Endouble Advertising Workshop

One of the biggest skills gaps today is data analytics - the ability to not merely look at reports but to make recommendations and take action based on the data. Google Analytics is a powerful, free, decision support tool that is essential to understanding and improving your online marketing efforts. Anneline Breetzke will cover the basics of the tool, the key metrics and four main reports and will then turn to customization. How to set up a custom dashboard and a custom report.

This document provides an introduction to Google Analytics. It includes learning objectives around key web analytics terms, metrics, best practices, and features in Google Analytics like goals, segments, and campaign tracking. The document covers setting up important conversions and segmentation to understand user journeys and how to improve conversion rates. It emphasizes establishing normal ranges for key metrics and investigating exceptions to determine opportunities.

Rand's presentation from Engage PDX 2019 on the shifting web platforms and how marketers can best respond.

This document provides an introduction to conversion optimization. It discusses creating a measurement plan by defining business objectives, goals, key performance indicators and targets. It also discusses setting up the right tracking using tools like Google Analytics and Hotjar. Finally, it discusses identifying problems and solutions, learning best practices from examples, testing findings through A/B testing, and recommends books to learn more about conversion optimization.

Customer life cycle” describes the progression of a customer from finding, considering, purchasing, using, and maintaining loyalty to a product or service.To get true wins, you need to support a customer’s journey through the various stages so that they can make informed decisions. Learn all about Mapping Customer Journey from Awareness to Advocacy.

This document provides an overview of best practices in digital marketing from an expert presentation. It discusses why best practices are needed given consumer and competitive challenges. It outlines key areas of digital marketing strategy and tactics that should be based on testing, analytics, and optimization rather than opinions alone. These include understanding customer journeys, using a balanced traffic mix, prioritizing search engine optimization and content marketing, optimizing the user experience, and continuously testing conversion rate optimization tactics.

This document provides a digital marketing strategy proposal for Thing-It. It analyzes Thing-It's current digital efforts and competitors, identifies key problems around awareness, online presence, interest/desire, and lead generation. Solutions proposed include LinkedIn ads, search engine advertising, blogging, social media, and webinars. Metrics, costs, and estimated returns are provided for each solution. An optimization approach is recommended to continually test, analyze, and improve performance. The proposed strategy aims to generate 296 leads with a budget of €38,000.

Digital Marketing Plan For Real Estate. Running a business is hard with lots of moving parts, Technologies and demands on your time. One important task is marketing, especially digital marketing For Branding & Lead generation. Mostly business's & clients require only two things from the digital marketing-Brand awareness & Business Leads.

The document is a presentation about inbound marketing given by Mark Roberge of HubSpot. It discusses how inbound marketing uses SEO, blogging, and social media to attract potential customers, rather than outbound tactics like cold calling. It provides tips for SEO, content creation, social media engagement, converting visitors into leads, and measuring success. The presentation promotes HubSpot's software tools that help with inbound activities like getting found online, converting leads, and analyzing marketing performance.

The document provides an agenda for Day 1 of a digital marketing course. It includes an overview of the course, introductions, a discussion of the digital marketing landscape, objectives, and homework assignments. Students are instructed to write their name, occupation, and learning goals on a whiteboard to share with the class. The instructors and their roles are introduced. Expectations around attendance, assignments, projects and networking opportunities are outlined. Finally, the document discusses the weekly workflow including pre-work, homework, and in-class discussions.

Foundations that you need to look at before setting up a digital marketing plan and things to look out for in the future that will effect your digital strategy.

This document provides an agenda and overview for an inbound marketing webinar. The agenda includes an inbound marketing roadmap, a demonstration of HubSpot tools, and requirements for success. It summarizes HubSpot's all-in-one marketing software platform and shows how customers using HubSpot have achieved significant increases in website traffic and leads over time. It concludes with contact information for follow up questions.

Today your online branding is as essential to customer experience as any brick and mortar store or office. Some of the elements will overlap between online and offline, however, there are a lot of things different techniques to use to express your brand. In this slideshare we go over the 3 pillars of online branding, and some differences between B2B and B2C.

