Google Analytics Insights - Your New Favorite Co-worker

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An introduction to Insights, the powerful AI assistant built into Google Analytics that alerts you to significant changes in your metrics, answer your natural language questions about your performance, and adjusts to your interests and priorities as you use it. Presented at SMX Advanced and SMX East 2019.

@MarkTraphagen
Natural language interface
employing machine learning to
answer questions and provide
actionable insights about your
Analytics data
What is GA Insights?

@MarkTraphagen
1. Insights
2. Answers
3. User & Conversion Modeling
Three Functions

@MarkTraphagen
1. Personalized
2. Prioritized
3. Learns as you use
Analytics Insights

@MarkTraphagen
Share these #SMXInsights on your social channels!
Google Analytics Insights feature learns the reports
you need most as you use it.

@MarkTraphagen
Share these #SMXInsights on your social channels!
You can ask Google Analytics Insights complex
questions about your data using natural language

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