This document discusses best practices for web content strategy and next-generation content formats. It makes three key points:
1. Web content strategy is critical for engaging customers throughout the digital buying journey. A good strategy prioritizes audiences, has a clear messaging framework, and optimizes content across online and offline channels.
2. Next-gen content formats like interactive tools, virtual/augmented reality, and artificial intelligence can improve engagement and provide real-time insights. These new formats bring concepts to life through immersive experiences.
3. Content performance must be measured relative to business objectives like revenue, customer acquisition, and retention. Generic assessments are not enough; evaluation needs to tie back to achievement of specific
B2B Brave New World: Top Game Changers For Performance Marketers
The document discusses key changes for B2B performance marketers. It notes that buyers now favor "S.I.M" content that is short, interactive, and mobile-friendly. Specifically, 87% prefer interactive/visual content, 86% want mobile-friendly content, and 92% want shorter formats. It also recommends that marketers 1) reorganize content by industry and role, 2) make content easier to access by packaging related content together, 3) make content easier to consume with single-click access and fewer forms, and 4) add credibility to content by featuring industry influencers.
The document discusses how Aptos, a tech solutions company for large retailers, implemented a new approach to generating content from their customer conferences. They identified sessions led by thought leaders, partners, customers, and influencers that would provide high-impact content. Journalists and content partners were assigned to these sessions to capture content like blog posts, videos, and social media posts. This resulted in tens of thousands of impressions and hundreds of marketing qualified leads over six months from one conference. The document outlines twelve lessons learned around planning, collaboration, prioritizing content creation, and developing post-event content plans.
What To Say Next: How B2B Marketers Can Turn Analytics Into Actionable Buyer ...
The document discusses how B2B marketers can leverage analytics to improve their marketing strategies and buyer journeys. It recommends that marketers track various metrics like first touch attribution, multi-touch attribution, last touch attribution, velocity and full account analysis to understand what content, channels and campaigns are most effective at different stages of the buyer journey. This data can then be used to optimize the content, timing and channels used to best orchestrate the customer journey from awareness to conversion. The document provides examples of how to analyze specific opportunities and accounts to further improve marketing and sales alignment and strategy.
This document discusses digital transformations at Oracle Dyn and Schneider Electric. It includes:
1) A presentation on Oracle Dyn's digital rebranding process from 2016-2017 that improved website engagement metrics like form fills and live chats.
2) An overview of Schneider Electric's 7 step marketing transformation process and examples of how they create experiences for customers through various touchpoints.
3) Recommendations to find your company's "technical authenticity" and follow creative strategies all the way from development to website experience.
The Eclipse Of Advertising And What It Means To Your Content Strategy
At a time when more marketers are struggling with the cost and effectiveness of paid advertising, content is playing an even more pivotal role in all areas of marketing.
The Journey From Content Marketing To Predictive Account-Based Marketing At PGi
Cheryl Hanley of PGi presented on their journey from content marketing to predictive account-based marketing. PGi focused their targeting on accounts marked as "hot" or "warm" prospects by 6sense predictive intelligence, generating over 2,000 leads among key personas. This approach resulted in $14 million in influenced pipeline with $9 million closed won deals and a 53% conversion rate, compared to previous averages of $12,500 per deal. Hanley discussed how PGi deployed tactics like content syndication, display ads, and persona-based webinars to engage leads among targeted accounts.
The document discusses Oracle's transition to more modern and customer-centric marketing approaches. It outlines some of Oracle's challenges with legacy systems and a "batch and blast" mentality. The key aspects of Oracle's modern marketing transformation involve developing a modern workforce, using modern technology like customer personas, and implementing a modern strategy that starts with understanding the customer better through the customer lifecycle journey. Empathy, customer-centric content, and an ongoing journey rather than a sprint are emphasized.
The Complexities Of Building A Scalable Content Operation
This document discusses the complexities of building a scalable content operation, including:
- Organizational complexity with many business units, industry segments, services, partners and technologies
- Operational complexity with varying levels of editorial support across stages
- A framework to analyze content resources and drive strategic conversations about alignment
- Case studies of transforming behavior, such as banning brochures in favor of more impactful content
- Approaches for different stages of the buyer's journey, from self-serve to high-touch support
Putting Personalization To Work In B2B: How Brands Are Building Contextual Cu...
We are all human and we are all unique. Why do brands treat us as giant cohorts when that is not how we want to interact? Personalization and context are becoming the key battleground for customer experience. In this session, professor and practitioner Jeff Marcoux, will highlight how B2B brands are moving beyond basic tailoring of emails and landing pages, to build truly customized paths for different buyers from first touch to close.
Brian Fitzgerald discusses how companies can apply an "un-marketing" approach to B2B engagement. He outlines how marketing is evolving from polished, planned communications to being more authentic and interactive. Companies need to eliminate distance between themselves and customers by engaging in open dialogue and expertise sharing rather than traditional one-way marketing. Veracode applied this approach by educating customers, engaging developers who don't trust security vendors, and openly sharing insights about their own journey rather than just marketing messages. This requires cultural changes within organizations to prioritize education, collaboration, expertise and humility over traditional marketing tactics.
Aligning Media & Messaging To Engage Targeted Industries
This document discusses how Forbes Media can help B2B companies engage targeted industries through aligned media and branded content. It shows that Forbes reaches a large business decision maker audience and that top B2B companies publish branded content on Forbes. It also demonstrates that branded content is effective at driving awareness and beats display ads. The future involves highly targeted branded content combined with display media to drive leads and move customers down the purchase funnel. An example shows how account-based marketing plus branded content increased brand awareness more than either tactic alone.
The document discusses challenges in selling to large business-to-business buying groups with multiple stakeholders. It notes that as buying group sizes increase, the likelihood of a purchase decreases, with the average group now consisting of over 5 stakeholders. Selling effectively requires accessing and closing individual stakeholders, but positioning a solution based on its value to a single person provides little benefit. Truly overcoming obstacles demands understanding and addressing the diverse goals and priorities across all stakeholders in the buying group.
B2B Buyers Mandate A New Charter For Marketing And Sales
The document discusses the need for improved alignment between marketing and sales in B2B organizations. It finds that while marketing and sales currently have strong alignment in early planning activities, their relationship is weaker in later execution and reporting stages. As B2B buyers now research and purchase autonomously online, marketing and sales must collaborate more closely on activities like account-based marketing to provide buyers with personalized, high-value engagements across channels. The new mandate for organizations is to operationalize alignment between these functions through data sharing, joint account planning, and buyer-centric approaches.
8 Ways Marketing Can Double Their Sales Teams’ Productivity
Matt Heinz presented eight keys to doubling a sales team's productivity: 1) Active CRM ownership and optimization, 2) Tools integration, 3) Better reporting and dashboards, 4) Process improvement, 5) Best practice collection, inventory and sharing, 6) Vendor filter, triage and selection, 7) Comfortability with customers directly, and 8) Ownership of templates and collateral inventory, consistency and access. Heinz also offered several guides and recipes to attendees and asked them to contact him directly.
