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Confidential – © 2015 Equinix Inc. Equinix.com 1
Dallas Evolution Event
November 12th, 2015
Confidential – © 2015 Equinix Inc. Equinix.com 2
The Interconnected Cloud
and the Digital Data Center
Michael Schofield
Senior Global Solutions Architect
November 2015
Confidential – © 2015 Equinix Inc. Equinix.com 3
EVOLUTION
Equinix
Equinix Your Data Center
Return-on-
Investment
SoftwareDefinedNetworks
Systems-of-Record
The Third Platform
Datapipe
Cloud
Hybrid Cloud
Security
Backup/Disaster
Recovery
Remote-
Office/Branch-
Office
Converged-Systems
DataCenterTrends
loT
CloudStorage
Mobile
Data
Apps
SystemsofEngagement
Microsoft Azure
MicrosoftAzure
Internet-of-Things
Multi-
Tiered-
Storage
Co-Location
BIG Data
Governance-
Risk-
Compliance
Systems-of-
Engagement
Converged-Server-
Architecture
User Proximity
Virtualization
Apps
Data
VirtualDesktopInfrastructure
Business
Value
Workloads
Interconnection Platform
AWS
Newell Rubbermaid
advocate
Confidential – © 2015 Equinix Inc. Equinix.com 4
Global Technology
+
Macro Economic
Forces of Change
Data | Mobile | Cloud

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Platform Equinix with Equinix Cloud Exchange and Oracle FastConnect Locate Data Lake in Equinix IBX Use Oracle for HPC Runs or maintain HPC cluster in Equinix IBX and burst to Oracle for larger runs Connected with Oracle FastConnect circuit through Equinix Cloud Exchange (ECX) Back up Data Lake to on premises

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This document outlines several use cases for hybrid cloud solutions using Equinix and Microsoft Azure technologies. It describes challenges such as large data transfers and regulatory compliance that hybrid cloud architectures address. For each use case, it provides an overview of the solutions using Equinix interconnects and ExpressRoute to Microsoft Azure as well as the business benefits such as increased performance, security, and cost savings.

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Confidential – © 2015 Equinix Inc. Equinix.com 5
Typical enterprise data challenges
• Vendor lock in
• Inconsistent throughput,
performance, & security
via Internet access
• Moving large data sets
in/out
• Corporate compliance &
risk management
• Government compliance
& data residency
boundaries
• Data security
• Security
• Location of replication
sites for efficient
restoration
• Data center redundancy
• Volume outstripping
ability to collect, store
and analyze data in
real-time (velocity)
• Variability of
un/structured data
sourced internally and
externally
• Performance and
latency issues with
traditional centralized IT
architectures
Data Growth Sovereignty &
Compliance
Resiliency Integrated Cloud
Confidential – © 2015 Equinix Inc. Equinix.com 6
Trends Driving New Requirements for Today’s Data Center
Enhancing
Availability
Customer/
User
Experience
Global Scale
and Growth
Accelerate
Productivity
with Birds-of-
Feather
Empowering
the Hybrid-IT
Model
Resilient,
always
available,
always on,
24/7/365
Accessible via
remote, tablet
and mobile
users
Low-latency
connectivity to
major metro
areas, globally
Capabilities for
rapid
connectivity
amongst buyers
and sellers
Immediate
connections to
public and
private clouds
Confidential – © 2015 Equinix Inc. Equinix.com 7
Equinix Is the World’s Leading Interconnection Platform
Operational excellence, financial stability, thriving ecosystems, global connections
• Global footprint
– 100+ data centers on 5 continents
– In 33 top international business
markets
• Leading financial strength
and scale
– $2.444 billion 2014 revenues
– $7.5+ billion invested in our data center
platform since 1998
• Largest business
ecosystems
– 6,250+ global customers
– 160,000+ business-to-business
interconnections
Confidential – © 2015 Equinix Inc. Equinix.com 8
We are in an unprecedented era of Disruption which is driving the
need to Transform the business architecture to become
Interconnection oriented
Interconnected
Enterprise
Interconnected
Enterprise
Innovate
Quickly
Make Real-Time
Decisions
Grow via Digital
Ecosystems
Respond Instantly
Via Any Channel

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Brian Lillie, CIO of Equinix, discusses Equinix's adoption of Splunk Cloud for its security information and event management (SIEM) needs. Equinix wanted a cloud SIEM solution for its flexibility, subscription pricing model, and ease of deployment compared to an on-premises SIEM. Splunk Cloud met Equinix's needs out of the box by handling different data types and providing security analytics. Equinix now uses Splunk Cloud for malware protection, user account protection, data leakage protection, and has seen promising results like reducing raw events to only 20 actionable alerts.

