May Marketo Masterclass, London MUG May 22 2024.pdf

In addition to answering your questions we'll also chat about highlights and takeaways from this year's Adobe Summit. The champions on our panel have a wealth of experience and knowledge to share! Max Maurier is a data-driven marketing leader with an operational foundation and extensive experience with executive-level analysis of marketing and sales funnels. He has been a Marketo user for 8 years, is a 2x Marketo Engage Champion and Senior Director - Marketing Operations, Analytics, and Growth Marketing at Druva. Britney Young is an experienced B2B marketer, author, speaker, and 2x Marketo Engage Champion. Currently a marketing operations manager at McKesson. Jimmy Spencer is a Marketing Automation Manager with Verizon Business and has been working with Marketo for over 10 years in industries ranging from education to financial services. Courtney Tobe is a 2X Marketo Champion, a 3X Marketo Certified Expert, and she has seven years of platform knowledge, and agency and in-house experience under her belt. Brooke Bartos is a marketing operations leader with 8 years of Marketo experience in the B2B tech space. A 4x Marketo Champion, member of the Fearless 50 inaugural class, and leader of the Chicago Marketo Users Group and the Microsoft Dynamics Users Group, she challenges marketers to get the most out of their marketing automation, tech stack, and integrated marketing communications.

Are you ready to learn some expert tips that will help you elevate your marketing operations in 2024? Check out the experts that will be joining us and their topics: Templates outside of a MAP Chloe Pott, Marketing Operations Lead, Lokalise Folder Structure, Organization, Tokens Lucas Machado, Marketing Automation Specialist, RP Naming Conventions with Program ID/Form ID/etc Courtny Edwards-Jones, Marketing Operations Manager, Zuora Monitoring Reports Sydney Mulligan, Co-founder, EMMIE Collective

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The document provides guidance on how to effectively communicate marketing operations initiatives to executive leadership. It recommends tailoring messages to leadership's goals and priorities, highlighting efficiency gains and cost savings, showcasing insights with data, and presenting a clear implementation plan tied to business outcomes. Common mistakes discussed include failing to link initiatives to strategic objectives or quantify impact using leadership metrics.

The document provides an agenda for an India VMUG webinar on Marketo's Revenue Cycle Modeler (RCM). The webinar will include introductions of the speakers, an overview of what RCM is and its components like stages and transitions, ways to set up RCM transitions using smart campaigns or rules, best practices, and reporting. It also includes information on upcoming certification opportunities and a survey for user group members.

This virtual Nordic Marketo Engage User Group meeting agenda covers housekeeping, a presentation on automating global consent management with Marketo, and a Q&A session. The meeting is being recorded and hosted by various Nordic organizations. Upcoming events include the Digital Experience Conference in March and a new email learning series for those who have inherited a Marketo instance. The calendar also lists upcoming user group meetings in various locations.

This document provides information from an Adobe Marketo Engage User Group meeting in April 2023. It outlines housekeeping items like rules for the user group and a notification that the meeting will not be recorded. It then promotes upcoming webinars on Marketo features and integrations with Microsoft. Finally, it shares information on reviewing Marketo on G2, updating Marketo certifications, a roadmap retrospective, and the top attended sessions from the user group meeting.

The document provides information from an Adobe Marketo Engage User Group meeting in April 2023. It outlines housekeeping items like rules for the user group and a reminder that the meeting is not being recorded. It then promotes upcoming webinars on Marketo features and functionality as well as opportunities for users to get certified in Marketo Engage. Finally, it lists the top 5 most attended breakout sessions from the user group meeting, which focused on topics like lead management processes, B2B marketing attribution, and the 2023 Marketo Engage roadmap.