Transforming Sales And Marketing Around The Modern Buyer
The document discusses transforming sales and marketing to focus on the modern buyer, who is digitally-driven, socially-connected, and mobile empowered. It emphasizes that marketing needs to understand sales, sales needs to understand marketing, and both need to understand customers. The document provides tips for social selling on LinkedIn and Twitter to do research, build relationships, and drive revenue. It recommends that sales enablement focus on marketing and sales alignment, content aligned to buyer personas and journeys, and social selling training.
Using A Data-Driven Approach For Creating Messaging With A Measurable Impact
Crowe Horwath LLP is a large public accounting, consulting and technology firm in the United States. The document outlines Crowe's content marketing journey over the past 15 years, from initially implementing a lead nurturing strategy in 2005 to establishing a formal content strategy and operations team in 2015. It also provides examples of how Crowe has iterated on content campaigns for specific services like Dodd-Frank stress testing, measuring results to refine messaging and content offers with the goal of having a measurable impact.
Killer Content In The Trenches: An Insider’s Look At B2B’s Top Campaigns
PANEL: Alex Schutte of Paycor, Alicia Esposito of Demand Gen Report, Amanda Fildes of Grant Thornton LLP, Colman Murphy of Xerox
http://b2bmarketing.exchange
A presentation discusses a multi-dimensional nurturing strategy to improve engagement rates and stand out from competitors. The strategy incorporates multi-channel touches like personalized communications across multiple channels into nurture programs in a scalable way. After implementing the campaign, the company saw a 27% increase in email open rates, 258% lift in engagement, strong 1967% ROI, and significantly streamlined marketing. Tips include experimenting with campaigns, making them evergreen, and periodically checking on campaigns.
The document discusses building a customer-centered content strategy and marketing approach. It begins by noting that customer experience will overtake price and product as the key brand differentiator by 2020. It then discusses how most companies are drowning in customer data without effectively using it. The rest of the document outlines the key steps to building a customer-centered approach: defining customer personas; mapping the customer journey from awareness to advocacy; identifying touchpoints across that journey for content marketing; and using account-based marketing strategies. The overall message is that marketing needs to shift from being product-centric to being customer-centric by deeply understanding the customer and engaging them across their entire journey.
Bypass Boring: B2B Storytelling For A Bite-sized World
The document discusses how to make B2B marketing and storytelling more engaging by moving away from the conventional wisdom that B2B content needs to be boring. It recommends focusing on principles of storytelling like starting with why the product or service matters to customers, engaging their emotions, emphasizing human insights and experiences, keeping content simple, and speaking in plain English. The objective is to transform static B2B content into more shareable and engaging formats.
The document discusses testing messages to reinforce staying with the status quo versus changing to a new provider for a company's 401k retirement plan. It provides examples of a provocative "why change" message and a reinforcing status quo message. The provocative message highlights continued progress needed, introduces an unconsidered need around a new enrollment approach, and reduces perceived costs of changing. The status quo message reinforces progress made, preference stability, perceived costs of changing, and selection difficulty. Both messages were tested on a small business owner with the contract up for renewal.
B2B Content Metrics & KPIs You Can Take To The C-Suite
This document provides a framework for measuring content marketing performance. It discusses the challenges of measuring content impact and outlines key performance indicators (KPIs) across several areas: brand health, marketing optimization, revenue generation, operational efficiency, customer experience, and innovation. The document also presents case studies of six companies that have developed successful content measurement strategies, highlighting the metrics and business results achieved in each case. It concludes with recommendations for crafting a comprehensive content measurement strategy.
The document discusses strategies for reimagining webinars in an account-based marketing (ABM) context. It recommends isolating target accounts, attracting the right audience through dedicated registration invites from presenters, and increasing attendance through reminders, polls, and follow-up emails. The goal is to accelerate leads through the funnel by sharing registration lists with sales, using sales cadences, and monitoring progress to keep reps accountable. When implemented correctly, the strategies can lead to increased registrations and attendance from target accounts, along with growth in pipeline sourced and influenced.
The document discusses building an end-to-end strategy for account-based marketing (ABM) success. It outlines the key components of an ABM strategy, including account selection using an ideal customer profile, building out contact lists from various data sources, connecting with accounts creatively through targeted content, ads, events and other programs, and using marketing automation platforms and sales teams for ongoing engagement. The goal is to keep target accounts within "an arm's reach of desire" until they become sales opportunities.
Alfresco’s Approach: 5 Critical Steps To Creating The Ideal ABM Program
This document outlines 5 critical steps for creating an ideal account-based marketing (ABM) program:
1. Prepare by selling the idea of ABM internally
2. Prioritize targets by setting account targets
3. Plan the program mix by determining which marketing, sales, and customer success activities will be used
4. Communicate through integrated planning across departments
5. Measure program execution and optimize based on coverage, awareness, engagement, and sales results
Influencing The Influencers: Top Trends & Best Practices For B2B Marketers
This document discusses trends and best practices for influencer marketing in B2B. It notes that while B2B companies have goals of attracting, engaging, converting and retaining customers through content marketing, they face obstacles like information overload, distrust of branded content, and limited resources. Many are turning to influencer marketing to help address these challenges. The document provides insights from research on the state of influencer marketing, such as B2B being less mature in its use of ongoing influencer programs. It also offers best practices like focusing on long-term relationship building and aligning brand and influencer goals.
Iron Mountain outlines its approach to Account-Based Marketing (ABM) through three levels: Ring Fence ABM focuses on high-touch marketing for large enterprise customers; Named ABM targets specific accounts and prospects grouped by attributes; and Book of Business ABM groups prospect companies by attributes aligned with sales territories and segments. The company discusses how it uses various technologies like its CRM, marketing automation platform, and data enrichment tools to enable personalized campaigns and communications across these ABM approaches. While some vendors and consultants promote ABM as a new strategy requiring investment, Iron Mountain views ABM primarily as a method of segmentation and messaging rather than something entirely new.
Get Over It...Your Customers Don’t Care About You: Lenovo’s Intent- Driven Di...
The document discusses how modern marketing is interruptive and people are escaping advertisements. It suggests that marketing should focus on customers' interests and needs rather than just promoting products. An intent-driven marketing approach is proposed that uses data on customers' online activities and interests to better engage potential buyers at different stages, from initial research to purchase. A pilot program found this approach increased leads, traffic, customer visibility and ROI compared to traditional marketing.
1) The document discusses sales enablement tools and strategies used by ADP to support their sales teams throughout the buying process.
2) It outlines ADP's sales enablement evolution over time from 2015 to present, including their implementation of various CRM, marketing automation, social selling, and guided apps tools.
3) The document argues that to be effective, sales enablement must provide integrated sales resources that simplify the seller's job and actively manage the seller experience through ongoing processes that equip sellers for consistent engagement with prospects and customers.
The document discusses how customer advocacy and account-based marketing strategies can be mutually reinforcing. It argues that both approaches help companies shift to more customer-centric engagement, keep and grow customers through lifetime relationships, and gather valuable internal intelligence from accounts. The document provides examples of how companies have enhanced their account-based strategies through customer advocacy programs that help sales, onboarding, and getting more customers involved.
