Developing a Progressive Mobile Strategy

Earlier this month, I presented an updated talk on Mobile Strategy for Servoy. This one hour talk looks at the 3 options for a mobile strategy: Responsive Web, Mobile Optimized, and/or Native. I also explained why HTML5 is not a strategy; it is merely a technology you can use to implement any and all of these options. And we briefly discussed the three faces of Mobile First and how this methodology helps companies break out of old habits to create better customer experiences.

Is the buzz around Progressive Web Apps real or are they simply the latest fad? In this talk, you’ll learn exactly what Progressive Web Apps are, what problems they solve, and what new design challenges they present. Jason will show how organizations are using Progressive Web Apps to provide better and faster user experiences.

Slides from the Exact Target 3sixty Live talk: Responsive Email Design by DEG's Adam Seitz and Brian Graves

The document discusses the concept of responsive design and mobile first approaches to web design. It notes that as mobile usage increases, web design needs to adapt to various screen sizes through flexible grids, flexible images, and media queries. A mobile first approach focuses on designing for the constraints of mobile devices first before expanding the design to larger screens, in order to prioritize usability on most common devices. This drives innovation through solutions that leverage capabilities unique to mobile like touch and location services.

The document discusses the concept of "mobile first" design, which means prioritizing mobile users by starting the design process for any digital product or service with the smallest screens in mind. It outlines three common approaches to designing for mobile (native apps, separate mobile sites, and responsive web design) and their tradeoffs. The key to truly mobile-first design, it argues, is rethinking content, presentation, and performance with mobile constraints and capabilities top of mind to ensure usability, focus, and speed across all devices.

Our focus on responsive websites and our fascination with app store rankings may be blinding us to the real threats and opportunities of the mobile revolution. In particular, as Google continues to ratchet up its mobile-first approach to design and Facebook looks more and more like a mobile channel, what should we be changing in our campaigns and strategies?

This document discusses options for making WordPress websites mobile-friendly. It outlines the growth of mobile browsing and user expectations of tailored mobile content. Free plugins like WPtouch can help deliver mobile versions of sites, while responsive design is also an option but requires more development. The key is choosing a solution based on the site type and priorities around device support, customization, and maintenance.

This document discusses coding responsive emails. It notes that responsive design provides an optimal experience across devices without scrolling or zooming through fluid layouts and images. It also discusses why responsive design is important given email client usage statistics showing over 60% of subscribers viewing on mobile. Template strategies are discussed, including separating templates from content areas and using templating engines and preprocessing. Testing on various devices and browsers is also recommended. Resources for learning more about responsive email design patterns, tools, and blogs are provided.

This document summarizes Nathan Gerber's presentation on mobile web strategies for higher education institutions. It discusses how mobile usage is growing rapidly, especially among students. It emphasizes that institutions need to shift from just making their sites work on mobile to designing for the unique needs of mobile users. The presentation provides recommendations on starting small with high priority content, using responsive design, leveraging content management systems, and testing on various devices. It also highlights tools like QR codes, analytics, and emulators to help institutions begin developing their mobile web presence.

Conversational intelligence builds on the advancements in artificial intelligence and cognitive computing to help organisations to lower costs, lower risk, and increase value. This is achieved through a variety of outcomes, such as enhancing engagement through providing personalized understanding, scaling and elevating human expertise, infusing products and services with contextually aware knowledge, enabling automated, intelligent business process and powering the ability for disruptive data discovery and exploration that have otherwise eluded organisations for decades. Conversations play an important role in building these relationships, but they are increasingly taking on digital forms, which are very hard to track. These conversations hold valuable information, but how can companies extract actionable insights? What role does Conversational Intelligence play? Listen to an interview that Founder & CEO Neil Movold did with B2M's Simon Fawkes on the subject of Conversational Intelligence and the answers to these questions. https://b2m.co.nz/conversational-intelligence/

This document discusses the growing dominance of mobile devices and adoption of mobile-first design approaches. It notes that in 2015, more Google searches took place on mobile devices than computers in 10 countries. It also reviews market share statistics showing Android and Apple's dominance in the smartphone market. The document then examines how consumers are using mobile devices more, spending over 3 hours per day on them compared to 5 hours watching TV. It also explores how larger smartphones are reducing tablet usage. The document advocates for mobile-first design, noting users want fast, appropriate, and engaging mobile experiences. It provides examples of how MTV improved mobile metrics using responsive design. Finally, it compares mobile apps to responsive design, outlining 10 questions to determine the best approach

1) The document outlines best practices for mobile site design based on a study of how users interact with mobile sites. It identifies 25 design principles grouped into 5 sections: homepage and navigation, site search, commerce and conversions, form entry, and usability. 2) Some key findings include making calls-to-action prominent, keeping menus concise, ensuring site search returns relevant results, allowing users to browse before registering, and offering guest checkout. 3) Recommendations are illustrated with examples from sites like Progressive, Macy's, and Delta that demonstrate the principles effectively. The goal is to make the mobile experience easy, immediate and focused on the user's needs.

