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Confidential – © 2014 Equinix Inc. www.equinix.com
Highway to the Cloud:
The Evolution Of The
Enterprise Data Center
Robert Blackburn | Vice President, Equinix
December 3, 2015
Denver CO
© 2014 Forrester Research, Inc. Reproduction Prohibited
Global Public Cloud Purchases are in hypergrowth
2008 To 2020
Sizing The Public Cloud Market, 2014 To 2020
“The Public Cloud Market Is Now In Hypergrowth”
Confidential – © 2014 Equinix Inc. www.equinix.com
Cloud = Change
Embrace the speed of change!
Otherwise …
In 10 years, it’s predicted that 40% of the
Fortune 500 companies will no longer
exist.*
The average lifespan of a company listed in
the S&P 500 has significantly decreased:
• In the 1920’s: 67 years
• Today: 15 years
– Richard Foster, Yale University
* Babson Olin School of Business, Fast Company April 2011, page 121
Innovation & Disruption on the Road Ahead, Peter H. Diamandis, MD
Confidential – © 2014 Equinix Inc. www.equinix.com 4
Disruptive Technology: Uber
• Founded in 2009
• No assets
• By the end of 2015, the company
will generate $10B in revenue
• Massive adoption – especially by
Millenials
The 4 stages of Incumbent Collapse by
disruptive a disruptive technology (Élan Gil):
1. Overconfidence
2. Downward Spiral
3. Too Little, Too Late
4. Ongoing Decline

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Platform Equinix with Equinix Cloud Exchange and Oracle FastConnect Locate Data Lake in Equinix IBX Use Oracle for HPC Runs or maintain HPC cluster in Equinix IBX and burst to Oracle for larger runs Connected with Oracle FastConnect circuit through Equinix Cloud Exchange (ECX) Back up Data Lake to on premises

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Confidential – © 2014 Equinix Inc. www.equinix.com 5
Our Leading Interconnection Platform Accelerates Your Business
The leading, global interconnection platform
Global
Data Centers
100+ Data Centers
10M+ Square Feet
99.999% Uptime
Record
Interconnection
1,000+ Networks
135,000+ Cross Connects
100% of Tier 1 Network
Routes
Business
Ecosystems
4,500+ Businesses
Equinix Marketplace™
Revenue Opportunities
• Global footprint
– 100+ data centers on 5 continents
– In 32 top international business
markets
• Leading financial strength and scale
– $2.444 billion 2014 revenues
– $7+ billion invested in our data center
platform
• Largest business ecosystems
– 4,500+ global customers
– 135,000 business-to-business
interconnections
Confidential – © 2014 Equinix Inc. www.equinix.com 6
Enterprise | Increasing enterprise advantage
Cloud | Accelerating enterprise adoption of hybrid cloud
Trading | Enabling low-latency transactions
Content | Optimizing the delivery of digital content
Networks | Scaling the internet
Track Record: Interconnecting Companies to New Possibilities
Equinix ecosystems spark new relationships and value
Media | Minimize lost production time, lower latency = improved performance
Mobility | Enriching mobile access and content
Confidential – © 2014 Equinix Inc. www.equinix.com 7
Equinix Performance Hub
“The cloud is impacting WAN architectures. IT leaders looking to use a
cloud-based infrastructure and/or application services, […] should
strategically locate communications hubs outside the enterprise data
center. […] Equinix is an example of a colocation provider that offers a
network hub service called Performance Hub.” – Gartner, May 2014
What is Performance Hub?
A solution framework to help you address some
of the key business issues you may be facing
An extension of existing enterprise network
Secure and reliable connectivity to network and
cloud providers
Accelerates network, cloud and application
performance
Direct Sales Momentum
Launched in Q1 2014
150+ Customers – strong enterprise traction,
new logos
Extensive analyst coverage
Confidential – © 2014 Equinix Inc. www.equinix.com 8
Use Case: Direct Connectivity to Public Cloud, Hybrid Cloud
Public Cloud Access
via Public Internet
Two methods of Public Cloud Access
through Equinix
Enterprise
Customer
Direct through Cross Connects Direct through Cloud Exchange
Cloud Service
Providers
Performance Hub
Private
Compute
Infrastructure
Private Storage
Infrastructure
Public Cloud
Providers
Securely leverage the
public cloud
Cloud Exchange for
1:many cloud
connections
Cross Connect for
1:1 cloud
connections
Hybrid Cloud
Deployment

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Equinix microsoft 2019 use case playbook
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This document outlines several use cases for hybrid cloud solutions using Equinix and Microsoft Azure technologies. It describes challenges such as large data transfers and regulatory compliance that hybrid cloud architectures address. For each use case, it provides an overview of the solutions using Equinix interconnects and ExpressRoute to Microsoft Azure as well as the business benefits such as increased performance, security, and cost savings.

