Importance of Data - Where to find it, how to store, manipulate, and characterize it
Artificial Intelligence (AI)- Introduction to AI & ML Technologies/ Applications
Machine Learning (ML), Basic Machine Learning algorithms.
Applications of AI & ML in Marketing, Sales, Finance, Operations, Supply Chain
& Human Resources Data Governance
Legal and Ethical Issues
Robotic Process Automation (RPA)
Internet of Things (IoT)
Cloud Computing
The document discusses the impact of information technology on society. It states that as IT advances, society will divide into two groups: technophiles who embrace new technologies, and technophobes who resist them, potentially growing to 25% of the population. It also argues that IT will radically change the definition of society, with personal interests becoming more important than shared customs, culture or location. The conclusion suggests that technological researchers should consider social impacts and work to seamlessly integrate new technologies into peoples' lives to avoid technologies failing due acceptance issues.
Mike McBride will provide a look at the Industrial IoT (IIoT) landscape and the OT/IT convergence. He will cover several use cases including healthcare, entertainment and smart buildings. He will cover the challenges IIoT networking faces with emerging technologies and how edge computing will provide increased performance, security and reliability. Mike will discuss the various Edge Computing standards & opensource forums along with proposed architectures. And Mike will present new solutions being proposed (ICN, slicing, Blockchain) to support the bandwidth, latency and security requirements within Industrial verticals.
About the speaker: As Sr. Director of Innovation & Strategy, within Huawei's IP Network BU, Mike leads Industrial IoT, Edge Computing and IP/SDN architecture, standardization, and strategy across product lines and industry forums. He leads architecture and standardization activities within the IIc and BBF and has served as an IETF Working Group chair for 15 years. Mike has led emerging technology projects within opensource communities and played a key role in the formation of OPEN-O (Now ONAP). He is an Ericsson alum where he developed and directed SDN/NFV network architectures. And for many years with Cisco, Mike supported customers, worked in development teams and managed mobility, wireless and video projects across BUs. Mike began his career supporting customers at Apple Computer. He resides in Orange County, CA
Big data is large amounts of unstructured data that require new techniques and tools to analyze. Key drivers of big data growth are increased storage capacity, processing power, and data availability. Big data analytics can uncover hidden patterns to provide competitive advantages and better business decisions. Applications include healthcare, homeland security, finance, manufacturing, and retail. The global big data market is expected to grow significantly, with India's market projected to reach $1 billion by 2015. This growth will increase demand for data scientists and analysts to support big data solutions and technologies like Hadoop and NoSQL databases.
If it’s that time to make analysis for the predicament of the management system or simply to present deafening data in front of your qualified team then you have reached the right match. SlideTeam presents you classy and eternally approaching PowerPoint slides for big data analytics. Data analysis agendas and big data plans are shown through captivating icons and subheadings for a precise and interesting approach. This unique PPT slide is useful for studying business and marketing related topics, approaching the correct conclusions and keeping a track on business growth. Make an outstanding presentation for your viewers with this unique PPT slide and deliver your message in an effective manner using Big data analytics Powerpoint Presentation slide and make your pathways more defining. Most of the elements of the slide are highly customizable. The text boxes help you in adding more information about the point mentioned and its associated icon. Every detail in our Big Data Analytics Powerpoint Presentation Slide is doubly cross checked. You can be certain of it's authenticity. https://bit.ly/3fvnRVK
This document provides an overview of data science including what is big data and data science, applications of data science, and system infrastructure. It then discusses recommendation systems in more detail, describing them as systems that predict user preferences for items. A case study on recommendation systems follows, outlining collaborative filtering and content-based recommendation algorithms, and diving deeper into collaborative filtering approaches of user-based and item-based filtering. Challenges with collaborative filtering are also noted.
Artificial intelligence (AI) is the ability of a computer or a robot controlled by a computer to do tasks that are usually done by humans because they require human intelligence and discernment.
The field was founded on the assumption that human intelligence "can be so precisely described that a machine can be made to simulate it".
This raises philosophical arguments about the mind and the ethics of creating artificial beings endowed with human-like intelligence.
The document discusses current trends in information technology and its impact. It covers how IT has improved productivity, efficiency, and customer service in organizations and for consumers. It also discusses how IT challenges businesses to keep pace with new technologies in competitive environments. The document defines information technology and provides examples of common IT uses in businesses like databases, word processing, computer networks, and the internet.
A brief overview of artificial intelligence (AI), followed by a few examples of practical use within small businesses, large enterprises, and nonprofits.
This document discusses digital twin technology, including its definition, history, importance, enabling technologies, and applications. A digital twin is a virtual representation of a physical object that can dynamically change as the physical object is monitored. Gartner predicts that by 2021, 50% of large industrial companies will use digital twins to gain a 10% improvement in effectiveness. Digital twins are enabled by technologies like IoT, cloud computing, big data analytics, blockchain, and VR/AR. They have applications in customer experience, performance tuning, digital machine learning, healthcare, smart cities, and maintenance. While digital twins allow for improved products, some cons include high costs and a complex infrastructure requirement.
What Is Data Science? | Introduction to Data Science | Data Science For Begin...
This Data Science Presentation will help you in understanding what is Data Science, why we need Data Science, prerequisites for learning Data Science, what does a Data Scientist do, Data Science lifecycle with an example and career opportunities in Data Science domain. You will also learn the differences between Data Science and Business intelligence. The role of a data scientist is one of the sexiest jobs of the century. The demand for data scientists is high, and the number of opportunities for certified data scientists is increasing. Every day, companies are looking out for more and more skilled data scientists and studies show that there is expected to be a continued shortfall in qualified candidates to fill the roles. So, let us dive deep into Data Science and understand what is Data Science all about.
This Data Science Presentation will cover the following topics:
1. Need for Data Science?
2. What is Data Science?
3. Data Science vs Business intelligence
4. Prerequisites for learning Data Science
5. What does a Data scientist do?
6. Data Science life cycle with use case
7. Demand for Data scientists
This Data Science with Python course will establish your mastery of data science and analytics techniques using Python. With this Python for Data Science Course, you’ll learn the essential concepts of Python programming and become an expert in data analytics, machine learning, data visualization, web scraping and natural language processing. Python is a required skill for many data science positions, so jumpstart your career with this interactive, hands-on course.
Why learn Data Science?
Data Scientists are being deployed in all kinds of industries, creating a huge demand for skilled professionals. Data scientist is the pinnacle rank in an analytics organization. Glassdoor has ranked data scientist first in the 25 Best Jobs for 2016, and good data scientists are scarce and in great demand. As a data you will be required to understand the business problem, design the analysis, collect and format the required data, apply algorithms or techniques using the correct tools, and finally make recommendations backed by data.
The Data Science with python is recommended for:
1. Analytics professionals who want to work with Python
2. Software professionals looking to get into the field of analytics
3. IT professionals interested in pursuing a career in analytics
4. Graduates looking to build a career in analytics and data science
5. Experienced professionals who would like to harness data science in their fields
This presentation was shown at the Artificial Intelligence in Health Care event in Toronto Nov 16 2017. The discussion was to introduce various applications of artificial intelligence and machine learning in the health care field.
Introduction to various data science. From the very beginning of data science idea, to latest designs, changing trends, technologies what make then to the application that are already in real world use as we of now.
This document presents a paper on artificial intelligence by Ashish Anil Sadavarti of NIT Polytechnic Electronics & Telecommunications branch. It discusses artificial intelligence techniques including rule/logic-based approaches using logical rules and machine learning based on detecting patterns in data. Machine learning is the dominant AI approach today, powering applications like self-driving vehicles and recommendations. Hybrid systems also combine approaches. While AI can automate complex tasks, it remains limited compared to human intelligence and often requires human oversight.
A digital twin is a digital profile of a physical object or system that uses sensor data to help optimize performance. Sensors on physical objects collect data and send it to the digital twin, and the interaction between the physical object and digital twin can optimize performance through predictive maintenance. Digital twins are useful because they bridge the physical and digital worlds by translating real-world sensor data into information that can be processed digitally to help optimize businesses and systems. Examples of applications of digital twins include performance tuning, digital machine building, healthcare, smart cities, and predictive maintenance.
The document presents an overview of artificial intelligence (AI) created by a group of students. It defines AI as the simulation of human intelligence by machines. The document then discusses the history of AI, current applications including healthcare, education, and aviation, as well as goals, approaches, tools, platforms, advantages, and disadvantages. It notes that while AI can perform tasks efficiently with little error, it may also decrease human labor and pose ethical issues. The future of AI is discussed, with predictions that speech and image recognition will improve human-device interaction and AI will start to operate more autonomously.
Introduction To Artificial Intelligence Powerpoint Presentation Slides
Introduction to Artificial Intelligence is for the mid level managers giving information about what is AI, AI levels, types of AI, where AI is used. You can also know the difference between AI vs Machine learning vs Deep learning to understand expert system in a better way for business growth. https://bit.ly/2V0reNa
A Seminar Presentation on Big Data for Students.
Big data refers to a process that is used when traditional data mining and handling techniques cannot uncover the insights and meaning of the underlying data. Data that is unstructured or time sensitive or simply very large cannot be processed by relational database engines. This type of data requires a different processing approach called big data, which uses massive parallelism on readily-available hardware.
Database management system basics and it applications
DBMS stands for Database Management System and is software that manages databases. It provides tools for creating, organizing, and managing databases. A database is a collection of related data organized for easy access, management, and updating. There are different data models like hierarchical, network, and relational models that describe how data is structured and stored. Common DBMS software includes Oracle, SQL Server, and Access. DBMS provides advantages like data consistency, redundancy control, and backup/recovery capabilities.
The document provides an overview of database management systems (DBMS). It begins with introducing the presenters and objective to make the audience knowledgeable about DBMS fundamentals and improvements. The contents section outlines topics like introduction, data, information, database components, what is a DBMS, database administrator, database languages, advantages and disadvantages of DBMS, examples of DBMS like SQL Server, and applications of DBMS.
What is Data ?
What is Information?
Data Models, Schema and Instances
Components of Database System
What is DBMS ?
Database Languages
Applications of DBMS
Introduction to Databases
Fundamentals of Data Modeling and Database Design
Database Normalization
Types of keys in database management system
Distributed Database
This document provides an overview of data management and IT infrastructure. It discusses data versus information, basic concepts of data, databases, and database management systems. It covers database models including hierarchical, network, relational, and object-oriented. It also discusses database applications, benefits of a database approach, centralized versus distributed databases, relational databases, data warehouses, and data mining. Finally, it provides an introduction to IT infrastructure and discusses the evolution of IT infrastructure from the 1950s to present.
