1) The document discusses lessons learned by Drew Houston, co-founder and CEO of Dropbox, about how they applied lean startup principles and grew Dropbox from 100,000 users to millions without traditional marketing. 2) Early on, Dropbox got feedback directly from users through a screencast and beta launch video which helped them learn. Their public launch focused on making users happy rather than traditional marketing plans. 3) Experiments with paid search, affiliates and other traditional tactics failed, but Dropbox continued growing through word-of-mouth as they encouraged sharing and referrals between users. 4) Dropbox's success showed that best practices don't always work and it's important to understand your market type and how your product fits
The document provides tips for developing an effective fundraising presentation deck for venture capitalists. It recommends starting with the key reasons to invest upfront, using clear and concise slide titles as the main takeaway message for each slide, and decluttering slides to remove unnecessary text, images or colors. Financial projections should use a bottom-up market analysis approach rather than top-down projections, and financial details on slides should be laid out clearly while keeping the number of rows to seven or fewer.
Latest version of Startup Metrics for Pirates (from presentation at SeedCamp Week, Sept 2009, London)
This document provides tips and guidance for creating an effective startup pitch deck. It discusses the purpose of a pitch deck, sample deck structure and slide content, tips for each slide, common mistakes to avoid, and next steps after completing the deck. The overall goals are to get meetings with investors, move forward in the fundraising process, and ultimately raise capital. Building an effective pitch deck is positioned as an important exercise that will help founders articulate their opportunity and address key questions.
This document summarizes a platform that allows users to create customized maps of communities and interests. It started with 20,000 unique users and 18,000 monthly alerts. The platform has since received many requests to build maps for different interests around the world. The document outlines the business model, which includes organizing map data and monetizing through advertising, premium listings, and a potential SAAS model. It provides a timeline showing past pilots and plans for future mobile and discovery features. The team is seeking $1M in funding to further develop their self-service platform.
The document discusses best practices for creating and managing product roadmaps. It emphasizes starting with a clear product vision and goals focused on solving user problems rather than features. When creating a roadmap, it is important to consider dependencies, risks, and flexibility for changes. Managing stakeholders and updating the roadmap based on feedback and learning are also discussed as critical aspects of effective roadmapping.
Presented at Lean Agile Scotland Keynote - here is the full video of the talk: https://vimeo.com/193849705
This deck aims at providing entrepreneurs, startup employees and young product managers a toolbox of actionable digital product management tools & techniques. It will help them discover, design & launch great products.
Building an enduring, multi-billion dollar consumer technology company is hard. As an investor, knowing which startups have the potential to be massive and long-lasting is also hard. From both perspectives, identifying companies with this potential is a combination of “art” and “science” — the art is understanding how products work, and the science is knowing how to measure it. At the earliest stages of a company, it comes down to understanding how a product is built to maximize and leverage user engagement. In this presentation, Sarah Tavel shares her "Hierarchy of Engagement" framework she uses to evaluate non-transactional consumer companies she is looking to invest in.
Slide utilisé dans le cours n°18 de la Y Combinator Startup Class de Standford (http://startupclass.samaltman.com/) donné par Dalton Caldwell, Michael Seibel et Qasar Younis Publiée sur slideshare pour pouvoir être intégrée à l'article http://startupeers.co/y-combinator-startup-class-19-sales-and-marketing-how-to-talk-to-investors/
The 1st Pitch Deck FourSquare ever showed to investors (6 July 2009 )
The document discusses how product-led growth has become the next evolution of go-to-market strategies, with companies focusing on viral user acquisition, free trials, and bottom-up sales driven by product usage. It provides examples of high-growth SaaS companies that have achieved faster revenue growth rates, higher gross margins, and greater valuation multiples through product-led strategies that prioritize the customer experience.
GPredictive uses predictive analytics to optimize marketing campaigns. Their software computes individual customer probabilities of purchase and selects only those customers with a positive ROI to include in campaigns. This maximizes marketing efficiency and revenues. They have raised €2.5M in funding and are growing rapidly, signing one new customer per week. They plan to expand sales teams in the US and EU in 2016 and raise a Series B of €10M.
This document discusses growth hacking strategies used by early internet companies like Hotmail to achieve rapid growth. It defines growth hacking as a set of tactics and best practices for acquiring, activating, and retaining users. Some key tactics discussed include viral growth, A/B testing landing pages, optimizing the user lifecycle funnel, and identifying bottlenecks. The document provides examples of notable growth hacks from companies like Dropbox, Path, and Eventbrite.
This document discusses key metrics and economics for a SaaS business model. It provides details on sales compensation, bookings targets, churn rates, margins. It examines how revenue is generated from a single salesperson over time. Graphics show how monthly recurring revenue grows as new salespeople are hired each month. Lowering churn rates can significantly impact long-term profits. Collecting payment upfront eliminates cash flow troughs. Sales complexity impacts customer acquisition costs, requiring higher prices and more approval steps. Regular product improvements provide feedback on customer happiness.
