Mobile Overview with Guide by Cell
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The document discusses how mobile technology can be used by museums and cultural institutions. It notes that smartphones are essentially portable computers that allow users to gather information, have fun, and share their experiences via the internet and social media. The document outlines several mobile trends, such as audio tours, games, social media integration, and purchasing options. It encourages institutions to experiment with mobile offerings and utilize analytics to learn more about visitor mobile usage.
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Mobile Overview with Guide by Cell
- 1. What can you do with Mobile Technology?Guide by Cell Inc.Dave Asheim, PresidentJanuary 2011
- 2. What are your goals?Great visitor experienceMake money/raise moneyPreserveEducateEntertainKnow your audienceAttract repeat visitors
- 3. Where does mobile fit in?
- 4. First: What is “mobile”?Is it computing?…….or communicating? Mobile Computingcame first A large 10 pound “portable” computer– no web
- 5. Then a large laptop – still no web
- 6. And finally a laptop connected to the webWhat is “mobile”?Is it computing?…….or communicating? Next came communicatingAnd our definition of mobile changed………A BlackBerry that could send e-mails only (no calling)
- 7. Then phones – (no web, no email)
- 8. And finally, in 2007, the iPhone combined the twoHow mobile is your audience?Whether it’s an older “dumb” phone, Droid, iPhone, iPad or the newest modelWe don’t leave home without itWe love itSocially accepted, if not expectedCost is not an issueGetting better every dayWe take it for grantedFor Smartphone owners, it’s a web connected computer
- 9. Mobile trendsCell phone use85% of Americans & 96% of 18-29 year-olds don’t leave home without their phoneTextingAmerican teens send an average of 3,000 monthly texts, and cite texting as the #1 reason to buy a phone
- 10. Texting by adults has increased to 72%SmartphonesIn 2011, Smartphone ownership is expected to exceed 50% of the total U.S. mobile market Five museum mobile trendsMore technologies in useMobile web vs. downloadable appsTexting growing rapidlyPromotion of social media during visitInternal resistance to mobile decreasing
- 11. Your visitors own a powerful “mobile” device…How might they use it at your museum?Gather infoHave funShareSpend (and save) money
- 12. 1. Gather info
- 13. 1. Gather info
- 14. 1. Gather info Central Park Celebrity Audio Tour
- 15. 1. Gather info New York Times article about Central Park celebrity audio tour
- 16. 1. Gather info “Geography of Curiosity” Audio tour of Chicago Design Audio Tour: Contemporary Sculpture at Chesterwood
- 17. 1. Gather infoMissouri Botanical Gardens,Welcome To My Garden
- 18. 1. Gather infoIrvine Ranch Conservatory Audio Tour
- 19. 1. Gather info
- 20. 1. Gather info
- 21. 1. Gather info
- 22. 1. Gather info
- 23. 1. Gather info
- 24. 1. Gather info
- 25. 1. Gather info
- 26. 1. Gather info
- 27. 1. Gather info
- 28. 1. Gather info
- 29. 1. Gather info
- 30. 2. Have Fun
- 31. 2. Have fun
- 32. 2. Have fun
- 33. 2. Have fun
- 34. 2. Have fun
- 35. 2. Have fun
- 36. 2. Have fun
- 37. 2. Have fun
- 38. 2. Have fun
- 39. 2. Have fun
- 40. 2. Have funGhosts of a Chance and Pheon, two alternate reality games at Smithsonian American Art Museum
- 41. 2. Have fun
- 42. 2. Have fun Audio Tour: The Florida Aquarium
- 43. 3. Share the experience
- 44. 3. Share the experience
- 45. 3. Share the experience
- 46. 3. Share the experience
- 47. 3. Share the experience
- 48. 3. Share the experience
- 49. 3. Share the experience
- 50. 3. Share the experience
- 51. 3. Share the experience
- 52. 3. Share the experience
- 53. 3. Share the experience
- 54. 4. Spend Money
- 55. 4. Spend money
- 56. 4. Spend money
- 57. 4. Spend money
- 58. 4. Spend money
- 59. 4. Spend money
- 60. 4. Spend money
- 61. 4. Spend money
- 62. 4.Spend money
- 63. 4. Spend money
- 64. 4. Spend money
- 65. 4. Spend money
- 66. How monitor activity – instant results User activity report
- 67. How monitor activityActivity report
- 68. How monitor activityCall in location report
- 69. But wait – you ain’t seen nothin’ yet.Augmented realityPhones replacing credit cardsQR codes more popularGPS location-based servicesMore Foursquare-type servicesFurther integration with social media Voice command functionalityMovement-controlled interactivity (XBOX Kinect)Continuing trends: faster, cheaper, different devices, SIM-card memory slot implant for humans
- 70. How to get started?…take the first step!
- 71. In summary………..A phone is for communicating…..and computing. Smartphone users treat their phone as a computer connecting them to the internet (“cloud”)There are over 20 different things your visitors can now do with their mobile phone during their visitPick one or two and experimentVery low cost, nothing to install and instant statistics availableYour visitors are using their phone for personal/business reasons during their visit – don’t be left out of their conversations!
- 72. For follow-up questionsDave Asheimdave@guidebycell.com(415) 615-0150www.guidebycell.comFollow Guide by Cell on - www.twitter.com/guidebycellwww.facebook.com/guidebycellwww.youtube.com/user/guidebycellwww.flickr.com/photos/guidebycell