B2B Brave New World: Top Game Changers For Performance MarketersG3 Communications
The document discusses key changes for B2B performance marketers. It notes that buyers now favor "S.I.M" content that is short, interactive, and mobile-friendly. Specifically, 87% prefer interactive/visual content, 86% want mobile-friendly content, and 92% want shorter formats. It also recommends that marketers 1) reorganize content by industry and role, 2) make content easier to access by packaging related content together, 3) make content easier to consume with single-click access and fewer forms, and 4) add credibility to content by featuring industry influencers.
The document discusses how Aptos, a tech solutions company for large retailers, implemented a new approach to generating content from their customer conferences. They identified sessions led by thought leaders, partners, customers, and influencers that would provide high-impact content. Journalists and content partners were assigned to these sessions to capture content like blog posts, videos, and social media posts. This resulted in tens of thousands of impressions and hundreds of marketing qualified leads over six months from one conference. The document outlines twelve lessons learned around planning, collaboration, prioritizing content creation, and developing post-event content plans.
What To Say Next: How B2B Marketers Can Turn Analytics Into Actionable Buyer ...G3 Communications
The document discusses how B2B marketers can leverage analytics to improve their marketing strategies and buyer journeys. It recommends that marketers track various metrics like first touch attribution, multi-touch attribution, last touch attribution, velocity and full account analysis to understand what content, channels and campaigns are most effective at different stages of the buyer journey. This data can then be used to optimize the content, timing and channels used to best orchestrate the customer journey from awareness to conversion. The document provides examples of how to analyze specific opportunities and accounts to further improve marketing and sales alignment and strategy.
This document discusses digital transformations at Oracle Dyn and Schneider Electric. It includes:
1) A presentation on Oracle Dyn's digital rebranding process from 2016-2017 that improved website engagement metrics like form fills and live chats.
2) An overview of Schneider Electric's 7 step marketing transformation process and examples of how they create experiences for customers through various touchpoints.
3) Recommendations to find your company's "technical authenticity" and follow creative strategies all the way from development to website experience.
The Eclipse Of Advertising And What It Means To Your Content StrategyG3 Communications
At a time when more marketers are struggling with the cost and effectiveness of paid advertising, content is playing an even more pivotal role in all areas of marketing.
The Journey From Content Marketing To Predictive Account-Based Marketing At PGiG3 Communications
Cheryl Hanley of PGi presented on their journey from content marketing to predictive account-based marketing. PGi focused their targeting on accounts marked as "hot" or "warm" prospects by 6sense predictive intelligence, generating over 2,000 leads among key personas. This approach resulted in $14 million in influenced pipeline with $9 million closed won deals and a 53% conversion rate, compared to previous averages of $12,500 per deal. Hanley discussed how PGi deployed tactics like content syndication, display ads, and persona-based webinars to engage leads among targeted accounts.
The document discusses Oracle's transition to more modern and customer-centric marketing approaches. It outlines some of Oracle's challenges with legacy systems and a "batch and blast" mentality. The key aspects of Oracle's modern marketing transformation involve developing a modern workforce, using modern technology like customer personas, and implementing a modern strategy that starts with understanding the customer better through the customer lifecycle journey. Empathy, customer-centric content, and an ongoing journey rather than a sprint are emphasized.
The Complexities Of Building A Scalable Content OperationG3 Communications
This document discusses the complexities of building a scalable content operation, including:
- Organizational complexity with many business units, industry segments, services, partners and technologies
- Operational complexity with varying levels of editorial support across stages
- A framework to analyze content resources and drive strategic conversations about alignment
- Case studies of transforming behavior, such as banning brochures in favor of more impactful content
- Approaches for different stages of the buyer's journey, from self-serve to high-touch support
Putting Personalization To Work In B2B: How Brands Are Building Contextual Cu...G3 Communications
We are all human and we are all unique. Why do brands treat us as giant cohorts when that is not how we want to interact? Personalization and context are becoming the key battleground for customer experience. In this session, professor and practitioner Jeff Marcoux, will highlight how B2B brands are moving beyond basic tailoring of emails and landing pages, to build truly customized paths for different buyers from first touch to close.
Brian Fitzgerald discusses how companies can apply an "un-marketing" approach to B2B engagement. He outlines how marketing is evolving from polished, planned communications to being more authentic and interactive. Companies need to eliminate distance between themselves and customers by engaging in open dialogue and expertise sharing rather than traditional one-way marketing. Veracode applied this approach by educating customers, engaging developers who don't trust security vendors, and openly sharing insights about their own journey rather than just marketing messages. This requires cultural changes within organizations to prioritize education, collaboration, expertise and humility over traditional marketing tactics.
Aligning Media & Messaging To Engage Targeted IndustriesG3 Communications
This document discusses how Forbes Media can help B2B companies engage targeted industries through aligned media and branded content. It shows that Forbes reaches a large business decision maker audience and that top B2B companies publish branded content on Forbes. It also demonstrates that branded content is effective at driving awareness and beats display ads. The future involves highly targeted branded content combined with display media to drive leads and move customers down the purchase funnel. An example shows how account-based marketing plus branded content increased brand awareness more than either tactic alone.
The document discusses challenges in selling to large business-to-business buying groups with multiple stakeholders. It notes that as buying group sizes increase, the likelihood of a purchase decreases, with the average group now consisting of over 5 stakeholders. Selling effectively requires accessing and closing individual stakeholders, but positioning a solution based on its value to a single person provides little benefit. Truly overcoming obstacles demands understanding and addressing the diverse goals and priorities across all stakeholders in the buying group.
B2B Buyers Mandate A New Charter For Marketing And SalesG3 Communications
The document discusses the need for improved alignment between marketing and sales in B2B organizations. It finds that while marketing and sales currently have strong alignment in early planning activities, their relationship is weaker in later execution and reporting stages. As B2B buyers now research and purchase autonomously online, marketing and sales must collaborate more closely on activities like account-based marketing to provide buyers with personalized, high-value engagements across channels. The new mandate for organizations is to operationalize alignment between these functions through data sharing, joint account planning, and buyer-centric approaches.
8 Ways Marketing Can Double Their Sales Teams’ ProductivityG3 Communications
Matt Heinz presented eight keys to doubling a sales team's productivity: 1) Active CRM ownership and optimization, 2) Tools integration, 3) Better reporting and dashboards, 4) Process improvement, 5) Best practice collection, inventory and sharing, 6) Vendor filter, triage and selection, 7) Comfortability with customers directly, and 8) Ownership of templates and collateral inventory, consistency and access. Heinz also offered several guides and recipes to attendees and asked them to contact him directly.
Transforming Sales And Marketing Around The Modern BuyerG3 Communications
The document discusses transforming sales and marketing to focus on the modern buyer, who is digitally-driven, socially-connected, and mobile empowered. It emphasizes that marketing needs to understand sales, sales needs to understand marketing, and both need to understand customers. The document provides tips for social selling on LinkedIn and Twitter to do research, build relationships, and drive revenue. It recommends that sales enablement focus on marketing and sales alignment, content aligned to buyer personas and journeys, and social selling training.
Using A Data-Driven Approach For Creating Messaging With A Measurable ImpactG3 Communications
Crowe Horwath LLP is a large public accounting, consulting and technology firm in the United States. The document outlines Crowe's content marketing journey over the past 15 years, from initially implementing a lead nurturing strategy in 2005 to establishing a formal content strategy and operations team in 2015. It also provides examples of how Crowe has iterated on content campaigns for specific services like Dodd-Frank stress testing, measuring results to refine messaging and content offers with the goal of having a measurable impact.