The document summarizes the key findings of the 2010 State of Inbound Marketing report. It found that inbound marketing delivers leads at a lower cost than outbound marketing and that businesses are increasingly using social media and blogs to generate real customers. It also showed that blogging more often and using social media like Twitter, LinkedIn, and Facebook are becoming more important to businesses. The document advocates for the all-in-one marketing software from HubSpot to help businesses implement an inbound marketing strategy across blogging, social media, search optimization, and analytics.

Lead Generation is one of a very important step of Sales Process. It involves cold calling, social media marketing, email campaign, webinars, events, conferences and so on. There are many things to be considered before beginning any of the lead generation strategies. Many factors needed to be into consideration for an effective lead generation.

The document discusses how a company's website is an important marketing tool that can establish an online presence, showcase capabilities, and generate leads. However, many company websites are outdated, lack relevant content, or do not accurately reflect the company. A website revamp may be needed if the site does not represent the company's current offerings, capabilities, or market position. Any changes to a website should have clear objectives and consider using targeted solutions instead of a full redesign if not truly needed.

The document discusses strategies for digital marketing and customer acquisition in 2012. It poses 8 questions to review one's strategy: 1) Does your brand have a clear personality and online value proposition? 2) Is your mix of paid, owned and earned media investments balanced and effective? 3) Is your publishing process optimized for digital channels? 4) How can you make online campaigns more engaging? 5) Is your business designed for social media? 6) Are you implementing deep SEO practices? 7) Are your channels integrated or siloed? 8) Are you using analytics to optimize performance? The document provides tips and examples for developing strategies in areas like content, social media, email marketing and search engine optimization to attract customers online.

This document summarizes a workshop on predictive recruitment analytics. It began with an introduction by Corné de Ruijt on the topic and included a coffee break. It listed 6 relevant books and 4 websites on subjects relating to predictive analytics, decision trees, random forest, and bias-variance tradeoff modeling.

SEO workshop slides

This document provides tips for writing effective job advertisements. It recommends that job ads be short, focusing key details like the position, location, pay, and call to action in the first 150 characters. Important information should be above the page fold. The text should use bullets and 1-2 sentence paragraphs rather than long blocks of text. The headline should only state the job title. Clear calls to action should direct readers to apply, and each ad should feature only one job opening to avoid confusion. Following these principles can help capture readers' attention in the first 10 seconds they view an ad and improve chances of hiring quality candidates.

Programmatic advertising is a critical part of any multi-channel recruitment marketing operation. As the newest kid on the block in recruitment marketing, programmatic sourcing uses ad technology to continually buy, manage, and optimize job ads across the Web, allowing recruiters to get the highest conversion rates. In this free white paper, we walk you through programmatic to educate you for this inevitable industry shift and explain its key benefits, including: 1. Improve 'apply rate' conversions. 2. Attract quality applicants. 3. Eliminate wasted spend. Download this white paper to learn how you can start using programmatic to optimize your recruiting funnel for quality candidates and save time and money along the way.

LinkedIn serves traffic for its 467 million members from four data centers and multiple PoPs spread geographically around the world. Serving live traffic from from many places at the same time has taken us from a disaster recovery model to a disaster avoidance model where we can take an unhealthy data center or PoP out of rotation and redistribute its traffic to a healthy one within minutes, with virtually no visible impact to users. The geographical distribution of our infrastructure also allows us to optimize the end-user's experience by geo routing users to the best possible PoP and datacenter. This talk provide details on how LinkedIn shifts traffic between its PoPs and data centers to provide the best possible performance and availability for its members. We will also touch on the complexities of performance in APAC, how IPv6 is helping our members and how LinkedIn stress tests data centers verify its disaster recovery capabilities.

This document provides tips for writing engaging job advertisements that will capture a candidate's attention within the first 10 seconds. It recommends including key information like the job title, location, salary, and a call to action in the first 150 characters. Bullet points and short paragraphs of 1-2 sentences are preferred over long blocks of text. Regularly updating the content and keywords can help the listing rank higher in search results. The ad should clearly explain what motivates candidates to apply, such as benefits, training opportunities, or career growth potential. An example job listing is provided that incorporates these best practices.