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Equinix Performance Hub & Cloud Exchange
Equinix Performance Hub & Cloud Exchange Equinix Performance Hub & Cloud Exchange
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Building direct, secure, and reliable connectivity to cloud service providers with Equinix’s Performance Hub and the Equinix Cloud Exchange allows companies to bypass the public Internet and take advantage of the benefits of cloud computing. Performance Hub extends a company's network into Equinix data centers, enabling private connections to over 975 networks and 450 cloud providers. The Equinix Cloud Exchange provides seamless, high-performance access to multiple clouds across the globe through virtual circuits. This allows enterprises to build sophisticated hybrid cloud solutions securely and with improved performance over public internet options.

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Confidential – © 2015 Equinix Inc. Equinix.com 10
Locate Data & Analytics
Push Apps & Services to
Connect & Deliver via
To implement an interconnection strategy requires an
Interconnection Oriented Architecture™…
Interconnecting Data
Interconnecting
People
Interconnecting
Locations
Interconnecting
Clouds
Interconnection Oriented Architecture™ Reference Model
Ecosystems
Adjacent
Ecosystems
Exchange
Data Hub
Edge
Architecture
Strategy
Communications
Hub
Architecture
Component
Confidential – © 2015 Equinix Inc. Equinix.com 11
Strategic Imperatives for The Evolution of the Data Center
Availability
Matters
The data center
must be highly
available
Proximity
Matters
The distance
between users
and IT Production
systems is critical
Global Inter-
connection
Matters
For the business
to build, to grow
and to compete
Ecosystems
Matter
The data center is
the new bazaar of
commerce and
connectivity
Multi-Cloud
Matters
Accessibility to
the public clouds
ensures future
flexibility and
prevents vendor
lock-in
Availability Global Reach Multi-CloudEcosystemsProximity
Interconnection Addresses These Imperatives
Confidential – © 2015 Equinix Inc. Equinix.com 12
Ecosystems Imperative: Efficient Data Centers Enable Connected Ecosystems
Availability Global Reach Multi-CloudEcosystemsProximity
Interconnected Ecosystems
Matter
Supercharging Productivity
Increasingly, products and services are
collaboratively made, customized and delivered
inside communities of value enabled by innovative
cloud, mobile and social media companies
Confidential – © 2015 Equinix Inc. Equinix.com 13
Multi-Cloud Imperative: Data Centers Must Have Multi-Cloud Presence
Availability Global Reach Multi-CloudEcosystemsProximity
Multi-Cloud Matters
We give the interconnected cloud
a home
By creating innovative interconnection
products and partnering with the world’s
leading cloud providers, we are building the
cloud density that will shape the future

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In today’s rapidly changing and resource constrained world, aligning your IT Infrastructure with the goals of the business while driving value is challenging. Join this special case study presentation to learn how Contact Solutions has leveraged Equinix’s global platform of secure, highly-connected, carrier-neutral data centers to boost application performance, address compliance requirements, enhance IT and business flexibility, and lower costs.

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Megatrends are driving more data and digital connectivity needs globally. This is shifting IT infrastructure demands and fueling growth of the digital economy. To keep pace, organizations need new levels of interconnection that allow real-time integration across partners, customers, employees and locations. Equinix's global interconnection platform in over 100 data centers addresses these needs by providing businesses direct access to networks, clouds, and each other to accelerate performance and unlock new opportunities.

