Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
1. Business and Consulting Toolkits - Sample.pptxparosu
The document is promoting business and consulting toolkits created by former McKinsey, Deloitte, and BCG consultants. It highlights key benefits such as improving growth and efficiency through ready-made frameworks, tools, and templates. Sample toolkits listed include corporate strategy, management consulting, change management, project management, sales and marketing, finance, and operations. The corporate strategy toolkit is profiled in more detail, outlining the types of frameworks, tools, templates, tutorials, and examples included to help with strategic planning, analysis, decision making, and more.
digital transformation for manufacturing
Fourth Industrial Revolution technologies are driving innovation and the benefits of data-driven manufacturing are clear:
Predictive insights ✔
Advanced OEE ✔
Improved quality ✔
Satisfied customers ✔
Embrace your data's potential with Rawcubes' equipped data driven assessment and create an edge!
The document summarizes key takeaways from the SXSW conference. Some of the main topics discussed include: 1) The importance of designing technology with purpose and creating positive human experiences. 2) How collaboration between companies can drive innovation. 3) The value of not being constrained by audiences and taking creative risks. 4) The growing role of virtual and augmented reality. 5) How the rate of technological change is accelerating exponentially. 6) How cognitive computing is being applied across many domains to solve problems. 7) Emerging technologies like self-driving cars that are closer to widespread use than perceived. 8) How ubiquitous computing is already integrating technology into many aspects of life. 9) The growing role of robots and focus on
This is the updated version of my successful Interaction 14 talk: http://www.slideshare.net/folletto/the-shift-ux-designers-as-business-consultants
UX is a broad field and designers are increasingly playing a strategic role in many companies. Be that designer.
Businesses are increasingly adopting user-centered approaches to create experiences, moving UX design to be one of the core activities driving the company strategy and operations.
This is an incredibly valuable opportunity that we designers can take to step up and contribute to create the great experiences and services they envision, taking our vision, tools and understanding to a different level. But we need to learn the new skills to play at this table, a table that's often speaking a different language with a lot of politics and different stakeholders.
The document discusses various AI tools from OpenAI like GPT-3 and DALL-E 2, as well as ChatGPT. It explores how search engines are using AI and things to consider around AI-generated content. Potential SEO uses of ChatGPT are also presented, such as generating content at scale, conducting topic research, and automating basic coding tasks. The document encourages further reading on using ChatGPT for SEO purposes.
This document lists various niches that the author has worked with including Christian, comedy, credit repair, crypto, dance, dating, drums, fashion, finance/entrepreneurship, fitness, food, golf, gymnast, hair stylist, magician, model, motorcycle, music, music producer, Only Fans, pet/animals, sports, rating strangers, and real estate. It emphasizes that Instagram Reels presents a major opportunity for individuals and businesses to expand their influence and increase sales on Instagram, and advises the reader not to miss this opportunity.
The document describes five common problem solving approaches: 1) Hypothesis-led, which structures, hypothesizes, and efficiently solves problems; 2) Advanced Analytics, which uses data to discover non-obvious insights; 3) Design Thinking, which reframes problems in a people-centric way and prototypes solutions; 4) Domain IP-led, which applies tested expertise to known problems; and 5) Engineering, which iteratively builds minimum viable products to test assumptions. Each approach is detailed with typical problem types and step-by-step processes.
This document outlines Seth Familian's presentation on working with big data. It discusses key concepts like what constitutes big data, popular tools for working with big data like Splunk and Segment, and techniques for building dashboards and inferring customer segments from large datasets. Specific examples are provided of automated data flows that extract, load, transform and analyze big data from various sources to generate insights and populate customized dashboards.
Pitching Ideas: How to sell your ideas to othersJeroen van Geel
Learn how to convince others of your UX ideas by understanding them.
We are good in designing usable and engaging products and services. We understand the user's needs and have a toolkit with dozens of deliverables. But for some reason it remains difficult to sell an idea or concept to team members, managers or clients. After this session that problem will be solved!
Selling your ideas and convincing others is one of the most undervalued assets in our field. This ranges from convincing a colleague to use a certain design pattern to selling research to your boss and convincing a client to go for your concept. You can come up with the best ideas in the world, but if it is presented in the wrong way these ideas will die a lonely dead. This is sad, because everybody can learn how to bring a message across. The main thing is that you know what to pay attention to.
In this session I will take you on a journey through the world of presenting ideas. We will move through the heads of clients and your colleagues, learn what their thoughts and needs are. We will move to the core of your idea and into the world of psychology.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
Nonprofit reinvention in a time of unprecedented changeaccenture
Nonprofits face increasing pressures from rising demand, diversified revenue needs, rapid technology changes, and evolving constituent expectations. To address these challenges, leading nonprofits are transforming their strategies, improving constituent engagement, empowering their workforce, and leveraging data and analytics. The document discusses how organizations are reimagining their missions, digital experiences, people strategies, and use of insights to strengthen performance and impact.
The document defines various technical terms related to web development and computing. It provides definitions for terms like ActiveMovie, ActiveX, Address, Anchor, Anonymous FTP, ANSI, and ADO among many others. Each term is defined in 1-2 sentences to concisely explain its meaning or purpose.