Killer Content In The Trenches: An Insider’s Look At B2B’s Top CampaignsG3 Communications
PANEL: Alex Schutte of Paycor, Alicia Esposito of Demand Gen Report, Amanda Fildes of Grant Thornton LLP, Colman Murphy of Xerox
http://b2bmarketing.exchange
A presentation discusses a multi-dimensional nurturing strategy to improve engagement rates and stand out from competitors. The strategy incorporates multi-channel touches like personalized communications across multiple channels into nurture programs in a scalable way. After implementing the campaign, the company saw a 27% increase in email open rates, 258% lift in engagement, strong 1967% ROI, and significantly streamlined marketing. Tips include experimenting with campaigns, making them evergreen, and periodically checking on campaigns.
The document discusses building a customer-centered content strategy and marketing approach. It begins by noting that customer experience will overtake price and product as the key brand differentiator by 2020. It then discusses how most companies are drowning in customer data without effectively using it. The rest of the document outlines the key steps to building a customer-centered approach: defining customer personas; mapping the customer journey from awareness to advocacy; identifying touchpoints across that journey for content marketing; and using account-based marketing strategies. The overall message is that marketing needs to shift from being product-centric to being customer-centric by deeply understanding the customer and engaging them across their entire journey.
The document discusses how to make B2B marketing and storytelling more engaging by moving away from the conventional wisdom that B2B content needs to be boring. It recommends focusing on principles of storytelling like starting with why the product or service matters to customers, engaging their emotions, emphasizing human insights and experiences, keeping content simple, and speaking in plain English. The objective is to transform static B2B content into more shareable and engaging formats.
The document discusses testing messages to reinforce staying with the status quo versus changing to a new provider for a company's 401k retirement plan. It provides examples of a provocative "why change" message and a reinforcing status quo message. The provocative message highlights continued progress needed, introduces an unconsidered need around a new enrollment approach, and reduces perceived costs of changing. The status quo message reinforces progress made, preference stability, perceived costs of changing, and selection difficulty. Both messages were tested on a small business owner with the contract up for renewal.
This document provides a framework for measuring content marketing performance. It discusses the challenges of measuring content impact and outlines key performance indicators (KPIs) across several areas: brand health, marketing optimization, revenue generation, operational efficiency, customer experience, and innovation. The document also presents case studies of six companies that have developed successful content measurement strategies, highlighting the metrics and business results achieved in each case. It concludes with recommendations for crafting a comprehensive content measurement strategy.
The document discusses strategies for reimagining webinars in an account-based marketing (ABM) context. It recommends isolating target accounts, attracting the right audience through dedicated registration invites from presenters, and increasing attendance through reminders, polls, and follow-up emails. The goal is to accelerate leads through the funnel by sharing registration lists with sales, using sales cadences, and monitoring progress to keep reps accountable. When implemented correctly, the strategies can lead to increased registrations and attendance from target accounts, along with growth in pipeline sourced and influenced.
The document discusses building an end-to-end strategy for account-based marketing (ABM) success. It outlines the key components of an ABM strategy, including account selection using an ideal customer profile, building out contact lists from various data sources, connecting with accounts creatively through targeted content, ads, events and other programs, and using marketing automation platforms and sales teams for ongoing engagement. The goal is to keep target accounts within "an arm's reach of desire" until they become sales opportunities.
Alfresco’s Approach: 5 Critical Steps To Creating The Ideal ABM ProgramG3 Communications
This document outlines 5 critical steps for creating an ideal account-based marketing (ABM) program:
1. Prepare by selling the idea of ABM internally
2. Prioritize targets by setting account targets
3. Plan the program mix by determining which marketing, sales, and customer success activities will be used
4. Communicate through integrated planning across departments
5. Measure program execution and optimize based on coverage, awareness, engagement, and sales results
Influencing The Influencers: Top Trends & Best Practices For B2B MarketersG3 Communications
This document discusses trends and best practices for influencer marketing in B2B. It notes that while B2B companies have goals of attracting, engaging, converting and retaining customers through content marketing, they face obstacles like information overload, distrust of branded content, and limited resources. Many are turning to influencer marketing to help address these challenges. The document provides insights from research on the state of influencer marketing, such as B2B being less mature in its use of ongoing influencer programs. It also offers best practices like focusing on long-term relationship building and aligning brand and influencer goals.
Iron Mountain outlines its approach to Account-Based Marketing (ABM) through three levels: Ring Fence ABM focuses on high-touch marketing for large enterprise customers; Named ABM targets specific accounts and prospects grouped by attributes; and Book of Business ABM groups prospect companies by attributes aligned with sales territories and segments. The company discusses how it uses various technologies like its CRM, marketing automation platform, and data enrichment tools to enable personalized campaigns and communications across these ABM approaches. While some vendors and consultants promote ABM as a new strategy requiring investment, Iron Mountain views ABM primarily as a method of segmentation and messaging rather than something entirely new.
Get Over It...Your Customers Don’t Care About You: Lenovo’s Intent- Driven Di...G3 Communications
The document discusses how modern marketing is interruptive and people are escaping advertisements. It suggests that marketing should focus on customers' interests and needs rather than just promoting products. An intent-driven marketing approach is proposed that uses data on customers' online activities and interests to better engage potential buyers at different stages, from initial research to purchase. A pilot program found this approach increased leads, traffic, customer visibility and ROI compared to traditional marketing.
Four Trends Impacting Demand Marketing Leaders in 2018Marketo
Successful demand creation leaders are quadruple threats. They know what it takes to successfully define and manage demand, can plan and execute demand programs that hit their objectives, know how to leverage digital and non-digital tactics, and understand how to assess the demand function’s resources and effectiveness. To continue achieving demand growth objectives, demand marketers can never be satisfied with the status quo.
Join Marketo and our guest, SiriusDecisions, to learn about four trends and how they will impact your business in 2018.
View to learn:
• The questions and answers that will drive marketing agendas in 2018
• Insights into where demand gen leaders must challenge entrenched assumptions
• Recommendations to support the development of capabilities in new or weak areas
This document discusses customer segmentation and describes a customer needs-led segmentation approach. Traditional segmentation divides customers based on demographics but does not account for customer needs. The discussed approach identifies customer types based on their needs and priorities, defines successful customer outcomes, understands the customer lifecycle and preferred channels of engagement to develop new customer segments. Benefits of this approach include better customer insights, an aligned organization, efficient delivery, improved experience and increased revenue.
[Case Study] Cameron Caswell at Synopsys for SiriusDecisions Summit 2018Kapost
This document discusses how the marketing and sales teams at Synopsys Integrity Group struggled with content findability and collaboration. As the teams grew in size, managing content became chaotic without a centralized system. Kapost was implemented to address issues like workflow, requests, visibility, version control and analytics. It integrated content into their Salesforce system. This enabled the sales team to access updated content within Salesforce. The implementation took months but resulted in improved training and a "huge help" for sales reps in finding information for clients.
Discover how to generate demand for your products and services to increase your sales. Learn the demand generation process and content strategy that aligns with lead generation and the buyers journey to effectively increase revenue for your business.