Equinix - supporting Cloud opportunities in Europe
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My presentation as part of the Breakfast Seminar "Cloud Computing Opportunities in the Netherlands" held at the Dutch Foreign Consulate on January 25th, 2013. Speakers included the Vice Mayor of Amsterdam, Carolien Gehrels, and representatives form the Dutch Foreign Embassy, Ernst & Young and Equinix. This seminar focused on business and tax (US, Netherlands and EU VAT) considerations with cloud computing in and through the Netherlands. The goal was to help Finance, Tax and Business development professionals understand how your company can benefit from having a virtual and / or physical presence in Amsterdam, the Netherlands.

Confidential – © 2015 Equinix Inc. Equinix.com 14
ECX Locations
AWS
9
Azure
16
Google
15
Cisco
15
550+
CSP’s
Oracle
6
vCloud
Air 4
IBM SL
9
ECX is
deployed in
21 Markets
and growing
Confidential – © 2015 Equinix Inc. Equinix.com 15
Cloud Momentum Is Growing
Business acceleration depends on quick, customized interconnection with cloud partners anywhere
Source: Cisco Global Cloud Index, 2014
Confidential – © 2015 Equinix Inc. Equinix.com 16
Equinix Cloud Exchange (ECX)
Features
• One to many virtual connections to multiple cloud providers on a Single Port
• Direct, secure, private connection
• Automated, near real-time provisioning
• Consistent throughput and low latency
• Cost-effective
• Flexible connectivity options
Technical Capabilities
• Layer 2 & 3 Ethernet service
• 200M, 500M, 1G, and 10G virtual connections on 1GB or 10GB physical ports
• 99.999% High availability platform
• 21 Global markets supported
• API integration into network and cloud service providers for authentication and
provisioning
• Portal for real time VC provisioning and management
• Customer facing API integration for VC provisioning
A private switching platform coupled with a Service Orchestration engine for provisioning automation…
Confidential – © 2015 Equinix Inc. Equinix.com 17
APIs AND PORTAL
Managing Cloud Exchange virtual connections is simple and scalable
APIsCloud Exchange Portal
Manage Cloud Exchange virtual connections via Web-
based portal to increase speed to market and reduce
initial CAPEX
Manage virtual connections using standardized Cloud
Exchange APIs to operate at scale
Enterprises Network Service
Providers
Cloud Service
Provider
Equinix
Cloud Exchange

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Equinix is a global interconnection and data center company with over 90 data centers across 30 global markets. It provides colocation and interconnection services to over 4,000 customers across various industries including financial services, content and digital media, and cloud services. Equinix has a global footprint across North America, Latin America, EMEA and Asia-Pacific with over 900 network providers and 100,000 interconnections. It aims to provide customers with high performance, scalability and security through proximity to networks and cloud services on its interconnection platform.

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The document discusses how businesses can improve application performance and quality of experience for end users by moving to a distributed cloud platform. It outlines how traditional centralized IT delivery leads to variable performance, while a distributed model using multiple data centers can provide fast, consistent performance for all users. The presentation then provides details on Equinix's global data center platform and how it can help businesses build ecosystems and directly connect to networks and cloud providers.

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Equinix is pitching their partnership with Microsoft to drive hybrid cloud solutions and Azure consumption. As the largest global provider of internet exchange points and carrier-neutral data centers, Equinix argues that locating workloads in their data centers and connecting to Azure via ExpressRoute provides customers the highest performance and most secure connections to help accelerate cloud migrations and increase Azure spending. The presentation provides case studies of customers who worked with Equinix and saw benefits like reduced latency, faster migration timelines, and increased Azure consumption revenue. Equinix proposes joint sales engagement, enablement workshops, and account planning to strengthen the Microsoft-Equinix partnership and cloud selling motions.

