SlideShare a Scribd company logo

LSA Bootcamp Detroit: Welcome and Overview (LSA)

•
•
Localogy
Localogy

This presentation was given to an audience of small businesses at the LSA Bootcamp in Detroit 6/1/16 which was an event to help small businesses learn the fundamentals of digital marketing. For more on the event, visit: http://www.marketingbitz.com/marketing/boot-camp.aspx

1 of 14
Download to read offline
LSA Bootcamp Detroit: Welcome and Overview (LSA)
LSA stands for “local search association” A trade association based in Michigan with 300+ members in 27 countries. Traditional and digital providers of advertising and marketing services and technology Many work directly with local business owners About LSA
Local Partners
What Are We Trying to Do? Access to information/companies Practical advice Educational environment
Our Agenda • Elements of a Successful Digital Marketing Strategy • Understanding the Customer Journey from a Google Perspective • Making the Most of a Limited Marketing Budget • Taking Control of Your Online Reputation • Email Marketing Best Practices • Boost Customer Loyalty with These Social Media Tips • How Paid + Mobile Search Impact Consumer Decision- Making • Facebook: Paid and Organic Social Media Strategies • Giveaway Drawing (survey required)
SurveyAmazon Echo
The “Good Ol’ Days” More concentrated audiences, more coherence
Media Landscape: Today Noisy, even chaotic
Reaching the Customer Is Harder Where the $#@! are you? I’m over here
40% 37% 33% 21% Not Enough Time Not Enough Knowledge or Expertise Ad Budget Not Large Enough Not Enough Resources to Hire Dedicated Personnel Source: Thrive Analytics, “Local Pulse Survey” January 2015. Biggest challenges with online/digital marketing Challenges: Time, Expertise
“How to rise above local competition” “Building our social media base” “Getting more clients” “Having the time to do it” “Having a clear ROI” Source: LSA survey of SMBs, October 2015 Objectives
Online Resource for You MarketingBitz.com
• Engage: ask questions/challenge speakers • Network: talk to each other • Get business cards: follow up with people • Stay for full day . . . and giveaway • Keep in Touch: We’re here to help Get Most From Today
LSA Bootcamp Detroit: Welcome and Overview (LSA)

More Related Content

LSA Bootcamp Detroit: Welcome and Overview (LSA)

  • 2. LSA stands for “local search association” A trade association based in Michigan with 300+ members in 27 countries. Traditional and digital providers of advertising and marketing services and technology Many work directly with local business owners About LSA
  • 4. What Are We Trying to Do? Access to information/companies Practical advice Educational environment
  • 5. Our Agenda • Elements of a Successful Digital Marketing Strategy • Understanding the Customer Journey from a Google Perspective • Making the Most of a Limited Marketing Budget • Taking Control of Your Online Reputation • Email Marketing Best Practices • Boost Customer Loyalty with These Social Media Tips • How Paid + Mobile Search Impact Consumer Decision- Making • Facebook: Paid and Organic Social Media Strategies • Giveaway Drawing (survey required)
  • 7. The “Good Ol’ Days” More concentrated audiences, more coherence
  • 9. Reaching the Customer Is Harder Where the $#@! are you? I’m over here
  • 10. 40% 37% 33% 21% Not Enough Time Not Enough Knowledge or Expertise Ad Budget Not Large Enough Not Enough Resources to Hire Dedicated Personnel Source: Thrive Analytics, “Local Pulse Survey” January 2015. Biggest challenges with online/digital marketing Challenges: Time, Expertise
  • 11. “How to rise above local competition” “Building our social media base” “Getting more clients” “Having the time to do it” “Having a clear ROI” Source: LSA survey of SMBs, October 2015 Objectives
  • 12. Online Resource for You MarketingBitz.com
  • 13. • Engage: ask questions/challenge speakers • Network: talk to each other • Get business cards: follow up with people • Stay for full day . . . and giveaway • Keep in Touch: We’re here to help Get Most From Today