Building a content marketing powerhouse - Adobe Summit 2017 Las VegasAndy Betts
Building a content marketing powerhouse
Peter Krmpotic - Group Product Manager, Adobe
Andy Betts - Executive and CMO Advisor - VP of Content and Communications, Executive and CMO Advisor
Learn what you need to know about content marketing and how it is revolutionizing not only the marketing department but the entire organization. With the explosion of marketing channels and the customers' growing demand for personalized content, marketers face an increasingly complex challenge of delivering personalized and contextually relevant experiences across the customer journey.
This session focus on:
What is content marketing and how can your customers benefit from it
Tips and tricks on ways to overcome today's challenges around people, processes, and technology
What an ideal solution looks like
This session is for all content marketers regardless of industry.
Create an Unprecedented – and Brand Compliant – Customer ExperienceAprimo
With the explosion of channels (both online and offline) and rise in consumer expectations for a more dynamic, personalized experience, content is now front of mind for marketers. Content has become the key to marketing success as companies strive to engage with their audience in a variety of ways. Whether that entails the creation, management, or distribution of content and assets, marketers are prioritizing how to better market with content across all channels.
The management, control, and delivery of content has become mission-critical for the marketing and product management of any brand.
MarTech San Francisco 2017
Visit our Facebook Page for a recording of the presentation!
Webinar: Revolutionize your Business with an Insights Center of ExcellenceBrandwatch
Business success is fueled by smart, data-driven decisions. It’s not just about having the right data, it’s what you do with it that makes all the difference. Bridging the chasm between data and people in a secure, visually engaging way ensures your team is prepared to avert potential crises, better understand your customers, and engage everyone across the business with your data. Join Michael Brackpool, Brandwatch VP of Product for Vizia, and featured speaker from Forrester as they explain the best approach for disseminating real-time insights throughout the enterprise so your team can take immediate action.
Mind the Gap: Making Marketing More ProductiveAprimo
Marketing operations is a growing need for most organizations and the function’s value is increasingly recognized. Watch for more information on how you can make your marketing team more productive!
How to Generate Content for Demand and Lead Generation Gabrielle Hailmann
Before generating content this is a must read. Learn the digital persuasion sequence - the right strategy, content and marketing channels that will drive your customers to buy.
Search & Programmatic in the Post-Digital WorldCatalyst
Originally presented by Forrester's Susan Bidel at Catalyst and Yahoo's 2017 Digital Boost event, this presentation discusses what brands need to know for effective search and programmatic campaigns in the post-digital age.
Craig Rosenberg & Kristina McMillan: Account-Based Sales Development: The Fas...Demandbase
This document outlines a framework for collaboration between marketing and sales development representatives (SDRs) for account-based success. It discusses selecting target accounts, designing campaigns around high-value offers, creating an orchestration plan to coordinate marketing and SDR touches, and using both marketing tactics and SDR outreach to drive recognition and engagement. The goal is to transform SDR outreach into multi-offer, multi-touch campaigns supported by pre-campaign marketing and ongoing digital advertising.
Channeling Nirvana: Lead Nurturing Best Practices for Channel MarketingAprimo
The document provides an overview of lead nurturing best practices for channel marketing. It discusses creating the right content by considering brand goals, customer benefits, and partner value. It recommends automating content localization and simplifying marketing with campaign-in-a-box templates. Best practices for emails, microsites, and landing pages are covered. Use cases demonstrating webinar and awareness campaign flows are presented. Finally, it introduces Aprimo's Distributed Marketing modules for sharing content, running campaigns, managing leads and funds, and monitoring performance across a partner channel.
In this presentation, SiriusDecisions presents perspectives on CX transformation strategy and ways that digital first organizations can accelerate growth by adding speed and flexibility to the execution of their CX initiatives.
The document outlines steps for driving a customer-obsessed agenda to grow revenue. It recommends: 1) designing a winning customer demand generation strategy by defining goals and customer journeys for each stage; 2) executing nurturing programs across multiple channels to meet customers where they are; and 3) measuring marketing impact on metrics like retention, adoption, and lifetime value to focus teams on shared goals. The overall aim is to optimize the customer experience throughout the lifecycle and grow business through personalized, multi-channel engagements.
7 critical digital marketing trends for insurance agents & brokers in 2017Michael Jans Advisory
Learn about the 7 critical digital marketing trends insurance agents & brokers need to be aware of in 2017. It's a fast paced, constantly changing world, and successful insurance agencies and brokerages need to stay informed to keep up with customer expectations.
This document provides guidance on content marketing for insurance agents and brokers. It discusses why content marketing is effective, explaining that it generates more leads at a lower cost than traditional marketing. It also discusses the psychology of content marketing and how understanding concepts like reciprocity and social proof can improve results. The document outlines the marketing funnel and how content can be used at different stages to attract, convert, optimize and retain customers. It provides many shortcuts and tools for creating effective content, such as blogs, videos, and curating others' content. Finally, it discusses the importance of promoting created content across various channels.
How Viral Brand Advocacy Can Accelerate Your Growth and Sales - Joe Sanchis, ...Sales Summit
Brand advocacy is considered the holy grail of marketing, because your fans become your authentic marketers, sales force, and contributors. Learn how to tap its organic firepower by activating, engaging, and amplifying brand advocate communities at scale and speed to drive your business goals at an unrivaled ROI.
Similar to Best Practices And Next Gen Formats: Supercharging Web Content Performance (20)
The First Annual Killer Content Awards recognize organizations that have raised the
bar in content marketing tactics. Winners were formally honored at an awards ceremony
April 24, 2012 in New York City at The Times Center, during DemandGen Report’s B2B Content2Conversion Conference, an industry-first educational and networking event focused on helping B2B marketers develop, map, measure and optimize content marketing strategies.
This document provides summaries of 20 examples of successful B2B content marketing campaigns. Some key themes that emerged from the campaigns included a focus on creating buyer-focused content, leveraging influencers, measuring ROI, using nurture campaigns, and multi-touch campaigns across channels. Each summary highlights the content goals, metrics of effectiveness, and lessons learned from the campaign. Examples of successful campaigns included those from Microsoft, Lattice Engines, Glassdoor, and Trapit.
Experiential Retail: New Data Reveals the Opportunities (and Challenges) of T...G3 Communications
Experiential retail through in-store events and classes is an growing trend for retailers. A survey of retailers found that most have held events and classes in the past in order to build their brand, drive revenue, and increase customer engagement. However, planning and executing these experiential activities can be challenging for retailers. Common challenges include budgeting, developing strategies, promotion, and requiring pre-registration. Looking ahead, retailers plan to continue or increase their investments in a variety of event and class types over the next two years as experiential marketing is seen as a way to increase sales, traffic, and customer loyalty.
Building Customer Success With Enhanced Employee EngagementG3 Communications
Access the full event here: https://event.on24.com/wcc/r/1956171/6FBD87FB123A769E1C9499F4CDC6E922
"Successful retailers recognize that their front-line employees are much more than just shelf-stockers and cashiers: they are absolutely critical to creating the kind of unique, memorable customer experiences that differentiate a retail brand. Unless their employees feel that they are an engaged, vital part of the shopping experience, retailers are finding that it’s nearly impossible for them to execute on customer experience (CX) initiatives.