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Building direct, secure, and reliable connectivity to cloud service providers with Equinix’s Performance Hub and the Equinix Cloud Exchange allows companies to bypass the public Internet and take advantage of the benefits of cloud computing. Performance Hub extends a company's network into Equinix data centers, enabling private connections to over 975 networks and 450 cloud providers. The Equinix Cloud Exchange provides seamless, high-performance access to multiple clouds across the globe through virtual circuits. This allows enterprises to build sophisticated hybrid cloud solutions securely and with improved performance over public internet options.

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Confidential – © 2014 Equinix Inc. www.equinix.com 9
Use Case: NetApp Private Storage for Cloud
Solution
• A hybrid cloud solution that lets enterprises use multiple
industry-leading clouds and maintain complete control
over your data
Value
• Quick and easy multicloud access
• Maintain complete control over your data
• Cloud benefits with proven enterprise storage
Delivery Partner
• Consulting, Architecture, Delivery, Management
Internet
Test % Improvement
IOps 35.90%
Read IOps 35.83%
Write IOps 35.97%
MBps 35.90%
Read MBps 35.83%
Write MBps 35.97%
Transactions per Second 35.90%
Private
36% Faster
Public
1Gb1Gb
Equinix
Cloud
Exchange
NetApp Cloud Labs @ Equinix available for customer demos: https://poc.netapp.com/
Test Results
• 36% performance improvement
• Ability to failover from local implementation to Cloud Platform
provider with no degradation of performance
AWS
Confidential – © 2014 Equinix Inc. www.equinix.com 10
Disaster Recovery (DR) Strategy
Acquisition and Integration
Mobile & VPN Termination
Application Acceleration
Other Use Cases
Primary Data Center
Public Cloud
Storage
Private
Storage
Performance Hub
Private
Storage
Performance Hub
Secondary Data Center
Confidential – © 2014 Equinix Inc. www.equinix.com
Case Study: Aerospace and Defense Company
REGIONALIZED
TAIL CIRCUIT COSTS
Current
Bandwidth (Mbps)
Cost
Savings
New
Bandwidth (Mbps)
Chicago 20 M 92% 40 M
Washington DC/VA 151 M 32% 411M
Atlanta 353 M 37% 502M
Dallas 212 M 30% 503M
Los Angeles 261 M 39% 379 M
Seattle 70 M 0% 145M
Net Bandwidth Reduction 46% Net Cost Savings 29%
MPLS Architecture PH Architecture
Average latency across US network Average latency from User to Data
46ms 7 - 10ms
•Aerospace and Defense company with a global
team of 20,000 employees spanning 27
countries
Customer
•The company needed network architecture to
fully address its IT vision and long-term needs.
They required a design which would allow them
to respond quickly to changing market and
internal requirements.
Business Challenge
•Increased performance with flexible architecture
•Enhanced BC/DR capabilities
•Easy access to Cloud Services, and SAAS
providers
•Multi-carrier service redundancy with access to
competitive rates and service provider choice
Value Realized
Confidential – © 2014 Equinix Inc. www.equinix.com
Equinix Data Centers – The Ideal Interconnection Platform
Operational
Resiliency
• 99.9999%+ Uptime
• 24/7 Experienced
Staff
33 Metros
Americas
• 15 metros
• 52 IBXs
EMEA
• 10 Metros
• 30 IBXs
Asia Pacific
• 8 metros
• 21 IBXs
Global
Data Centers
Unmatched
global scale
and reach
• 100+ Data
Centers
• 10M+ Square
Feet
Proven
Business
Ecosystems
4,750+ businesses
• Financial Services
• Programmatic
Advertising
• Content & Digital
Media
• Enterprises
• Networks
Cloud Density
• Amazon AWS
• Microsoft Azure
• IBM Softlayer
• Cisco Intercloud
• VMware vCloud Air
(EU)
Network
Interconnection
• 1,000+ Networks
• 145,000+ Cross
Connects
• 100% of Tier-1
Routes
Availability Global Reach Multi-CloudEcosystemsProximity