Fight for Yourself: How to Sell Your Ideas and Crush PresentationsDigital Surgeons
Don't let your blood, sweat, and pixels be overlooked, great creative doesn't sell itself.
Every presentation is a story, an opportunity to sell not just your work, but what people actually buy — YOU.
This presentation will walk viewers through three core aspects of winning at any presentation, Confidence, Comprehension, and Conviction.
These concepts, central to your work as a creative professional, are backed by science and bolstered by thoughts from some of the world’s leading creative professionals.
Generative AI is evolving rapidly and disrupting marketing and sales in several ways:
1) It can leverage large datasets to identify new audience segments and automatically generate personalized outreach content at scale.
2) Within the sales process, it provides continuous support through tasks like hyper-personalized messaging, virtual assistance, and predictive insights.
3) It also has applications in customer onboarding, retention, and success analytics through tools like dynamic content and customer journey mapping.
Commercial leaders anticipate moderate to significant impact from generative AI use cases and most expect to utilize such solutions extensively in the next two years. Effective companies are prioritizing technologies like generative AI to improve performance.
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
ChatGPT is a highly advanced language model developed by OpenAI. Its ability to understand and respond to natural language input can be a valuable tool for mobile application developers looking to streamline their workflow and improve their app development process.
Microsoft to Acquire LinkedIn: Overview for InvestorsMicrosoft
The document contains forward-looking statements about the proposed transaction between Microsoft and LinkedIn, noting potential benefits but also risks that could impact the completion or timing of the deal. It notes many factors that could cause actual results to differ from expectations. Additional information on the transaction will be filed with regulators and provided to LinkedIn shareholders to consider the proposal. Microsoft and LinkedIn directors may be deemed participants in soliciting shareholder approval.
Digital Marketing Trends and Must Have for 2023 Benu Aggarwal
Sharing latest Digital Marketing trends and must have for 2023.
As we say goodbye to 2022 and welcome in 2023, it is a great time to review noticeable changes in search and consumer behaviors and next year plan for key digital marketing initiatives. In this webinar, we have discussed most significant search, digital marketing & consumer trends, and the must-haves for digital marketers in 2023.
https://vimeo.com/778999690 (Video)
Building an enduring, multi-billion dollar consumer technology company is hard. As an investor, knowing which startups have the potential to be massive and long-lasting is also hard. From both perspectives, identifying companies with this potential is a combination of “art” and “science” — the art is understanding how products work, and the science is knowing how to measure it. At the earliest stages of a company, it comes down to understanding how a product is built to maximize and leverage user engagement.
In this presentation, Sarah Tavel shares her "Hierarchy of Engagement" framework she uses to evaluate non-transactional consumer companies she is looking to invest in.
Ibm's global ai adoption index 2021 executive summaryEmisor Digital
Almost a third of businesses surveyed in the IBM Global AI Adoption Index 2021 report that they are currently using AI, and 43% say they accelerated their AI rollout due to the COVID-19 pandemic. However, lack of AI skills and increasing data complexity were cited as top challenges. While 74% of companies are exploring or deploying AI, the most common barriers are limited AI expertise, data complexity, and lack of tools to develop AI models. Ensuring AI systems are trustworthy, fair, and can be explained is also critical for businesses.
AI will significantly change how PR and marketing professionals work in 2024 according to predictions from Golin's global experts:
1) AI will enable brands to increase social media posting frequencies and generate new types of content at faster speeds.
2) AI tools will optimize content based on objective performance data rather than subjective feedback, removing the guessing game.
3) PR professionals will need to ensure AI systems are trained on accurate, positive information about companies to influence how information is delivered.
In 3 sentences:
The document provides 12 predictions from experts at Golin on how AI will change PR and marketing work in 2024, including that AI will revolutionize social media publishing by increasing posting frequency and optimizing content, AI will help prove the impact of PR campaigns by linking earned media to changes in customer behavior, and applied models will become integrated into everyday interactions on devices to provide more personalized and context-aware experiences.
MSL partnered with research firm Toluna to survey 1,846 marketing and communications leaders from Brazil, China, France, Germany, India, Italy, Poland, United Kingdom and the United States.
Adverity: The Impact of Artificial Intelligence in MarketingAdverity
Understand what AI in marketing is. Learn how artificial intelligence impacts digital marketing. And find out whether you should feel threatened by machine learning and intelligent artificial intelligence at all.
The AI renaissance is here. Organizations are using artificial intelligence to stay ahead of the market--unlocking new digital intelligence from large volumes of data. And a key strategy for many of these organizations making inroads with AI initiatives is to let their developers lead the charge.
The cognitive advantage for developers: Leading the charge on innovation with...Susanne Hupfer, Ph.D.
To understand how early adopters are taking advantage of AI, a recent IBM global study garnered insights from more than 600 decision makers worldwide, cross-industry, from IT to line of business, at various stages of cognitive adoption. We learned that organizations already gain major competitive advantage from their use of AI. They achieve a range of business outcomes–from customer engagement to productivity and efficiency and business growth. And a key strategy for many of these organizations making inroads with AI initiatives is to let their developers lead the charge.
