The document summarizes 16 global food and beverage trends for 2016 as identified by the Daniel J. Edelman Global Food and Beverage Sector. Some of the key trends discussed include a focus on authenticity and transparency in the industry; growing consumer interest in edible insects as a sustainable protein source; the influence of climate change on consumer behavior and expectations of industry response; and the impact of new technologies in transforming food production and empowering consumers. The food and beverage sector is seen as undergoing unprecedented change while also maintaining traditions around heritage, craft and simplicity.
Comprised of 21 countries, Latin America is a land of enormously diverse peoples, climates and geographies. Yet across the region we find two commonalities — what people eat and their high trust in the food and beverage industry.
Explore the Food and Beverage trends in Latin America.
WHAT’S ON THE MENU IN 2017: Global Food and Beverage TrendsEdelman
Look ahead to what’s next for food and drink around the world, and what it means for consumers and brands.
Prepared by Edelman's Global Food and Beverage sector.
This short presentation scrapes the surface of what's going on in the frozen snacks category. It offers some consumer insights as well as trends affecting frozen snacks.
Innovate or die: predictions for the food industry in 2017Zoë Wilkins
The document summarizes 8 key food industry trends for 2017:
1) Ongoing reformulation of products to reduce salt, sugar and artificial ingredients in response to legislation and health concerns.
2) Continued growth of the organic market, especially in Europe and North America, though production constraints will limit ubiquity.
3) Increased pressure on the meat industry from health and environmental concerns, though developing markets will drive consumption growth.
4) Emergence of "beauty foods" containing ingredients like collagen and botanicals that promise cosmetic benefits.
5) Greater focus on plant-based ingredients as alternatives to animal products and artificial ingredients.
6) Intensified scrutiny of labels to ensure transparency
An overview of the top 12 food trends for 2016, originally completed at the beginning of 2016. For each trend Symrise analyzes the source of inspiration and the top consumes related to the trend. We then look at which industry publications are picking up on the trend, menu examples, news stories and finally the Symrise take on the trend.
Food trends don't start on Instagram, that is where they go to die. They start in the dimly lit corner of your Google search history as you try to stay ahead of the healthy & hip curve. "How to make kimchi" "Health benefits of turmeric" "Bacon ice-cream recipe" "Is coconut water a scam". #RIPkale
FIS are a food consultancy firm. Each year we publish our Foodservice Trend Book which is a source of inspiration and culinary reference to all professionals in the food and beverage industry. Get in touch to find out more!
QuicknGreen Natural Convenience Stores 2016 The Greening YearLenard Kritchman
This document provides a business plan for Quick n' Green, a proposed chain of natural convenience stores. It outlines the growing market for organic and natural foods as an opportunity. The founder, Lenard Kritchman, has experience owning natural food stores. Quick n' Green aims to be the "7-11 of natural foods" by offering a small, 2000 sq ft store format stocked with top-selling natural grocery, refrigerated, frozen and prepared foods. It will emphasize convenience while educating customers about healthy, green lifestyles. The plan details store operations, distribution, products, marketing and financial projections with the goal of raising $500,000 to open 2 initial locations within a year.
This document summarizes the key findings from a large global study on brand authenticity. Some of the main points include:
- Authenticity is important to consumers and how they define it may surprise brands. The study revealed an "authenticity deficit" where most consumers do not feel brands are authentic.
- Consumers define authentic brands as those that demonstrate the "3 R's" - Reliable, Respectful, and Real. The Real dimension is the most challenging for many brands.
- Food and beverage brands are seen as the most authentic industry globally, driven by perceptions of reliability. However, all industries can improve on being seen as more "real".
- The study
2016; a year in which we will be noticing the transformation the Food & Beverage industry is undergoing even more. Not only on a global but also on a local level, both from a societal and a personal perspective, innovative while traditional at the same time, and even more dynamic and complex than ever. While we have headed into this exciting new year yet, please let us introduce you to the trends we see.
What are the latest consumer trends? What answers do the biggest names in consumer goods have in store? There’s hardly a better place to learn about what goes through the minds of marketing executives than the CAGNY conference, which, in 2017, brought together leaders of Mondelez, PepsiCo, Coca-Cola, General Mills, Unilever, Nestlé, Tyson Foods, L’Oréal, P&G, Colgate-Palmolive, Johnson & Johnson and other household names.
Our report provides an overview of companies' views on market and consumer trends, and provides over 100 examples of marketing, product and strategic innovation.