The document provides an overview of key concepts in database management systems including:
- The benefits of using a DBMS over file systems such as data independence, data integrity, and concurrent access.
- The three levels of abstraction in a DBMS - physical, logical, and view level.
- Common data models including relational, entity-relationship, and object-oriented models.
- Database languages including data manipulation languages (DML) like SQL and data definition languages (DDL) to define schemas.
- Key components of a DBMS including storage management, query processing, and transaction management.
- Roles of database users and administrators.
This document provides an overview of a database management systems course, including slides related to key concepts. The slides cover topics such as database applications, the benefits of using a DBMS over file systems, data models, SQL, database users and administrators, data storage and querying, and database system architectures. The document is intended to introduce students to fundamental DBMS concepts through explanatory slides.
The document provides a history of database development from the 1950s to the present. It describes how data storage evolved from magnetic tapes to hard disks, allowing for direct data access. In the late 1960s and 1970s, network and hierarchical data models became widespread and Ted Codd defined the relational data model, winning an ACM Turing award for this work. The relational model then became the standard in commercial database systems during the 1980s. Object-oriented and distributed database systems emerged in subsequent decades as data storage capabilities expanded enormously.
The document discusses database essentials including database management systems, database applications, the purpose of database systems, data models, database languages, database architecture, and the relational data model. Specifically, it defines what a DBMS is, provides examples of common database applications, describes why databases were developed to address limitations of file processing systems, outlines several data models including the relational model, discusses database languages for defining and manipulating data, presents the client-server architecture of database systems, and explains key concepts of the relational model including tables, tuples, attributes, relations, and domains.
This chapter discusses databases and database management systems. It defines what a database is, including tables, fields, records and keys. It describes important database concepts like data integrity, security and privacy. It also covers different database classifications, models and how databases are commonly used on the web. The relational model is highlighted as the most widely used today for organizing data in tables related by common fields.
This chapter discusses databases and database management systems. It defines what a database is, including tables, fields, records and keys. It describes common database classifications like relational, object-oriented and multidimensional databases. It also discusses important database concepts like data integrity, security and normalization. The chapter explains how to design, create and maintain a relational database, and how databases are often used on the web.
The document provides an overview of database management systems (DBMS). It defines DBMS as software that creates, organizes, and manages databases. It discusses key DBMS concepts like data models, schemas, instances, and database languages. Components of a database system including users, software, hardware, and data are described. Popular DBMS examples like Oracle, SQL Server, and MS Access are listed along with common applications of DBMS in various industries.
A DBMS is a software package that controls the creation, organization, storage, retrieval, sharing, and security of data in a database. It allows for multi-user access and uses query languages to search, sort, and retrieve data. There are several data models including hierarchical, network, relational, multidimensional, and object models. A DBMS is used in many applications such as banking, airlines, universities, sales, manufacturing, and more. It provides advantages like representing complex relationships, controlling redundancy, and sharing data across applications but also has disadvantages such as complex design, high costs, and required training.
The document discusses different database concepts:
1) A database is a collection of organized data that can be easily retrieved, inserted, and deleted. Database management systems (DBMS) like MySQL and Oracle are software used to manage databases.
2) The two main data models are the relational model, which organizes data into tables and relations, and the object-oriented model, which represents data as objects with properties and methods.
3) DBMS provide advantages like data sharing, backup/recovery, security, and independence between data and applications. However, they also have disadvantages such as higher costs and complexity.
This document provides an overview of database management systems (DBMS). It defines what a DBMS is, its main components, and what it is used for. A DBMS is software that allows users to create, access, and manage a database. It discusses what data and information are, examples of databases, data models and schemas, database languages, architectures, examples of popular DBMS software, and applications of DBMS.
The document provides an overview of database management systems (DBMS). It discusses the history of DBMS beginning in the early 1960s. It also covers data models like hierarchical, network, relational, object-oriented, and deductive. The document describes the architecture and components of a DBMS. It lists advantages like data independence and security as well as disadvantages such as costs. Key concepts covered include data storage, processing, and retrieval.
The document discusses the history of database management and database models through 6 generations from 1900 to present. It describes the evolution from early manual record keeping systems to current big data technologies. Key database models discussed include hierarchical, network, relational, object-oriented, and dimensional models. The document also covers topics like data warehousing and data mining.
Prerequisies of DBMS
Course Objectives of DBMS
Syllabus
What is the meaning of data and database
DBMS
History of DBMS
Different Databases available in Market
Storage areas
Why to Learn DBMS?
Peoples who work with Databases
Applications of DBMS
DATABASE MANAGEMENT SYSTEMS university course materials useful for students ...
This document provides information about a database management systems (DBMS) course syllabus. It includes the course objectives, which are to understand basic database concepts, master SQL, understand relational database design principles, and become familiar with transaction processing and concurrency control. The syllabus outlines 5 units that will be covered: data models and languages, the relational model and SQL, normalization, transaction management and recovery, and query processing. Required textbooks and references are also listed.
This document outlines the syllabus for a Database Management Systems course. It includes 5 units that cover database concepts, the relational model, SQL, normalization, transaction management, recovery, and query processing. The objectives are to understand basic database concepts, master SQL, understand relational design principles, and become familiar with transaction processing, storage structures, and query optimization techniques. Key topics include the entity-relationship model, relational algebra, normalization, concurrency control, crash recovery, and query processing and optimization.
The document discusses several aspects of database design including:
- Logical design which involves deciding on the database schema and relation schemas.
- Physical design which involves deciding on the physical layout of the database.
- Entity-relationship modeling which involves modeling an enterprise as entities and relationships.
- Extensions to the relational model to include object orientation and complex data types.
1. What are the differences between a DBMS and RDBMS?
2. Explain the terms database and DBMS. Also, mention the different types of DBMS.
3. What are the advantages of DBMS?
4. Mention the different languages present in DBMS
5. What do you understand by query optimization?
6. Do we consider NULL values the same as that of blank space or zero?
7. What do you understand by aggregation and atomicity?
8. What are the different levels of abstraction in the DBMS?
9. What is an entity-relationship model?
10. What do you understand by the terms Entity, Entity Type, and Entity Set in DBMS?
11. What are relationships and mention different types of relationships in the DBMS
12. What is concurrency control?
13. What are the ACID properties in DBMS?
14. What is normalization and what are the different types of normalization?
15. What are the different types of keys in the database?
16. What do you understand by correlated subqueries in DBMS?
17. Explain Database partitioning and its importance.
18. What do you understand by functional dependency and transitive dependency in DBMS?
19. What is the difference between two and three-tier architectures?
20. Mention the differences between Unique Key and Primary Key
21. What is a checkpoint in DBMS and when does it occur?
22. Mention the differences between Trigger and Stored Procedures
23. What are the differences between Hash join, Merge join and Nested loops?
24. What do you understand by Proactive, Retroactive and Simultaneous Update?
25. What are indexes? Mention the differences between the clustered and non-clustered index
26. What do you understand by intension and extension?
27. What do you understand by cursor? Mention the different types of cursor A cursor is a database object which helps in manipulating data, row by row and represents a result set.
28. Explain the terms specialization and generalization
29. What do you understand by Data Independence?
30. What are the different integrity rules present in the DBMS?
31. What does Fill Factor concept mean with respect to indexes?
32. What is Index hunting and how does it help in improving query performance?
33. What are the differences between network and hierarchical database model?
34. Explain what is a deadlock and mention how it can be resolved?
35. What are the differences between an exclusive lock and a shared lock?
Concept of Governance - Management of Operational Risk for IT Officers/Execut...
=>Concept of Governance
=>Risk and Control (GRC) as applicable to IT operational risk
=>Importance of documentation
=>DATA FLOW DIAGRAM for every application
=>Review of changes in the Data flow, reporting, etc.
=>Parameters for review
=>Importance of review on SLA compliance
=>Reporting to IT Strategy committee, Board etc.
This document provides an introduction to database management systems (DBMS). It defines key terms like database, DBMS, and database system. It describes the common components of a database including database administrators, designers, and end users. It outlines advantages of DBMS over file processing systems and discusses data models, database schemas and instances, DBMS architecture including internal, conceptual and external schemas, and data independence.
CASE (COMPUTER AIDED SOFTWARE ENGINEERING)
CASE and its Scope
CASE support in software life cycle documentation
project management
Internal Interface
Reverse Software Engineering
Architecture of CASE environment.
SOFTWARE RELIABILITY AND QUALITY ASSURANCE
Reliability issues
Reliability metrics
Reliability growth modeling
Software quality
ISO 9000 certification for software industry
SEI capability maturity model
comparison between ISO and SEI CMM
Software Testing
Different Types of Software Testing
Verification
Validation
Unit Testing
Beta Testing
Alpha Testing
Black Box Testing
White Box testing
Error
Bug
Software Design
Design principles
Problem partitioning
Abstraction
Top down and bottom up-design
Structured approach
Functional versus object oriented approach
Design specifications and verification
Monitoring and control
Cohesiveness
Coupling
Fourth generation techniques
Functional independence
Software Architecture
Transaction and Transform Mapping
This document discusses different software development life cycle (SDLC) models including iterative and spiral models. The iterative model involves building a product incrementally in iterations, with requirements evolving in each iteration based on user feedback. The spiral model similarly progresses in iterations but places more emphasis on risk analysis. Each spiral involves planning, risk analysis, engineering, and evaluation phases. The document also covers advantages and disadvantages of each model, as well as the role of management in software projects, including planning, monitoring and control, and termination analysis.
Models of SDLC (Software Development Life Cycle / Program Development Life Cy...
Software Lifecycle Models / Software Development Models
Types of Software development models
Waterfall Model
Features of Waterfall Model
Phase of Waterfall Model
Prototype Model
Advantages of Prototype Model
Disadvantages of Prototype model
V Model
Advantages of V-model
Disadvantages of V-model
When to use the V-model
Incremental Model
ITERATIVE AND INCREMENTAL DEVELOPMENT
INCREMENTAL MODEL LIFE CYCLE
When to use the Incremental model
Rapid Application Development RAD Model
phases in the rapid application development (RAD) model
Advantages of the RAD model
Disadvantages of RAD model
When to use RAD model
Agile Model
Advantages of Agile model
Disadvantages of Agile model
When to use Agile model
Introduction to software engineering
Software products
Why Software is Important?