Powered by AI: Communications and Marketing in the Algorithm AgeMSL
MSL partnered with research firm Toluna to survey 1,846 marketing and communications leaders from Brazil, China, France, Germany, India, Italy, Poland, UK and US. We partnered with our colleagues at sister agency Publicis.Sapient who are experts in counselling companies and brands on the AI revolution.
State of the RPA Developer Industry PanelCristina Vidu
Our journey with this study started in 2020 to hear and better understand how the experience of RPA developers is compared to other peers around the world. In the end, the broader goal was to bring data to other professionals considering RPA for the future. This is a paved way to get a clear picture of what the RPA career path could look like and learn from each other's experiences. We’ve learned that most RPA developers are highly satisfied with their roles and that they feel optimistic about the future of this industry.
🔥 The good new is that 'The State of the RPA Developer Survey' is running for the third time!🔥
To mark this exciting occasion for our industry we invited 4 industry professionals to pick their minds about RPA job environment, recruitment, role development and necessary skills for a successful RPA developer in 2022.
We will also share insights from last year's survey and consider how things developed within the professional environment during this 1 year time lapse.
We welcome our speakers:
👩🏻�� Corina Gheonea, Director, Marketing Community @UiPath
👩🏼🏫 Melanie Forster, Senior Global HR Manager @Roboyo
👨🏼🏫 Steve LaValle, Co-CEO @WonderBotz
👨🏻🏫 Dillan Hackett, UiPath MVP 2022, Head of Training and Enablement @Tquila Automation
Hosts:
👩🏻💻 Cristina Vidu, Global Manager, Marketing Community @UiPath
👨🏽💻 Vibhor Shrivastava, Global Community Advocacy Manager @UiPath
AI adoption is widespread, with 88% of businesses now using some form of AI. Spending on AI is also increasing, with over half of businesses expecting to spend more on AI-driven marketing campaigns in the next year. AI is transforming industries and how companies operate. While economic uncertainties remain, businesses are experimenting with AI and investing in the future.
Generative AI will transform how people access information, from search engines to commerce platforms. Growth in the next year will not only be about hard economics; it will also be about brands’ sustainable contributions to society.
The Indian AI market is growing rapidly and is projected to reach USD 71 billion by 2027, up from USD 12.3 billion in 2022. Currently, the banking, financial services, and insurance sector shows the highest adoption rate of AI at 65%. Deep learning has been adopted by over 74% of Indian AI enterprises. Big IT and KPO/BPO service providers currently hold 60% of the Indian AI market share. The AI market in India is driven by factors such as increasing digitalization, cloud adoption, and investments from the government and businesses.
The worldwide cognitive/AI software platforms market experienced significant growth in 2017, reaching $2 billion in revenue and growing 23.1%. Major vendors like IBM, Microsoft, and Amazon saw strong growth as organizations used tools like deep learning and machine learning to develop new applications that provide predictions, recommendations and advice to users. The market is expected to continue expanding rapidly as more enterprises adopt AI capabilities.
Hello!
This is a summary of our viral Medium article on AI trends for 2024.
The trends include 13 predictions:
1. Generative AI: The most disruptive trend of the decade
2. Augmented working, BYOAI & Shadow AI
3. Open source AI
4. AI risk hallucination policy
5. AI coding
6. AI TRiSM
7. Intelligent apps & AI for personalization
8. Quantum AI
9. AI Legislation
10. Ethical AI
11. AI Jobs
12. AI-powered online search
13. AI in customer service
The full text is available here: https://www.pragmaticcoders.com/blog/ai-predictions-top-13-ai-trends-for-2024
To your success,
Pragmatic Coders
Top AI trends for 2024 will revolutionize the future of artificial intelligence.
The global AI market is expected to reach $190.61 billion by 2025, with a compound annual growth rate of 36.62 percent.
1.1. Generative AI can create various forms of content, including text, code, scripts, images, and music, by learning patterns from data.
1.2. Generative AI accelerates processes by generating and improving content, leading to automation of tasks, increased productivity, and cost reduction across all industries.
1.3. Capabilities of Generative AI
- Impact on Work and Automation
- Growth and Adoption
1.4. Generative AI adoption is set to skyrocket, with over 80% of enterprises expected to incorporate generative AI into their operations by 2026.
2.1. BYOAI, or Bring Your Own Artificial Intelligence, is a new workplace trend where employees bring their own AI tools and applications to work, driven by the increasing availability of affordable and easy-to-use AI tools and the growing demand for AI skills in the workforce.
2.2. BYOAI brings increased productivity and innovation, improved employee satisfaction, and reduced costs.
2.3. Shadow AI, or Shadow IT for AI, refers to using AI applications and tools within an organization without explicit knowledge or oversight from the IT department, posing risks such as data privacy and security breaches, and compliance violations.
3.1. Many organizations are now adopting open-source AI models, such as GPT-J, for their AI initiatives.
3.2. Open-source models are more transparent, flexible, customizable, and cost-effective than proprietary models.
3.3. While proprietary models still have a place, the future leaves more space for open-source solutions, with 85% of enterprises incorporating open-source AI models into their tech stacks.
4.1. Hallucination insurance is projected to be a significant revenue generator in 2024, reflecting the growing impact of GenAI.
