This document discusses optimizing images for fast delivery on mobile websites. It outlines four simple image optimizations: quality, format, sizing, and lazy loading. For each optimization, it provides examples and data on current usage. Quality recommends compressing to 85% without significant quality loss. Format suggests using webp and svg where supported. Sizing involves generating responsive images at appropriate breakpoints. Lazy loading delays image loading to above the fold content. Together, these techniques can significantly improve performance without compromising quality.