Recruiters have lost faith in the power of an ad to attract a great candidate, particularly within niche skills and sectors. In his presentation, Johnny will share the research that proves that language and tone can not only drive more applicants but can ensure that only the top quality candidates apply to your jobs. You will never copy and paste a job spec again after listening to what he has to say.

A presentation from SEO Campixx Barcamp 2011 in Berlin. Web Performance Optimization is about making websites faster. Here i discussed different measures and show the impact on competitive advantage and possibly rankings on Google. Undeniably you can say that better performance leads to more sales and better usability in terms of bouncing rates. View image slides here: http://b0i.de/wpopresentation

About AdWords and recruitment.

This document discusses best practices for web content strategy and next-generation content formats. It makes three key points: 1. Web content strategy is critical for engaging customers throughout the digital buying journey. A good strategy prioritizes audiences, has a clear messaging framework, and optimizes content across online and offline channels. 2. Next-gen content formats like interactive tools, virtual/augmented reality, and artificial intelligence can improve engagement and provide real-time insights. These new formats bring concepts to life through immersive experiences. 3. Content performance must be measured relative to business objectives like revenue, customer acquisition, and retention. Generic assessments are not enough; evaluation needs to tie back to achievement of specific

This is an old presentation highlighting the "best" recruitment ads of the early 21st century. We've come a long way.

A deep dive into creating an unmistakable Talent Brand and Rock Star Talent Acquisition Department working on focus points including Brand Awareness, Self Awareness, Steps to Creating Talent Brand Strategies, Steps to Rock Start Talent Acquisition Departments with a focus on companies who are doing it such as LV= in the UK and Menlo Innovations in the USA. Hope you enjoy! :)

Jobvite compiled a great collection of stats relevant to recruiters who are leveraging new media to find, engage and recruit talent. http://www.bullhornreach.com

This document summarizes a presentation about navigating recruitment advertising from a job seeker's perspective. It discusses three trends that have increased job seekers' power: 1) the breakdown of information barriers online, 2) the explosion of job search and publishing tools, and 3) changing job seeker behaviors like increased mobility and shorter tenure. As a result, the balance of power has shifted to job seekers, and recruitment advertising must be approached from their perspective to be effective. Looking ahead, the presentation predicts that acquisition costs will increase, targeting will focus more on niches, context/influence will be important, and employers will need to drive their own traffic.

This document provides an overview of job descriptions, including their definition, importance, typical content, how to write them, purposes, uses, advantages, and disadvantages. It discusses how job descriptions define job duties and responsibilities, qualifications, and performance standards, and how they are used in human resource management functions like recruitment, training, evaluation, and more.

This document provides an overview of multistory building design and analysis. It discusses reinforced concrete multistory buildings consisting of slabs, beams, girders and columns forming a rigid monolithic system. It also describes how multistory buildings can be modeled as three-dimensional space frames and analyzed independently in two perpendicular horizontal axes. Finally, it covers various structural analysis methods that can be used depending on the building size and importance, ranging from approximate manual methods to more sophisticated computer-based techniques.

enGaging project, slides from Gamification and Growth hacking academy training in Ancona (Italy) www.engaging-project.eu Slide set: 2.

The marketing plan aims to sign up 230 new students for Udacity's Digital Marketing Nanodegree (DMND) program within one quarter with a $50,000 budget. The target persona is Sandra, a 38-year-old married woman with 1 child seeking to change careers to digital marketing. Three marketing tactics are outlined: awareness, interest, and desire. Budget is allocated across channels including Facebook, AdWords, display, and video ads. The plan is to generate over 90,000 site visits with an overall ROI of $18,770. Recommendations include expanding to additional channels and platforms.

- Inbound marketing - outbound marketing - persona - Technologies for marketing - Data on Saudi market - Choosing the right metrics for your startups (the one metric that matters) - Creating the digital marketing funnel - Choosing the right metrics for the funnel - Applying some of the concepts on your startups