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Search Engine Optimization
Roadmap, Requirement Analysis,
Selling SEO
Roadmap for New Client
Package
Content Requirement
Reporting and Suggestions
Developing SEO Packages
• Flat Rate/Fix Rate pricing model
• Packages based on monthly recurring charges
• Designed to cater everybody including low and high end
market is willing to pay
Package Includes
• In-Depth SEO Site Review & Audit
• Keyword Analysis
• Initial Ranking Report
• Onsite SEO Optimization
• Optimized, Branded & Distributed Articles
• Custom Branded Press Releases
• HTML/XML Sitemap
• Robots.txt Review
• 404 Error Handling Page
• Canonicalization
• 301 Redirects
Package Includes
• Search Engine Submissions
• Paid Express Submissions
• Manual Directory Submissions
• Blog Design & Maintenance
• Mobile Site Optimization Consulting
• Analytics & Webmaster Tools Setup
• Link Building Campaign
• Guest Blogging
• Infographic
• Social Bookmarking
• Monthly Ranking & Progress Reports

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This document provides an SEO proposal and services from a Delhi-based IT company. It outlines their expertise in SEO, web development, and advertising. The proposal describes performing on-page and off-page optimization activities like keyword research, link building, social media promotion, and audits. Prices for silver, gold, and platinum packages ranging from Rs. 7,500 to Rs. 20,000 are listed along with the included tasks and number of keywords targeted for each level. Website designing services are also proposed which include structure, optimization, and page creation.

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SEO proposal for ecommerce websiteChecknshop

We are Digital Marketing Expert promoting business, brands, product, and website on online platform and generates leads, traffic and sales using SEO, SMO, PPC, ORM, email marketing, SEM, Facebook Marketing, Twitter Marketing, LinkedIn Marketing techniques and so on. Currently We are handling some projects for health, real estate, event management, hospitality, marketing and advertising, ecommerce for India, Canada, US and srilanka clients. Pankaj Kumar Singh Digital Marketing Executive Mobile : +91 9718919615 | 91 11 41078433(Home) Ad Technosys pvt ltd 23/21 D, East Patel Nagar | NEW DELHI, PIN – 110008, India. Email : pankaj.singh997@yahoo.in | LinkedIn: http://www.linkedin.com/profile/view?id=110917105

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Webhub Technology provides SEO optimization, reputation management, and social media optimization services. They welcome potential clients and introduce their company as an ethical web design and SEO agency in Kolkata. They promise to deliver excellent web design and SEO services to help clients' businesses reach the top of their industries. They believe in client satisfaction and have quality improvement policies and an efficient online marketing team. The proposal provides detailed information on their SEO optimization services, packages and pricing, planning and outreach strategies, and contact details.

Core Services and Task Timeline
Phase I (SEO Strategic Plan)
• Market Research (4-5 days)
• Technical Site Audit (5 days)
• SEO Strategy (15 days)
• Reporting (2-3 Hours Per Report)
Market Research (4-6 Days)
• SWOT Analysis with top 20 Competitors on a given keyword
• Strengths
• Weaknesses
• Opportunities
• Threats
Market Research Summary
Rank Site Back Links Site Age
(Years)
Alexa Rank PageRank
1 Site1.com 4,347 5 1,345 7
2 Site2.com 9,098 7 5,360 6
3 Site3.com 7,326 3 980 5
4 Site4.com 2980 4 10,456 4
Technical Site Audit (5 days)
• Tagging of key on-page elements; for example, <h1 > tags
• Menu structure and crawl-ability
• Relevant page-specific titIe and meta tags featuring target
keywords
• Internal linking practices
• Site Structure( Indexing, Accessibility & Architecture )

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If your company needs to submit a SEO Services Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/2TmtXwQ

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The document discusses search engine optimization (SEO) and outlines a proposed SEO program. The objectives of SEO are to increase a website's visibility, traffic, and number of visitors. The proposed 6-stage program includes evaluation, on-page optimization, off-page activities like link building, and monitoring rankings and traffic over at least one year. Key deliverables include analysis, recommendations, and reports tracking the program's implementation and results.

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The document discusses strategies for optimizing a website and online presence for local SEO. It covers topics like optimizing title tags and meta descriptions to include location, adding address and phone number to all pages, creating location-specific pages, embedding maps, using local markup schemas, and building citations from locally relevant directories and business listings sites. The goal is to clearly signal to search engines that the business is local and target local customers by including location details throughout the online presence.