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EVOLUTION Denver

  • 1. Confidential – © 2014 Equinix Inc. www.equinix.com Highway to the Cloud: The Evolution Of The Enterprise Data Center Robert Blackburn | Vice President, Equinix December 3, 2015 Denver CO
  • 2. © 2014 Forrester Research, Inc. Reproduction Prohibited Global Public Cloud Purchases are in hypergrowth 2008 To 2020 Sizing The Public Cloud Market, 2014 To 2020 “The Public Cloud Market Is Now In Hypergrowth”
  • 3. Confidential – © 2014 Equinix Inc. www.equinix.com Cloud = Change Embrace the speed of change! Otherwise … In 10 years, it’s predicted that 40% of the Fortune 500 companies will no longer exist.* The average lifespan of a company listed in the S&P 500 has significantly decreased: • In the 1920’s: 67 years • Today: 15 years – Richard Foster, Yale University * Babson Olin School of Business, Fast Company April 2011, page 121 Innovation & Disruption on the Road Ahead, Peter H. Diamandis, MD
  • 4. Confidential – © 2014 Equinix Inc. www.equinix.com 4 Disruptive Technology: Uber • Founded in 2009 • No assets • By the end of 2015, the company will generate $10B in revenue • Massive adoption – especially by Millenials The 4 stages of Incumbent Collapse by disruptive a disruptive technology (Élan Gil): 1. Overconfidence 2. Downward Spiral 3. Too Little, Too Late 4. Ongoing Decline
  • 5. Confidential – © 2014 Equinix Inc. www.equinix.com 5 Our Leading Interconnection Platform Accelerates Your Business The leading, global interconnection platform Global Data Centers 100+ Data Centers 10M+ Square Feet 99.999% Uptime Record Interconnection 1,000+ Networks 135,000+ Cross Connects 100% of Tier 1 Network Routes Business Ecosystems 4,500+ Businesses Equinix Marketplace™ Revenue Opportunities • Global footprint – 100+ data centers on 5 continents – In 32 top international business markets • Leading financial strength and scale – $2.444 billion 2014 revenues – $7+ billion invested in our data center platform • Largest business ecosystems – 4,500+ global customers – 135,000 business-to-business interconnections
  • 6. Confidential – © 2014 Equinix Inc. www.equinix.com 6 Enterprise | Increasing enterprise advantage Cloud | Accelerating enterprise adoption of hybrid cloud Trading | Enabling low-latency transactions Content | Optimizing the delivery of digital content Networks | Scaling the internet Track Record: Interconnecting Companies to New Possibilities Equinix ecosystems spark new relationships and value Media | Minimize lost production time, lower latency = improved performance Mobility | Enriching mobile access and content
  • 7. Confidential – © 2014 Equinix Inc. www.equinix.com 7 Equinix Performance Hub “The cloud is impacting WAN architectures. IT leaders looking to use a cloud-based infrastructure and/or application services, […] should strategically locate communications hubs outside the enterprise data center. […] Equinix is an example of a colocation provider that offers a network hub service called Performance Hub.” – Gartner, May 2014 What is Performance Hub? A solution framework to help you address some of the key business issues you may be facing An extension of existing enterprise network Secure and reliable connectivity to network and cloud providers Accelerates network, cloud and application performance Direct Sales Momentum Launched in Q1 2014 150+ Customers – strong enterprise traction, new logos Extensive analyst coverage
  • 8. Confidential – © 2014 Equinix Inc. www.equinix.com 8 Use Case: Direct Connectivity to Public Cloud, Hybrid Cloud Public Cloud Access via Public Internet Two methods of Public Cloud Access through Equinix Enterprise Customer Direct through Cross Connects Direct through Cloud Exchange Cloud Service Providers Performance Hub Private Compute Infrastructure Private Storage Infrastructure Public Cloud Providers Securely leverage the public cloud Cloud Exchange for 1:many cloud connections Cross Connect for 1:1 cloud connections Hybrid Cloud Deployment