India_VMUG_Adobe_Dynamic_Chat_11_2_Deck.pptx https://mugs.marketo.com/events/details/marketo-india-virtual-mug-presents-conversational-marketing-unveiled-exploring-adobe-dynamic-chat-and-its-offerings/

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SUMMARY The document discusses the use of executable campaigns in Marketo and provides examples of how they can be used to streamline processes and ensure data accuracy. Executable campaigns are a type of smart campaign that run flows in a synchronous manner, allowing for dependencies between different steps. They can be used to automatically retry failed processes, such as data standardization or lead qualification, before moving on to the next step. The document also covers the use of parent campaigns and nested executables, as well as the limitations of executable campaigns, such as the inability to use webhooks or wait steps. What is the purpose of using executable campaigns? The purpose of using executable campaigns is to streamline and automate complex workflows in Marketo. Executable campaigns allow you to define a sequence of actions that need to be completed before moving on to the next step in a campaign. This ensures that each action is fully executed before proceeding, reducing the risk of errors or incomplete processes. Executable campaigns can be used to retry failed processes, standardize and enrich data, qualify leads, capture interesting moments, and more. They provide a more efficient and organized way to manage and automate your marketing operations. What is an executable campaign and how does it function? An executable campaign is a type of smart campaign in Marketo that allows for the sequential execution of multiple flows within a single campaign. It is designed to ensure that each flow is fully executed before the next one begins. This is different from a request campaign, which runs flows asynchronously and can have multiple flows running in parallel. To create an executable campaign, you need to check the "Executable" box when creating the campaign. Once created, you can add flow steps to the campaign, such as changing data values, sending emails, or updating program statuses. However, there are some limitations to executable campaigns. You cannot use triggers, webhooks, or wait steps within an executable campaign. Executable campaigns are useful for processes that have dependencies on each other, where one flow needs to be completed before the next one can begin. They can help streamline operational processes, simplify data processing, and minimize the risk of errors or backlogs. By using executable campaigns, you can ensure that each step in a process is completed before moving on to the next one, improving efficiency and accuracy in your marketing operations.

Sometimes the whole rigmarole of getting an API created, tested, and deployed isn’t needed. Instead, you can self-serve with a webhook to execute a variety of data transfers into your CRM or other integrated systems. Join Darshil Shah and Josh Arrington to learn how to use this feature and propel yourself to efficiency quickly! Moderated by John Grundy

This document outlines an agenda for an Adobe Marketo Engage User Group meeting in India on webhooks and APIs. The agenda includes introductions of the speakers, Darshil Shah and Ajay Sarpal, an overview of what a webhook is and how to use one in Marketo, a webhook demo, an explanation of what an API is, details on Marketo's REST APIs and streaming APIs, and a question and answer session. Housekeeping topics like user group rules and a recording notice are also covered.

John Grundy (Accenture) will share tips from a pro to stop you going mad (see what we did there? 😉) and help you organise your day/life/Marketo instance by streamlining the tasks that take up the bulk of your time, so you can focus on the thrilling Martech innovations that matter (there is never enough time for this, right?!) Josh Arrington (Kapturall) is going to speak about one of the 🔥hottest topics🔥 taking over boardrooms & LinkedIn feeds everywhere: ChatGPT and how to unleash its power to drive your marketing effectiveness. We will also have a brief interlude from our own co-leader, Courtny Edwards-Jones (Zuora), who is going to share her experience as a 2022 Adobe Champion, and how you can become one too, ahead of 2023 applications opening soon.

This document provides a summary of a Marketo Engage Champion Office Hours meeting in December 2022. The meeting agenda includes house rules, housekeeping items, opportunities from Adobe, and a Q&A panel. The panel consists of professionals from Deloitte, Druva, McGraw Hill, Amazon Web Services, and Jama Software. Adobe opportunities mentioned include joining the MUG chapter, gaining or updating Marketo certification, and information on Summit '23. Resources shared cover Marketo University, training, tutorials, communities, certification guides, APIs, and job boards.

We delved into exciting integration case studies that are set to elevate your marketing game! Megan from ETC Ltd on Transformative Case Study - ETC Ltd's FeedOtter Integration Success Story Pierre from Verticurl on Unleash Marketing Magic with ChatGPT! Isabella Calvi from Adobe on How to get the most out of support

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