Software costs
Features of Software?
Software Applications
Software—New Categories
Software Engineering
Importance of Software Engineering
Essential attributes / Characteristics of good software
Software Components
Software Process
Five Activities of a Generic Process framework
Relative Costs of Fixing Software Faults
Software Qualities
Software crisis
Software Development Stages/SDLC
What is Software Verification
Advantages of Software Verification
Advantages of Validation
CLOUD SECURITY IN INSURANCE INDUSTRY WITH RESPECT TO INDIAN MARKET
Cloud Computing
Categories of Cloud Computing
SaaS
PaaS
IaaS
Threads of Cloud Computing
Insurance Challenges
Cloud Solutions
Security of the Insurance Industry
Cloud Solutions
Insurance Security in the Insurance Industry with respect to Indian market
Application Software
Applications Software
Software Types
Task-Oriented Productivity Software
Business Software
Application Software and Ethics
Computers and People
Software:
Systems and Application Software
Identify and briefly describe the functions of the two basic kinds of software
Outline the role of the operating system and identify the features of several popular operating systems
Discuss how application software can support personal, workgroup, and enterprise business objectives
Identify three basic approaches to developing application software and discuss the pros and cons of each
Outline the overall evolution and importance of programming languages and clearly differentiate among the generations of programming languages
Identify several key software issues and trends that have an impact on organizations and individuals
Programming Languages
A formal language for describing computation?
A “user interface” to a computer?
Syntax + semantics?
Compiler, or interpreter, or translator?
A tool to support a programming paradigm?
This document discusses various number coding systems and data storage methods used in computing. It covers 2's complement for binary numbers, binary coded decimal, Gray codes, and ASCII character encoding. Data is stored in binary registers and can be transferred between registers using digital logic circuits. Building the processing, storage, and communication components of a computer allows information to be input, stored, and transferred.
PROGRAMMING AND LANGUAGES
Describe the six steps of programming
Discuss design tools
Describe program testing
Describe CASE tools & object-oriented software development
Explain the five generations of programming languages
Join educators from the US and worldwide at this year’s conference, themed “Strategies for Proficiency & Acquisition,” to learn from top experts in world language teaching.
Webinar Innovative assessments for SOcial Emotional Skills
Presentations by Adriano Linzarini and Daniel Catarino da Silva of the OECD Rethinking Assessment of Social and Emotional Skills project from the OECD webinar "Innovations in measuring social and emotional skills and what AI will bring next" on 5 July 2024
Sequence numbers are mainly used to identify or differentiate each record in a module. Sequences are customizable and can be configured in a specific pattern such as suffix, prefix or a particular numbering scheme. This slide will show how to create sequence numbers in odoo 17.
Slide 1
Is Email Marketing Really Effective in 2024?
Yes, Email Marketing is still a great method for direct marketing.
Slide 2
In this article we will cover:
- What is Email Marketing?
- Pros and cons of Email Marketing.
- Tools available for Email Marketing.
- Ways to make Email Marketing effective.
Slide 3
What Is Email Marketing?
Using email to contact customers is called Email Marketing. It's a quiet and effective communication method. Mastering it can significantly boost business. In digital marketing, two long-term assets are your website and your email list. Social media apps may change, but your website and email list remain constant.
Slide 4
Types of Email Marketing:
1. Welcome Emails
2. Information Emails
3. Transactional Emails
4. Newsletter Emails
5. Lead Nurturing Emails
6. Sponsorship Emails
7. Sales Letter Emails
8. Re-Engagement Emails
9. Brand Story Emails
10. Review Request Emails
Slide 5
Advantages Of Email Marketing
1. Cost-Effective: Cheaper than other methods.
2. Easy: Simple to learn and use.
3. Targeted Audience: Reach your exact audience.
4. Detailed Messages: Convey clear, detailed messages.
5. Non-Disturbing: Less intrusive than social media.
6. Non-Irritating: Customers are less likely to get annoyed.
7. Long Format: Use detailed text, photos, and videos.
8. Easy to Unsubscribe: Customers can easily opt out.
9. Easy Tracking: Track delivery, open rates, and clicks.
10. Professional: Seen as more professional; customers read carefully.
Slide 6
Disadvantages Of Email Marketing:
1. Irrelevant Emails: Costs can rise with irrelevant emails.
2. Poor Content: Boring emails can lead to disengagement.
3. Easy Unsubscribe: Customers can easily leave your list.
Slide 7
Email Marketing Tools
Choosing a good tool involves considering:
1. Deliverability: Email delivery rate.
2. Inbox Placement: Reaching inbox, not spam or promotions.
3. Ease of Use: Simplicity of use.
4. Cost: Affordability.
5. List Maintenance: Keeping the list clean.
6. Features: Regular features like Broadcast and Sequence.
7. Automation: Better with automation.
Slide 8
Top 5 Email Marketing Tools:
1. ConvertKit
2. Get Response
3. Mailchimp
4. Active Campaign
5. Aweber
Slide 9
Email Marketing Strategy
To get good results, consider:
1. Build your own list.
2. Never buy leads.
3. Respect your customers.
4. Always provide value.
5. Don’t email just to sell.
6. Write heartfelt emails.
7. Stick to a schedule.
8. Use photos and videos.
9. Segment your list.
10. Personalize emails.
11. Ensure mobile-friendliness.
12. Optimize timing.
13. Keep designs clean.
14. Remove cold leads.
Slide 10
Uses of Email Marketing:
1. Affiliate Marketing
2. Blogging
3. Customer Relationship Management (CRM)
4. Newsletter Circulation
5. Transaction Notifications
6. Information Dissemination
7. Gathering Feedback
8. Selling Courses
9. Selling Products/Services
Read Full Article:
https://digitalsamaaj.com/is-email-marketing-effective-in-2024/
(𝐓𝐋𝐄 𝟏𝟎𝟎) (𝐋𝐞𝐬𝐬𝐨𝐧 𝟏.𝟎)-𝐅𝐢𝐧𝐚𝐥𝐬
Lesson Outcome:
-Students will understand the basics of gardening, including the importance of soil, water, and sunlight for plant growth. They will learn to identify and use essential gardening tools, plant seeds, and seedlings properly, and manage common garden pests using eco-friendly methods.
In Odoo 17, confirmed and uninvoiced sales orders are now factored into a partner's total receivables. As a result, the credit limit warning system now considers this updated calculation, leading to more accurate and effective credit management.
How to Show Sample Data in Tree and Kanban View in Odoo 17
In Odoo 17, sample data serves as a valuable resource for users seeking to familiarize themselves with the functionalities and capabilities of the software prior to integrating their own information. In this slide we are going to discuss about how to show sample data to a tree view and a kanban view.
AI Risk Management: ISO/IEC 42001, the EU AI Act, and ISO/IEC 23894
As artificial intelligence continues to evolve, understanding the complexities and regulations regarding AI risk management is more crucial than ever.
Amongst others, the webinar covers:
• ISO/IEC 42001 standard, which provides guidelines for establishing, implementing, maintaining, and continually improving AI management systems within organizations
• insights into the European Union's landmark legislative proposal aimed at regulating AI
• framework and methodologies prescribed by ISO/IEC 23894 for identifying, assessing, and mitigating risks associated with AI systems
Presenters:
Miriama Podskubova - Attorney at Law
Miriama is a seasoned lawyer with over a decade of experience. She specializes in commercial law, focusing on transactions, venture capital investments, IT, digital law, and cybersecurity, areas she was drawn to through her legal practice. Alongside preparing contract and project documentation, she ensures the correct interpretation and application of European legal regulations in these fields. Beyond client projects, she frequently speaks at conferences on cybersecurity, online privacy protection, and the increasingly pertinent topic of AI regulation. As a registered advocate of Slovak bar, certified data privacy professional in the European Union (CIPP/e) and a member of the international association ELA, she helps both tech-focused startups and entrepreneurs, as well as international chains, to properly set up their business operations.
Callum Wright - Founder and Lead Consultant Founder and Lead Consultant
Callum Wright is a seasoned cybersecurity, privacy and AI governance expert. With over a decade of experience, he has dedicated his career to protecting digital assets, ensuring data privacy, and establishing ethical AI governance frameworks. His diverse background includes significant roles in security architecture, AI governance, risk consulting, and privacy management across various industries, thorough testing, and successful implementation, he has consistently delivered exceptional results.
Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: June 26, 2024
Tags: ISO/IEC 42001, Artificial Intelligence, EU AI Act, ISO/IEC 23894
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Training: ISO/IEC 42001 Artificial Intelligence Management System - EN | PECB
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Article: https://pecb.com/article
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Integrated Marketing Communications (IMC)- Concept, Features, Elements, Role of advertising in IMC
Advertising: Concept, Features, Evolution of Advertising, Active Participants, Benefits of advertising to Business firms and consumers.
Classification of advertising: Geographic, Media, Target audience and Functions.
Now we can take look into how to configure time off types in odoo 17 through this slide. Time-off types are used to grant or request different types of leave. Only then the authorities will have a clear view or a clear understanding of what kind of leave the employee is taking.
AWS offers a suite of AI and machine learning services including:
- Rekognition for image and video analysis including object detection, facial recognition and analysis, and image moderation.
- Polly for text-to-speech conversion with many voices and languages.
- Lex for building conversational bots using voice and text across channels like Alexa, Slack, and Facebook Messenger.
- Comprehend for natural language processing including keyword extraction, sentiment analysis, and topic modeling from text.
- SageMaker as a fully managed platform for building, training, and deploying machine learning models at scale.
Next IIoT wave: embedded digital twin for manufacturing IRS srl
Next IIoT wave will be a population of digital twin. A digital twin is a real-time digital replica of a physical device. Developing an embedded digital twin allows superior device diagnostic and failure anticipation. Discover how to to implement an embedded digital twin using real-time monitoring, physical models, and machine learning
This document discusses IoT and big data. It provides an overview of IoT, its impact, use cases that generate large amounts of data, and challenges around data readiness. Key points include that IoT connects physical objects to exchange data over networks, the amount of IoT devices will grow exponentially, and analyzing IoT data at scale in real-time presents many technical challenges around data storage, analytics infrastructure, and skills.
The document discusses the impact of information technology on society. It states that as IT advances, society will divide into two groups: technophiles who embrace new technologies, and technophobes who resist them, potentially growing to 25% of the population. It also argues that IT will radically change the definition of society, with personal interests becoming more important than shared customs, culture or location. The conclusion suggests that technological researchers should consider social impacts and work to seamlessly integrate new technologies into peoples' lives to avoid technologies failing due acceptance issues.
