Growth hacking - how to start in e-Commerce. Engine of growth. The Lean Startup method and A/B testing. Case studies and practical guide.
This document provides 22 growth hacks for ecommerce companies organized into sections on acquisition, conversion, and retention. The hacks include tactics for improving customer targeting on Facebook ads, SEO optimization through social referral programs, finding potential customers on Twitter, determining ideal locations for pop-up shops based on customer data, creating highly shareable content from customer data, and tapping peak customer satisfaction moments to generate more social referrals. The document recommends specific tools and provides step-by-step instructions for implementing many of the hacks.
This document outlines growth hacking strategies and tactics for startups to achieve traction. It includes 100 growth hack recipes organized in a $4000 launch plan framework. Case studies are provided of fast growing companies like Frank & Oak that used strategies like pre-launch signups and viral customer referrals. The authors advocate for startups to test ideas cheaply and frequently using accessible technology to maximize learning and minimize cash burn.
This document provides an overview of growth hacking. It defines growth hacking as acquiring, retaining, and monetizing users more effectively by combining traditional marketing and analytical skills with product development skills. The document outlines the growth hacking process, which involves focusing on attention, acquisition, engagement, retention, and referral. It then discusses specific tactics for each step like content marketing, landing pages, social media, email marketing, and A/B testing. Finally, it recommends tools for analytics, advertising, landing page testing, email marketing, and feedback and provides an example schedule for a growth hacker.
This document discusses the concept of a growth hacker and strategies for sustainable growth. A growth hacker focuses on scalable growth through experiments and data analysis. Their goal is viral and repeat growth through word of mouth, embedded social features, paid advertising, and recurring use. The document provides examples of how companies achieve growth through these channels and outlines psychological factors that influence word-of-mouth sharing. It emphasizes thinking like a growth hacker by constantly considering growth opportunities across communication platforms.
Here's a workshop I gave on growth hacking. It's a presentation of 15 different practical startup growth hacks, plus a workshop session where we brainstorm how to market / grow 3 fictional startups.
The document provides tips and strategies for optimizing the user funnel, from acquiring first users to optimizing retention. It emphasizes testing optimizations through small experiments and using data to identify bottlenecks. Key recommendations include focusing first on learning rather than the funnel, using blogs and social media to acquire early users, and segmenting users to improve activation, onboarding and retention.
- what is difference between digital marketer and growth hacker? - how can we use growth hacking to increasing revenue ? - how can Data analysis can improve growth hacking process in your startup / company ? - how can company / startup using growth hacking step by step ? - is growth hacking hype or not ? - is growth hacking depend on person or not ? and the other answer about growth hacking ....
This is a short course on all of the major pieces of the Growth Hacking process (Attracting traffic, activating them, retaining them, and optimizing for conversion). The materials have been accumulated from well-known growth hackers like Andrew Chen and Sean Ellis.
Vincent provides growth marketing services and has experience growing websites and apps organically. He has expertise in content marketing, social media, and user acquisition channels. In the document, Vincent outlines growth hacking strategies for various digital marketing channels like Facebook, Instagram, Twitter, YouTube and others. He emphasizes the importance of defining the ideal user, testing content, and focusing acquisition efforts on the most effective channels.
Adapted from "Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising" by Ryan Holiday. http://www.amazon.com/Growth-Hacker-Marketing-Primer-Advertising/dp/1591847389/ryanholnet-20 "Everything you thought you knew about marketing is obsolete. We can see the incontrovertible evidence right in front of us. A new generation of multibillion dollar brands—Facebook, Twitter, AirBnb, Evernote, and countless others—have been built without spending a dime on traditional marketing techniques. No press releases, no PR firm, no Madison Avenue, no billboards in Times Square. It wasn’t luck that took them from tiny start-ups to massive success. They have a new strategy. It’s called Growth Hacking. And it works. A Growth Hacker is someone who rejects what “marketing” is supposed to be and replaces it only with tools that are testable, trackable, and scalable. Growth Hackers rely on inexpensive tactics like e-mail, pay-per-click ads, blogs, and platform APIs. They chase real results in a field that was dominated by gut instincts for nearly a century. They reject the traditional marketing worship of all things big: big budgets, big campaigns, big opening weekends. Instead, they embrace the opposite: taking a start-up from nothing to something, launching a Kickstarter project, building something that truly spreads. Growth Hacker Marketing offers both a new mindset and a new set of rules. Bestselling author Ryan Holiday, the former director of marketing for American Apparel, will convince you of the urgency of this awakening. He shows why the game has changed forever and what to do about it—whether you are an aspiring marketer, an entrepreneur, or a Fortune 500 senior executive."
