
  • 4. How We Make The Internet Work For Us The world is quickly developing from simple to advanced. Individuals are devouring computerized content on each accessible gadget - cell phones, portable PCs, tablets, spilling video, desktops and the sky is the limit from there - making it convincing for organizations to react with their new renewed advanced promoting procedures. This calls for watchful social arranging and strategy. We then implement it by coming up with posts and creatives for different stages of branding across multiple platforms like You Tube, Facebook, Instagram, LinkedIn, Twitter etc.
  • 5. Our digital services include: – SEO or Search Engine Optimization is the technique which helps search engines to find and get better positioning for your website among millions of other sites competing against you. – SEM or Search Engine Marketing is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. – SMO or Social Media Optimization includes all processes to increase the visibility of a website in social networks (Facebook, Twitter, LinkedIn, Google+ YouTube etc.) increasing the links pointing to your website, and therefore increasing SERP positioning. – SMM or Social Media Marketing is used to promote a website through all sorts of social media. Its main objective is to generate brand and visibility in the search engine. – SERM or Search Engine Reputation Management simply tries to control your website reputation when a user performs a search. If there are negative comments about your website the SERM will try to use these techniques to avoid appearing before the positive.
  • 7. The Challenge About a year ago, R.S.Brothers decided to launch their brand online however they were struggling with their online image and this performance was not at par with its peers . In January 2017 they decided to reinvent the brand’s online image and attract younger customers. The number one strategy that we came up with was all centred around the brand. They wanted to purify the brand message and how they were going to do that was by focusing on outer wear, by focusing on digital and by targeting a younger consumer. Broadly we wanted to develop a well-defined and modern brand identity and design excellent customer service.
  • 8. Strategy – How we did it We employed a strong social strategy in order to reach out to the target audience in the digital space. The bulk of their campaign has centred around social media platforms like Facebook. A steady theme was maintained across different platforms but the content was optimized to suit each platform. For example we used Facebook for live streaming and exhibiting products show cased by Rakul Preet Singh to incite user engagement and interaction.
  • 13. Results Achieved – The like for their page https://www.facebook.com/RSBrothersIndia/ has crossed 93000 and is climbing steadily – The average likes per post is over 600. – Reach achieved for RSB over the last 4 months have crossed over 20,00,000
  • 14. KPV Livin – The Tamil Web series Chennai Case Study
  • 15. Kavi Puvi Viamedia had already been running a successful YouTube channel Madras Central with over 5,00,000 subscribers, as well as multiple other media ventures and wanted to launch their very own web series. When they came up with the concept of Livin they realised that they needed help in getting the concept across as it revolved around a young unmarried couple living together and their dysfunctional free loader friend. The challenge was to engage a predominantly orthodox audience with a cosmopolitan web series. KPV had a requirement that the series needs to reach at least 10,00,000 people on the internet. The Challenge
  • 16. Strategy – How we did it A high intensity campaign tailored for their was drawn up. Content was generated in the form of poster and videos and was posted on the Madras Central page and other related pages. The video were strategically boosted to ensure maximum eye balls on content We leveraged our viral content pages which have over 1,00,00,000 likes to post and share content regarding the web series maximizing the reach for the series.
  • 19. Results Achieved – The average views per video is around 1,00,000. – Reach achieved for Livin crossed over 20,00,000 in 8 days. – Screen shots of the results campaign are as follows
  • 23. Keywords Focused Upon – Oil and gas equipment rental & hire GCC – Events equipment rental & hire GCC & UAE – Plant equipment rental & hire GCC – Generator rentals & hire GCC – Specialist Transportation GCC
  • 24. Background Research And Data Collection An initial study of the website (byrne.com) was performed to have a basic idea of the existing data in place and previous SEO performed for the same. Competitors for the same keywords such as Reyami, Atlas Copco, Aggreko etc were studied for keywords used and information on their respective websites for better generation of results.
  • 25. Keyword Monitoring For the given keywords, relevant information was gathered and cross referenced to competition to ensure higher results. – Oil and gas equipment rental & hire GCC – Events equipment rental & hire GCC & UAE – Plant equipment rental & hire GCC – Generator rentals & hire GCC – Specialist Transportation GCC
  • 26. Site Optimization On Site: The following changes were done to the website http://www.byrnerental.com. – Heading changes – Title changes – Description changes – Additions and tags – On page information changes Off Site: Backlinking to credible website for maximum SEO results. This was done on over 100 websites where Byrne’s info tags would be added. Since we have now achieved
  • 27. Results Google analytics The graph is a showcase of the results obtained for the 5 major keywords that we have worked on so far. It can be seen that the traffic to those pages have increased from January of 2017 (Project started in December of 2016).
  • 28. Oil and gas equipment rental and hire GCC
  • 29. Events equipment rental and hire GCC & UAE
  • 30. Plant Equipment Rental and Hire GCC
  • 33. Scope For Higher Results – Addition of meta tags – Addition of meta descriptions – Image all tags – Social media presence – Blogs & newsletters. In order to gain higher search results, we would need to work very closely with the website developer and implement the points mentioned. We highly recommend to increase the activity on the social media pages for enhanced results.
  • 34. Plan of action – Edittitletagsas permarketand searchengine trends – Study and performedits on sitetoensurethe resultsstaywithin top3 until end ofcontract. – Focusonthe remainingkeywordsuntiltoachieveat-leastpage1 searchresult. (Time frame constraint).
  • 39. Livin – Tamil Web Series Chennai SEO Report
  • 42. Get in Touch We would love to hear from you. Contact +91 9940500080 / 99629 00080 Ist Floor, Vijaya Complex, Old No.342, New No.90, Arcot Road, Next to Hyundai Showroom, Kodambakkam, Chennai 600 024.