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Confidential – © 2015 Equinix Inc. Equinix.com 19
Cloud Exchange Participants
Top global cloud service providers and network service providers currently signed on to Cloud Exchange
“Equinix Cloud Exchange will enable us to
extend our reach even further.
Now, more enterprises and network service
providers will be able to use our services in an
even easier and cost-effective way.”
Robert Jenkins
Chief Executive Officer
“SoftLayer has maintained a long-standing
commitment to providing advanced network
capabilities to the enterprise as part of our core
service offerings. By extending our Direct Link
offerings to now include access via the Equinix
Cloud Exchange capabilities, we further our goal
to improve the flexibility, performance, security and
reliability of enterprise connections to SoftLayer.”
Sonny Fulkerson,
Chief Information Officer
Confidential – © 2015 Equinix Inc. Equinix.com 20
Equinix Performance Hub
“The cloud is impacting WAN architectures. IT leaders looking to use a cloud-
based infrastructure and/or application services, […] should strategically locate
communications hubs outside the enterprise data center. […] Equinix is an
example of a colocation provider that offers a network hub service called
Performance Hub.” – Gartner, May 2014
What is Performance Hub?
A solution framework to help you improve
WAN, application and cloud performance
An extension of your existing enterprise
network
Secure and reliable connectivity to network
and cloud providers
What are the Benefits
Performance – faster network and
applications
Network – simplify, reduce
Cloud ready – directly connect to popular
public clouds
Rich, WAN-node extensions deployed to gain proximity to networks, cloud service providers and end users
Confidential – © 2015 Equinix Inc. Equinix.com 22
Equinix Data Hub
What is Data Hub?
An extension of the Equinix Performance
Hub™ framework, Equinix Data Hub
addresses today’s IT demand for real-time
analytics, Internet of Things (IoT), data
collection and data protection
What are the Benefits?
• Unmatched geographical choice allows
for flexibility in placement of data nodes
and easily allows for future growth
• Proximity to users, data sources,
computer clusters in the public cloud and
apps running on the public cloud
increases accessibility and performance
• Global coverage allows for storage of
data in compliance with domestic and
foreign regulations
Confidential – © 2015 Equinix Inc. Equinix.com 24
Equinix is Where
Opportunity
Connects
We empower our
customers to interconnect
and thrive in today’s 24x7
global economy

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Learn about the trends shaping the digital future and how IT can prepare for these demands, why Interconnection and ECX Fabric can help address IT needs on a global scale, what the most common use cases for ECX Fabric are, and how customers leverage ECX Fabric and an interconnection strategy for success. https://www.equinix.com/resources/webinars/ecx-fabric-webinar/ - Trends shaping the digital future and how IT can prepare for these demands - Why Interconnection and ECX Fabric can help address IT needs on a global scale - The most common use cases for ECX Fabric - How customers leverage ECX Fabric and an interconnection strategy for success

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Equinix's 7 Bold Predictions for the Connected Enterprise in 2017
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Read details of each prediction from the official Equinix blog: http://eqix.it/2hn1bdh We can’t predict the future of the entire IT industry, but we sit at an unusually good vantage point at Equinix to make an educated, data-driven forecast about what we see coming. That’s because we have the capability to look at what’s trending with more than 8,000 customers across 21 markets within ecosystems that sit at the center of cloud, IoT and analytics growth. And the patterns we are seeing show a massive digital transformation under way. Digital has disrupted business as usual, and new revenue models and ways of competing are taking hold. To successfully make the shift to digital business, organizations are realizing they need transform IT by “flipping” their architectures from siloed and fixed to integrated and dynamic. This shift requires an interconnection-first strategy that enables enterprises and service providers to directly and securely connect their partners, customers and end users to anything, anywhere, on any device. Digital businesses simply can’t compete without an integrated and dynamic strategy to make that happen. As things change quickly, we're taking advantage of our special perspective at the center of it all to predict what you can expect in “7 Bold Predictions for the Connected Enterprise.” We’ll be exploring these predictions in more detail in the coming days, but these previews will get us started.

2017 predictionsdigital edgeiot
Equinix introduction
Equinix introductionEquinix introduction
Equinix introduction

Equinix is introducing a global, interconnected marketplace that connects businesses to 900+ networks across 100+ data centers in 38 global business centers. By locating in Equinix data centers, businesses can improve application performance and availability while gaining access to 4,000+ other businesses and partners. Equinix's interconnection platform allows direct, private connections between networks, clouds, and businesses to scale applications and move data more efficiently.