Mike McBride will provide a look at the Industrial IoT (IIoT) landscape and the OT/IT convergence. He will cover several use cases including healthcare, entertainment and smart buildings. He will cover the challenges IIoT networking faces with emerging technologies and how edge computing will provide increased performance, security and reliability. Mike will discuss the various Edge Computing standards & opensource forums along with proposed architectures. And Mike will present new solutions being proposed (ICN, slicing, Blockchain) to support the bandwidth, latency and security requirements within Industrial verticals.
About the speaker: As Sr. Director of Innovation & Strategy, within Huawei's IP Network BU, Mike leads Industrial IoT, Edge Computing and IP/SDN architecture, standardization, and strategy across product lines and industry forums. He leads architecture and standardization activities within the IIc and BBF and has served as an IETF Working Group chair for 15 years. Mike has led emerging technology projects within opensource communities and played a key role in the formation of OPEN-O (Now ONAP). He is an Ericsson alum where he developed and directed SDN/NFV network architectures. And for many years with Cisco, Mike supported customers, worked in development teams and managed mobility, wireless and video projects across BUs. Mike began his career supporting customers at Apple Computer. He resides in Orange County, CA
Big data is large amounts of unstructured data that require new techniques and tools to analyze. Key drivers of big data growth are increased storage capacity, processing power, and data availability. Big data analytics can uncover hidden patterns to provide competitive advantages and better business decisions. Applications include healthcare, homeland security, finance, manufacturing, and retail. The global big data market is expected to grow significantly, with India's market projected to reach $1 billion by 2015. This growth will increase demand for data scientists and analysts to support big data solutions and technologies like Hadoop and NoSQL databases.
Big Data Analytics Powerpoint Presentation SlideSlideTeam
If it’s that time to make analysis for the predicament of the management system or simply to present deafening data in front of your qualified team then you have reached the right match. SlideTeam presents you classy and eternally approaching PowerPoint slides for big data analytics. Data analysis agendas and big data plans are shown through captivating icons and subheadings for a precise and interesting approach. This unique PPT slide is useful for studying business and marketing related topics, approaching the correct conclusions and keeping a track on business growth. Make an outstanding presentation for your viewers with this unique PPT slide and deliver your message in an effective manner using Big data analytics Powerpoint Presentation slide and make your pathways more defining. Most of the elements of the slide are highly customizable. The text boxes help you in adding more information about the point mentioned and its associated icon. Every detail in our Big Data Analytics Powerpoint Presentation Slide is doubly cross checked. You can be certain of it's authenticity. https://bit.ly/3fvnRVK
This document provides an overview of data science including what is big data and data science, applications of data science, and system infrastructure. It then discusses recommendation systems in more detail, describing them as systems that predict user preferences for items. A case study on recommendation systems follows, outlining collaborative filtering and content-based recommendation algorithms, and diving deeper into collaborative filtering approaches of user-based and item-based filtering. Challenges with collaborative filtering are also noted.
Artificial intelligence (AI) is the ability of a computer or a robot controlled by a computer to do tasks that are usually done by humans because they require human intelligence and discernment.
The field was founded on the assumption that human intelligence "can be so precisely described that a machine can be made to simulate it".
This raises philosophical arguments about the mind and the ethics of creating artificial beings endowed with human-like intelligence.
The document discusses current trends in information technology and its impact. It covers how IT has improved productivity, efficiency, and customer service in organizations and for consumers. It also discusses how IT challenges businesses to keep pace with new technologies in competitive environments. The document defines information technology and provides examples of common IT uses in businesses like databases, word processing, computer networks, and the internet.
A brief overview of artificial intelligence (AI), followed by a few examples of practical use within small businesses, large enterprises, and nonprofits.
This document discusses digital twin technology, including its definition, history, importance, enabling technologies, and applications. A digital twin is a virtual representation of a physical object that can dynamically change as the physical object is monitored. Gartner predicts that by 2021, 50% of large industrial companies will use digital twins to gain a 10% improvement in effectiveness. Digital twins are enabled by technologies like IoT, cloud computing, big data analytics, blockchain, and VR/AR. They have applications in customer experience, performance tuning, digital machine learning, healthcare, smart cities, and maintenance. While digital twins allow for improved products, some cons include high costs and a complex infrastructure requirement.
What Is Data Science? | Introduction to Data Science | Data Science For Begin...Simplilearn
This Data Science Presentation will help you in understanding what is Data Science, why we need Data Science, prerequisites for learning Data Science, what does a Data Scientist do, Data Science lifecycle with an example and career opportunities in Data Science domain. You will also learn the differences between Data Science and Business intelligence. The role of a data scientist is one of the sexiest jobs of the century. The demand for data scientists is high, and the number of opportunities for certified data scientists is increasing. Every day, companies are looking out for more and more skilled data scientists and studies show that there is expected to be a continued shortfall in qualified candidates to fill the roles. So, let us dive deep into Data Science and understand what is Data Science all about.
This Data Science Presentation will cover the following topics:
1. Need for Data Science?
2. What is Data Science?
3. Data Science vs Business intelligence
4. Prerequisites for learning Data Science
5. What does a Data scientist do?
6. Data Science life cycle with use case
7. Demand for Data scientists
This Data Science with Python course will establish your mastery of data science and analytics techniques using Python. With this Python for Data Science Course, you’ll learn the essential concepts of Python programming and become an expert in data analytics, machine learning, data visualization, web scraping and natural language processing. Python is a required skill for many data science positions, so jumpstart your career with this interactive, hands-on course.
Why learn Data Science?
Data Scientists are being deployed in all kinds of industries, creating a huge demand for skilled professionals. Data scientist is the pinnacle rank in an analytics organization. Glassdoor has ranked data scientist first in the 25 Best Jobs for 2016, and good data scientists are scarce and in great demand. As a data you will be required to understand the business problem, design the analysis, collect and format the required data, apply algorithms or techniques using the correct tools, and finally make recommendations backed by data.
The Data Science with python is recommended for:
1. Analytics professionals who want to work with Python
2. Software professionals looking to get into the field of analytics
3. IT professionals interested in pursuing a career in analytics
4. Graduates looking to build a career in analytics and data science
5. Experienced professionals who would like to harness data science in their fields
Artificial Intelligence in Health Care 247 Labs Inc
This presentation was shown at the Artificial Intelligence in Health Care event in Toronto Nov 16 2017. The discussion was to introduce various applications of artificial intelligence and machine learning in the health care field.
Introduction to various data science. From the very beginning of data science idea, to latest designs, changing trends, technologies what make then to the application that are already in real world use as we of now.
This document presents a paper on artificial intelligence by Ashish Anil Sadavarti of NIT Polytechnic Electronics & Telecommunications branch. It discusses artificial intelligence techniques including rule/logic-based approaches using logical rules and machine learning based on detecting patterns in data. Machine learning is the dominant AI approach today, powering applications like self-driving vehicles and recommendations. Hybrid systems also combine approaches. While AI can automate complex tasks, it remains limited compared to human intelligence and often requires human oversight.
A digital twin is a digital profile of a physical object or system that uses sensor data to help optimize performance. Sensors on physical objects collect data and send it to the digital twin, and the interaction between the physical object and digital twin can optimize performance through predictive maintenance. Digital twins are useful because they bridge the physical and digital worlds by translating real-world sensor data into information that can be processed digitally to help optimize businesses and systems. Examples of applications of digital twins include performance tuning, digital machine building, healthcare, smart cities, and predictive maintenance.
PPT presentation on ARTIFICIAL INTELLIGENCEAnushka Ghosh
The document presents an overview of artificial intelligence (AI) created by a group of students. It defines AI as the simulation of human intelligence by machines. The document then discusses the history of AI, current applications including healthcare, education, and aviation, as well as goals, approaches, tools, platforms, advantages, and disadvantages. It notes that while AI can perform tasks efficiently with little error, it may also decrease human labor and pose ethical issues. The future of AI is discussed, with predictions that speech and image recognition will improve human-device interaction and AI will start to operate more autonomously.
Introduction To Artificial Intelligence Powerpoint Presentation SlidesSlideTeam
Introduction to Artificial Intelligence is for the mid level managers giving information about what is AI, AI levels, types of AI, where AI is used. You can also know the difference between AI vs Machine learning vs Deep learning to understand expert system in a better way for business growth. https://bit.ly/2V0reNa
A Seminar Presentation on Big Data for Students.
Big data refers to a process that is used when traditional data mining and handling techniques cannot uncover the insights and meaning of the underlying data. Data that is unstructured or time sensitive or simply very large cannot be processed by relational database engines. This type of data requires a different processing approach called big data, which uses massive parallelism on readily-available hardware.
Database management system basics and it applicationsRAJESH S
DBMS stands for Database Management System and is software that manages databases. It provides tools for creating, organizing, and managing databases. A database is a collection of related data organized for easy access, management, and updating. There are different data models like hierarchical, network, and relational models that describe how data is structured and stored. Common DBMS software includes Oracle, SQL Server, and Access. DBMS provides advantages like data consistency, redundancy control, and backup/recovery capabilities.
The document provides an overview of database management systems (DBMS). It begins with introducing the presenters and objective to make the audience knowledgeable about DBMS fundamentals and improvements. The contents section outlines topics like introduction, data, information, database components, what is a DBMS, database administrator, database languages, advantages and disadvantages of DBMS, examples of DBMS like SQL Server, and applications of DBMS.
What is Data ?
What is Information?
Data Models, Schema and Instances
Components of Database System
What is DBMS ?
Database Languages
Applications of DBMS
Introduction to Databases
Fundamentals of Data Modeling and Database Design
Database Normalization
Types of keys in database management system
Distributed Database
This document provides an overview of data management and IT infrastructure. It discusses data versus information, basic concepts of data, databases, and database management systems. It covers database models including hierarchical, network, relational, and object-oriented. It also discusses database applications, benefits of a database approach, centralized versus distributed databases, relational databases, data warehouses, and data mining. Finally, it provides an introduction to IT infrastructure and discusses the evolution of IT infrastructure from the 1950s to present.
The document provides an overview of key concepts in database management systems including:
- The benefits of using a DBMS over file systems such as data independence, data integrity, and concurrent access.
- The three levels of abstraction in a DBMS - physical, logical, and view level.
- Common data models including relational, entity-relationship, and object-oriented models.