Know your customer, map your conversion funnel, identify what you are going to optimize and set KPI's, track everything that you do in Google Analytics and never stop testing.
This document discusses growth hacking strategies and examples. It defines growth hacking as leveraging non-traditional marketing tactics to unlock exponential growth. Examples discussed include Airbnb integrating with Craigslist, BranchOut using Facebook integration, and LivingSocial growing their Facebook app virally. The document advocates obsessing over data, thinking creatively, being curious, and getting hands-on with product and code. It provides categories of growth hacks like platform integrations, viral growth, and analytics-driven insights.
The document discusses various tactics for acquiring users with zero marketing budget, including becoming active on social media, optimizing website speed, blogging as a thought leader, using infographics, sharing on forums, A/B testing headlines and calls to action, building an engaged community, leveraging curiosity and contests, retargeting existing visitors, and using affiliates. It also outlines Neil Patel's three levels of the customer funnel - getting visitors, activating members, and retaining users - and provides examples of how to progress customers through each level.
Because of nothing much to do - we read 2 105 publications and articles. Result? The most comprehensive growth hacking list up to date. All the growth hacks divided in easy to view AARRR sections - for pirates and growth hackers.
This document discusses growth hacking strategies for startups. It begins with an introduction of the presenter and agenda. The presenter then defines growth hacking as focusing all efforts on scalable growth. Three case studies are presented: Uber grew by targeting key people in San Francisco and offering incentives; Dropbox grew using social media and improving their website; Melbourne Freelancers grew their meetup group using LinkedIn and outsourcing community management. The document encourages applying these strategies like finding communities to engage and outsource growth activities.
The document provides an overview of growth hacking fundamentals. It begins by defining growth hacking as a process-driven approach focused on rapid experimentation to drive product growth, rather than just tactics or user acquisition. It discusses when growth hacking is most applicable and examples of common growth drivers like user acquisition, activation, referral, and retention. The document concludes by outlining the typical growth hacking process of identifying metrics to optimize, developing hypotheses, running experiments, analyzing results, and systematizing learnings.
This is the second part of the Grow Hack Athens presentation by GrowthRocks, entitled GrowHackAthens: Growth Hacking For Mobile Apps.
This document discusses metrics-driven marketing strategies and focuses on three key factors for marketing channels: volume, cost, and conversion. It emphasizes measuring conversion as deep down the conversion funnel as possible and estimating customer lifecycle, conversion, and revenue potential when designing marketing plans. Three scenarios are presented as examples to brainstorm marketing channel strategies based on factors like target customers, customer lifetime value, company funding, and marketing budgets.
Dr Fogg explains how the Stanford Facebook course extends his previous work and leads to the next big project: world peace in 30 years.
Best Best & Krieger attorney Jordan Ferguson was part of a panel discussion entitled, “The Sharing Economy: Uber and Airbnb – Can They Exist in a Regulated World? Will They Save of Destroy Your Community?” The panelists discussed how cities have responded to the emergence of the sharing economy with everything from new ordinances to expanded code enforcement efforts. Learn more about the sharing economy in the presentation (below). www.bbklaw.com
Design Studios, Brand Consultants, Ad Agencies, Printing Firms, Digital Marketers etc. can grow their businesses manyfold by outsourcing their graphic design projects to Designhill, one of the world's largest graphic design marketplace. With over 25,000+ professional designers, Designhill provides a secure, risk-free and affordable solution for such business to source high quality designs. This presentation outlines the various difficulties, frustrations and challenges faced by creative agencies and highlights how Designhill can help overcome them.