4.2. Forrester's AI predictions for 2024 anticipate that a major insurer will offer a specific AI risk hallucination policy.
4.3. The market for AI risk....
Top AI Trends and predictions to consider in 2024.pdfBluebash
Artificial intelligence (AI) leads the way in today's rapidly evolving tech landscape. As a global tech hub, the United States hosts cutting-edge AI companies at the forefront of innovation.
The State of Global AI Adoption in 2023InData Labs
In our inaugural report, 2023 State of AI, we examine trends in AI adoption across industries, the current state of the market, and technologies that shape the field.
The goal of this report is to help company leaders and executives get a better handle on the AI landscape and the opportunities it brings for the business.
2023 State of AI report will help you to answer questions such as:
-How are organizations applying artificial intelligence in the real world in 2023?
-What industries are leading in terms of AI maturity?
-How has generative AI impacted businesses?
-How can organizations prepare for AI transformation?
Download your free copy now and adopt the key technologies to improve your business.
How the Auto Industry Uses Artificial Intelligence to Eliminate Paid Media Wa...Chad Pollitt
Presented at the J.D. Power Automotive Marketing Roundtable - How is the automotive industry eliminating paid media waste and scaling content distribution? The technology, strategy, unique pricing model and lessons learned will be shared by inPowered, a leading programmatic content amplification platform.
Digital Marketing Megatrends - Breaking Taboos and NormsGeorgiana Ghiciuc
It’s that time of the year again when we look back at 2017, gaze at the things that impacted the digital marketing scenario, and look ahead into what the future holds. We predict that 2018 will bring bigger, bolder changes to the world of digital marketing.
Break taboos and norms with our 10 digital marketing megatrends for 2018. Check them out, and you might have a chance of survival in the digital marketing “sharktank”.
Marketers' Hopes and Fears for Artificial IntelligenceDavid Berkowitz
What do marketers expect from artificial intelligence? How will AI impact marketers' jobs? Will it play a bigger role in media buying or creative, account management or finance? What do marketers want to get out of it? Why should marketers care about it? And what can marketers learn from the leading thinkers about AI? All of this is covered in research first presented at IAB Conecta in Mexico City in August 2017.
Similar to AI Trends in Creative Operations 2024 by Artwork Flow.pdf (20)
Learn everything you need to know to make your content:
Relevant - your content needs to be managed throughout its entire lifecycle
Optimized – the search engines and social networks are a key channel for your content Leveragable – the content needs to serve multiple roles and be used to inform other pieces of the content universeProfitable – the success of the content should be partially measured by its impact on your organization’s bottom line
Key Takeaways:
From a content strategy perspective, you'll understand exactly what to do, how to do it right and why its the right way to do it...for your company and your audience!
In today's fast-paced business world, providing excellent client service is crucial for success. This report, "Client Service Management: Principles and Insights for Excellence," explores the basic principles and practical tips needed to manage client relationships effectively. Good client service goes beyond just solving problems; it’s about building strong, lasting relationships that keep clients happy and loyal. In this report, you will find clear explanations and real-life examples that will help you improve how you interact with and support your clients. Whether you’re experienced or new to client service, the insights here will guide you in delivering outstanding client experiences and service models
Happy learning
Navigation Optimization: The Overlooked Path to Higher ConversionsVWO
Poor navigation can silently sabotage your conversion rates. Users who can't easily find what they need often leave in frustration, leading to increased bounce rates and abandoned purchases.
In this Webinar, Jyoti Malik of Blue Bagels will walk you through a comprehensive framework for identifying and resolving navigation issues.
Learn how to create a seamless, intuitive navigation experience that enhances user satisfaction and boosts conversions. Don't miss this chance to turn your website’s navigation into a powerful tool for success—reserve your spot now!
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KALYAN MATKA | MATKA RESULT | KALYAN MATKA TIPS | SATTA MATKA | MATKA.COM | MATKA PANA JODI TODAY | BATTA SATKA | MATKA PATTI JODI NUMBER | MATKA RESULTS | MATKA CHART | MATKA JODI | SATTA COM | FULL RATE GAME | MATKA GAME | MATKA WAPKA | ALL MATKA RESULT LIVE ONLINE | MATKA RESULT | KALYAN MATKA RESULT | DPBOSS MATKA 143 | MAIN MATKA
How to nail customer success with the reinvention of HubSpot serviceHubSigneBjrklund
We are so excited to dive into the reinvention of ServiceHub together with John Currivan, GTM Enablement facilitator from HubSpot and former Customer Success Specialist! John knows ALL the advantages of ServiceHub and will share with us how to utilize the features to provide the best customer experience.
We often encounter companies that simply ‘forget’ to build a customer retention strategy in their quest for new customers, and that’s a shame. Think about how much revenue lies in upsell, cross-sell, and renewals of your existing customers.
Do you know exactly when your customers’ contracts need renewal? Do you have an onboarding or activation strategy to keep your customers on your platform?
In this user group, we want to emphasize the importance of customer success and show you how to utilize the ServiceHub features to retain and delight your customers! Together with John, we will highlight the 3 most important elements to succeed with a customer success strategy:
- Onboarding
- Activation
- Retention
Get inspired on how to level up your Customer Success and receive expert insights from an experienced HubSpotter
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Difference Between Targeting and Positioning for Marketing Success | CIO Wome...CIOWomenMagazine
Confused by Targeting vs Positioning? We explain the difference between targeting and positioning & how they work together for an effective marketing strategy.