By tapping into the Voice of the Employee (VoE) — which involves collecting, managing and acting on employee feedback — and by linking it to Voice of the Customer (VoC) programs, retailers can get the data they need to enhance employee engagement. And with Millennials and Gen Z employees entering the workforce, their desire for finding connection and purpose at their jobs increases the necessity and value of such programs.
This Retail TouchPoints Connected Consumer Series webinar, sponsored by Medallia, will use real-world retailer examples to explore how VoE and VoC can be successfully linked, and how retailers can use the data and insights generated by these communication initiatives to build employee engagement, enhance the customer experience and boost the bottom line. Additionally, attendees will learn what’s needed to establish a VoE program; what to look for in a partner; and how best to use the information that the program generates to achieve desired business results."
Learn How Top Retailers are Winning the Last Mile With Delivery Experience Ma...G3 Communications
Access the full event here: https://event.on24.com/wcc/r/1959223/858371423C975CB61D19288C605A108C
"The last mile has become a customer experience battleground for retailers, but it’s one that brands can win. While Amazon has raised consumer expectations around delivery speed, what shoppers really want are delivery options tailored to their needs — including self-service options; visibility into where and how their delivery will arrive; and no-hassle resolution when issues do occur. Retailers that focus on last-mile improvements reap benefits such as higher NPS scores, increased AOV and greater customer loyalty.
In this Connected Consumer Series webinar from Retail TouchPoints, sponsored by Convey, attendees will learn how Delivery Experience Management (DEM) provides the single source of last-mile data and tools needed so that retailers can actively manage deliveries efficiently, at scale. Nearly 12% of all shipments encounter some kind of issue, from delays to damaged packages — retailers can either head off problems before they occur, or quickly resolve them to the customer’s satisfaction. With DEM, retailers can ensure customers get their orders how and when they expect, taking intelligent action to correct issues along the way and uphold brand promises.
DEM best practices from retailers including Grove Collaborative, Uncommon Goods and Neiman Marcus will illustrate how retailers can proactively turn around negative shipping experiences, and often avoid them altogether. Expert commentary from a leading industry analyst will identify key last mile challenges and reveal what retailers can do to address them, resulting in efficient transportation, top line growth, and happier customers."
Leveraging Omnichannel Trends for E-Commerce Marketplace SuccessG3 Communications
Access the full event here: https://event.on24.com/wcc/r/1963090/8D083B7B55462D75E842E96A689457C3
"From Amazon opening physical stores to Facebook opening a marketplace, the retail world is changing. Fast. And consumer behavior is the driving force behind much of that change. Brands and retailers have shifted toward “omnichannel” strategies across the retail landscape to target the increasing number of consumer touchpoints as well as the convergence of channels, business models and customer experiences. But e-commerce marketplaces are still a vital part of this changing landscape.
In this webinar, we’ll talk about recent consumer trends and specifically how brands and retailers can leverage e-commerce marketplaces to capitalize on them.
You’ll learn:
• An overview of omnichannel 2.0: Stores, delivery, mobile and voice
• Why marketplaces fit in well with current omnichannel trends
• Which domestic and international marketplaces you should consider
• How to win on marketplaces through more visibility
• And more"
The Store is Media: Reengineering Frontline Teams for the New Age of RetailG3 Communications
Access the full event here: https://event.on24.com/wcc/r/1963727/632C5E2064B82920B10916ACEA80499E
"The physical store is by far the most powerful media channel your brand has - a living, breathing, experiential story about your brand, your values and the things you sell. The new role of stores is not simply to distribute products, but to distribute remarkable and memorable experiences. The question is, who are the people entrusted with bringing your brand story to life? What cultural onboarding, training, skills and tools do your frontline staff need in order to be your stand-out storytellers - the trusted voice and face of your brand.
Join us on April 2 to learn how pioneering brands are reengineering their frontline teams for the new age of retail where the customer is king and experience is everything."
Access the full event here: https://event.on24.com/wcc/r/1828218/4A38B85D06648AB3305659E6CBC56924
This session will provide a blueprint of how top brands are integrating ecommerce, POS and order management to provide seamless a shopping experience across channels. By providing scenarios of real-life shopping journeys, the session would highlight how retail brands are using cloud systems to innovate and keep up with fast-moving market dynamics.
Customer Journey Mapping 2.0: Best Practices for Creating Differentiated Expe...G3 Communications
The document describes a customer journey mapping exercise for a beauty retailer. It identifies key stages in the customer journey from discovery to loyalty. For each stage, it outlines typical customer activities both digitally and in-store. It then details the goals, motivations, needs and feelings customers likely experience at each stage. The purpose is to understand the full path to purchase and identify opportunities to improve the customer experience across all touchpoints.
Location Intelligence - A Critical Tool in Retail Performance ManagementG3 Communications
Access the full event here: https://event.on24.com/wcc/r/1816077/DFF9ECD078983862B13E8F3DA3C7144A
Retailers have more data at their disposal than ever before. Every day new sources and types of data become available. It is critical that retailers are able to consume and analyze this data in order to understand the discrete success factors that drive store success. Location Intelligence combined with leading edge data science is how best in class retailers are finding insights they need to drive growth in today’s Unified Commerce environment. Join Gary Sankary from Esri and Joe Whitley from Environics Analytics to learn how advances in GIS technology and DataScience are enabling retailers to create interactive management decision support tools that that drive top line growth and bottom line performance.
Holiday Predictions: What to Expect Based on Data From 500 Million ShoppersG3 Communications
Access the full event here: https://event.on24.com/wcc/r/1817452/02D1B9BC132DB9B7D2D14665CC4B815D
The first in a succession of monthly holiday-focused webcasts, this session will help retailers prepare for the holiday shopping season ahead. Stay tuned for related online events in Q4 2018 and the anticipated Holiday Wrap Up in Q1 2019!
It’s the happiest time of the year, but it’s the busiest too, particularly for retailers. Every year, Salesforce analyzes data from 500 million shoppers to develop insights related to shopping behaviors during the holiday season. Last year, shoppers favored mobile to search for and purchase holiday gifts. AI-powered product recommendations demonstrated their value, driving a lift in overall transaction size for digital commerce. And every holiday season brings an element of surprise, such as the growing adoption of mobile combined with physical stores opting out of store hours on Thanksgiving Day or Black Friday.
Tune in to hear about what’s in store for retailers this holiday season and what retailers must do to capture the hearts, minds and wallets of today’s sophisticated shoppers. Listen to Salesforce’s Rick Kenney, Sr. Director, Industry Strategy and Insights and Caila Schwartz, Business Intelligence Senior Analyst, discuss shopper research trends and how to create impactful shopping experiences to set your business up for holiday success.
How to Leverage Funnel Metrics and Attribution Data for Your 2019 PlanningG3 Communications
Access the full event here: https://event.on24.com/wcc/r/1857248/435508AB175DDF720B1F0B902B23DB52
Believe it or not, it’s that time of year again.
Annual planning is a huge undertaking - laying out strategy and tactics to achieve your goals in the new year. But where should you start?