Confidential – © 2015 Equinix Inc. Equinix.com 25

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EVOLUTION Dallas

  • 1. Confidential – © 2015 Equinix Inc. Equinix.com 1 Dallas Evolution Event November 12th, 2015
  • 2. Confidential – © 2015 Equinix Inc. Equinix.com 2 The Interconnected Cloud and the Digital Data Center Michael Schofield Senior Global Solutions Architect November 2015
  • 3. Confidential – © 2015 Equinix Inc. Equinix.com 3 EVOLUTION Equinix Equinix Your Data Center Return-on- Investment SoftwareDefinedNetworks Systems-of-Record The Third Platform Datapipe Cloud Hybrid Cloud Security Backup/Disaster Recovery Remote- Office/Branch- Office Converged-Systems DataCenterTrends loT CloudStorage Mobile Data Apps SystemsofEngagement Microsoft Azure MicrosoftAzure Internet-of-Things Multi- Tiered- Storage Co-Location BIG Data Governance- Risk- Compliance Systems-of- Engagement Converged-Server- Architecture User Proximity Virtualization Apps Data VirtualDesktopInfrastructure Business Value Workloads Interconnection Platform AWS Newell Rubbermaid advocate
  • 4. Confidential – © 2015 Equinix Inc. Equinix.com 4 Global Technology + Macro Economic Forces of Change Data | Mobile | Cloud
  • 5. Confidential – © 2015 Equinix Inc. Equinix.com 5 Typical enterprise data challenges • Vendor lock in • Inconsistent throughput, performance, & security via Internet access • Moving large data sets in/out • Corporate compliance & risk management • Government compliance & data residency boundaries • Data security • Security • Location of replication sites for efficient restoration • Data center redundancy • Volume outstripping ability to collect, store and analyze data in real-time (velocity) • Variability of un/structured data sourced internally and externally • Performance and latency issues with traditional centralized IT architectures Data Growth Sovereignty & Compliance Resiliency Integrated Cloud
  • 6. Confidential – © 2015 Equinix Inc. Equinix.com 6 Trends Driving New Requirements for Today’s Data Center Enhancing Availability Customer/ User Experience Global Scale and Growth Accelerate Productivity with Birds-of- Feather Empowering the Hybrid-IT Model Resilient, always available, always on, 24/7/365 Accessible via remote, tablet and mobile users Low-latency connectivity to major metro areas, globally Capabilities for rapid connectivity amongst buyers and sellers Immediate connections to public and private clouds
  • 7. Confidential – © 2015 Equinix Inc. Equinix.com 7 Equinix Is the World’s Leading Interconnection Platform Operational excellence, financial stability, thriving ecosystems, global connections • Global footprint – 100+ data centers on 5 continents – In 33 top international business markets • Leading financial strength and scale – $2.444 billion 2014 revenues – $7.5+ billion invested in our data center platform since 1998 • Largest business ecosystems – 6,250+ global customers – 160,000+ business-to-business interconnections
  • 8. Confidential – © 2015 Equinix Inc. Equinix.com 8 We are in an unprecedented era of Disruption which is driving the need to Transform the business architecture to become Interconnection oriented Interconnected Enterprise Interconnected Enterprise Innovate Quickly Make Real-Time Decisions Grow via Digital Ecosystems Respond Instantly Via Any Channel
  • 9. Confidential – © 2015 Equinix Inc. Equinix.com 10 Locate Data & Analytics Push Apps & Services to Connect & Deliver via To implement an interconnection strategy requires an Interconnection Oriented Architecture™… Interconnecting Data Interconnecting People Interconnecting Locations Interconnecting Clouds Interconnection Oriented Architecture™ Reference Model Ecosystems Adjacent Ecosystems Exchange Data Hub Edge Architecture Strategy Communications Hub Architecture Component
  • 10. Confidential – © 2015 Equinix Inc. Equinix.com 11 Strategic Imperatives for The Evolution of the Data Center Availability Matters The data center must be highly available Proximity Matters The distance between users and IT Production systems is critical Global Inter- connection Matters For the business to build, to grow and to compete Ecosystems Matter The data center is the new bazaar of commerce and connectivity Multi-Cloud Matters Accessibility to the public clouds ensures future flexibility and prevents vendor lock-in Availability Global Reach Multi-CloudEcosystemsProximity Interconnection Addresses These Imperatives
  • 11. Confidential – © 2015 Equinix Inc. Equinix.com 12 Ecosystems Imperative: Efficient Data Centers Enable Connected Ecosystems Availability Global Reach Multi-CloudEcosystemsProximity Interconnected Ecosystems Matter Supercharging Productivity Increasingly, products and services are collaboratively made, customized and delivered inside communities of value enabled by innovative cloud, mobile and social media companies