In this presentation, Joe will explain how to marry attention and emotion in a real way, and provide examples of some of the most famous work of his career that was created for Budweiser among other Fortune 500 brands.
Key Takeaways:
In order to break through to your audience with stories that matter you must first understand what context they will consume your content in, and second be honest with yourself about whether or not you are in an active, captive, or passive space so that you can provide content that matters in those moments.
1. Active attention - where the target is intentionally looking for a piece of content or to receive a content experience or feeling
2. Passive attention - something happening in an adjacent space to their active attention. This space is great for frequency building and subconscious branding
3. Captive attention - they want to see something else, but your brands stands in the way
Mastering Modern Marketing: Latest Techniques and Strategies for SuccessMuhammad Talha Rafiq
In this comprehensive presentation, i explore the evolving landscape of marketing and branding. Dive into a detailed analysis of various marketing types, including traditional and digital methods, and discover how businesses can effectively promote and sell their products or services in today's competitive market.
Key Sections Covered:
Definition of Marketing: Understanding the core concept of marketing and its role in business success.
Major Types of Marketing: A deep dive into traditional and digital marketing, along with other specialized forms such as guerilla, emotional, and neuromarketing.
B2B & B2C Marketing: Differentiating between business-to-business and business-to-consumer strategies.
Principles of Marketing: An overview of the seven key principles: product, price, promotion, place, packaging, positioning, and people.
Marketing vs. Advertising: Clarifying the differences and intersections between these two crucial functions.
Marketing Plan Components: Essential elements of a successful marketing plan, including market research, target market identification, competitive analysis, and more.
Case Studies: Real-world examples illustrating the successes and failures of marketing strategies in different contexts.
Additional Insights:
Marketing Research Process: Step-by-step guide to conducting thorough market research.
Target Market Identification: Strategies to pinpoint and engage the right audience for your products.
Product/Service Description: Crafting compelling narratives that align with market needs.
Competition Analysis: Developing a unique selling proposition to stand out in the market.
Mission Statement Creation: Articulating your business’s core values and market contribution.
Marketing Strategies and Budgeting: Effective promotional tactics and budget management.
Setting Marketing Goals and Monitoring Results: Establishing measurable objectives and tracking performance.
This presentation is a must-read for anyone looking to enhance their understanding of modern marketing techniques and apply them effectively to drive business growth.
Become a better storyteller through the four powers of stories. By understanding these fundamental powers, we can recognize and capitalize on other opportunities to make our stories resonate with our audiences.
Key Takeaways:
In this session, Scott will teach you how to craft compelling narratives that engage your audience, evoke empathy, create memorable moments, and drive action.
Lynzee Giamalva - Personal Brand Exploration Kitladylynzee
I have developed a brand identity kit for my personal brand for an assignment in the Digital Marketing Bachelors of Science Degree Program at Full Sail University.
I am thrilled to share one of the best presentations I’ve made this year about e-commerce. In this presentation, I delved into the intricate details of the e-commerce landscape in Tunisia, supported by robust data and insightful analysis. As we all know, numbers speak louder than words, and real facts don't lie. This presentation aimed to shed light on the current trends, consumer behaviors, and market opportunities within Tunisia's e-commerce sector.
Building a quality pipeline is a challenge, and Google isn’t making it any easier.
Changes in the way traffic, and leads, are coming to your site has probably shifted, yet lead gen is still a top priority.
During this webinar you’ll learn about channels and tactics that are working, and some of the common missteps we see brands making over and over.
Come prepared to take notes on the importance of customer journeys, how to build a customer-centric culture across all teams, and what to expect when working with third parties.
Plus we’re sharing case studies. Get an insider’s view into lead gen campaign successes and failures for ourselves, and our sponsors.
Get an exclusive peek behind the curtain and see how we approach product promotions using a holistic, consumer-centered strategy that pays off time after time.
Key takeaways:
The best ways to attract and nurture your leads through every step of their journey.
How to support your team, or an agency, to execute these strategies effectively.
What to do after the lead hits your workflow. Pitfalls to avoid, what’s working, what’s not, and how to set up effective nurture campaigns.
With our very own Heather Campbell and Brent Csutoras, we’ll explore how to evolve your strategy based on an ever-changing set of standards.
2. Introduction
Methodology
Chapter 1: Creative teams are AI-aware
Chapter 2: The 2024 AI tsunami
These teams know their AI
…and there’s widespread use too!
They really love their ChatGPT
AI use within creative teams will see an uptick in 2024
Business leaders are miles ahead
Teams want an AI tool, stat
Chapter 3: But, is it going to replace us?
AI is not going to impact team size in 2024
Some AI inhibitions still do exist
Chapter 4: The AI outlook
Conclusion: AI isn’t a fad
Up your AI game in 2024
Creatives want to save time with AI
Creative operations teams want to boost productivity
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3. AI Trends in Creative Operations 2024 03
It’s predicted that the global AI market will see a compound growth
rate of 36.62% by 2025. AI is also poised to add $15.7 trillion to the
global economy by 2030. More use cases and applications are being
identified for AI on the regular.
