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Integrated Marketing Communications (IMC)- Concept, Features, Elements, Role of advertising in IMC Advertising: Concept, Features, Evolution of Advertising, Active Participants, Benefits of advertising to Business firms and consumers. Classification of advertising: Geographic, Media, Target audience and Functions.
Title: Relational Database Management System Concepts(RDBMS) Description: Welcome to the comprehensive guide on Relational Database Management System (RDBMS) concepts, tailored for final year B.Sc. Computer Science students affiliated with Alagappa University. This document covers fundamental principles and advanced topics in RDBMS, offering a structured approach to understanding databases in the context of modern computing. PDF content is prepared from the text book Learn Oracle 8I by JOSE A RAMALHO. Key Topics Covered: Main Topic : DATA INTEGRITY, CREATING AND MAINTAINING A TABLE AND INDEX Sub-Topic : Data Integrity,Types of Integrity, Integrity Constraints, Primary Key, Foreign key, unique key, self referential integrity, creating and maintain a table, Modifying a table, alter a table, Deleting a table Create an Index, Alter Index, Drop Index, Function based index, obtaining information about index, Difference between ROWID and ROWNUM Target Audience: Final year B.Sc. Computer Science students at Alagappa University seeking a solid foundation in RDBMS principles for academic and practical applications. About the Author: Dr. S. Murugan is Associate Professor at Alagappa Government Arts College, Karaikudi. With 23 years of teaching experience in the field of Computer Science, Dr. S. Murugan has a passion for simplifying complex concepts in database management. Disclaimer: This document is intended for educational purposes only. The content presented here reflects the author’s understanding in the field of RDBMS as of 2024. Feedback and Contact Information: Your feedback is valuable! For any queries or suggestions, please contact muruganjit@agacollege.in
DANH SÁCH THÍ SINH XÉT TUYỂN SỚM ĐỦ ĐIỀU KIỆN TRÚNG TUYỂN ĐẠI HỌC CHÍNH QUY NĂM 2024 KHỐI NGÀNH NGOÀI SƯ PHẠM