- Database languages including data manipulation languages (DML) like SQL and data definition languages (DDL) to define schemas.
- Key components of a DBMS including storage management, query processing, and transaction management.
- Roles of database users and administrators.
This document provides an overview of a database management systems course, including slides related to key concepts. The slides cover topics such as database applications, the benefits of using a DBMS over file systems, data models, SQL, database users and administrators, data storage and querying, and database system architectures. The document is intended to introduce students to fundamental DBMS concepts through explanatory slides.
The document provides a history of database development from the 1950s to the present. It describes how data storage evolved from magnetic tapes to hard disks, allowing for direct data access. In the late 1960s and 1970s, network and hierarchical data models became widespread and Ted Codd defined the relational data model, winning an ACM Turing award for this work. The relational model then became the standard in commercial database systems during the 1980s. Object-oriented and distributed database systems emerged in subsequent decades as data storage capabilities expanded enormously.
The document discusses database essentials including database management systems, database applications, the purpose of database systems, data models, database languages, database architecture, and the relational data model. Specifically, it defines what a DBMS is, provides examples of common database applications, describes why databases were developed to address limitations of file processing systems, outlines several data models including the relational model, discusses database languages for defining and manipulating data, presents the client-server architecture of database systems, and explains key concepts of the relational model including tables, tuples, attributes, relations, and domains.
This chapter discusses databases and database management systems. It defines what a database is, including tables, fields, records and keys. It describes important database concepts like data integrity, security and privacy. It also covers different database classifications, models and how databases are commonly used on the web. The relational model is highlighted as the most widely used today for organizing data in tables related by common fields.
This chapter discusses databases and database management systems. It defines what a database is, including tables, fields, records and keys. It describes common database classifications like relational, object-oriented and multidimensional databases. It also discusses important database concepts like data integrity, security and normalization. The chapter explains how to design, create and maintain a relational database, and how databases are often used on the web.
The document provides an overview of database management systems (DBMS). It defines DBMS as software that creates, organizes, and manages databases. It discusses key DBMS concepts like data models, schemas, instances, and database languages. Components of a database system including users, software, hardware, and data are described. Popular DBMS examples like Oracle, SQL Server, and MS Access are listed along with common applications of DBMS in various industries.
A DBMS is a software package that controls the creation, organization, storage, retrieval, sharing, and security of data in a database. It allows for multi-user access and uses query languages to search, sort, and retrieve data. There are several data models including hierarchical, network, relational, multidimensional, and object models. A DBMS is used in many applications such as banking, airlines, universities, sales, manufacturing, and more. It provides advantages like representing complex relationships, controlling redundancy, and sharing data across applications but also has disadvantages such as complex design, high costs, and required training.
The document discusses different database concepts:
1) A database is a collection of organized data that can be easily retrieved, inserted, and deleted. Database management systems (DBMS) like MySQL and Oracle are software used to manage databases.
2) The two main data models are the relational model, which organizes data into tables and relations, and the object-oriented model, which represents data as objects with properties and methods.
3) DBMS provide advantages like data sharing, backup/recovery, security, and independence between data and applications. However, they also have disadvantages such as higher costs and complexity.
This document provides an overview of database management systems (DBMS). It defines what a DBMS is, its main components, and what it is used for. A DBMS is software that allows users to create, access, and manage a database. It discusses what data and information are, examples of databases, data models and schemas, database languages, architectures, examples of popular DBMS software, and applications of DBMS.
The document provides an overview of database management systems (DBMS). It discusses the history of DBMS beginning in the early 1960s. It also covers data models like hierarchical, network, relational, object-oriented, and deductive. The document describes the architecture and components of a DBMS. It lists advantages like data independence and security as well as disadvantages such as costs. Key concepts covered include data storage, processing, and retrieval.
The document discusses the history of database management and database models through 6 generations from 1900 to present. It describes the evolution from early manual record keeping systems to current big data technologies. Key database models discussed include hierarchical, network, relational, object-oriented, and dimensional models. The document also covers topics like data warehousing and data mining.
Prerequisies of DBMS
Course Objectives of DBMS
Syllabus
What is the meaning of data and database
DBMS
History of DBMS
Different Databases available in Market
Storage areas
Why to Learn DBMS?
Peoples who work with Databases
Applications of DBMS
DATABASE MANAGEMENT SYSTEMS university course materials useful for students ...SakkaravarthiS1
This document provides information about a database management systems (DBMS) course syllabus. It includes the course objectives, which are to understand basic database concepts, master SQL, understand relational database design principles, and become familiar with transaction processing and concurrency control. The syllabus outlines 5 units that will be covered: data models and languages, the relational model and SQL, normalization, transaction management and recovery, and query processing. Required textbooks and references are also listed.
This document outlines the syllabus for a Database Management Systems course. It includes 5 units that cover database concepts, the relational model, SQL, normalization, transaction management, recovery, and query processing. The objectives are to understand basic database concepts, master SQL, understand relational design principles, and become familiar with transaction processing, storage structures, and query optimization techniques. Key topics include the entity-relationship model, relational algebra, normalization, concurrency control, crash recovery, and query processing and optimization.
The document discusses several aspects of database design including:
- Logical design which involves deciding on the database schema and relation schemas.
- Physical design which involves deciding on the physical layout of the database.
- Entity-relationship modeling which involves modeling an enterprise as entities and relationships.
- Extensions to the relational model to include object orientation and complex data types.
1. What are the differences between a DBMS and RDBMS?
2. Explain the terms database and DBMS. Also, mention the different types of DBMS.
3. What are the advantages of DBMS?
4. Mention the different languages present in DBMS
5. What do you understand by query optimization?
6. Do we consider NULL values the same as that of blank space or zero?
7. What do you understand by aggregation and atomicity?
8. What are the different levels of abstraction in the DBMS?
9. What is an entity-relationship model?
10. What do you understand by the terms Entity, Entity Type, and Entity Set in DBMS?
11. What are relationships and mention different types of relationships in the DBMS
12. What is concurrency control?
13. What are the ACID properties in DBMS?
14. What is normalization and what are the different types of normalization?
15. What are the different types of keys in the database?
16. What do you understand by correlated subqueries in DBMS?
17. Explain Database partitioning and its importance.
18. What do you understand by functional dependency and transitive dependency in DBMS?
19. What is the difference between two and three-tier architectures?
20. Mention the differences between Unique Key and Primary Key
21. What is a checkpoint in DBMS and when does it occur?
22. Mention the differences between Trigger and Stored Procedures
23. What are the differences between Hash join, Merge join and Nested loops?
24. What do you understand by Proactive, Retroactive and Simultaneous Update?
25. What are indexes? Mention the differences between the clustered and non-clustered index
26. What do you understand by intension and extension?
27. What do you understand by cursor? Mention the different types of cursor A cursor is a database object which helps in manipulating data, row by row and represents a result set.
28. Explain the terms specialization and generalization
29. What do you understand by Data Independence?
30. What are the different integrity rules present in the DBMS?
31. What does Fill Factor concept mean with respect to indexes?
32. What is Index hunting and how does it help in improving query performance?
33. What are the differences between network and hierarchical database model?
34. Explain what is a deadlock and mention how it can be resolved?
35. What are the differences between an exclusive lock and a shared lock?
=>Concept of Governance
=>Risk and Control (GRC) as applicable to IT operational risk
=>Importance of documentation
=>DATA FLOW DIAGRAM for every application
=>Review of changes in the Data flow, reporting, etc.
=>Parameters for review
=>Importance of review on SLA compliance
=>Reporting to IT Strategy committee, Board etc.
This document provides an introduction to database management systems (DBMS). It defines key terms like database, DBMS, and database system. It describes the common components of a database including database administrators, designers, and end users. It outlines advantages of DBMS over file processing systems and discusses data models, database schemas and instances, DBMS architecture including internal, conceptual and external schemas, and data independence.
CASE (COMPUTER AIDED SOFTWARE ENGINEERING)
CASE and its Scope
CASE support in software life cycle documentation
project management
Internal Interface
Reverse Software Engineering
Architecture of CASE environment.
SOFTWARE RELIABILITY AND QUALITY ASSURANCE
Reliability issues
Reliability metrics
Reliability growth modeling
Software quality
ISO 9000 certification for software industry
SEI capability maturity model
comparison between ISO and SEI CMM
Software Testing
Different Types of Software Testing
Verification
Validation
Unit Testing
Beta Testing
Alpha Testing
Black Box Testing
White Box testing
Error
Bug
Software Design
Design principles
Problem partitioning
Abstraction
Top down and bottom up-design
Structured approach
Functional versus object oriented approach
Design specifications and verification
Monitoring and control
Cohesiveness
Coupling
Fourth generation techniques
Functional independence
Software Architecture
Transaction and Transform Mapping
This document discusses different software development life cycle (SDLC) models including iterative and spiral models. The iterative model involves building a product incrementally in iterations, with requirements evolving in each iteration based on user feedback. The spiral model similarly progresses in iterations but places more emphasis on risk analysis. Each spiral involves planning, risk analysis, engineering, and evaluation phases. The document also covers advantages and disadvantages of each model, as well as the role of management in software projects, including planning, monitoring and control, and termination analysis.
Software Lifecycle Models / Software Development Models
Types of Software development models
Waterfall Model
Features of Waterfall Model
Phase of Waterfall Model
Prototype Model
Advantages of Prototype Model
Disadvantages of Prototype model
V Model
Advantages of V-model
Disadvantages of V-model
When to use the V-model
Incremental Model
ITERATIVE AND INCREMENTAL DEVELOPMENT
INCREMENTAL MODEL LIFE CYCLE
When to use the Incremental model
Rapid Application Development RAD Model
phases in the rapid application development (RAD) model
Advantages of the RAD model
Disadvantages of RAD model
When to use RAD model
Agile Model
Advantages of Agile model
Disadvantages of Agile model
When to use Agile model
Introduction to software engineering
Software products
Why Software is Important?
Software costs
Features of Software?