This document discusses the functional beverage industry and strategies for kombucha and yerba mate tea brands to overcome consumer biases. It finds that Generation Y consumers prefer energy drinks for their lifestyle benefits. However, focus groups see kombucha and yerba mate brands as outdated and only for hippies due to their image and taste. The document suggests improving brand image through sampling, expanding distribution, targeting schools, updated marketing strategies using websites and mobile games to attract younger consumers and make the product copy more relatable.
This document provides a summary of the top 10 snacking trends predicted for 2019 according to a report compiled by KIND, a snack bar company. Some of the key trends highlighted include the growing popularity of seed butters, the increasing use of cannabidiol or CBD in foods and beverages, a focus on "ugly" or imperfect produce to reduce food waste, the incorporation of African flavors into Western snacks, an emphasis on digestive and gut health, reduced sugar levels through the use of natural sugars, innovations in hydration beyond water, the rise of plant-based and meatless proteins, a preference for more minimally processed foods high in nutrients, and greater transparency around corporate culture and practices.
More DISRUPTION on https://www.techingrocery.com/
'Dried vegetables, protein-rich yogurt, burger without beef. These products are not only the core of organic shops, they become alternatives increasingly popular with consumers who aspire to a generally healthier diet … even if sugary is still a venial sin assumed. Overview of these food trends observed in Europe with Innova Market and Nielsen insights.
More DISRUPTION on https://www.techingrocery.com/
This document discusses trends in the savory snacks category, including opportunities around novelty, flavors, health and wellness, and emerging markets. Some key points:
- Emerging market consumers prefer bolder, more exotic flavors and are fueling demand for new product experiences. Exposure to other cultures is influencing their tastes.
- Health remains an important driver of innovation as consumers seek "natural" and functional options. However, taste is still a primary factor in choices.
- Novel delivery formats like squeezable pouches are gaining interest for their convenience, as seen by the launch of a drinkable chia seed snack product.
For 2009, Pavone creating a food trends presentation based on research we conducted with our contacts throughout the industry. This is that specific presentation. If you are interested in seeing our 2010 Food Trends presentation, please contact us.
Consumer and innovation trends in fruit, vegetables, and pulsesDatamonitor Consumer
This document discusses trends in fruit, vegetable, and pulse consumption from 2014. It provides an overview of the market, opportunities, and key trends. Some of the main trends discussed include sugar avoidance affecting fruit intake, "snackification" of produce to meet healthy snacking demand, and cross-category migration where fruits and vegetables are appearing in new categories like bread, chips, and candy to increase consumption. The document also profiles typical consumers and outlines future opportunities around targeting millennials and men.
The document discusses trends in the global beverage packaging market and aseptic packaging specifically. It notes that the global beverage packaging market is expected to grow to $188 billion by 2020. There is also expected to be 8% annual growth in US demand for aseptic packaging through 2015. The document outlines key consumer demands like environmentally friendly, natural, and versatile packaging. It positions aseptic packaging as meeting these demands through extended shelf life without refrigeration or preservatives. Major drivers of the aseptic packaging market are discussed as increasing urbanization and changing consumer behaviors.
This document summarizes the business plan of Selectty Global Foods USA, a company that produces healthy fruit-based snacks. It outlines the company's history of developing mango pouches and expanding distribution. Key points include partnerships with suppliers, market research showing opportunities, and a strategy to expand from the Southwest US to a 5% national market share by 2024. Financial projections show losses currently but margins improving as distribution grows. The company is seeking a $500,000 investment for working capital and growth initiatives.
The document summarizes a company that produces healthy fruit-based snacks in squeezable pouches. It outlines the company's history of developing mango products and expanding distribution. Key points include establishing strategic partnerships, registering the Mangoozers brand, gaining market insights, defining a go-to-market strategy, and securing placements with retailers like HEB and Costco. Financial data and investment details are provided to support further expansion into new regions and categories.
The document outlines a marketing campaign for Tai Pei frozen meals targeting 18-25 year old millennials. Primary research found this group craves flavorful food but lacks time and money, often settling for bland quick options. The campaign strategy is to position Tai Pei as satisfying their inner craving for authentic Asian flavors with minimal preparation. Advertising will feature the "Voice of the Crave", personifying their desire for bold taste, to show Tai Pei fulfills this craving affordably.
The document summarizes the business of Selectty Global Foods USA, which produces healthy fruit-based snacks under the Mangoozers brand. It outlines the company's history of developing mango pouches and expanding distribution. Selectty has strategic partnerships for sourcing organic mango puree and pouch manufacturing. Market research shows opportunities for new fruit flavors. The company's growth strategy is to expand distribution across US regions and gain 5% market share by 2024. Financial projections show the need for investment to fund inventory, sales team expansion, and new product development.