With more information coming out every day, creative teams the world
over are still learning about the impact of AI on their day-to-day lives.
While it's undeniable that AI can revolutionize creative operations, will
it reshape the very fabric of the creative landscape?
The Artificial
Intelligence (AI)
wave is sweeping the
world — are you riding
it or watching from
the shore?
4. AI Trends in Creative Operations 2024 04
It is to answer this question that we
surveyed marketing and creative leaders
across the globe. Over 100 creative
operations leaders from the United States,
United Kingdom, India, Italy, Thailand, and
more have helped answer our biggest
questions:
If you’re serious about staying ahead of
the curve in creative operations, this
report is for you.
Let’s dive in!
Is AI here to stay?
How can one use AI
in creative operations?
Is workforce size going
to be affected?
Which industries will be
impacted the most?
5. Methodology
To understand the impact of AI on creative
operations, we analyzed the data points from a
month-long survey where marketing and creative
leaders across the globe answered questions on
which AI trends were seeing an uplift as we
approach 2024.
While other participating teams included Design
(visual and product) and Brand, we ensured that
every respondent considered for the final data
points and insight belonged to the Creative
Operations scope one way or the other.
AI Trends in Creative Operations 2024 05
Creative operations
Design
3.3%
7.7%
Brand
13.2%
Marketing
39.6%
Sales
34.4%
Marketing teams
Predominant respondents
39.1% Creative Operations professionals
35.9%
6. AI Trends in Creative Operations 2024 06
To get the most well-rounded
perspective on AI’s impact
across businesses, we surveyed
teams from a diverse range of
industries such as Food and
Beverages, Direct to Consumer,
Media and Entertainment,
Software, and more.
12% of these
businesses
also have
a revenue
upwards
of $1 billion.
6.4%
6.4%
Retail
5.3%
4.3%
4.3%
3.2% Software
20.4%
Advertising
2.1%
Automotive
1.1%
Gaming
1.1%
Internet
1.1%
Media &
entertainment
16%
Food & beverages
11.7%
Direct to consumer
7.4%
Healthcare
Manufacturing
Education
Financial services
Personal care
Agency
6.4%
7. Finally, to completely understand the C-Suite and
marketing leaders’ outlook towards AI, we ensured a
majority of our data points were from those in
leadership and middle management.
Respondents are supervisors and department
heads reporting to the top management level.
Business Leader
43%
Respondents are Vice Presidents, Directors,
or in the C-Suite, usually in upper management.
Middle Management
40.9%
AI Trends in Creative Operations 2024 07
8. AI is no longer restricted to science fiction and
computer scientists. It has very much entered the
day-to-day lexicon of creative operations teams.
Creative teams
are AI-aware
Chapter 1:
AI Trends in Creative Operations 2024 08
9. AI Trends in Creative Operations 2024 09
A staggering 76.3% of respondents claim they know just
enough about AI to use it and 17.2% also claim they are an
expert in AI terminology. However, a fraction 6.5% of
creative teams still seem to be unfamiliar with AI.
These teams know their AI
Know just enough
76.3%
Expert
17.2%
Unfamiliar
6.5%
With several AI tools already in mainstream use,
AI is seeing widespread takers amongst creative
operations teams.
Learning about AI
51.6%
Using paid AI
21.1%
Evaluating paid AI
9.5%
We also have some experts
…and there’s
widespread use too!
who know their AI really, really well.
27.8%
of Marketing teams
12.5%
of Creative Operations
teams
Using free AI
17.9%
10. They really love
their ChatGPT
AI Trends in Creative Operations 2024 10
When asked about which tool they use the most for
creative work, an overwhelming majority (83%) voted
for ChatGPT, with Midjourney, Bard, and Jasper
trailing close behind.
ChatGPT
Midjourney
Bard
Jasper
DALL-E
Writesonic
Hypotenuse
Hubspot AI
Coohom
Topaz
Gigapixel
Adobe
AI tools
Workfront
“The most frequently used tool to this
day for our team is ChatGPT. We’ve used
it extensively for all kinds of things: email
marketing content, blog content and
outlines, and sometimes social media copy,
especially with their newest update
expanding the tool’s data access beyond
its earlier September 2021 cutoff.
However, I’ve also tried Google Bard AI,
which I really liked, and thus made me
understand further that the AI tools will
keep on coming, each better than the last
one. As such, I try to stay informed of the
news to ensure I don’t fall behind in the
most fast-paced environment.”
Kajetan Wyrzykowski
Head of Marketing, Alphamoon
11. The AI tsunami is coming! Which is amusing
because AI can also apparently detect early signs
of a tsunami. So meta.
The 2024
AI tsunami
Chapter 2:
AI Trends in Creative Operations 2024 11
12. AI use within creative teams
will see an uptick in 2024
As much as teams adore and use AI tools like ChatGPT, their
day-to-day tasks are not as AI-enabled as one would assume.
In fact, more than half of the creative teams we surveyed
(53.8%) mentioned that less than 25% of their current tasks
are AI-enabled.
