Digiday Publishing Summit Europe, Ella Dolphin, The Stylist Group
•Download as PPTX, PDF•
1 like•131 views
This document discusses Stylist, a UK-based women's lifestyle media brand. It notes that Stylist has grown significantly over 11 years to become the fastest growing women's lifestyle digital business in the UK. It aims to double its UK monthly unique visitors to 5 million by 2020. The document outlines Stylist's capabilities in brand identity, content creation, and commercial teams. It also discusses some of the challenges of Stylist's business model, which relies heavily on revenue from branded content solutions.
Report
Share
Digiday Publishing Summit Europe, Ella Dolphin, The Stylist Group
- 1. A power brand for a time when feminism and the united force of women has never been more relevant
- 4. 11 years But the men’s market has almost disappeared
- 6. We took our voice, made famous by print and built…
- 7. The fastest growing women’s lifestyle digital business 3,427,000 1,828,000 1,802,000 1,447,000 1,040,000 1,086,000 943,000 346,000 UK UK UK UK ComScore Market Position: December 2018
- 10. Stylist capabilities SKILLS Strong brand identity Honed packaging / curation skills Salient content creation Integrated commercial teams Respected campaigner
- 12. 52% of revenue comes from content solutions. 25 headcount just in the creative agency. We work on a cycle of 10 briefs a week from agencies ranging from 30k to 500k. Revenues are lumpy and costs are variable. Supporting a creative agency as a core business skill
- 13. Content solutions is the Stylist digital business with nearly 4m coming from branded content. Amplification costs are the biggest cost of the digital advertising. Video is a branded content model with an in house team. Content solutions is more costly in digital than it is in print
- 15. Complicated workflows and workarounds
- 18. A fresh feminist offering
- 19. Finding a space in the US landscape
Editor's Notes
- Notes