MEX 2008 - Is Fashion a Stronger Motivator than Functionality?

The document discusses the importance of identifying trends, patterns, and cultural shifts by keeping an open mind and observing behaviors. It provides examples of a rural Indian family using mobile phones and how businesses spend millions analyzing cultural trends. Key to understanding users is determining the relevance and impact of trends through a socio-cultural lens. Various tools and websites that can help track emerging trends on social media and elsewhere are also mentioned.

This document discusses digital natives and how they communicate differently than previous generations. It defines digital natives as people born into the digital world who are fluent in technology and use it as their primary means of information and interaction. Digital immigrants adopt technology later in life. Key differences are that natives are always online, multitask, prefer visual media over text, and collaborate instinctively. Natives communicate through blogs, social networks and mobile devices. While technology continues to change, natives will drive revolutionary innovation through new ways of enhancing their digital lifestyle.

Welcome to the captivating world of Crazy Mobile, where we'll embark on an exciting journey to explore the profound impact of mobile phones and the passionate community of users that surrounds them. Throughout this presentation, we'll delve into the multifaceted aspects that make mobile phones an indispensable and integral part of our daily lives.

A quick presentation which explains why any company should use social media ? http://www.fluid-advance.com

The team conducted interviews with 4 subjects in Dubai to understand how they make decisions about spending leisure time. They analyzed the data to identify cultural models and flow models. Key factors like transportation access, weather, social circles and changing city infrastructure influenced decisions. The information was interpreted by identifying themes across interviews like appearances, technology usage and indoor/outdoor preferences. This led to insights about dependence on drivers, desire for intimacy and frustration with constant change. Ideas were proposed like alternative routes in apps and adapting old spaces for new uses to address problems in the current system.

Digital Natives refers to students born into the digital world who think and process information differently than previous generations. They have spent their lives surrounded by digital technology like computers, video games, and cell phones. This contrasts with Digital Immigrants, who were not born into the digital world but later adopted digital technology. The key difference is that Natives grew up with technology and think differently, preferring graphics over text and multi-tasking. However, most educators are Digital Immigrants who are struggling to teach using outdated methods in a language the Natives don't understand, causing issues in education. To be effective, educators need to reconsider both their teaching methods and content to better reach Digital Native students.

This document contains the slides from a presentation on professional presentations. Some of the key points discussed include: - The importance of having one clear message and telling a concise story to engage your audience - Recommendations for design elements like using simple sans serif fonts, fewer text-heavy slides with more visuals, and focusing the presentation on one main idea - Tips for preparing like brainstorming to refine your message, connecting your ideas into a story, and practicing your presentation before presenting

Social Thinking for Mobile Part 2 of a 5 part series of presentations. To download all 5 parts -> http://www.YouthMobileAge.com

Mobile technology can enhance events in several ways. Attendees now expect to access information on their mobile devices. Mobile apps can provide dynamically updated schedules, maps, speaker bios and more in a more engaging, personalized format than printed materials. Event planners should leverage mobile to enrich the audience experience and drive meaningful connections with attendees through their brand.

Diana Le Quesne designs multi-sensory brand experiences using technology to tell stories and engage customers. She develops interactive installations, software, films and digital lookbooks to showcase fashion collections across devices. The technology enhances brand storytelling and links physical and digital touchpoints for a seamless customer experience.

The document discusses how research and media are changing due to new technologies like the internet and social networks. It predicts that by 2025, virtual realities and consumer robotics will be mainstream, and adequate hardware to support human-level AI will be available at consumer prices. Traditional media measurements will become impossible and media will need to focus on one-on-one communication and tracking effects rather than exposures. Researchers will need to analyze digital trails, social networks, and track effects of past communications to build models and predictions.

This document discusses how digital technology is shaping marketing in three main ways: 1) Digital technology has made customer data and behaviors more readily available, but also more complex, requiring marketers to develop new strategies to understand customers. 2) It has disrupted traditional marketing models by introducing new digital marketing channels like native advertising, push notifications, and social media. This has caused marketing budgets to shift away from traditional channels. 3) Perhaps most significantly, digital technology is turning people into "digital humans" by constantly connecting them to information and each other online. This is fundamentally changing societal behaviors and expectations in ways that continue to impact marketing.