Populis - NOAH13 London

This document discusses Digital Quotient's mobile-first digital marketing solutions in India. It notes that mobile internet usage is higher than desktop usage and will continue growing as smartphone penetration increases. It also discusses the growth of social media platforms like Facebook and LinkedIn and online video through YouTube. Digital Quotient's strategy focuses on mobile-first thinking, social media through their acquisition of Webitude, and video/multimedia capabilities. They emphasize creativity, technology, and analytics. Their clients include FMCG companies, retailers, auto companies, and more. Digital Quotient has won awards for their mobile and social media integrated campaigns. They offer responsive web design, microsites, and full agency services including apps and analytics.

Interact 2017 Keynote speech: Delivery Chain Quality by John Montgomery, VP Global Brand Safety, GroupM

Interact 2017 Short Keynote: Video & TV Advertising: State of the convergence by Nicolas Mignot, SVP International Key accounts Sales & Solutions, FreeWheel

Wearable technology is a growing billion dollar industry by 2019. The document discusses the advantages of wearable tech for mobile marketing, noting it can effectively connect people by touch and share small amounts of information to spread through word of mouth. The aim of wearable tech is to become a fashion statement and global connector on the go, as an essential for everyone by 2019. The document promotes discussing opportunities to connect and network using wearable tag technology.

HTC Corp is a Taiwanese manufacturer of smartphones and tablets. Their mission is to be the leading innovative supplier of mobile devices by providing value-added design, manufacturing, logistics, and service capabilities. They focus on product design, usability, and new technologies. Their main competitors include Apple, Samsung, and LG. They have a narrow product line compared to competitors but offer a wide range of prices and features across operating systems. Some of their popular smartphone models discussed include the HTC Evo, Wildfire S, Desire, Sensation, and Touch Dual. Their marketing strategy for the HTC ChaCha focused on teenagers and social media integration.

The big problem for journalism is that 90 percent of all media is controlled by six corporations, distribution is controlled by technology companies, and there is no sustainable business model for the Mobile Age. Evrybit -- an all-in-one app for collaborative mobile reporting and storytelling -- solves this problem. Users have all the journalism tools they need in one place to produce mobile multimedia stories in real time. We’re a Swiss Army Knife for mobile reporting, a newsroom in the palm of your hand.

Mobile connectivity and internet usage on smartphones is growing rapidly around the world. Customers are always accessible through their multiple devices and locations. E-commerce is also growing, expected to reach $10 billion in Turkey by 2012. Marketers need to understand a customer's "digital self" through their online activities to enable targeted marketing across various platforms and screens, including smartphones, tablets, PCs, TV, and offline channels. An interactive approach that allows customer expression is important for marketers to connect with customers in this changing digital landscape.

This document discusses the importance of having an engaging mobile business strategy to connect with customers. It emphasizes creating strategic content and connecting it to an e-commerce platform to move from user experience to customer experience via mobile devices. It also stresses the need to leverage technology and platforms, embrace the power of community, and develop creative and personalized solutions that are engaging, relevant, measurable, scalable, and connect technology, data, and creatives to engage customers.

This document discusses the challenges of engaging customers in a digitized world. It outlines characteristics of user engagement, such as focused attention, positive affect, aesthetics, and endurability. The experience economy is also discussed, where interactions can create emotional responses for customers rather than just visibility of brands. The document notes how digital is no longer a relevant qualifier as everything is digital, and how the internet is evolving into an "internet of everything." It addresses the digitization of users and shifting across channels and devices, the importance of seamless transitions, and using personalization and relevance to cut through noise. Omni-channel experiences are presented as a holistic response to digital shifts in customer behavior.