SEO Strategy (15 days)
• Introduction
• Competitive insights
• Keyword research
• Site structure proposal
• Proposed long-term goals and time line of
actions
SEO Strategy Introduction
• The introduction will cover how we are going to approach our SEO strategy.
• Research
– Customer brief
– Keyword Research
– Competitive research
– SEO strategy
• Implementation
– On-site implementation
• Analytics
– Ranking analysis
– Traffic analysis
– ROI analysis
– Reporting
• Optimization
– Campaign optimization and refinement
– Conversion optimization
Competitive Insights
• Focus as much as possible on the SWOT data
• Go through 10-20 competitors in detail and convey each
site’s unique selling point
• Analyzing factors weather a website is commercial in
nature or simply an informational site
• How visitors are converted and the kind of conversion
path each site contains
Keyword Research
• Keyword Opportunity
• Content (title tags, meta description, URL naming
convention)
• keyword target list
• Find the most important terms to your company/site
• Analysis with SEMRush

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This document provides a 10-chapter guide to search engine optimization (SEO) strategies. It covers topics like keyword research, site navigation, mobile optimization, local SEO, voice search, page speed, content, social media, technical audits, and competitor research. The guide emphasizes optimizing sites for keywords, easy navigation, responsive design, improving load times, listing on directories like Google My Business, and monitoring competitors.

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Site Structure Proposal
• SEO Friendly Design
• Accessibility
• Identity
• Easy Navigation
• Content
Reporting (2-3 hours per report)
• Benchmarking and Reporting Key Performance Indicators
(KPI)
• Monthly Benchmarking Reports: We will run a benchmark
ranking report showing all your existing listings, in the major search
engines before we start. This concise report will be sent monthly to
help document our progress.
• Monthly Website Position Report: Every month, we will run
a ranking report to document the progress and send it to you via
email. The rank reports include rank reporting on Yahoo, Google,
and Bing, and indicates which keyword your web site currently
ranks for on the search engines.
Core Services and Task Timeline
• Phase II – On Page SEO
• Choosing primary keyword for the page
• Optimizing the top SEO elements
• Optimizing the meta data
• Incorporating keywords into page content.
• Creating internal links.
• Advance SEO techniques
15 Pages in One Month*
Core Services and Task Timeline
• Phase III – Off Page SEO(3-6 Months)
• Targeting sites linking to competitors.
• Submitting site to relevant directories.
• Adding site to local search.
• Asking contacts for a link.
• Advanced link building strategies.
– Content Writing.
– Article Submission.
– Social Bookmarking.
– Paid Directory Submission.
– Classified Ads , Business Listing
– Blogs Creation and promotion.
– Infographic submission

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This document provides an overview of search engine optimization (SEO) services from Beta Web Solutions. It explains that SEO involves optimizing websites to rank higher organically in search engines for targeted keywords to drive more visitors. The company's SEO process includes keyword research, on-page optimization, link building, and ongoing reporting and maintenance to continuously improve rankings. Case studies are presented showing clients achieving top rankings for important business-related search terms.

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Reporting (2-3 hours per report)
• Benchmarking and Reporting Key Performance Indicators
(KPI)
• Monthly Benchmarking Reports: We will run a benchmark
ranking report showing all your existing listings, in the major search
engines before we start. This concise report will be sent monthly to
help document our progress.
• Monthly Website Position Report: Every month, we will run
a ranking report to document the progress and send it to you via
email. The rank reports include rank reporting on Yahoo, Google,
and Bing, and indicates which keyword your web site currently
ranks for on the search engines.
Content Marketing Strategy
Item No of Words Quantity
Articles 400 4
Blogs 250 2
PR 400 2
Classified 50 5
Monthly Content Requirements in Best Case Scenario
Content Requirement
Content Requirement Sheet
Project Name Sample Project
Items
Keywords 3 5 10 15 25 40
Articles 1 2 4 5 9 15
Blogs Weekly 1 1 2 4 6 8
PR 1 1 1 1 1 1
Classified 2 3 6 8 15 20

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SEO Process - Search Engine Optimization Roadmap Requirement Analysis and Selling SEO