The document provides an integrated strategic marketing plan for expanding Butterfinger's product line into peanut butter spreads and Butterfinger stores. Key points include:
- Butterfinger should launch peanut butter spreads to capitalize on the $1.5 billion spreads market and Nestle's success with Butterfinger capturing 17% of the peanut butter cups category.
- Opening Butterfinger stores would provide a unique experience for consumers.
- These strategies could help Butterfinger spreads achieve over 10% growth in the next three years, with financial targets of $144 million in net revenue and $17 million in net income for 2017.
Food waste initiatives have become increasingly popular amongst major food retailers and foodservice operators in recent years. With the backing of celebrities such as Jamie Oliver, leading retailers and manufacturers signed a commitment to reduce food waste by 20% by 2025 in March 2016. him! explores the shopper attitudes around the topic.
The baking industry appeared to be struggling in the early 2000s but has since rebounded. Several segments including bread, cakes, and cookies saw increased shipments and sales in 2006. While in-store bakeries grew slightly, concerns over rising costs could hamper future growth. The industry is adapting products to meet consumer demand for healthier options like whole grains and fewer trans fats. Growing segments include specialty bakeries and products targeting the increasing Hispanic population in the US.
Global food trends are changing due to evolving lifestyles and health awareness. Trends in 2018 include preference for convenient, on-the-go foods as people have less time to cook; healthier options as consumers learn more about nutrition; and international cuisines as people explore flavors beyond local traditions. Presentation of food is also important now, as are portable packaging and foods that store well or can be enjoyed over multiple meals due to busy schedules. While fast food still grows, people are turning away from overly fatty options in favor of perceived healthier alternatives. Attractive packaging also draws in customers in today's competitive market.
The document discusses the food processing industry in India and Armenia. It provides details about major players in Armenia's food industry like Grand Candy, the largest domestic producer known for high quality products. The document also gives an overview of Parle Products in India, a leading biscuit manufacturer, including its financial performance from 2016-2018.
Tai Pei: Fortunately Different, National Student Advertising Competition 2017Amanda Cermak
I am happy to be able to share this wonderful piece of work that my team members and I diligently worked on for the past 8 months. Last Sunday, April 23rd, my fellow speakers and I presented our "Fortunately Different" advertising campaign in New York City, where we received 3rd place in our district. A special thanks to our wonderful designers, who helped us earn amazing scores on the book component of our presentation. I am overjoyed to have had such a positive experience with this hard working group of people. You all made my job as Consumer Research Chair easy and enjoyable!
- Aarstiderne connects organic farmers' work to kitchens that transform bounties into seasonal, nutritious meals and feasts.
- They offer diverse boxes including vegetable, fruit, and meal solution boxes, as well as extras.
- Their 40,000 customers receive 25,000 boxes per week in Denmark and Sweden. Growth was 18% in 2013 with a turnover of 39 million Euros.
Natureview Farm is a yogurt producer considering three options to increase revenue from $13 million to $20 million by 2001: 1) Expand 8oz cups into supermarkets, 2) Expand 32oz cups nationally into supermarkets, or 3) Launch children's multipacks in natural food stores. After analyzing the risks and benefits, they decide to pursue option 1 of expanding 8oz cups into select supermarkets in the Northeast and West regions due to the high demand for 8oz cups and potential for significant revenue growth in the supermarket channel.
The document summarizes bakery trends and new product launches from a conference. It discusses consumer trends like authenticity, health and wellbeing, and immersion. It provides an overview of the global cake, donut and bread market. New product launches in bakery focus on areas like cakes, pastries and bread. Examples are given of products tapping into trends like healthier options containing probiotics or vitamin D, and blended items like bread bowls.
This document discusses strategies for segmenting traditional trade grocery stores in Southeast Asia to maximize sales. It notes that while location attributes and performance attributes can help group stores, the best approach combines both store performance and physical attributes to develop a comprehensive sales strategy. Understanding shopper behavior, popular product categories in different markets, and the constraints of small store sizes are key to tailoring effective promotions and product assortments. A multi-lens view of the shop, shopper and shopkeeper is needed to build brands and drive sales across traditional retail outlets.
Turning Silver into Retail Gold - WhitepaperCecilia LV
This document discusses how retailers and manufacturers can better cater to the needs of Singapore's growing silver generation of consumers aged 55 and older. Some key points:
- The silver generation accounts for 40% of grocery shopping in Singapore but their needs are often not met by current products and shopping environments.