Software Applications
Software—New Categories
Software Engineering
Importance of Software Engineering
Essential attributes / Characteristics of good software
Software Components
Software Process
Five Activities of a Generic Process framework
Relative Costs of Fixing Software Faults
Software Qualities
Software crisis
Software Development Stages/SDLC
What is Software Verification
Advantages of Software Verification
Advantages of Validation
Cloud Computing
Categories of Cloud Computing
SaaS
PaaS
IaaS
Threads of Cloud Computing
Insurance Challenges
Cloud Solutions
Security of the Insurance Industry
Cloud Solutions
Insurance Security in the Insurance Industry with respect to Indian market
Application Software
Applications Software
Software Types
Task-Oriented Productivity Software
Business Software
Application Software and Ethics
Computers and People
Software:
Systems and Application Software
Identify and briefly describe the functions of the two basic kinds of software
Outline the role of the operating system and identify the features of several popular operating systems
Discuss how application software can support personal, workgroup, and enterprise business objectives
Identify three basic approaches to developing application software and discuss the pros and cons of each
Outline the overall evolution and importance of programming languages and clearly differentiate among the generations of programming languages
Identify several key software issues and trends that have an impact on organizations and individuals
Programming Languages
A formal language for describing computation?
A “user interface” to a computer?
Syntax + semantics?
Compiler, or interpreter, or translator?
A tool to support a programming paradigm?
This document discusses various number coding systems and data storage methods used in computing. It covers 2's complement for binary numbers, binary coded decimal, Gray codes, and ASCII character encoding. Data is stored in binary registers and can be transferred between registers using digital logic circuits. Building the processing, storage, and communication components of a computer allows information to be input, stored, and transferred.
PROGRAMMING AND LANGUAGES
Describe the six steps of programming
Discuss design tools
Describe program testing
Describe CASE tools & object-oriented software development
Explain the five generations of programming languages
More from Amity University | FMS - DU | IMT | Stratford University | KKMI International Institute | AIMA | DTU (20)
Join educators from the US and worldwide at this year’s conference, themed “Strategies for Proficiency & Acquisition,” to learn from top experts in world language teaching.
Webinar Innovative assessments for SOcial Emotional SkillsEduSkills OECD
Presentations by Adriano Linzarini and Daniel Catarino da Silva of the OECD Rethinking Assessment of Social and Emotional Skills project from the OECD webinar "Innovations in measuring social and emotional skills and what AI will bring next" on 5 July 2024
How to Create Sequence Numbers in Odoo 17Celine George
Sequence numbers are mainly used to identify or differentiate each record in a module. Sequences are customizable and can be configured in a specific pattern such as suffix, prefix or a particular numbering scheme. This slide will show how to create sequence numbers in odoo 17.
Is Email Marketing Really Effective In 2024?Rakesh Jalan
Slide 1
Is Email Marketing Really Effective in 2024?
Yes, Email Marketing is still a great method for direct marketing.
Slide 2
In this article we will cover:
- What is Email Marketing?
- Pros and cons of Email Marketing.
- Tools available for Email Marketing.
- Ways to make Email Marketing effective.
Slide 3
What Is Email Marketing?
Using email to contact customers is called Email Marketing. It's a quiet and effective communication method. Mastering it can significantly boost business. In digital marketing, two long-term assets are your website and your email list. Social media apps may change, but your website and email list remain constant.
Slide 4
Types of Email Marketing:
1. Welcome Emails
2. Information Emails
3. Transactional Emails
4. Newsletter Emails
5. Lead Nurturing Emails
6. Sponsorship Emails
7. Sales Letter Emails
8. Re-Engagement Emails
9. Brand Story Emails
10. Review Request Emails
Slide 5
Advantages Of Email Marketing
1. Cost-Effective: Cheaper than other methods.
2. Easy: Simple to learn and use.
3. Targeted Audience: Reach your exact audience.
4. Detailed Messages: Convey clear, detailed messages.
5. Non-Disturbing: Less intrusive than social media.
6. Non-Irritating: Customers are less likely to get annoyed.
7. Long Format: Use detailed text, photos, and videos.
8. Easy to Unsubscribe: Customers can easily opt out.
9. Easy Tracking: Track delivery, open rates, and clicks.
10. Professional: Seen as more professional; customers read carefully.
Slide 6
Disadvantages Of Email Marketing:
1. Irrelevant Emails: Costs can rise with irrelevant emails.
2. Poor Content: Boring emails can lead to disengagement.
3. Easy Unsubscribe: Customers can easily leave your list.
Slide 7
Email Marketing Tools
Choosing a good tool involves considering:
1. Deliverability: Email delivery rate.
2. Inbox Placement: Reaching inbox, not spam or promotions.
3. Ease of Use: Simplicity of use.
4. Cost: Affordability.
5. List Maintenance: Keeping the list clean.
6. Features: Regular features like Broadcast and Sequence.
7. Automation: Better with automation.
Slide 8
Top 5 Email Marketing Tools:
1. ConvertKit
2. Get Response
3. Mailchimp
4. Active Campaign
5. Aweber
Slide 9
Email Marketing Strategy
To get good results, consider:
1. Build your own list.
2. Never buy leads.
3. Respect your customers.
4. Always provide value.
5. Don’t email just to sell.
6. Write heartfelt emails.
7. Stick to a schedule.
8. Use photos and videos.
9. Segment your list.
10. Personalize emails.
11. Ensure mobile-friendliness.
12. Optimize timing.
13. Keep designs clean.
14. Remove cold leads.
Slide 10
Uses of Email Marketing:
1. Affiliate Marketing
2. Blogging
3. Customer Relationship Management (CRM)
4. Newsletter Circulation
5. Transaction Notifications
6. Information Dissemination
7. Gathering Feedback
8. Selling Courses
9. Selling Products/Services
Read Full Article:
https://digitalsamaaj.com/is-email-marketing-effective-in-2024/
(T.L.E.) Agriculture: Essentials of GardeningMJDuyan
(𝐓𝐋𝐄 𝟏𝟎𝟎) (𝐋𝐞𝐬𝐬𝐨𝐧 𝟏.𝟎)-𝐅𝐢𝐧𝐚𝐥𝐬
Lesson Outcome:
-Students will understand the basics of gardening, including the importance of soil, water, and sunlight for plant growth. They will learn to identify and use essential gardening tools, plant seeds, and seedlings properly, and manage common garden pests using eco-friendly methods.
Credit limit improvement system in odoo 17Celine George
In Odoo 17, confirmed and uninvoiced sales orders are now factored into a partner's total receivables. As a result, the credit limit warning system now considers this updated calculation, leading to more accurate and effective credit management.
How to Show Sample Data in Tree and Kanban View in Odoo 17Celine George
In Odoo 17, sample data serves as a valuable resource for users seeking to familiarize themselves with the functionalities and capabilities of the software prior to integrating their own information. In this slide we are going to discuss about how to show sample data to a tree view and a kanban view.
AI Risk Management: ISO/IEC 42001, the EU AI Act, and ISO/IEC 23894PECB
As artificial intelligence continues to evolve, understanding the complexities and regulations regarding AI risk management is more crucial than ever.
Amongst others, the webinar covers:
• ISO/IEC 42001 standard, which provides guidelines for establishing, implementing, maintaining, and continually improving AI management systems within organizations
• insights into the European Union's landmark legislative proposal aimed at regulating AI
• framework and methodologies prescribed by ISO/IEC 23894 for identifying, assessing, and mitigating risks associated with AI systems
Presenters:
Miriama Podskubova - Attorney at Law
Miriama is a seasoned lawyer with over a decade of experience. She specializes in commercial law, focusing on transactions, venture capital investments, IT, digital law, and cybersecurity, areas she was drawn to through her legal practice. Alongside preparing contract and project documentation, she ensures the correct interpretation and application of European legal regulations in these fields. Beyond client projects, she frequently speaks at conferences on cybersecurity, online privacy protection, and the increasingly pertinent topic of AI regulation. As a registered advocate of Slovak bar, certified data privacy professional in the European Union (CIPP/e) and a member of the international association ELA, she helps both tech-focused startups and entrepreneurs, as well as international chains, to properly set up their business operations.
Callum Wright - Founder and Lead Consultant Founder and Lead Consultant
Callum Wright is a seasoned cybersecurity, privacy and AI governance expert. With over a decade of experience, he has dedicated his career to protecting digital assets, ensuring data privacy, and establishing ethical AI governance frameworks. His diverse background includes significant roles in security architecture, AI governance, risk consulting, and privacy management across various industries, thorough testing, and successful implementation, he has consistently delivered exceptional results.
Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: June 26, 2024
Tags: ISO/IEC 42001, Artificial Intelligence, EU AI Act, ISO/IEC 23894
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Integrated Marketing Communications (IMC)- Concept, Features, Elements, Role of advertising in IMC
Advertising: Concept, Features, Evolution of Advertising, Active Participants, Benefits of advertising to Business firms and consumers.
Classification of advertising: Geographic, Media, Target audience and Functions.
How to Configure Time Off Types in Odoo 17Celine George
Now we can take look into how to configure time off types in odoo 17 through this slide. Time-off types are used to grant or request different types of leave. Only then the authorities will have a clear view or a clear understanding of what kind of leave the employee is taking.
2. Emerging Technologies
Importance of Data - Where to find it, how to store, manipulate, and characterize it
Artificial Intelligence (AI)- Introduction to AI & ML Technologies/ Applications
Machine Learning (ML), Basic Machine Learning algorithms.
Applications of AI & ML in Marketing, Sales, Finance, Operations, Supply Chain
& Human Resources Data Governance
Legal and Ethical Issues
Robotic Process automation (RPA)
Internet of Things (IoT)
Cloud Computing
2
3. Some Key Discussions
1. The Biggest retailer in the World who doesn't own a single retail
store?
AMAZON
2. The Biggest hotel chain of the world who doesn’t own a single
hotel
AIRBNB
3. The Biggest fleet owner of the world who doesn’t own a single
car?
UBER
4. The Biggest entertainment company of the world who doesn’t own
a single cinema or multiplex?
NETFLIX
5. The Biggest knowledge bank of the world who has never
published a single book?
GOOGLE
5. The most common driving distractions by
gender. There are two ways to tell this
The first is that I give you some statistics as follows:
1.6% of men believe texting is a distraction as compared to 4.2% of the women.
2.Kids in the car cause 9.8% of the men to be distracted as compared to 26.3% of the women.
5
6. Importance of Data –
Where to find it,
how to store,
manipulate, and
characterize it
6
7. What
is
Data ?
A collection of raw
facts and figures.
Raw material
that can be
processed by
any
computing
machine.
A collection of
facts from
which
conclusions
may be drawn.
Data can be
represented in
the form of:
numbers,
Alphabets &
Symbols which
can be stored
in computer's
language.
•i.e. Kamal
Gulati,
kamal@123
8. What is
Information?
Knowledge acquired through
study or experience.
Information helps human beings
in their decision making.
