Customer Insights Brought to Life
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The document discusses Best Buy's plans to launch a "Home Energy Department" to help consumers understand, control, and reduce their home energy consumption. The department will provide education, a broad product assortment, and services like self-assessments, home energy surveys, and installing home energy management devices. It will have vignettes demonstrating home assurance, energy efficiency, and home control solutions. The "Home Smart" platform will launch in three cities with Geek Squad auditors and surveyors available to provide consultations, audits, installations, and information on incentives and partnerships.
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Customer Insights Brought to Life
- 1. Neil McPhail, SVP GMNew Business CSGBest Buy Co., Inc.Customer InsightsBrought to Life1
- 2. Help Me Answer My QuestionsWhere do I start, who do I turn toWhat gets me going and gives me the best bang for my buckHelp sorting through possible actions that are right for them based on their home and way they liveHelp me understand trade-offsBreak it apart, what can be done in phases as they are ready
- 3. Help Me Take The Next StepConsumers don’t know what they don’t know, but are open to learningTurning to Google for information on energy best practicesLimited mindshare given to sorting through various optionsWould appreciate “someone” making it easier for me to know what to do
- 4. Help Me Feel Good About What I’m DoingEncourage me and reward me beyond my billMake it real and tangible to keep me motivatedHelp me see how it is benefitting me (not you)Balance waste less, save money and my lifestyle
- 5. The Home Energy DepartmentVision: Best Buy will help you understand, control and reduce your energy consumption while maximizing your lifestyle
- 6. Primary Target Customer: Life Maximizer & Home Safeguarder
- 7. Customer Value Proposition: EducationAssortmentTry & BuyLet Us Integrate the Technology in your homeDeliver Value to Utility PartnersDepartment Includes:
- 8. Broad assortment (DIY, DIWM, DIFM), store experience labor models
- 9. Unique services include Self-assessment, Home Energy Surveys/Audits and HEM device installationHome Energy In-store Department6Home Assurance VignetteHome Energy Efficiency VignetteHome Control VignetteSmash Wall
- 10. Home Energy Platform: Home Smart3 Locations
- 11. Chicago:
- 12. Houston:
- 13. San Francisco:
- 14. Products – home energy management, home control and home assurance & Services
- 15. 3 Demo Vignettes
- 16. Home Assurance, Home Energy Efficiency, and Home Control
- 17. Consultation Bar messaging and content on Services
- 18. Audits
- 19. Installation
- 21. PartnershipsGeek Squad Home Energy Auditors/Surveyors
Editor's Notes
- You choose, do a little or do a lot, we’re there every step of the way
- Home Smart mock-up room targeted completion prior to Energy Summit (end of August)