- They face challenges like finding foods for special diets, uninnovative personal care products, small print on packaging, and unfriendly retail environments.
- To succeed, companies should innovate products that meet aging-related needs, improve packaging and labels, and make retail environments more senior-friendly through staff assistance, benches, and promotions in local languages.
- Catering well to the silver
Similar to MSL's 2018 Food Trends Presentation (20)
Is Technology Removing the ‘Care’ from Healthcare?MSL
The document discusses a roundtable report on the implications of the Topol Review for the pharmaceutical industry. The Topol Review explored how to support digital healthcare technologies in the NHS. The roundtable addressed questions about ensuring personal care in a digital environment, bridging digital divides, and benefits of technologies like genomics and AI. Key points discussed included the need for patients to be partners, addressing skills and access issues, and the industry needing to adapt to remain relevant in a changing healthcare system focused on personalized care.
MSL partnered with research firm Toluna to survey 1,846 marketing and communications leaders from Brazil, China, France, Germany, India, Italy, Poland, United Kingdom and the United States.
Powered by AI: Communications and Marketing in the Algorithm AgeMSL
MSL partnered with research firm Toluna to survey 1,846 marketing and communications leaders from Brazil, China, France, Germany, India, Italy, Poland, UK and US. We partnered with our colleagues at sister agency Publicis.Sapient who are experts in counselling companies and brands on the AI revolution.
A look inside the endless debate between traditional and digital media.
For more information write to Joshua Gardner, Vice President & North American Lead, Global Energy Practice, MSL | joshua.gardner@mslgroup.com
SCOTUS Launches New Economy with Legalized Sports BettingMSL
In a 6-3 decision in the case Murphy vs. National Collegiate Athletic Association, SCOTUS ruled that because Congress exceeded its constitutional authority when it passed PAPSA. In essence, Congress tried to prohibit state legislatures from repealing their existing statues that outlawed sports betting. Under a line of Supreme Court precedent known as the anti-commandeering doctrine, federal efforts to coerce states into enforcing federal law are unconstitutional violations of the Tenth Amendment.
To say this is just the beginning would be cliché, but what SCOTUS has wrought with its decision will have lasting consequences that go far beyond sports betting.
Our current consumption patterns are stretched to breaking point. Few would argue the need to fix our systems. It’s how to manage an economically viable and just transition that is making heads ache.
[Salterbaxter Directions] Moving The Goal PostsMSL
Is your business goal-ready to move beyond 2020? Explore a new generation of emerging sustainability goals that are unlocking business returns and driving transformational change.
The Second Technology Revolution: How the PR Business Needs To Change Once AgainMSL
The document discusses how the PR industry needs to change and adapt to a second technology revolution driven by emerging technologies like artificial intelligence, augmented and virtual reality, and big data analytics. It argues that these technologies are augmenting influence by providing more data-based insights, amplifying emotional resonance through immersive experiences, and using artificial intelligence to automate and adapt interactions. This will disrupt traditional media and influence, requiring PR practitioners to develop new skills in data, technology, and storytelling to help clients navigate this changing landscape.
SDG Signals - SBTribe Research by Salterbaxter MSLMSL
It’s been two years since the launch of the SDGs and the UN’s recent progress report highlights that support is uneven and needs to accelerate. New data sources, including
social media, continue to be vital tools to measure, monitor and report progress.
SDG Signals uncovers new insights about SDG communications online and which areas, people and brands are cutting through. We explore the overall SDG online conversation, providing clear opportunities for differentiation, with initial comparisons from the Technology and Food & Beverage sectors. Future editions will put the spotlight on other specific sectors and issue areas.
A joint initiative conducted by MSL and SPARK Neuro gives PR pros true cause for excitement. What was once only subjective – how much people are engaged with content and their emotional experience with it – can now be directly quantified by reading brain activity and other neurological responses.
For more information about Conversation2Commerce, email Erin.Lanuti@mslgroup.com or visit www.publicisC2C.com.
In PR2020, experts give us their perspective on what’s coming next in terms of tech disruptions, and how they believe this will impact the work we do. We explore influence, data, human science and machines, and our relation to them as communications professionals, business owners, governments, and human beings.
Write to us to start a conversation on how we can help you distill actionable insights and foresights from conversations and communities.
For more information contact Pascal Beucler, SVP & Chief Strategy Officer, Global, MSL (pascal.beucler@mslgroup.com) and Melanie Joe, Consultant – Research & Insights, MSL (melanie.joe@mslgroup.com)
[Salterbaxter Directions] Human Rights - The Time is NowMSL
Is your business up to speed on the risks and opportunities of human rights issues?