  • 1. Search Engine Optimization Roadmap, Requirement Analysis, Selling SEO Roadmap for New Client Package Content Requirement Reporting and Suggestions
  • 2. Developing SEO Packages • Flat Rate/Fix Rate pricing model • Packages based on monthly recurring charges • Designed to cater everybody including low and high end market is willing to pay
  • 3. Package Includes • In-Depth SEO Site Review & Audit • Keyword Analysis • Initial Ranking Report • Onsite SEO Optimization • Optimized, Branded & Distributed Articles • Custom Branded Press Releases • HTML/XML Sitemap • Robots.txt Review • 404 Error Handling Page • Canonicalization • 301 Redirects
  • 4. Package Includes • Search Engine Submissions • Paid Express Submissions • Manual Directory Submissions • Blog Design & Maintenance • Mobile Site Optimization Consulting • Analytics & Webmaster Tools Setup • Link Building Campaign • Guest Blogging • Infographic • Social Bookmarking • Monthly Ranking & Progress Reports
  • 5. Core Services and Task Timeline Phase I (SEO Strategic Plan) • Market Research (4-5 days) • Technical Site Audit (5 days) • SEO Strategy (15 days) • Reporting (2-3 Hours Per Report)
  • 6. Market Research (4-6 Days) • SWOT Analysis with top 20 Competitors on a given keyword • Strengths • Weaknesses • Opportunities • Threats
  • 7. Market Research Summary Rank Site Back Links Site Age (Years) Alexa Rank PageRank 1 Site1.com 4,347 5 1,345 7 2 Site2.com 9,098 7 5,360 6 3 Site3.com 7,326 3 980 5 4 Site4.com 2980 4 10,456 4
  • 8. Technical Site Audit (5 days) • Tagging of key on-page elements; for example, <h1 > tags • Menu structure and crawl-ability • Relevant page-specific titIe and meta tags featuring target keywords • Internal linking practices • Site Structure( Indexing, Accessibility & Architecture )
  • 9. SEO Strategy (15 days) • Introduction • Competitive insights • Keyword research • Site structure proposal • Proposed long-term goals and time line of actions
  • 10. SEO Strategy Introduction • The introduction will cover how we are going to approach our SEO strategy. • Research – Customer brief – Keyword Research – Competitive research – SEO strategy • Implementation – On-site implementation • Analytics – Ranking analysis – Traffic analysis – ROI analysis – Reporting • Optimization – Campaign optimization and refinement – Conversion optimization
  • 11. Competitive Insights • Focus as much as possible on the SWOT data • Go through 10-20 competitors in detail and convey each site’s unique selling point • Analyzing factors weather a website is commercial in nature or simply an informational site • How visitors are converted and the kind of conversion path each site contains
  • 12. Keyword Research • Keyword Opportunity • Content (title tags, meta description, URL naming convention) • keyword target list • Find the most important terms to your company/site • Analysis with SEMRush
  • 13. Site Structure Proposal • SEO Friendly Design • Accessibility • Identity • Easy Navigation • Content
  • 14. Reporting (2-3 hours per report) • Benchmarking and Reporting Key Performance Indicators (KPI) • Monthly Benchmarking Reports: We will run a benchmark ranking report showing all your existing listings, in the major search engines before we start. This concise report will be sent monthly to help document our progress. • Monthly Website Position Report: Every month, we will run a ranking report to document the progress and send it to you via email. The rank reports include rank reporting on Yahoo, Google, and Bing, and indicates which keyword your web site currently ranks for on the search engines.
  • 15. Core Services and Task Timeline • Phase II – On Page SEO • Choosing primary keyword for the page • Optimizing the top SEO elements • Optimizing the meta data • Incorporating keywords into page content. • Creating internal links. • Advance SEO techniques 15 Pages in One Month*
  • 16. Core Services and Task Timeline • Phase III – Off Page SEO(3-6 Months) • Targeting sites linking to competitors. • Submitting site to relevant directories. • Adding site to local search. • Asking contacts for a link. • Advanced link building strategies. – Content Writing. – Article Submission. – Social Bookmarking. – Paid Directory Submission. – Classified Ads , Business Listing – Blogs Creation and promotion. – Infographic submission
  • 17. Reporting (2-3 hours per report) • Benchmarking and Reporting Key Performance Indicators (KPI) • Monthly Benchmarking Reports: We will run a benchmark ranking report showing all your existing listings, in the major search engines before we start. This concise report will be sent monthly to help document our progress. • Monthly Website Position Report: Every month, we will run a ranking report to document the progress and send it to you via email. The rank reports include rank reporting on Yahoo, Google, and Bing, and indicates which keyword your web site currently ranks for on the search engines.
  • 18. Content Marketing Strategy Item No of Words Quantity Articles 400 4 Blogs 250 2 PR 400 2 Classified 50 5 Monthly Content Requirements in Best Case Scenario
  • 19. Content Requirement Content Requirement Sheet Project Name Sample Project Items Keywords 3 5 10 15 25 40 Articles 1 2 4 5 9 15 Blogs Weekly 1 1 2 4 6 8 PR 1 1 1 1 1 1 Classified 2 3 6 8 15 20

Editor's Notes

  1. SEO Strategic Plan Refers to Milestone One
  2. Detail description of SEO Strategy is given in excel sheet.