Hubspot Inbound Marketing Essentials Webinar - International
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This document provides an agenda and overview for an inbound marketing webinar. The agenda includes an inbound marketing roadmap, a demonstration of HubSpot tools, and requirements for success. It summarizes HubSpot's all-in-one marketing software platform and shows how customers using HubSpot have achieved significant increases in website traffic and leads over time. It concludes with contact information for follow up questions.
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Hubspot Inbound Marketing Essentials Webinar - International
- 1. Thanks for joining us! Please select your audio mode on your GoToWebinar console. Inbound Marketing Essentials & Live HubSpot Demo
- 2. Agenda 1 Inbound Marketing Roadmap 2 Demonstration of the Tools 3 Requirements for your Success 4 Q&A 2
- 3. Inbound Marketing 1 Roadmap 3
- 4. Inbound Marketing Methodology This is how effective marketers get more customers online. Get Traffic Create blog content, search engine optimize (SEO) your content, and promote it on social media sites. Get Leads Place calls-to-action throughout your website to drive visitors to landing pages with forms. Visitors fill out the forms to get whatever you’re offering and become leads. Get Send your leads automated emails to drive them along your Customers buying cycle. Provide your sales team with lead intelligence so they can make more effective sales calls. Analyze Analyze the success of your marketing campaigns, and determine which areas need further optimizations for future success. 4
- 5. Most Enterprise Marketing Tools Scattered, require advanced integration, and don’t provide closed-loop analytics. Blog Lead Landing Pages Nurturin g 5
- 6. HubSpot All-In-One Marketing Software Offer Analyze Landing Page CAMPAIG N Social Media Email Lead Blog Nurturing 6
- 7. HubSpot Has Customers Across the Globe 7
- 8. HubSpot Customers Get More Site Traffic CUSTOMER GROUP 2010 % Increase 2011 % Increase (5 months) (12 months) Overall 160% 430% B2B Companies 160% 450% B2C Companies 150% 380% CUSTOMER GROUP 2010 % Increase 2011 % Increase (5 months) (12 months) 1 to 199 starting visitors 360% 780% 200 to 499 starting visitors 150% 610% 500 to 1,999 starting visitors 120% 380% 2,000+ starting visitors 110% 240% 8
- 9. HubSpot Customers Get More Leads Average Number of Leads Each Month Leads (starting with >50 leads per month) 1600 1400 1200 1000 800 600 400 200 0 3 4 5 6 7 8 9 10 11 12 13 14 15 Months 9
- 10. Demonstration 2 of the Tools 10
- 11. CONTACTS A 360 Degree View of your Leads across all channels and interactions
- 14. SOCIAL MEDIA Integrations are where social gets powerful
- 19. LANDING PAGES Your all-in-one campaign control center
- 24. SMART ELEMENTS Automatically adapt to reflect your viewers
- 26. Someone who had been talking with your sales team for weeks…. Get Started With 30 Free Days Start Your Trial
- 27. … shouldn’t see the same homepage as your early-stage leads. Learn More in Our Tip Sheet Download Your Copy
- 28. Early stage offer Late stage offer
- 31. M EMAIL The most integrated email system anywhere
- 36. WORKFLOWS The right message to the right person at the right time through the right medium.
- 39. MOBILE APP Take HubSpot With You
- 41. SALESFORCE INTEGRATION Only sync sales-ready leads to Salesforce
- 43. Requirements 3 for Success 43
- 44. Requirements for Success Have interest in spending time and effort 1 to connect with internet leads 2 Have a concept of a lead or an eCommerce website 3 Commit 5-6 hours per week for a full year Be willing to create content & learn 4 inbound marketing 44
- 45. HubSpot Software Pricing 1 Go to www.hubspot.com/pricing 2 Price = base package choice + # of contacts 3 Training starts at $2,000 one-time fee 45
- 46. Get a Free Inbound Marketing Assessment …if you’re one of the first 20 people to reach out! Ryan L. Ball rball@hubspot.com Greg Brown gbrown@hubspot.com Dan Sally dsally@hubspot.com Paul Rios prios@hubspot.com 46
- 47. Q&A 4 47
Editor's Notes
- With HubSpot 3, You can.In addition to website, HubSpot 3 is also tracking social interactions and email history. And not only that, we also give you a beautiful timeline view that makes it possible for marketer’s to easily see their entire history with a contact.
- Only sync sales-ready leads to Salesforce.com