Learn from the early adopters of the UN Guiding Principles Reporting Framework and get ahead of the game.
For more information, connect with @salterbaxterMSL or reach out to us on Twitter @msl_group.
News in the Times of Digital - Indian Media TrendsMSL
The way India consumes news is changing in this digital age. 20:20 MSL's media trends infographic assesses Print v/s Online media consumption and how communications professionals can choose the right media mix through a structured approach.
Connect with our insights experts or share your feedback with us on Twitter @2020MSL and @msl_group.
To supplement Qorvis MSLGROUP's Guide to the Trump Administration, we have created a set of appendencies highlighting expected cabinet and staff appointments as of 12/1/2016.
Governing a Divided Nation - Insights about the 2016 U.S. Presidential ElectionMSL
Public affairs and policy experts from Qorvis MSLGROUP have compiled an extensive election coverage and analysis of how the new U.S. President and Congress will move forward after one of the most bitter campaigns in American history.
For more updates, follow @qorvis or reach out to us on Twitter @msl_group.
Each year, Directions takes an in-depth look at an area of sustainability and communications. This time, we’re delving into the quite sizeable gap that still exists between business and society. It’s not the void that interests us so much as the question of how it can be shrunk.
How do we move from just minding the gap to actually mending the gap?
For more information, connect with @salterbaxterMSL or reach out to us on Twitter @msl_group.
This document provides an overview of key people in Donald Trump's administration, including family members and advisors. It outlines biographies of Melania Trump, Ivanka Trump, Jared Kushner, Donald Trump Jr., Eric Trump, and Tiffany Trump. It also profiles powerful advisors and supporters such as Mike Pence, Reince Priebus, Steve Bannon, Newt Gingrich, Rudy Giuliani, Jeff Sessions, and Mike Huckabee. The document groups the individuals and provides affiliations for each to help understand the relationships that may influence the Trump administration.
The ICCO Global Summit which took place in Oxford, UK, from 29-30 September, 2016 offered two days of great conversations with colleagues coming from all over the world. MSLGROUP's SVP & Chief Strategy Officer, Pascal Beucler was invited to discuss why Branded Content and Entertainment are a new boundary, and a sweet spot to hit for PR professionals.
Based on Pascal's experience last June at the Cannes Lions International Festival of Creativity, as a juror in the newly created Entertainment Jury: this has been a week-long fantastic experience, evaluating how talent and ample narrative formats can elevate content into the cultural mainstream.
Role of Millennials and their Impact on Reputation ManagementMSL
This document discusses the role and impact of Millennials on reputation management. It notes that Millennials are the largest and most diverse generation, with significant spending power. They expect businesses to have a clear purpose and take stands on issues like climate change. The document advocates for reputation management strategies that focus on purpose, corporate citizenship, employer value proposition, and social openness. It argues businesses must align with causes Millennials care about to attract them as consumers, employees, and brand advocates. Micro initiatives that create measurable impact are more credible than broad promises. An authentic approach through conversations and shared experiences online is needed to effectively engage Millennials.
Food safety is a critical concern that significantly impacts human health, economic trade, and sustainable development worldwide. Each year, over 600 million people suffer from foodborne diseases, resulting in approximately 420,000 deaths, as reported by the World Health Organization. These figures are believed to be considerably underestimated, with populations in low- and middle-income countries bearing the brunt of this public health crisis due to inadequate food safety control systems. The World Bank estimates that these countries lose about USD 110 billion annually due to productivity losses and medical expenses stemming from foodborne illnesses.
In Africa, about 70 percent of the population relies on domestic informal food markets for their daily sustenance. This highlights the urgent need to address food safety issues within this sector to protect public health and foster sustainable development. Recognising this pressing need, the Africa Union Development Agency (AUDA-NEPAD) and the African Union Commission’s Partnership for Aflatoxin Control in Africa (PACA), in collaboration with the Food Safety for Africa (FS4Africa) and UP-RISE projects funded by the European Union, organised a timely and crucial webinar titled “Bridging Gaps in the Informal Sector” on 27 June 2024.
The webinar, which coincides with World Food Safety Day 2024 and its theme “Prepare for the Unexpected,” serves as a platform to raise awareness, facilitate knowledge-sharing, and foster collaborations among various stakeholders.
The webinar gathers a diverse group of stakeholders, including food safety mandate organisations across Africa and the European Union, Codex representatives from implementation countries, food regulatory bodies, and representatives of informal sector groups and associations.