Systematic and meaningful
form of data.
9. Database
• A repository of logically related and similar data.
• An organized collection of related information so that it
can easily be accessed, managed and updated.
• E.g.:
• Dictionary
• Airline Database
• Student Database
• Library
• Railways Timetable
• Bank Customer Database
11. Data Models, Schema and
Instances
Data Models:
• Describes Structure of the database.
• Aim is to support the development of
information systems by providing the
definition and format of data.
• If the same data structures are used to
store and access data then different
applications can share data.
• Classification:
1. High-Level Model
2. Representation Model
3. Low-Level Model
12. 1. High-Level Model
• Ensures data requirement of the users.
• Not concerned with representation,
but its conceptual form.
• Three Imp terms:
• Entity: Any object, exists physically or
conceptually.
• Attribute: Property or characteristic of entity.
• Relationship: Association or link b/w two entities.
• These 3 terms make Entity-Relationship Model.
13. Entity-Relationship (E-R) Model
College Principal
College
Student C
Student A
Student B
College 3
College 2
College 1
Course C
Course B
Course A
Student Course
Admissio
n
Stud_Nam
e
Stud_Roll
No
Course_I
d
Course_Na
me
Relationships E-R diagram
14. 2. Representation Model
• Representation of data stored inside
a database.
• Describes the physical structure of
the database.
• It uses the concepts which are close to
the end-users.
• Classification:
A. Hierarchical
B. Relational
C. Network
15. A. Hierarchical Database Model
• Developed by IBM, is the Oldest database model.
• Represented using a tree-diagram.
(Parent-child relationship)
• Each box is called a Node
• The nodes represent a record type.
• A line connecting nodes
represents the link.
Director
Manager
(Market.)
Manage
r
(Sales)
Manager
(HR)
Area
Manager
1
Area
Manage
r 2
Area
Manage
r 3
Sales Exe.
1
Sales Exe.
2
Sales
Representative
16. Cont…
• Parent-child type is suited for One-to-many
relationship between two entities.
• But difficult to implement
many-to-many relationship.
e.g.:
IMS system from IBM.
*IMS -Information Management System
Director
Manager
(Market.)
Manage
r
(Sales)
Manager
(HR)
Area
Manage
r 1
Area
Manage
r 2
Area
Manage
r 3
Sales Exe.
1
Sales Exe.
2
Sales
Representative
17. B. Relational Database Model
• Simplest and the most common model.
• Developed in 1970 by E.F. Codd, it became commercial in
the 80s.
• Data elements are stored in
different tables made up of
rows and columns.
Roll No Name Surname Section
1001 Kamal Gulati D
1002 Rahul Singh A
18. Cont…
• Terminologies:
-Data Values: alphanumeric raw data (Kamal)
-Columns: fields (item or object that holds the data)
-Rows: record (a group of data for related field)
-Table: collection (all records & fields)
-Key: identifier (uniquely identifies a row in the
table. It can be value of a single or multiple column.
e.g.:
DB2, ORACLE, SQL Server.
Roll No Name Surnam
e
Section
1001 Kamal Gulati D
1002 Rahul Singh A
19. C. Network Database Model
• Represented using a Data-Structure Diagram.
• Boxes represents the records & lines the links.
• Based on owner-member relationship
• Members of an owner may
be many but for many membe
owner is one.
• Can represent one-to-one and
many-to-many as well.
Teacher 1 Teacher 2 Teacher 3
Course A Course B Course C
Student 1 Student 2 Student 3
20. Cont…
• One-to-many relationship is converted into a set of
one-to-one.
• Also, many-to-many is
converted into 2 or more
one-to-many relationship.
e.g.:
IDMS, IMAGE.
*IDMS: Integrated Database Management System
Teacher 1 Teacher 2 Teacher 3
Course A Course B Course C
Student 1 Student 2 Student 3
21. Database Languages
• Once data is filled, manipulation is required
(insertion, deletion, modification of data)
• For these, a set of languages is provided by DBMS:
1. Data Definition Language.
2. Data Manipulation Language.
3. Data Control Language.
22. 1.Data Definition or Description
Language (DDL):
-Used by DB designers to define schema.
-DDL compiler converts DDL statements and
generate a set of tables which are stored in.
e.g.: CREATE, ALTER & DROP
2. Data Manipulation Language (DML):
-For accessing and manipulating the data.
e.g.: CONNECT, SELECT, INSERT, UPDATE,
DELETE, EXECUTE
3. Data Control Language (DCL):
-Similar to a computer programming language used to control
access to data stored in a database.
-e.g.: GRANT, REVOKE
23. Database System Architectures
• The journey from big mainframe to pc has
also evolved the database and its architecture.
• Classification:
1.Centralized DBMSArchitecture
2.Client-ServerArchitecture
3.Distributed Databases
24. 1. Centralized DBMS
Architecture
• Traditional form, all data, functionality,
apps are located on one machine.
• Access via communication links.
Enterpris
e
databas
e
25. 2. Client-Server Architecture
• Involves a client and a server.
• Clients are PCs or workstations.
• Servers are powerful computers, can manage files,
printers, e-mails.
• Client interacts server when additional functionality
Doesn'texits in its ownmachine.
Client
User interface
Application program
Database server
Database tables
Application server
26. 3. Distributed Database
Architecture
• Decentralized functionality, distributed among many
computers.
• Storage computers are at diff. geographical locations.
Enterpris
e main
database
Fragme
nt
Fragme
nt
Fragme
Fragme
nt
Fragme
nt
27. Advantages of DBMS
1. Controlling Data Redundancy: Data is recorded in
only one place in the database and it is not
duplicated.
2. Data Consistency: Data item appears only once,
and the updated value is immediately available to
all users.
3. Control Over Concurrency : In a computer file-
based system in updating, one may overwrite the
values recorded by the other.
28. Advantages of DBMS Contd.,
4. Backup and Recovery Procedures: automatically
create the backup of data and restore data if required.
5. Data Independence: Separation of data structure of
database from application program that uses the data is
called data independence.
29. Disadvantages of DBMS
1. Cost of Hardware and Software: Processor with
high speed of data processing and memory of large
size is required.
2. Cost of Data Conversion: Very difficult and costly
method to convert data of data file into database.
3. Cost of Staff Training: A lot of amount for the
training of staff to run the DBMS.
30. 3. Appointing Technical Staff: Trained technical persons
such as database administrator, application
programmers, data entry operators etc. are required to
handle the DBMS.
4. Database Damage: All data is integrated into a single
database. If database is damaged due to electric failure or
database is corrupted on the storage media, then your
valuable data may be lost forever.
Disadvantages of DBMS Contd.,
31. Examples of DBMS
• Some of the commonly used DBMSs are:
-Oracle, IBM’s DB2, Microsoft's SQL Server and
Informix.
• Some of the desktop-based DBMSs are:
-Microsoft FoxPro, Borland dBase and
MicrosoftAccess.
32. Applications of DBMS
1. Airlines and Railways: Online databases for reservation,
and displaying the schedule information.
2. Banking: Customer inquiry, accounts, loans, and other transactions.
3. Education: Course registration, result, and other information.
4. Telecommunications: Communication network, telephone numbers,
record of calls, for generating monthly bills, etc.
5. E-commerce: Business activity such as online shopping, booking of
holiday package, consulting a doctor, etc.
6. Human resources: Organizations use databases for storing
information about their employees, salaries, benefits, taxes, and for
generating salary checks.
33. 1. Introduction to Databases
2. Fundamentals of Data Modeling and
Database Design
3. Database Normalization
4. Types of keys in database management
system
5. Distributed Database
More Contents on Database
35. Artificial Intelligence (AI)-
Introduction to AI & ML Technologies/
Applications
Machine Learning (ML), Basic Machine
Learning algorithms.
Applications of AI & ML in Marketing,
Sales, Finance, Operations, Supply
Chain & Human Resources Data
Governance
35
51. Machine Learning
Machine learning refers to
the use of algorithms to
parse data, process and
learn from it, in order to
make predictions or
determinations about
something.
One of the best application
for machine learning is
computer vision: OCR,
object tracking, object
recognition etc.
54. Deep Learning
Deep learning is a subfield
of machine learning
concerned with algorithms
inspired by the structure
and function of the brain
called artificial neural
networks (ANNs)
Compared to older ML
algorithms, Deep Learning
performs better with a
large amount of data
57. Video Cases
Case 1: What Net Neutrality Means for You
https://www.youtube.com/watch?v=zq-2Yk5OgKc
Case 2: Facebook and Google Privacy: What
Privacy?
https://www.youtube.com/watch?v=NCF54nqabB0
Case 3: Data Mining for Terrorists and
Innocents
https://www.youtube.com/watch?v=nwxUIEfzr6Q
57
58. What Ethical, Social, and Political Issues Are Raised by
Information Systems?
Recent cases of failed ethical judgment in business
–In many, information systems used to bury decisions from public scrutiny
Ethics
–Principles of right and wrong that individuals, acting as free moral agents,
use to make choices to guide their behaviors
Information systems raise new ethical questions because they create
opportunities for:
–Intense social change, threatening existing distributions of power, money,
rights, and obligations
–New kinds of crime
60. Five Moral Dimensions of the Information
Age
Information rights and obligations
Property rights and obligations
Accountability and control
System quality
Quality of life
61. Key Technology Trends that Raise Ethical Issues
Computing power doubles every 18 months
Data storage costs rapidly decline
Data analysis advances
Networking advances
Mobile device growth impact
62. Advances in Data Analysis Techniques
Profiling
Combining data from
multiple sources to
create dossiers of
detailed information on
individuals
Nonobvious
relationship
awareness (NORA)
Combining data from
multiple sources to find
obscure hidden
connections that might
help identify criminals
or terrorists
65. The new IT platform will enable the 4th wave of economic
revolution
66. Industrial Intelligent
Automation
• Industrial Intelligent Automation will be enabled by IoT, Cognitive/AI, Analytics,
Intelligent Machines and Assembly Lines, Robots and Robotics, Edge (Fog)
Computing and Swarming Technology.
• We are seeing an increased number of robots designed for industry specific
applications.
68. Intelligent Automated Transportation
Systems
Technologies such as IoT, Cognitive/AI, analytics, advanced vehicle communications,
edge (fog) computing and swarming technology, will enable
driverless on-demand vehicles… virtually eliminating accidents, reducing
congestion and pollution, while increasing productivity.