AI Trends in Creative Operations 2024 12
None
0%
20%
40%
60%
Over 75% Not sure
Less
than 25%
Between
25% and 50%
Between
50% and 75%
In 2024 however, this shows a marginal
change. The number of people believing
that only a quarter of their tasks will be
AI-enabled has come down to 44.1% and
those believing that less than half their
tasks will become AI-powered has
increased to 34.4% from 14%.
2023
2024
13. AI Trends in Creative Operations 2024 13
AI-enabled tasks in
Creative Operations teams
“In 2024, I anticipate an increase in
AI-enabled tasks within my company.
This growth is primarily driven by our
commitment to staying at the forefront of
technological advancements and our
dedication to meeting our clients' evolving
needs as they seek to stay current with
industry trends. However, it’s also because
AI integration is coming, and though I,
personally, approach AI with trepidation,
it is better to understand the “enemy”
than ignore it.”
Sid Curtis
Creative Director, Manor Hill Productions
claim that none
of their tasks are
AI-enabled
believe that their day-to-day
tasks will become AI-enabled
39.4%
84.8%
2023 2024
14. AI Trends in Creative Operations 2024 14
We are evaluating AI-enabled tools to buy one for the team
We only use free generative AI and have no plans to buy paid tools
We’re already using paid AI-enabled tools
We’re learning how AI could potentially benefit us
Individual contributor
0% 25% 50% 75% 100%
Middle management
Leader
Business leaders
are miles ahead
Of all survey respondents, Business Leaders and Middle
Management both seem to be aware of AI and its benefits.
More than half of both groups surveyed are seeking
knowledge already about how AI can benefit their teams.
15. AI Trends in Creative Operations 2024 15
While the individual contributors surveyed
stick to free generative AI tools, it’s clear from
the Middle Management and Business Leader
cohorts that the top brass in most organizations
is gearing up to see how AI can benefit them in
2024.
And in some cases, they’re using paid AI tools
already!
Additionally, nearly 40% of the Business Leaders
who took this survey attend in-person events and
conferences for upskilling on AI while others prefer
blog posts, podcasts, and webinars.
These findings prove
to us that business leaders
have AI as a cornerstone
of their 2024 vision.
Who’s using paid AI tools?
of Middle
Management
of Business
Leaders
26.8%
21.1%
16. AI Trends in Creative Operations 2024 16
Teams want
an AI tool, stat
33%
Digital asset
management
software
25.3%
Proofreading
tools
19.8%
AI-based ad
personalization
software
While there are a number of tools
that creative operations teams
wish to implement in 2024,
it’s generative AI that tops
the list at 60.4%.
If you’re looking for some of these in
your 2024 tech stack…
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AI-driven creative operations, workflow
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60.4%
Generative AI tools 39.6%
Creative production
software
41.8%
Social media management
and analytics tools
41.8%
Project management
tools
17. AI Trends in Creative Operations 2024 17
A loaded question, and a very common one at
that. Let’s see what our respondents had to say.
But, is it going
to replace us?
Chapter 3:
18. AI Trends in Creative Operations 2024 18
AI is not going
to impact team
size in 2024
Relieving to hear, right?
A staggering 77.4% of our survey takers
believe that AI is not going to affect team
size in any way.
One interesting statistic though, is that 30% of the leadership respondents on the list
mentioned that AI might decrease team size. However, it’s the companies with an annual
revenue of less than $1 million that foresee a decrease in team size. The bigger companies do
not think AI will impact workforce size.
This is an interesting tidbit, considering the ones with lower ARR are also probably facing hiring
freezes and budget cuts in this economy and need to be scrappy about their creative content.
77.4%
No change in
the team size
Increase
team size
Decrease
team size
17.2%
5.4%
19. AI Trends in Creative Operations 2024 19
Some AI
inhibitions
still do exist
It’s not all rosy in the creative operations world, though.
33% still believe that the fear of it replacing creatives is
the main inhibiting factor for their teams when it comes
to AI implementation.
The most popular response (48.9%)
on this survey was that creatives do
not have enough resources to
understand AI. Other important
reasons such as copyright violations
and inaccuracy of information trailed
close behind.
Of all the industries we surveyed, the
most unanimous and conclusive data
on inhibitions were from Media and
Entertainment, Software, and Food
and Beverages.
Media & entertainment
0% 25% 50% 75% 100%
Software
Food & beverages
Copyright violations
Not enough resources
Inaccurate
Replaces creatives
20. “Time is a non-renewable resource and
there’s only so much time in the day to
devote to learning a new technology that
may or may not help improve my
productivity or work product. We have to
prioritize our time where we know there’s
less risk.”
Lisa Caras
Marketing Director, Jones Dairy Farm
AI Trends in Creative Operations 2024 20
There are always risks associated with AI tools when it comes
to content generation. Copyright violations being a big inhibition
highlights the need for clear guidelines on how to use AI
ethically.
Media & entertainment
The Software industry has the most number of people claiming
AI provides inaccurate information. A side effect of being in tech
is knowing exactly how trending technology works so this doesn’t
come as a big surprise.
Software
Interestingly, the Food and Beverages industry’s main inhibition (50%)
is that there aren’t enough resources to understand AI. This also bleeds
into their second highest inhibition that AI could replace creatives
rather than help improve creative output.