  • 12. Confidential – © 2015 Equinix Inc. Equinix.com 13 Multi-Cloud Imperative: Data Centers Must Have Multi-Cloud Presence Availability Global Reach Multi-CloudEcosystemsProximity Multi-Cloud Matters We give the interconnected cloud a home By creating innovative interconnection products and partnering with the world’s leading cloud providers, we are building the cloud density that will shape the future
  • 13. Confidential – © 2015 Equinix Inc. Equinix.com 14 ECX Locations AWS 9 Azure 16 Google 15 Cisco 15 550+ CSP’s Oracle 6 vCloud Air 4 IBM SL 9 ECX is deployed in 21 Markets and growing
  • 14. Confidential – © 2015 Equinix Inc. Equinix.com 15 Cloud Momentum Is Growing Business acceleration depends on quick, customized interconnection with cloud partners anywhere Source: Cisco Global Cloud Index, 2014
  • 15. Confidential – © 2015 Equinix Inc. Equinix.com 16 Equinix Cloud Exchange (ECX) Features • One to many virtual connections to multiple cloud providers on a Single Port • Direct, secure, private connection • Automated, near real-time provisioning • Consistent throughput and low latency • Cost-effective • Flexible connectivity options Technical Capabilities • Layer 2 & 3 Ethernet service • 200M, 500M, 1G, and 10G virtual connections on 1GB or 10GB physical ports • 99.999% High availability platform • 21 Global markets supported • API integration into network and cloud service providers for authentication and provisioning • Portal for real time VC provisioning and management • Customer facing API integration for VC provisioning A private switching platform coupled with a Service Orchestration engine for provisioning automation…
  • 16. Confidential – © 2015 Equinix Inc. Equinix.com 17 APIs AND PORTAL Managing Cloud Exchange virtual connections is simple and scalable APIsCloud Exchange Portal Manage Cloud Exchange virtual connections via Web- based portal to increase speed to market and reduce initial CAPEX Manage virtual connections using standardized Cloud Exchange APIs to operate at scale Enterprises Network Service Providers Cloud Service Provider Equinix Cloud Exchange
  • 17. Confidential – © 2015 Equinix Inc. Equinix.com 19 Cloud Exchange Participants Top global cloud service providers and network service providers currently signed on to Cloud Exchange “Equinix Cloud Exchange will enable us to extend our reach even further. Now, more enterprises and network service providers will be able to use our services in an even easier and cost-effective way.” Robert Jenkins Chief Executive Officer “SoftLayer has maintained a long-standing commitment to providing advanced network capabilities to the enterprise as part of our core service offerings. By extending our Direct Link offerings to now include access via the Equinix Cloud Exchange capabilities, we further our goal to improve the flexibility, performance, security and reliability of enterprise connections to SoftLayer.” Sonny Fulkerson, Chief Information Officer
  • 18. Confidential – © 2015 Equinix Inc. Equinix.com 20 Equinix Performance Hub “The cloud is impacting WAN architectures. IT leaders looking to use a cloud- based infrastructure and/or application services, […] should strategically locate communications hubs outside the enterprise data center. […] Equinix is an example of a colocation provider that offers a network hub service called Performance Hub.” – Gartner, May 2014 What is Performance Hub? A solution framework to help you improve WAN, application and cloud performance An extension of your existing enterprise network Secure and reliable connectivity to network and cloud providers What are the Benefits Performance – faster network and applications Network – simplify, reduce Cloud ready – directly connect to popular public clouds Rich, WAN-node extensions deployed to gain proximity to networks, cloud service providers and end users
  • 19. Confidential – © 2015 Equinix Inc. Equinix.com 22 Equinix Data Hub What is Data Hub? An extension of the Equinix Performance Hub™ framework, Equinix Data Hub addresses today’s IT demand for real-time analytics, Internet of Things (IoT), data collection and data protection What are the Benefits? • Unmatched geographical choice allows for flexibility in placement of data nodes and easily allows for future growth • Proximity to users, data sources, computer clusters in the public cloud and apps running on the public cloud increases accessibility and performance • Global coverage allows for storage of data in compliance with domestic and foreign regulations
  • 20. Confidential – © 2015 Equinix Inc. Equinix.com 24 Equinix is Where Opportunity Connects We empower our customers to interconnect and thrive in today’s 24x7 global economy
  • 21. Confidential – © 2015 Equinix Inc. Equinix.com 25