With the rise in mobile web browsing, there has been a shift in website design philosophies from responsive to mobile first. We'll tell you what this means for your business, what the benefits are and how you can implement your own mobile first web strategy.

Discover the 10 webdesign trends of 2014 according to Vanksen, the digital native agency This presentation is also available in french : https://fr.slideshare.net/Vanksen/les-10-tendances-webdesign-de-2014-by-vanksen

My "Integrated Mobile Marketing Strategy" presentation from SES London. Topics: Mobile SEO, QR codes, Social WiFi, Shazam Ads, Click-to-Call, and more.

The document discusses how some mobile marketing pioneers are successfully utilizing mobile marketing by following three key principles: performance, interaction, and enhancement. It provides examples of companies that have optimized for mobile performance, resulting in significant load time reductions and revenue increases. Interaction challenges on mobile like form design and long lists are also covered. The importance of progressive enhancement to ensure content works across devices is emphasized. Real-world examples like Orbitz redesign and the BBC Olympics coverage illustrate how following these principles can lead to major benefits like conversion rate doubles and record online usage.

This session ran on the first day of the a4u Expo 2012. The 1 hour slot focused on 3 mobile marketing perspectives for Advertisers, Agencies & Publishers to consider as they work there way towards joining the 10% of top 1 million domains that are mobile optimised. 3 core principles of mobile optimised web design are considered, as are methods of monetising that property, and how you might drive more traffic to it... Along the way Mobile Marketing Pioneers are flagged as examples. If you are interested in mobile of performance marketing, keep an eye on http://www.a4uexpo.com for future events.

Mobile apps are important. There is little debate of that. But how you build, maintain, and deploy mobile apps remains the source of great debate for CIOs and developers alike. Unfortunately, there is no "one size fits all" mobile app strategy, so it is critical to understand how to choose the right technology for the right app. In this session, we will explore the four key approaches for building mobile apps, and establish a framework that will help you develop a mobile app strategy guaranteed to help you select the right technology for your next project.

Danny Bermant, Founder, Brainstorm DesignWhen it comes to raising brand awareness, social marketers will usually turn to Facebook for Twitter. But what if you’re trying to sell to other businesses? Often referred to as “Facebook for Business people”, LinkedIn is considered by many as little more than a glorified CV, but it can be a highly effective marketing tool for businesses seeking out specific markets and clients.

The document discusses 13 predicted mobile trends for 2016. The key trends include mobile surpassing desktop usage, with more Google searches on mobile than desktop in some countries. Mobile apps are also taking over daily life, with over half of digital media time spent in apps. The rise of the Internet of Things and connected home devices accessible through mobile is another trend. Virtual and augmented reality, wearable devices, and precise indoor mobile location services are also covered as emerging trends for 2016. Increased mobile video advertising, mobile ecommerce, cloud services, and the ongoing Android vs iOS competition are highlighted as well.

The document discusses developing integrated marketing communication message strategies. It states that all brand messages should create awareness, change or reinforce attitudes, stimulate a response or action, and build brand relationships. It also discusses developing creative briefs to guide message creation, including restating marketing objectives and the intended message impact. Finally, it emphasizes the importance of consistency across all communication channels to build a clear brand image.

This document provides guidance on creating an effective awareness campaign, including how to segment audiences, identify influencers, develop clear messaging, test communications, engage audiences through various social media channels, and plan resource needs. The key steps are to start with clear goals and objectives, understand your target audiences, engage influencers, develop a simple and tested message calling people to action, and encourage sharing your content and stories through various online and offline channels. Proper planning and resources are needed to implement an effective campaign.

Digital jewelry is fashion jewelry that contains embedded computing technology. It can include pieces like earrings, a necklace, and bracelet that together function as a cell phone using Bluetooth technology. The earrings contain speakers, the necklace has a microphone, and the bracelet displays caller ID information. A Java ring can be used for security purposes by automatically unlocking doors and logging users into systems. While digital jewelry provides wireless functionality and interaction, it also has small displays, potential health risks from radiation, and high costs that limit adoption.

The digital campaign #DilKaDarwazaKholo, conceptualized and executed by MindShift Interactive helped in bringing awareness for the carpooling concept in India.