Presentation 5: Strengthening Food Safety Standards in Africa - The Role of Private Sector and Other Stakeholders - Chiluba Mwape, SPS Coordinator, AUC
This PowerPoint presentation provides an in-depth exploration of the panning operation in confectionery production. It covers the fundamental principles of panning, including equipment used, process parameters, and the impact of different ingredients on product quality. The presentation also discusses modern advancements and innovations in panning technology, offering insights into optimizing efficiency and product consistency in confectionery manufacturing.
Philippines Dairy Market by Product Type, Distribution Channel, End User 2024...IMARC Group
The Philippines dairy market is projected to exhibit a growth rate (CAGR) of 6.50% during 2024-2032.
More Info:- https://www.imarcgroup.com/philippines-dairy-market
The Versatility and Benefits of Chana.pdfCentury Foods
Chana, also known as chickpeas, is a versatile legume with significant cultural and culinary importance in many parts of the world, including Nepal. Chana recipe is a staple in many diets due to its high nutritional value and adaptability in various dishes.
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Turmeric may seem like a colored yellow spice used in households in order to cook different types of curries and dishes. It has also been used as a traditional medicine for centuries in the USA. It provides us with several health benefits if consumed. It has antioxidant properties, reduces inflammation and plant-based food prevents medical conditions at maximum. Organic turmeric is free from all the pesticides but they might be as expensive too. Buy turmeric powder online from Merrymantra as it offers a variety of products at different price ranges. Along with organic turmeric powder, you can check out the other products it offers at convenient prices such as coriander, rice, cumin, and chili. The main goal of Merrymantra is to offer their customers organic products so that they can live their lives in a healthy manner.
In Africa, about 70 percent of the population relies on domestic informal food markets for their daily sustenance. This highlights the urgent need to address food safety issues within this sector to protect public health and foster sustainable development.
Recognising this pressing need, the Africa Union Development Agency (AUDA-NEPAD) and the African Union Commission’s Partnership for Aflatoxin Control in Africa (PACA), in collaboration with the Food Safety for Africa (FS4Africa) and UP-RISE projects funded by the European Union, organised a timely and crucial webinar titled “Bridging Gaps in the Informal Sector” on 27 June 2024.
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Overview Presentation 2: The UP-RISE project – Prof. Sarah De
Saeger, Project Coordinator for UPRISE and Director of the Centre of Excellence in Mycotoxicology and Public Health, University of Ghent
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In the heart of a bustling neighborhood, amidst the laughter and celebrations of festive days, lay a dilemma for Our's family. They yearned for the sweet indulgence of homemade treats, yet lacked the expertise to conjure them. The store-bought alternatives fell short, leaving them craving the authenticity of homemade delights.
Turning to their neighbor, Mrs. Gupta, renowned for her culinary prowess, Our's family sought guidance. Mrs. Gupta, with her warm smile and expertise in traditional recipes, became their beacon of hope in this sugary conundrum.
With a modest exchange of fees, Mrs. Gupta graciously agreed to share her culinary secrets. Under her guidance, Our's family delved into the art of crafting exquisite sweet dishes, from mouthwatering desserts to delectable confections.
As celebrations approached, Our's home transformed into a bustling kitchen, brimming with creativity and the aroma of freshly baked treats. Their guests were enthralled by the array of homemade delights, each bite a testament to Mrs. Gupta's guidance and Our's newfound skills.
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Through her venture, Our sought to bridge the gap between homemade goodness and market demand, providing customers with access to authentic, healthy sweet dishes while empowering women to pursue entrepreneurship as a part-time endeavor.
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Through Sweet Ventures, Our not only satisfied cravings but also fostered a sense of community and empowerment.
Menthol is a widely used organic compound known for its distinctive minty taste and cooling sensation. It is utilized in various products, including pharmaceuticals, food, beverages, and cosmetics. Derived from peppermint or other mint oils, menthol can also be synthetically produced. This report delves into the menthol production process, examining the manufacturing techniques, raw material costs, and the latest developments in the industry.