Start with the Full Circle Method: Planning, Achieving, Optimizing, and Evaluating. At the intersection of strategy, planning, and measurement, these four steps will help you study your breakthroughs and busts in 2018 and use those insights to plan for an amazing 2019. Come learn how successful companies have leveraged this data-driven framework to optimize their strategy, powered by funnel metrics and attribution data.
After this session, you will be ready to:
Derive insights from past campaign performance to plan next year’s campaigns
Layout a 4-part strategy to reach your goals
Create a marketing budget to support your 2019 objectives
With these tools, dive into your 2019 planning with confidence - following practical next steps and a proven success strategy.
Five Examples That Prove Personalized Marketing Doesn't Start with "Hello [Fi...G3 Communications
This document summarizes a presentation on personalized marketing strategies. The presentation discusses how personalization can increase engagement by greeting customers by their first name, but that personalization requires more than just greetings. It provides five examples of personalization: 1) segmenting audiences into smaller lists, 2) using multiple communication channels, 3) tailoring content dynamically, 4) gathering user preferences, and 5) using machine learning. The presentation was given by Katie Staveley from Mautic, who discussed how their marketing automation platform can be used to enable personalized experiences across digital channels.
The Payoffs of a Strategic Content Audit: The Gift That Keeps Giving for Unli...G3 Communications
The document describes the results of a content audit conducted by JLL Corporate Solutions. It outlines a 5-step process: 1) determining objectives and scope, 2) gathering content, 3) establishing criteria and conducting the audit, 4) analyzing results, and 5) developing an action plan. Key findings included that over 50% of Americas content was of high quality, while 70% of EMEA content addressed operational excellence. The audit identified opportunities to improve content alignment with JLL services like the Future of Work framework. Overall, the audit provided a strategic tool to optimize content marketing practices.
Access the full event here: https://event.on24.com/wcc/r/1800767/5BE4BCB5AE64B938308E14343DA3B309
Learn how taking a truly partner-first approach pays off in the channel. Channel marketing and management expert Cameron Avery shows you how to engage and enable partners across their journey with modern digital marketing tactics that put their business in the spotlight. Join us to see how purpose-built tech plus a partner-first approach from start to finish delivers more revenue and ROI for you.
Accelerate Your Partners' Digital Transformation With Point-Based RewardsG3 Communications
This document summarizes a presentation on using incentive programs to accelerate partners' digital transformation. It discusses assessing the current state of partners' demand generation and skills, aligning incentive programs to partners' sales processes and the buyers' journey, and developing a framework to incentivize key partner activities and behaviors at individual and company levels. The framework involves identifying target activities, tagging them as influencing individuals or companies, selecting appropriate incentive types, applying benchmark incentive rates, and measuring programs. The goal is to use incentives to drive partners' marketing certification, demand creation, opportunity registration, deal closing, and renewals behaviors.
The document discusses the 5 stages of a partner's journey: 1) Awareness, where a partner explores new products, technologies or vendors. 2) Consideration, where a partner evaluates options. 3) Decision, where a partner selects what to move forward with. 4) Experience, where a partner engages in a relationship. 5) Growth, where success is achieved and the partner continues investing in the relationship. It emphasizes that partners have power and build solutions, and that 60% of a solution provider's decisions are made before engaging with a vendor.
How RingCentral Optimized Account-Based Insights and Buyer Intelligence To Ra...G3 Communications
Access the full webcast here: https://dg-r.co/2L5QdrM
Data fuels every marketer’s strategy, but not all data is created equal. To be successful today, marketers need to be able to effectively analyze, optimize and maintain data accuracy as the first steps to gaining true insight. This is particularly true for account-based programs, where visibility into key decision makers is imperative. As the saying goes, “Garbage in, garbage out.” If the data going into your CRM is incomplete, incorrect or simply not the right data, any programs that rely on that data will deliver disappointing results.
During this webinar, David Cowings, Chief Marketing Data Scientist at RingCentral, and Chris Lynde, CEO of SaleScout Data Solutions, will share the steps needed to optimize buyer contact data and sales intelligence, with real-life insights from RingCentral’s demand gen data optimization process.
Engaging With Relevance At Scale: How Fluke Used AI To Transform Their Sales ...G3 Communications
Access the full webcast here: https://dg-r.co/2uiS82A
Fluke used AI-based insights to identify the right target accounts and engage them with hyper-personalized nurture and outbound using a combination of Lattice, Conversica and Eloqua – resulting in 48% higher engagement and greater opportunity creation in their target accounts.
Join our distinguished speakers to learn how Fluke used AI and data to improve segmentation and engage across different channels with hyper-personalized messaging.
Lessons From The State Of B2B Content Consumption & Demand Report And Real-Wo...G3 Communications
Access the full webcast here: https://dg-r.co/2LhxSVI
In this session, David Fortino, SVP of Audience and Product at NetLine, will discuss his observations on content consumption and demand based on findings from the company’s 2018 State of B2B Content Consumption and Demand Report. Fortino will dissect some of the stand-out data, such as consumption gap trends with C-level professionals and the significance of appealing to the larger active audience comprised of Individual Contributors.
The webcast will also feature Valerie Riley, Director of Marketing for ITProTV, who will share her experience and perspective on the efficacy of content syndication. Specifically, she will discuss:
* The challenges she faced to pilot a new, successful lead generation program prior to launching campaigns; and
* The winning strategy that led to over 1,500% ROI that can help other B2B marketers discover or expand their lead gen tactics.
[Webinar - VWO] AI-First Strategies to Drive Traffic and Conversions for 2024...VWO
Discover how Eric Siu’s agency, Single Grain, drove over 1 million new website visitors at a +59% higher conversion rate in 90 days by integrating innovative AI-driven strategies into their CRO and SEO practices, known as programmatic CRO (pCRO) and SEO (pSEO).
Imagine: At the click of a button, your landing pages dynamically adapt to feature content and elements specific to the keywords and products they are targeting. That’s the power of pCRO, transforming generic pages into highly personalized experiences. With pSEO, generate quality pages at scale that rank at the top of search results for relevant long-tail keywords, driving traffic that then converts.
Excited? In this session, Eric will guide you through how to implement these game-changing techniques for your own business, enhancing your digital strategy and maximizing your ROI.
Importance of SEO to support holistic marketing strategies and the rise of n...JessicaRedman5
A presentation for the Digital Marketing World Forum by Jessica Redman and Andrew Fox.
Discussing how SEO supports across numerous marketing channels and how user search behaviour is changing.
Discover how to optimise social media posts for discoverability and learn about Topical Domination.
Account Based Marketing best practices. Learn the ins and outs of successful ABM, demand generation, and B2B digital performance marketing in a post-COVID, privacy compliant, hybrid world. ABM is a marketing approach, a philosophy. It is not technology by itself and not all intent data is created equal. In this Master Class, we will go through the key elements to maximize marketing's contribution to sales from pipeline creation to pipeline velocity.
Key Takeaways:
What ABM really is, what it can and can't do.
How to do ABM more effectively.
What you need to do high performance ABM and what you should expect from it.
In 2024, digital marketing is not just an optional strategy for businesses; it's a fundamental component of any successful marketing plan. The rapid evolution of technology and changing consumer behaviors have made digital marketing more critical than ever. Here’s why digital marketing is indispensable in 2024 and how digital marketing agency can propel your business to new heights.
