2023-April Marketo Office Hours
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In addition to answering your questions we'll also chat about highlights and takeaways from this year's Adobe Summit. The champions on our panel have a wealth of experience and knowledge to share! Max Maurier is a data-driven marketing leader with an operational foundation and extensive experience with executive-level analysis of marketing and sales funnels. He has been a Marketo user for 8 years, is a 2x Marketo Engage Champion and Senior Director - Marketing Operations, Analytics, and Growth Marketing at Druva. Britney Young is an experienced B2B marketer, author, speaker, and 2x Marketo Engage Champion. Currently a marketing operations manager at McKesson. Jimmy Spencer is a Marketing Automation Manager with Verizon Business and has been working with Marketo for over 10 years in industries ranging from education to financial services. Courtney Tobe is a 2X Marketo Champion, a 3X Marketo Certified Expert, and she has seven years of platform knowledge, and agency and in-house experience under her belt. Brooke Bartos is a marketing operations leader with 8 years of Marketo experience in the B2B tech space. A 4x Marketo Champion, member of the Fearless 50 inaugural class, and leader of the Chicago Marketo Users Group and the Microsoft Dynamics Users Group, she challenges marketers to get the most out of their marketing automation, tech stack, and integrated marketing communications.
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2023-April Marketo Office Hours
- 2. © 2023 Adobe. All Rights Reserved. Adobe Confidential. Marketo Champion Panel Brooke Bartos EngageSmart Director Of Marketing Operations & Analytics Max Maurier Druva Sr. Director, Marketing Operations, Analytics, And Growth Britney Young McKesson Marketing Operations Manager Jimmy Spencer Verizon Business Marketing Automation Manager Courtney Tobe Deloitte Consulting Manager, Marketing Technology Consulting
- 3. © 2023 Adobe. All Rights Reserved. Adobe Confidential. Agenda ▪ House rules ▪ Housekeeping ▪ Adobe opportunities ▪ Q&A panel
- 4. Adobe Marketo Engage User Group House Rules In order to ensure our MUGs stay user-focused and a safe space for members of the Marketing Nation to learn, network, and problem solve, we ask that all MUG attendees follow these rules: ▪ No self-promotion or pitching of any kind is permitted at MUG events ▪ Don’t contact people outside of the User Group without their consent ▪ If MUG members share their use case at the User Group, please don’t share that information without their consent
- 5. © 2023 Adobe. All Rights Reserved. Adobe Confidential. Housekeeping ▪ Meeting and slides will be recorded and posted at mugs.marketo.com ▪ You’ll get both the recording and slides via email
- 7. © 2023 Adobe. All Rights Reserved. Adobe Confidential. Join Our MUG Chapter ▪ Chapter Members get invites to all Office Hours! ▪ Go to https://mugs.marketo.com/champion-office-hours-mug/ and click “Join Us”
- 8. © 2023 Adobe. All Rights Reserved. Adobe Confidential. Need to Gain or Update your Marketo Engage Certification? The Adobe Credential Program has launched new exams for the Adobe Certification – Marketo Engage Business Practitioner credential. AD0-E555 Adobe Marketo Engage Business Practitioner exam – Adobe Certified Professional: This is the former Adobe Certified Associate exam, and it’s target are Marketo end users and marketing managers that create and execute marketing programs in Marketo AD0-E559 Adobe Marketo Engage Business Practitioner exam – Adobe Certified Expert: This is the new exam designed by Marketo Champions, and its target audience are Marketo end users, customers, partners and consultants with broad operational experience using Marketo. https://learning.adobe.com/certification.html?solution=Adobe%20Marketo%20Engage
- 9. © 2023 Adobe. All Rights Reserved. Adobe Confidential. Adobe Summit On-Demand https://business.adobe.com/summit/2023/sessions.html
- 10. © 2023 Adobe. All Rights Reserved. Adobe Confidential. Resources • Getting started with Marketo • Join MUGS • Marketing nation • Free training • Paid training • Requirements & Benefits of the Champion Program • The Champion program recognizes users that are helping others to learn Marketo by sharing their knowledge. Participation in the community in the form of answering questions and sharing ideas is one way you can be an advocate. Application • Marketing Operations tips for success • Understand the business you’re in, what are the objectives • Learn how tech tools are being used, not just how to manage them • Learn to communicate with stakeholders the value that marketing operations brings in a way that they can relate to (Geek Speak to C-Suite) • Career coaching around communications • Weekly MarTech Podcast: Proving Your Worth in Marketing • [Webinar] Building a Winning Marketing Strategy with Attribution • Program Member Custom Fields • Sync to a SFDC campaign • Nurture Best Practices • Don’t use transitions because you can’t audit issues • Make a plan in advanced with the stakeholders • Have a stream for exhausted members • Marketo-Fu - Episode #38: Engagement Program Best Practices • Dig into Marketo Nurture Programs this Summer! • A slow SFDC sync possible causes • Lots of data value changes in SFDC • Ask Marketo support which fields are causing the backlog • How to monitor Marketo Sync? https://app-(your instance).marketo.com/supportTools/sfdcSyncStats
- 11. © 2023 Adobe. All Rights Reserved. Adobe Confidential. Resources • Adobe Summit Sessions to check out • Skill Exchange: Marketo Engage Experience Makers Spotlight • Journey to driving growth with personalization • Diagnosing and treating an inherited Marketo instance • Accelerate campaign creation with Workfront and Marketo • Getting Agile with CVS Caremark • Advance Your Career: Adobe Marketo Engage Certifications • The Buyer Journey: Breaking Bad (Lead Management Processes) • Elevate Your Marketing Campaigns with Adobe Marketo Engage • How to Diagnose and Treat Your Marketo Lead Lifecycle • Account-based Marketing: More Than a B2B Marketing Strategy • What $2 & a Dream Will Get You: Pushing Your Career Forward • B2B Marketing Attribution Unlocked: The Whole Picture • Up-level Event & Webinar Marketing with Marketo • Confessions of a MOPS Manager ● Skill Exchange: Build Reports that Matter in Marketo Engage ● Skill Exchange: Do More with Less Using Marketo Engage API ● Why You Need a Robust (and Cool!) Center of Excellence ● Inheriting an instance? Check out this checklist and this checklist ● Score to win: Product Interest Scoring that takes you to the next level ● Marketo Developers site ● Industry slack channels: Marketing Ops Professionals, Mops Pros
- 12. © 2023 Adobe. All Rights Reserved. Adobe Confidential. Resources Adobe Marketo Engage — Journeys (Coming to all Marketo customers Summer 2023) To power responsive customer journeys, modern demand marketers create vast webs of interconnected campaigns, but seeing how these campaigns come together to create a customer experience can be challenging. Journeys in Marketo Engage visualizes these connected campaigns to more easily reveal ways to improve the customer experience and encourage journey progression. Plus, the visualized relationships make it easier to share and explain these journeys to engage stakeholders in the process. And the more visual approach to creating a single campaign simplifies this essential activity for new team members, encourages a broader sphere of campaign creators and reduces the training time for new Marketo Engage customers. Natively built on Marketo Engage, Journeys will be available to every Marketo Engage customer later this year.