  • 9. Confidential – © 2014 Equinix Inc. www.equinix.com 9 Use Case: NetApp Private Storage for Cloud Solution • A hybrid cloud solution that lets enterprises use multiple industry-leading clouds and maintain complete control over your data Value • Quick and easy multicloud access • Maintain complete control over your data • Cloud benefits with proven enterprise storage Delivery Partner • Consulting, Architecture, Delivery, Management Internet Test % Improvement IOps 35.90% Read IOps 35.83% Write IOps 35.97% MBps 35.90% Read MBps 35.83% Write MBps 35.97% Transactions per Second 35.90% Private 36% Faster Public 1Gb1Gb Equinix Cloud Exchange NetApp Cloud Labs @ Equinix available for customer demos: https://poc.netapp.com/ Test Results • 36% performance improvement • Ability to failover from local implementation to Cloud Platform provider with no degradation of performance AWS
  • 10. Confidential – © 2014 Equinix Inc. www.equinix.com 10 Disaster Recovery (DR) Strategy Acquisition and Integration Mobile & VPN Termination Application Acceleration Other Use Cases Primary Data Center Public Cloud Storage Private Storage Performance Hub Private Storage Performance Hub Secondary Data Center
  • 11. Confidential – © 2014 Equinix Inc. www.equinix.com Case Study: Aerospace and Defense Company REGIONALIZED TAIL CIRCUIT COSTS Current Bandwidth (Mbps) Cost Savings New Bandwidth (Mbps) Chicago 20 M 92% 40 M Washington DC/VA 151 M 32% 411M Atlanta 353 M 37% 502M Dallas 212 M 30% 503M Los Angeles 261 M 39% 379 M Seattle 70 M 0% 145M Net Bandwidth Reduction 46% Net Cost Savings 29% MPLS Architecture PH Architecture Average latency across US network Average latency from User to Data 46ms 7 - 10ms •Aerospace and Defense company with a global team of 20,000 employees spanning 27 countries Customer •The company needed network architecture to fully address its IT vision and long-term needs. They required a design which would allow them to respond quickly to changing market and internal requirements. Business Challenge •Increased performance with flexible architecture •Enhanced BC/DR capabilities •Easy access to Cloud Services, and SAAS providers •Multi-carrier service redundancy with access to competitive rates and service provider choice Value Realized
  • 12. Confidential – © 2014 Equinix Inc. www.equinix.com Equinix Data Centers – The Ideal Interconnection Platform Operational Resiliency • 99.9999%+ Uptime • 24/7 Experienced Staff 33 Metros Americas • 15 metros • 52 IBXs EMEA • 10 Metros • 30 IBXs Asia Pacific • 8 metros • 21 IBXs Global Data Centers Unmatched global scale and reach • 100+ Data Centers • 10M+ Square Feet Proven Business Ecosystems 4,750+ businesses • Financial Services • Programmatic Advertising • Content & Digital Media • Enterprises • Networks Cloud Density • Amazon AWS • Microsoft Azure • IBM Softlayer • Cisco Intercloud • VMware vCloud Air (EU) Network Interconnection • 1,000+ Networks • 145,000+ Cross Connects • 100% of Tier-1 Routes Availability Global Reach Multi-CloudEcosystemsProximity
  • 13. Confidential – © 2014 Equinix Inc. www.equinix.com

Editor's Notes

  1. Charles Darwin Theory Welcome to Equinix One of our premier campus in the Equinix fleet…tours later Series of events we started last year What hearing from our customers is they want more I want to thank all of you, our customers, and partners for coming
  2. Take a look at todays leading companies… * Apple just joined the dow 30 for example * Another way to look at this is only 60% of the companies in the fortune 500 will survive in the next 10 years * So what is the strategic imperative and what do we believe we should do about it?
  3. Reinforce Equinix Capabilities that address the Strategic Imperatives
  4. Announced $227M to increase interconnection capacity to 147,000, globally Re-architecting IT for an infrastructure essential to compete NY6…worlds largest financial ecosystem SG3…adding capacity to southeast Asia's digital backbone ME1…expanding our presence in Australia's software hub LD6…Major milestone -- virtual financial center by 25% TR2…Launching the premier DC in Canada