Best practices in using metrics to optimize your web product. I gave this webinar on Dec 17, 2008, as part of FeaturePlan's series "The Product Management View".
From a LONG time ago. Late 2011. When raising $600k was a monumental task. And when I thought it could get us to profitability!
This document outlines Dave McClure's presentation on startup metrics. It discusses the AARRR framework for measuring acquisition, activation, retention, referral, and revenue. McClure emphasizes keeping metrics simple, focusing on actionable metrics, and using an iterative feedback loop to continuously optimize and improve based on data. He also provides examples of metrics for different roles like CEO, product, and marketing.
• 3. We’ll cover...1 Right and wrong ways to pick a price2 The two stages of pricing3 7 rules to give your pricing the edge • 4. Price has a MASSIVE impact on your business. • 5. Bad Methods for Pricing • 6. 1. Product cost + X% You’ll undercharge some customers and overcharge others. • 7. 2. What does the customer want to pay? People have no idea until you ask them for their credit card. • 8. Pricing by Value • 9. Value-Based Pricing Your customers get value worth $Y and it only costs them $X. • 10. Why does this work? People cannot perceive absolute value, only comparative value. • 11. Some value is easy to calculate... • 12. Other value isn’t... • 13. Pricing - Stage 1 1 • 14. Stage 1 is all about the unknown. Customers don’t understand your product and you don’t understand your customers. • 15. This is before product/market fit. • 16. The price you pick won’t be the best. • 17. Your goal = prove that the product can be sold. • 18. Pricing - Stage 2 2 • 19. This is your growth stage. • 20. Time to optimize your price. You’ll need a deep understanding for how your customers use your product. • 21. Interview your customers • 22. The ideal price is... Just high enough to need consideration but low enough to still provide plenty of value. • 23. What if you have different customer segments? • 24. Separate segments with features. Price sensitive customers get limited plans, value sensitive customers get the VIP plan. • 25. For this to be successful... You need to talk to your customers and understand the benefits they need the most. • 26. Capture the full value from each customer type. • 27. Bidsketch Case Study - Old Pricing • 28. Bidsketch Case Study - New Pricing • 29. Bidsketch Case Study - Results1 Doubled average revenue per customer2 Only a slight drop in conversions3 No impact on churn Google “bidsketch pricing post” • 30. Seven Rules for Pricing 7 • 31. Rule 1: End with a 9 $39 or $37? • 32. Rule 2: Make Your Price Short $1,000.00 or $1000? • 33. Rule 3: Anchor Your Price 1 That product is $100, this is only $10 2 Was $150, now only $80 3 Value of $1500, selling for only $150 • 34. Rule 4: Offer Multiple Prices • 35. Rule 5: Double your Price People tend to UNDERvalue their services. • 36. Rule 6: Be Careful With Freemium Plans Very difficult to make it work outside of mass markets. • 37. Rule 7: Grandfather Old Customers In As long as you don’t raise prices for old customers, you won’t get any complaints. • 38. These are rules, not laws. • 39. Your 3 Tools for Getting It Done • 40. 1. The Customer Interview • 41. 2. A/B Testing • 42. 3. Customer Analytics • 43. KISSmetrics helps you find the right price 1 Know who to interview 2 Get A/B results from your whole funnel 3 Track WHO’s doing what
Everything you need to know about Startup Product Metrics. This is a slideshare exclusive. The full 8hour workshop deck. #iCatapult Workshop - 2013-08-12 Links: http://klinger.io/ http://icatapult.co/
Dropbox uses a freemium business model where basic services are free to attract users, while premium services that offer additional storage space and features are paid. It partners with companies like Amazon for data storage and HTC to offer free storage to Android users. Dropbox generates revenue from subscription fees for premium accounts with additional storage allowances beyond the free basic levels. It aims to make file storage and sharing easy across all devices through its intuitive interface and automatic synchronization features.
The Communication Revolution has changed the hotel sales funnel, Jason McDonald and Jay Feitlinger review the four stages of a hotel sales funnel and how hotel managers can optimize their hotel websites and presences to increase onsite bookings.
This document summarizes key tactics for lead generation from two fast-growing startups, LeadPages and WordStream. LeadPages processes over 4 million opt-ins per month and shares tactics like creating many opt-in opportunities, testing different page elements, and using clear landing pages. WordStream grew revenue 10x in 3 years using PPC. They discuss writing better ads to trigger emotions, improving offers, and aggressively using remarketing to boost metrics like repeat visitors and time on site.
You’re full of ideas, but how do you know which are worth working on? In this workshop, you’ll learn how to use the MVP (Minimum Viable Product) philosophy to test and validate your ideas with the least amount of work required. The ultimate goal is to get to product/market fit. Take your idea and get moving in the right direction quickly and efficiently. Workshop content and delivery via General Assembly