EyekooTech is committed to helping businesses navigate the complexities of digital marketing. Whether you're a small startup or a large enterprise, our innovative strategies and data-driven approach can elevate your brand and connect you with your target audience.
10 Powerful Strategies to Solve Common Payroll Problems in SMEs_.pdfTop Klickz
Managing payroll in SMEs can indeed be challenging, but there are several effective strategies to solve common problems.
Invest in robust payroll software that automates calculations, tax deductions, and compliance requirements. This reduces errors and saves time.
Let’s be honest. Improvements in search rankings and organic traffic don’t always translate into sales. Yet, you spend the majority of your SEO resources on driving rankings and traffic. What if you built your SEO content with conversion in mind from the beginning? You’d generate more organic traffic that actually converts into revenue! Join 20-year search marketing veteran as he unveils his framework for developing SEO content with conversion in mind every step of the way ‒ from keyword strategy to content development and publication.
Takeaways:
Tactics and benchmarks for SEO content that converts in 2024
Page layouts and content formats that convert organic traffic
Crafting keyword strategy and calls-to-action for conversion
CampusEdge offers a comprehensive suite of tools including financial management, human resources, student information, and more. It promotes streamlined processes and data integration.
Enhanced efficiency and productivity through automation, data centralization, and real-time insights. Improved decision-making based on accurate data and analytics.
Allows for seamless scalability to adapt to the changing needs of educational institutions. Enables consolidation of various functions into a single platform.
Initial planning and assessment of requirements. Configuration and customization of the software to fit the institution's unique structure and processes.
Comprehensive training programs for staff to ensure effective utilization. Phased deployment strategy to minimize disruptions.
CIIM (Chandigarh Institute of Internet Marketing) – ISO:9001 Certified & Google Partner Digital Marketing institute in Chandigarh — was founded by Surjeet Thakur in the year 2010. We specialize in training aspirants in various digital marketing domains such as Google Ads, PPC, SEO, SMM, SEM, Video Marketing, Amazon Marketing etc.
PHP (Hypertext Preprocessor) is a widely-used open-source scripting language that is particularly suited for web development and can be embedded into HTML. It is primarily used for server-side scripting but can also be used as a general-purpose programming language. PHP is renowned for its simplicity, flexibility, and ease of integration with various databases and web servers, making it one of the most popular languages for building dynamic websites and web applications.led by Mr. Hirdesh Bharadwaj, is an ideal choice for summer training in PHP in Delhi. With Mr. Bharadwaj's extensive 15 years of experience in the field, Webs Jyoti offers top-notch training in PHP development.
One notable aspect of Webs Jyoti is its unique approach. It's not just a training institute but also functions as a development agency. This means that students not only receive theoretical knowledge but also gain practical experience by working on real-world projects.Ducat offers comprehensive PHP training with a strong focus on practical implementation and live projects. Their course covers the latest industry standards and trends, ensuring that students are well-prepared for job placements .
Webs Jyoti: This institute provides 100% practical classes, study materials written by the founder, and training on 2-3 live projects. They also offer job placement assistance and grooming sessions for job seekers.Voice Search Optimization ACIL Computer Education: Known for its industry-standard training, ACIL offers various PHP courses ranging from basic to advanced levels. They emphasize hands-on training with real-world simulations and provide job assistance and placement guarantees for certain courses.
APTRON Gurgaon: APTRON offers a well-structured PHP course with modules on basic to advanced PHP concepts, webs jyoti, and CodeIgniter. They also provide live project experience and job placement assistance.
SLA Consultants India: SLA offers an advanced PHP training program designed by experienced professionals. Their course includes live projects, instructor-led classroom sessions, and extensive practical exposure to ensure students are industry-ready .
Each of these institutes has its own strengths, so you might choose one based on specific criteria such as course content, faculty experience, or placement records.Webs Jyoti: This institute provides 100% practical classes, study materials written by the founder, and training on 2-3 live projects. They also offer job placement assistance and grooming sessions for job seekers.Webs Jyoti ensures that students receive top-notch education and support to kickstart their careers in coding and software development.One notable aspect of Webs Jyoti is its unique approach. It's not just a training institute but also functions as a development agency. This means that students not only receive theoretical knowledge but also gain practical experience by working on real-world projects. Mr. Bharadwaj's extensive 15 years experien
Traditional Foods Of Australia and The HistoryThe Aussie Way
One of the most iconic foods in Australia is the meat pie. This handheld snack or meal consists of a pastry shell filled with minced meat, most commonly beef, and savoury gravy. It is often enjoyed at sporting events or as a quick and satisfying lunch option.
Visit - https://theaussieway.com.au/category/food/
Training devistation provides quality training in digital marketing.
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Digital marketing leverages various online channels and platforms such as search engines (Google, Bing), social media (Facebook, Instagram, LinkedIn), email, websites, and mobile apps to reach consumers. Unlike traditional marketing, which often relies on print ads, billboards, or TV commercials, digital marketing allows for precise targeting and measurement of campaigns in real time. also know about benefits of digital marketing
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Nick will present his "best of" findings from reviewing and testing more than 200 generative AI platforms over the last three years. While some programs will save you more than half the time, you can bet to save at least 50% of your time creating content if you begin using these tools.
Key Takeaways:
Attendees will walk away with a comprehensive list of generative AI programs that will make their lives easier. From blogging to video production and even AI marketing assistants, you will learn about nearly 20 AI platforms that are guaranteed to make your life easier in some way.
Digital marketing metrics every one must know in 2024Digital Scape
The "Digital Marketing Metrics" PDF by Digital Scape provides a detailed guide to essential metrics used in digital marketing. It explains the importance of metrics in tracking and optimizing marketing efforts, offering definitions, formulas, and examples for each metric. The document covers metrics such as Return on Ad Spend (ROAS), Customer Lifetime Value (CLV), Cost of Acquisition (COA), Click Through Rate (CTR), Conversion Rate (CVR), Cost Per Sale (CPS), Bounce Rate, and Lead Conversion Rate (LCR). The aim is to equip marketers with the knowledge needed to make data-driven decisions and enhance campaign performance.
Learn what is metrics, difference in metrics, different types of metrics and calculation.
You'll learn about proven systems and effective workflows to maintain a consistent and engaging social media strategy. Additionally, you'll gain actionable strategies and practical tactics to drive engagement, increase followers, and convert them into loyal customers.
NIMA2024 | Hoe Danone Trends vertaalt naar Strategie voor het versterken van ...BBPMedia1
Develop a category & retail vision to drive business impact today
Join Arnoud from Danone and Tris from Ipsos Strategy3 as they guide you on a journey through the art of leveraging trends and foresights to craft a category and retail vision. Discover the crucial need of future readiness, and understand how the future can lead to new opportunities, here and now. Be prepared to unlock the future potential of your enterprise!
NIMA2024 | Hoe Danone Trends vertaalt naar Strategie voor het versterken van ...
Best Practices And Next Gen Formats: Supercharging Web Content Performance
1. Best Practices and
Next-Gen Formats:
Supercharging
Content Performance
Phyllis Davidson
Research Director
@PhyllisMusings
Content2Conversion
February 23, 2017