As Lisa Caras, Marketing Manager at Jones Dairy Farm — an Artwork Flow
customer — says, time is also a resource and her biggest inhibiting factor
is “the time to learn AI.”
Food and Beverages
21. AI Trends in Creative Operations 2024 21
As AI continues to shape our world, what are
creative teams most looking forward to with AI?
The AI outlook
Chapter 4:
22. AI Trends in Creative Operations 2024 22
Creatives want
to save time with AI
90.4%
40.4%
27.7%
Save time spent on
mundane day-to-day tasks
Create a
new revenue
stream
38.3%
Save money to
work through
budget cuts
Increase revenue
Time is definitely a non-renewable resource
and the major pain point an average creative
operations team wants to solve is time.
A staggering 90.4% of
respondents believe that
AI can help them save
time. Other benefits
they see for AI include
increasing revenue and
saving money.
We started this report by quoting another study on how AI
will contribute $15.7 trillion to the global economy. If the
predictions by our respondents were to come true, so too
would this metric
23. AI Trends in Creative Operations 2024 23
Creative
operations teams
want to boost
productivity
Our conversations with creatives have
unveiled one key piece of information:
A majority of their day-to-day tasks go into
administrative work such as meetings and
emails, revisions and endless iterative
reviews, and collaborative bottlenecks.
Our research indicates that creative operations
teams are majorly looking for solutions to
create first drafts, reduce grunt work, and
increase team productivity.
Does this mean creative work
is destined to involve the most
brutal grunt work possible?
No.
24. AI Trends in Creative Operations 2024 24
“We enjoy using AI to brainstorm content
ideas, but we've learned that for writing
content, it's not advanced enough to copy
and paste. Customers can't resonate with
words that sound robotic – we aim to
capture our brand tone and splash our
content with personality – something AI
can't do yet.
On the other hand, we enjoy prompting the
AI software with questions about our target
audience and common questions about our
industry for fresh content ideas on the fly.”
Julia Kahlig-Garuba
Founder & CEO, Herb & Root
Going by these statistics, it is clear that creative
operations teams view AI as a productivity booster,
an assistant to delegate mundane tasks to so they
can focus on strategic decision-making.
66%
62.8% 60.6%
58.5%
38.3%
26.6%
26.6%
21.3%
Conduct
market research
Identify the best-performing
creatives through number
chruching
Run personalised
ads
Manage and mapping
resources
Increase team
productivity
Create first drafts
Generate design
ideas
Automate grunt
work
25. AI Trends in Creative Operations 2024 25
The results of this survey have proved to us
that AI isn’t just having a moment, it’s the
movement.
AI isn’t a fad
Conclusion:
26. The AI wave rose to the mainstream in 2023,
leading brands around the world to stand up
and take notice.
We’ve all seen several technologies come and
go. They are usually touted to have a major
impact on life as we know it but not all of
them succeed ultimately.
AI Trends in Creative Operations 2024 26
Is AI having
a fleeting moment
or is it the movement?
Our survey indicates that it is the latter.
Nearly 48% of Business Leaders and Supervisors
already invest in paid AI tools.
AI is an emerging technology that most Business Leaders
are either evaluating or already investing in.
Executives definitely think that AI has potential and
can revolutionize business as we know it.
While inhibitions do exist about AI, this survey has made
it clear to us that the technology will mainly help
creative teams boost productivity, eliminate grunt work,
and save time.
27. “I think we're quite early in the AI
adoption story to kind of start really using
these technologies in a public-facing way.
That being said, when we ran our AI pilot
for Midjourney, what we found was that
it's absolutely fantastic as a co-pilot for
creatives. So if you want a creative to
really think outside the box or to reframe
a problem, it's amazing at ideation and
discovery.”
Mark Brady
Global Solutions Head, Hubspot
It will continue being a co-pilot for creatives, and as a rapidly
evolving technology, perhaps we will be introduced to newer
and more sophisticated AI models that can do way more than
their current versions can.
AI Trends in Creative Operations 2024 27
AI is not a fad. It is going to disrupt the market and is your
ticket to competitive advantage. We need to trust the early
movers and take a plunge.
The technology may not go away any time soon and it’s time
for all global brands to help their creative teams get their
time back by embracing AI in however miniscule a form.
Onwards and upwards!
Oh, and…
Welcome to the team, AI!
Our advice to growing
brands still on the fence
about AI
28. AI Trends in Creative Operations 2024 28
Up your AI
game in 2024
Implementing AI will definitely help your brand reap
benefits and get a competitive advantage. Helping
brands grow with AI-native features is our thing, so
here’s how we can help.
Design and
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Use AI to get unlimited
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Comply with
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Create rules for your
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colors and flag compliance
errors — it’s customizable
and accurate!
Proofread across
160 formats
Use AI-enabled smart
proofing to review files
across different formats.
Yes, we proof videos too.
Build complex
workflows to scale
Accelerate project launches
with customizable
workflows and checklists.
Identify bottlenecks in
seconds and go to market
faster.
Sort assets
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Use custom metadata and
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Give your brand
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Take care of your brand
end to end with Artwork
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Talk to one
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Talk to us