Editor's Notes

  1. A little bit of my self… Why I came to Equinix? Why I am excited about being here? Seeing is believing…One of our premier campus in the Equinix fleet is right here in Chicago…tours later from local team. I would like to thank you for coming. Series of events we started last year What hearing from our customers is they want more.
  2. The pace of evolution is increasing Its expressing itself in many forms Uber is a taxi? Apple a car company? Nike-Under Amour Traditional companies – Shrink wrapped software – Autodesk/Teradata/Service Now Collaboration Gaming Industry Google creating artificial intellignece Boeing GE, internet of things Companies are recognizing technology as a fundamental sustainable competitive advantage .
  3. As an ever-greater share of economic and customer value is delivered through digital services, data centers are fueling our digital economy. Today’s enterprise for example…88% of workloads and 80% + of spend is accounted for…Leaving little room for innovation. Leveraging cloud is a path to rationalizing cost out and striking the right balance. Security and control continue to be natural sticking points, Equinix can help address.
  4. Focusing in on data, there are many aspects the Enterprise needs to solve for: Data Growth: Key variables are data volume (how much), variability (number of types of data) and velocity (the speed of data processing). At Equinix, the Ad-IX allows advertising participants to quickly analyze the ad opportunity and bid in real time. Sovereignty & Compliance: Are country specific regulations requiring that data must not leave the point from which is originated. What is made in Germany must stay in Germany. On October 6, 2015 the European Court of Justice invalidated the US/EU Data Transfer Pact. “The so-called safe harbor agreement was flawed because it allowed American government authorities to gain routine access to Europeans’ online information.” Integrated Cloud: A key concern of Enterprises is vendor lock-in. CSPs typically make it easy to migrate (free ingress) but hard to leave (cost to egress). With large data sets, accessing CSPs over the Internet becomes problematic as well as expensive vs direct, proximate interconnection.
  5. Availability of the data center is fundamental. As we live in a 24/7/365 world, we need the data center to be always on, every day, all the time. In a world where mobile devices are the new standard interface to IT Systems, we need to ensure a quality experience for the user or customer experience In a global world we need to be ready for growth and scale. To energize productivity for birds-of-feather companies and organizations, we need to have common place for buyers and sellers to exchange data, information and transact. As the Hybrid IT Model emerges as a new norm, we need to enable the journey to the hybrid-cloud.
  6. Background: As covered in our discussion on Interconnection Oriented Architecture there are 3 main challenges associated with disruption: Market challenges: shifting from cost take out to growth; global competition and growing to new markets & locations; M&A Business challenges: Shift from a product to a product and service company; Omni-channel to engage your partners, customers and employees; workplace is becoming virtualized Technology challenges: SMAC (social, mobile, analytics, cloud); Internet of Things; Real-time collaboration => all change business processes This disruption is leading to a transformation of the business architecture and the need to become an interconnected Enterprise Where you are able to: Respond instantly via any channel Growth via digital ecosystems Make real time decisions Innovate quickly
  7. Table stakes…without it cant to cloud To address the requirements of the data center, these five imperatives should be considered: Some the fundamental tenets for funding your own data center have also changed. Real Estate economics New Generation infrastructure Software Defined hardware Economics have changes The move away from fully outsourced arrangements. Allowing for the segregation of the physical layer from the management
  8. Equinix has fostered ecosystems with aggregate revenues ranging from the leading edge of real-time advertising bidding to the multi-billions dollar financial services community of high frequency trading. Today we’re now the leader in Interconnection for the Public Cloud ecosystem. The largest Public Cloud Examples-engineering firms Earlier, we mentioned the network availability of the vast majority of network carriers. This network density combined with the major Public Cloud players fuels Equinix Interconnection Platform for new ecosystems to form.