2. MSL: A Food, Beverage & Agriculture
Communications Leader
• Representing leaders in branded and commodity foods
• More than 100 specialists in North America
• Global reach with regional sector leads
• Culinary Content Studio at the center
• Attend more than a dozen major food conferences annually
• Networked with wide ranging food influencers
2018 FOOD TRENDS FORECAST JANUARY 2018
3. PAGE 3
About Our Forecast
• Shared annually since 2012
• Subjective by nature but founded on our
extensive exposure to industry data and
countless conversations with industry figures
• Focused on major, economically relevant food
and beverage movements
• Not fads or early-stage movements, despite
their potential to break out
• Focused on North America, but potentially
relevant in global markets
• Intended not as prescription but to spark
insights with potential marketplace impact
2018 FOOD TRENDS FORECAST JANUARY 2018
4. PAGE 4
Other Noteworthy Thought Leadership
FUTURE OF FOOD COMMUNICATIONS FOOD SHOPPING IN AMERICA COPING WITH THE AMAZON FACTOR
2018 FOOD TRENDS FORECAST JANUARY 2018
6. PAGE 6
01
PAGE 6
Clean Packaging
With consumers chasing “clean label”
foods, look for packaging to get a lot
cleaner, too. White and transparent
packages will declare: “I have nothing to
hide.” Simple and sincere is the new,
pricey premium. Meanwhile, clever
easy-open and single-serve packages
will further raise the bar on easy eating.
2018 FOOD TRENDS FORECAST JANUARY 2018
7. 2018 FOOD TRENDS FORECAST JANUARY 2018
Key Drivers
• Decline of consumer trust in food
companies
• Consumer skepticism over claims and their
focus on ingredients
• Widely varied consumer interests
• In-store consumer access to reviews and
information
• Guidance from health and social influencers
• Chance to stand out amidst retail clutter
• Impact of graphics in e-commerce and on
small screens
PAGE 6
11. PAGE 11
Opportunities
for Marketers
• Decluttering for shelf appeal and brand
recognition/recollection
• Visual storytelling, not just product depiction
• Established icons for easy reading
• Just-the-facts callouts that matter to consumers
Sourcing (e.g., organic)
Selected nutrition facts
2018 FOOD TRENDS FORECAST JANUARY 2018
12. PAGE 12
02
PAGE 12
Plant Milks & Butchery
With animal and plant proteins now
on nearly equal footing, funny things
happen. “Butchers” carve up winter
squash with the finesse once
reserved for lamb chops. Seeds and
nuts of all kinds are “milked” for
non-dairy beverages. And whole
plants are juiced so no nutrition is
left behind. How about a vegan
“chophouse” for dinner?
2018 FOOD TRENDS FORECAST JANUARY 2018
13. PAGE 132018 FOOD TRENDS FORECAST JANUARY 2018
Key Drivers
• Rising interest in plant-based diets
• Ready-to-cook convenience
• Instagramability and hunger for variety and
novelty
• Center-of-plate appeal
• Easy substitution for animal proteins and
glutinous grains in recipes and applications
• Added-value improves retail margins and
movement of produce
• Application in global cuisines
16. PAGE 16
Opportunities
for Marketers
2018 FOOD TRENDS FORECAST JANUARY 2018
• CPG brands: Craft and picture recipes using with
popular veggie “cuts”
• Retailers: Add convenience with eye-catching,
easy prepped fruit and veggies slices, both grab-and-go
and custom butchered
• Foodservice: Move veggie “steaks” to center of plate;
add flair to sides
• Commodities: Get creative with preparation tips and tools;
coach retailers on merchandising opportunities
• Promotion: Tool giveaways with purchase, and as contest prizes
• Social Media: Teach and inspire with new techniques
17. PAGE 17
03
PAGE 17
Instant Gratification
Convenience will reach new heights
as delivery puts any kind of food
experience within easy grasp. Even
“fast food” will feel laborious with
ready-to-eat-now foods on offer at
retailers of all kinds. Even cooking
from scratch is now a paint-by-color
experience. Food and beverage
products and delivery concepts will
sprint to keep up.
2018 FOOD TRENDS FORECAST JANUARY 2018
18. PAGE 182018 FOOD TRENDS FORECAST JANUARY 2018
Key Drivers
• Screen time leaving us time starved, dependent on
easy, one-handed meals
• Delivery gold rush keeps raising the bar on
convenience
• Entrepreneurs peppering consumers with offers;
consumers glad to try for free or discounts
• Grocery perimeters swelling with ready-to-eat foods
• Highly mobile Millennials want food and drink
options whenever, wherever
• Hunger for variety and experience far outpacing
cooking skills
• Shrinking apartments and kitchens leave many
consumers with limited pantry space
20. PAGE 202018 FOOD TRENDS FORECAST JANUARY 2018
MARKETPLACE
EXAMPLE
21. PAGE 212018 FOOD TRENDS FORECAST JANUARY 2018
MARKETPLACE
EXAMPLE
22. PAGE 22
Opportunities
for Marketers
• Promote “speed to mouth” benefits where
operations allow
• Experiment with multiple delivery and meal services
– not all will survive and some will better match your
consumer’s preferences
• Work with retailers to move to the perimeter and into
“fresh” cases
• Share pairing ideas with prepared and delivered meals
2018 FOOD TRENDS FORECAST JANUARY 2018
23. PAGE 23
04
PAGE 23
Regional Artisan Dairy
Dairy products, like wines, have a
terroir. Local grass and local cultures
will make us newly fascinated with
this ancient food. Usually in full-fat
versions that feel revelatory after
decades of fat deprivation.
