The document discusses the importance of backlinks in search engine optimization. It explains that search engines like Google crawl websites and index pages, and that the number and quality of backlinks to a page impact its search ranking. More backlinks from relevant sites increase rankings, while manipulated or purchased backlinks can negatively impact a site. The document recommends working with an expert agency to implement effective backlink strategies to attract traffic and revenue.
Off-page SEO refers to promotion techniques beyond website design to improve a website's search engine ranking. It includes link building through activities like directory submissions, social bookmarking, blogging, forum posting, article submissions, press releases, search engine submissions, and classifieds listings. The purpose is to increase backlinks and traffic from external sources to the target website.
You will become aware of the issues that can adversely affect the position of your website in the search engine results. You will also learn about some the positive steps you can take to improve both your website and the linking to your website that over time will improve your website promotion within Google.By the end of the course you won���t necessarily know how to fix any outstanding issues but at least you will be aware that you do have outstanding issues on your website. A more detailed series of courses is available which will cover the actual techniques you need to implement in detail to really get the best out of your search engine optimisation efforts. ARISE ROBY
What is off page seo and some of it's techniques. Also includes Blackhat SEO and relation with off page seo. Techniques like social media, link building methods, book marking, etc.,
Presentation on Search Engine Marketing, Including Link Building, Pay Per Click Marketing, and Social Media Marketing.
A short introduction to SEO we use at Geronimo What it means, what can you do to help your website. What's SEM and how does it work (the basics!) Thanks go to Eaon Prichard
This document discusses search engine optimization (SEO). It begins with defining SEO and explaining how search engines work by crawling websites, indexing pages, and applying ranking algorithms. Key factors for success in SEO are discussed like having clean coded pages, building links and communities to get found online, and producing great content. Specific on-page optimization techniques are covered such as optimizing title tags, header tags, meta descriptions, and internal linking. The importance of keyword research and building quality backlinks is also summarized. The presentation emphasizes focusing SEO efforts on a natural, relevant strategy to strengthen a website's profile over time.