  9. Equinix is fueling the growth of the Public Cloud ecosystem. Multi-Cloud means customer choice. We’re home to The Public Clouds—Amazon Web Services, Azure, IBM Softlayer, Google Cloud Platform, Cisco Interclub and VMware cloud Air. We also help power Salesforce.com, Workday, Facebook, YouTube and Netflix + 500 CSP and MSP inside our fortress We have customers today that have the capability to maintain compliance with their data security and data sovereignty regulations while leveraging the vast computational power available via Public Cloud providers.
  10. APIs and the Equinix Cloud Portal are making Enterprise direct access to the cloud easy, fast and scalable.  The Enterprise Customer Process Select location and cloud provider Select virtual circuit speed Enter cloud service key or service identifier Virtual circuit provisioned in a few minutes Equinix APIs are bridging the gap between Buyers and Sellers Equinix manages API mapping, sparing customers from reacting to multiple API updates We’ve standardized interfaces “Apigee” is utilized for enterprise-grade API Management
  11. DH is a solution framework that serves as an extension of Performance Hub and addresses enterprises’ demand for data intensive applications. <Read the benefits – paraphrase>
  12. Integrated Cloud Storage Data Hub provides the data center locations needed to store performance and capacity tiers of data and metadata close to their sources (enterprise offices, Internet, public clouds), in addition to providing private high-bandwidth links to public clouds for the archive tier through storage gateways. • Avoids slow (and possibly expensive) data movement by locating data repositories close to the data sources • Improves access times to active data and metadata by placing data within Performance Hub locations • Supports multi-region deployments for seamless disaster recovery • Eliminates the problem of data silos thanks to a central multi-tenant data platform Big Data Analytics: Data Hub and Performance Hub enable private data processing clusters like Hadoop (in Data Hub) for analytics workloads that leverage the scalable, elastic compute power of the public cloud for business intelligence applications. • Avoid the expensive and time consuming step of copying data over the WAN. Data Hub allows instantaneous private and direct access to enterprise storage systems for applications running in public cloud • Multi-tenant data processing platform gives disparate stakeholders within your organization (e.g., marketing, sales, manufacturing, engineering) the ability to run simultaneous big data jobs • Realize proximity and improved accessibility to external data sets for data enrichment and real time analytics Data protection and replication Data Hub implementations within a metro enable multi-site deployment for data redundancy, allowing data to be synchronously replicated by your enterprise between Equinix International Business ExchangeTM (IBX¨) data centers within a metro. • Take advantage of high availability between sites • The Data Hub infrastructure allows your enterprise to realize continuous replication of data for disaster recovery sites (including geo redundancy). You can also employ snapshot backup solutions that are optimized for locality and performance • Tiered data backup and recovery strategy allows your IT teams to easily strategize a near-zero Recovery Point Objective (RPO) and Recovery Time Objective (RTO), crucial features of any disaster recovery strategy
  13. Recently wave made announcements to augment our professional capabilities. Acquired NIMBO Represents an important step in Equinix larger initiative to build its professional services capabilities to support data center migrations, WAN optimization, and the creation of scalable, high performing hybrid cloud solutions Specializing in migrating insourced applications to hybrid cloud architecture Nimbo is a AWS and MS Azure partner
  14. Why?...Just this past week we announced Investments of $227M to increase our interconnection capacity. Currently standing at 147,000 globally. Re-architecting IT towards a dynamic and distributed infrastructure essential to compete in today’s imperatives NY6…worlds largest financial ecosystem SG3…adding capacity to southeast Asia's digital backbone ME1…expanding our presence in Australia's software hub LD6…Major milestone fueling our ability to meet growing demands on the European continent and strengthening our virtual financial center by 25% TR2…Launching the premier DC in the country, tethering to our existing TR1 to propagate highly interconnected business ecosystems.