2018 FOOD TRENDS FORECAST JANUARY 2018
24. PAGE 242018 FOOD TRENDS FORECAST JANUARY 2018
Key Drivers
• Consumers returning to long-feared fat, and
many will favor the flavor
• Reevaluation of saturated fats, while still
controversial, is waiving a green flag
• New awareness of the microbiome reinforces
the appeal of cultured dairy
• Our flaming love affair with Greek yogurt set off
a search for the next big thing
• Artisan cheeses present endless opportunities
for discovery, sharing, and entertaining
conversation – much like wine
• Consumers and chefs seeking authenticity in
global dishes
28. PAGE 28
Opportunities
for Marketers
• Use storytelling to emphasize regional origins and
terroir of dairy products
• Highlight artisanal and regional dairy in recipes,
menus and serving suggestions
• Find a place for your products on cheese platters – an
easy way to promote sampling
• Restaurants can demonstrate their authenticity by
using characteristic cheeses in global cuisines
• Draw in consumers who experience or fear lactose-
intolerance with cheeses naturally low in lactose
• Help match consumers with yogurts offering the
qualities they favor
2018 FOOD TRENDS FORECAST JANUARY 2018
29. PAGE 29
05
PAGE 29
Retail Experimentation
Panicked food marketers will react to
Amazon’s expansionism by getting really
creative. Expect them to try anything
and everything to defend their turf:
Amazing deals, dazzling in-store
experiences, a variety of meal kits, and
more premium private label products.
Consumers will have the upper hand in
this buyer’s market.
2018 FOOD TRENDS FORECAST JANUARY 2018
30. PAGE 302018 FOOD TRENDS FORECAST JANUARY 2018
Key Drivers
• Amazon’s acquisition of Whole Foods has
implications for a wide swath of the food
industry: retail, delivery, foodservice, meal
kits, etc.
• Meal kit makers now number in the dozens,
and retailers have moved to match their offers
• 3X growth in the premium products sections
has the sector innovating to compete
aggressively for premium buyers
• Smaller and esoteric brands are finding favor
for their novelty and exclusivity
• Mobility challenges in urban areas and the
anticipation of autonomous vehicles has the
sector positioning for future relevance
31. PAGE 312018 FOOD TRENDS FORECAST DECEMBER 2017
MARKETPLACE
EXAMPLE
2018 FOOD TRENDS FORECAST JANUARY 2018
34. PAGE 34
Opportunities
for Marketers
• Benefit from e-tailing’s ability to deliver timely
understanding and access to your consumers as well
as rapid testing of innovations
• Work with retailers to elevate both their in-store and
e-commerce experiences
• Keep innovating and brand building to stay ahead of
private label
• Better link social media and sales-driving promotion
• Speed product innovation or risk obsolescence
2018 FOOD TRENDS FORECAST JANUARY 2018
35. PAGE 35
06
PAGE 35
Ultra-personalization
Consumers believe their nutrition needs are
unique, and food makers are keen to meet
them, no matter how esoteric. Picture
dinner parties with each guest served their
custom dish, and products built to order for
your genetics, allergies, food philosophies.
Data management and artificial intelligence
make it a piece of cake.
2018 FOOD TRENDS FORECAST JANUARY 2018
36. PAGE 362018 FOOD TRENDS FORECAST JANUARY 2018
Key Drivers
• Advice from social influencers and the
rising availability of personal health metrics
• Technology making it possible for
consumers to express, and industry to
anticipate, individual needs
• In a globally connected world, personal
needs and preferences are a sign of an
individual’s distinction and “specialness”
• The rise in solo dining and snacking are
making the “common table” an increasingly
rare occasion
• Interconnectivity giving rise to special-
needs communities
39. PAGE 39
Opportunities
for Marketers
• Treat every consumer’s needs as unique and offer a
partnership as they decide now best to meet their needs
• Share recipes, menu items and good ideas that are highly
customizable
• Provide a high level of transparency on ingredients and
sourcing to avoid unnecessary consumer rejection
• Compose and promote products for their ability to reach
large groups of micro-constituencies
• Anticipate the impact of DNA test-driven nutrition
recommendations
2018 FOOD TRENDS FORECAST JANUARY 2018