69. Contd…
Driverless cars get all the press but think about all the otherautonomous
transportation vehicles that are coming…
70. Autonomous On DemandAviation
The future of air transportation will be autonomous and on demand. Enabling
technologies will include IoT,AI, Cloud, Fog Computing, SwarmingTechnology,
Quantum Computing technology.
Companies to watch:
• Uber
• Airbus
• Kitty Hawk / Zee.Aero
• JobyAviation
• UrbanAeronautics
• LiliumAviation
• AeroMobile
• Volocopter
71. What will come??
The Future of Work will involve a partnership between humansand
cognitive systems technology.
72. Where are we headed
The future (2040-50) IT platform will be very fast and optimizedfor
distributed cloud-based cognitive applications.
Characteristics:
•Distributed / Edge Computing
•Secure
•Data as an Asset
•Blockchain
•Analytics
•Cognitive
•UX by Design
•Very Fast a Zettascale computing (1021)?
73. “How much more IOT can do is only left to your imagination and to
your budget. You can do as little or as much with IoT as you want.”
Internet of Things (IOT)
- WeAre At The Tip of AnIceberg
74. The Internet Of Things
IDC estimates there will
be approximately 212
billion things globally by
the end of 2025.
Extreme Networks
estimates that 5 billion
people will have
Internet
access.
The ‘Internet of Things’
will generate
$14,400,000,000 of
value over the next
decade1.
There will be 40 times
more devices than
people on the Internet in
20252.
78. 1. SENSORS andActuators
• We are giving our world a digital nervous system. Locating data using
GPS sensors. Eyes and ears using microphones and cameras, along with
sensory organs that can measure everything from temperature to pressure.
79. 2. CONNECTIVITY
• These inputs are digitized and placed onto networks.
Source: http://postscapes.com/what-exactly-is-the-internet-of-things-
95. What is BIG DATA?
Source: www.edureka.com/big-data-and-
97. Astonishing Growth of BIG
DATA
Today, every two days we create as much data as we did from the beginning
of time untill 2000.
• By 2020, the amount of digital
information will have grown from
around 5 zettabytes today to 50
zettabytes
• Now a days, almost every action
we take leaves a trial
• We generate data whenever we
go online, use our GPS-
equipped smartphones,
communicate our friends
through social media or do
online shopping Image source:
98. 5 V’s of BIG DATA
• 1. VOLUME
Source: www.edureka.com/big-data-and-
111. Cloud Computing
An environment created in a user’s
machine from an on-line application
stored on the cloud and run through
a web browser.
In simple language Cloud computing
is using the internet to access
someone else's software running on
someone else's hardware in someone
else's data center.
112. Cloud Computing
Services
►Software as a Service (SaaS)-
End Users
►Platform as a Service (PaaS)-
Application Developers
►Infrastructure as a Service
(IaaS)-NetworkArchitects
113. Software as a Service(SaaS)
• Just run it for me!
• Also known as On-demand Service.
• An application that can be accessed
from anywhere on the world as long
as you can have an computer with an
Internet connection.
• We can access this cloud hosted
application without any additional
hardware or software.eg: G-mail,
Yahoo mail, Hotmail etc..,
• Also they can provide security
features such as SSL encryption,a
cryptographic protocol.
114. Platform as a Service (PaaS)- Application Developers
• Give us nice API (Application
Programming Interface) and take care
of the implementation.
• In the PaaS model, cloud providers
deliver a computing platform and/or
solution stack typically including
operating system, programming
language execution environment,
database, and web server.
• It is a platform for developers to
write and create their own SaaS i.e.
applications. which means rapid
development at low cost.
• E.g.: Salesforce.com, Windows Azure
etc.
Source: www.slideshare.net/cloud-
115. Infrastructure as a Service (IaaS)- NetworkArchitect
• Also known as hardware as a service.
• It is a computing power that you can rent for a limited period of time.
• Allows existing applications to be run on a cloud suppliershardware.
• Cloud providers offer computers – as physical or more often as virtual
machines – raw (block) storage, firewalls, load balancers, and networks
Source: www.slideshare.net/cloud-
117. Modes of Clouds
• Public Cloud
► Computing infrastructure is hosted by cloud vendor at the vendors
premises.
► and can be shared by various organizations.
► E.g. : Amazon, Google, Microsoft, Salesforce
• Private Cloud
► The computing infrastructure is dedicated to a particular organization
and not shared with other organizations.
► more expensive and more secure when compare to public cloud.
► E.g. : HP data center, IBM, Sun, Oracle, 3tera
• Hybrid Cloud
► Organizations may host critical applications on privateclouds.
► where as relatively less security concerns on publiccloud.
► usage of both public and private together is called hybridcloud.
Source:
118. Distributed vs. Grid vs. Cloud
Parameters Distributed Grid Cloud
Time Weeks to Months Days to Weeks Minutes
Scalability Slowest, Rigid and
Costly
Slower, somewhat
flexible, costly
Instant, Flexible,
Pay-per-usage
Cost High CapEx Costly, sometime
monthly/yearly
contracts, no capEx
No contracts, usage
based, no upfront
costs
*Green* Low Low High- Virtualized
Pricing Model Buy servers and pay
fully weather used
or not
Rent servers and
hosting cost
weather used or not
Rent based on usage
only
Source: www.slideshare.net/cloud-
119. Is Cloud Computing reduces E-
Wastes?
• Green IT Cloud Computing
• Cloud Computing is Eco-Friendly.
• We can reduce E-waste by using Cloud
Computing i.e. by Infrastructure as a
Service (IaaS).
• Cloud Computing Helps to Accelerate
Green IT
• Can reduce Global Warming too..
122. BusinessGoals:
Provide visual environment for
building custom mobile
application
Charge customers based on
the platform they are using,
number of consumers’
applications etc.
Business Area:
Cloud based platform for building,
deploying, hosting and managing
of mobile applications
Case Study #1: Usage & Billing Analysis
125. Business Goals:
Build in-house Analytics Platform for ROI
measurement and performance analysis of every
product and feature delivered by the e-commerce
platform;
Provide the ability to understand how end-users are
interacting with service content, products, and
features on sites;
Do clickstream analysis;
Perform A/B Testing
Business Area:
Retail. A platform for e-commerce
and collecting feedbacks from
customers
Case Study #2: Clickstream for retail website
128. Tips for Designing Big Data Solutions
Understand data users and sources
Discover architecture drivers
Select proper reference architecture
Do trade-off analysis, address cons
Map reference architecture to technology
stack
Prototype, re-evaluate architecture
Estimate implementation efforts
Set up devops practices from the very
beginning
Advance in solution development through
“small wins”
Be ready for changes, big data
technologies are evolving rapidly
129. The Data Science behind IPL
How should they judge in detail:
“Which player should they buy and which one they shouldn’t
it?”, “How much money should be spent on which
player?” or “What are the values of the different players?”.
Case Study #3: Data Science in IPL
131. Case Study #4: Data Science in Base Ball
Billy Beane, a baseball general
manager, and Peter Brand, an
economics graduate, challenge
convention as they try to form a
competitive sports team using
computer-based methods.
132. • Cancer is an incredibly complex disease; a single tumor can have
more than 100 billion cells, and each cell can acquire mutations
individually. The disease is always changing, evolving, and adapting.
• Employ the power of big data analytics and high-performance
computing.
• Leverage sophisticated pattern and machine learning algorithms to
identify patterns that are potentially linked to cancer
• Huge amount of data processing and recognition
13
2
Case Study #5: Data Science Cancer Research
133. • Stanford Medicine, Google
team up to harness power of
data science for health care
• Stanford Medicine will use the
power, security and scale of
Google Cloud Platform to
support precision health and
more efficient patient care.
• Analyzing genetic data
• Focusing on precision health
• Data as the engine that
drives research
13
3
Source: http://med.stanford.edu/news/all-news/2016/08/stanford-medicine-google-team-up-to-harness-power-of-data-science.html
Case Study #6: Data Science: Health Care
134. Data Science:
• The Obama campaigns in 2008 and 2012 are credited for their
successful use of social media and data mining.
• Micro-targeting in 2012
– http://www.theatlantic.com/politics/archive/2012/04/the-
creepiness-factor-how-obama-and-romney-are-getting-to-know-
you/255499/
– http://www.mediabizbloggers.com/group-m/How-Data-and-Micro-
Targeting-Won-the-2012-Election-for-Obama---Antony-Young-
Mindshare-North-America.html
• Micro-profiles built from multiple sources accessed by aps, real-
time updating data based on door-to-door visits, focused media
buys, e-mails and Facebook messages highly targeted.
• 1 million people installed the Obama Facebook app that gave
access to info on “friends”.
22
Case Study #7: Data Science: Elections
135. The Science of Election Forecasting
Opinion Polls
Poll of Polls
Economic & Political Drivers
Challenges in the Indian Context
136. Data Science: Case Study
13
6
Case Study #8: Data Science: Customer
Analytics
137. RPA - Evolution of Era,Industry4.0
The4 Industrial Revolution by Christopher Roser
138. 1700’sFirstIndustrial
Revolution
Mechanical
Technology equipped steam
and water to power the first
factories
1800’sSecondIndustrial
Revolution
Electrical:
Electricity made possiblethe
division of labor & mass
production
1900’sThirdIndustrial
Revolution
Automation:
ITenabled programmable
work &limited the reliance on
manual labor
Today
Fourth Industrial Revolution
Connected
Cyber-physical systems,
powered by IoTand fuelled by
data, create afully
interconnected society
INDUSTRIAL REVOLUTION
Asthe new job roles emanating out of upcoming disruptions areentrepreneurial,
scientific, creative, and disruptive in nature, it is necessary for usto reform the
education and skilling ecosystem
140. Gen‘Z’Learners
• Highly connected,tech-savvy
• Amind-set that technology cansolve everyproblem
• Seekinvolvement in learning processbut at their ownpace
• Welcome challenges, enjoy groupworking
• Time & place agnostic learning, LoveFreedom
• Engagingthem in atraditional way is highlychallenging
145. Conclusion
• IT is now called industry 4.0 which means artificial
intelligence, smart devices, big data, social media.
• IT and computer network technology is continuing to
develop in new and interesting ways.
• Some key developments that have transpired over the past
several years include:
• The growing popularity of cloud computing and cloud
storage
• An array of new devices targeted at the Internet of Things
(IoT) market will undoubtedly compete for our attention.
• The field of AI is growing very fast and develops computers
and machines with human-like intelligence which is
dangerous for the humanity.