The document discusses two campaigns run by FreshNetworks for Jimmy Choo. The first was a scavenger hunt on Foursquare to promote a new trainer collection which increased daily in-store sales by 33%. The second was an online community for a limited edition collection supporting charity that doubled conversion rates. It also discusses long-term strategies like maintaining Facebook fans and an ecommerce site section called "Choo Connection" to keep engagement, resulting in longer site visits and higher purchase amounts.

Digital jewelry is emerging as a new technology that embeds computing capabilities into jewelry and accessories. Prototypes include a ring that flashes different colors to identify incoming calls, earrings with speakers, and a bracelet with a small display. The components of a digital jewelry device would include a screen or display, microphone, antenna, and battery. Technical challenges remain around charging and costs, but digital jewelry may soon replace standalone devices by integrating computing into fashion items that are worn.

FashionSouk is an upcoming online global fashion portal offering women the designer clothes, bags, shoes, jewellery and accessories. This presentation points out the relevant and most appropriate SEO, Paid Search, and Social Media Marketing Strategies for FashionSouk.com

This document discusses Tesla's strategic positioning and marketing plan for its new Model X electric vehicle. It outlines Tesla's goals of bringing powerful EVs to mainstream consumers and increasing awareness of electric vehicles. The document then discusses Tesla's product strategy and positioning of the Model X for affluent, family-oriented individuals sensitive to the environment. It provides details on Tesla's marketing mix for the Model X, including pricing, distribution through stores and online sales, and a promotion strategy using television, print, social media, and product placements.

The document discusses strategies for mobile content, including: - Conducting an inventory of existing content and identifying what to include and exclude for mobile. - Modeling content for different formats and devices by chunking content, using adaptive design principles. - Defining content packages for specific devices and contexts of use. The exercises guide attendees to analyze sample content and pages to determine how they would adapt them for mobile, considering elements like images, body copy length, and formats. Adaptive and responsive design approaches are discussed as ways to serve optimized mobile content.

The document outlines a 7-step process for creating an effective content marketing strategy: 1) Define objectives, 2) Identify your brand's unique value proposition, 3) Establish metrics for measurement, 4) Profile target audiences, 5) Research audience needs, 6) Plan appropriate content formats, and 7) Develop an amplification plan to promote content. The strategy emphasizes understanding audiences, creating useful content, and distributing content through multiple channels to meet business goals such as increasing awareness, sales, or loyalty.

A common refrain from both management and clients alike today is, "We need an app..." Unfortunately, over the long-term, mobile solutions for you or your clients' organizations will need to be more diversified than a single app. From optimizing current web content to developing unique experiences mobile will touch, and possibly transform, your entire enterprise. Not only will your interactions with your customers be affected by the rapid adoption of smartphones but also your workforce and business processes. Combining lessons learned at a large, land-grant university as well as the latest statistics on mobile we'll review why you need a cross-audience, cross-content, and cross-platform mobile strategy, what one is all about, and how it'll help you prioritize your mobile solutions.

Describes UC San Diego's decision making process to use the Mobile Web framework. Outlines how all University of California schools are also leveraging the framework and contributing to it's development.

Nathan Gerber is the Director of Web Development Services at Utah Valley University. He gave a presentation on mobile web strategies for higher education institutions. Some key points from his presentation include: - Mobile internet usage is growing rapidly and will impact how institutions provide online content and services. - When developing a mobile strategy, institutions should focus on key information and services for current students, start small, and be willing to iterate based on what works. - Content management systems need to support multi-format publishing and content reuse across desktop and mobile. Mobile-specific templates and tagging can also help. - QR codes, browser sniffing, analytics, and testing on emulators can help institutions test and improve their mobile offerings.

This document summarizes case studies of mobile sites created by university libraries. It discusses key decisions in developing a mobile presence like whether to optimize an existing site or create a separate mobile site/app. It provides tips on design, content to include, and maintenance. Examples from UCSF and UCSD Libraries are presented, showing their mobile sites increased usage of key resources like the catalog on mobile devices. The document considers tradeoffs of mobile sites vs apps and development frameworks.

2013 Snezek Library Leadership Institute - Westmont College, Santa Barbara, CA, USA - July 19, 2013 - Co-presented with GFU Dean of Libraries, Merrill Johnson.

We are overwhelmed with things these days and our lives are cluttered. Everyone is always hurrying and usually just a little late. If you meet people on the streets, nearly all of them have a strained, harassed look, and anyone you meet will tell you there is no time for anything anymore.

Dave King and Chris LaBelle from Oregon State University Outreach and Engagement discuss current user preferences in relation to the use of mobile device apps and how developing resources for proprietary mobile platforms has advantages and disadvantages. HTML5, jQuery, and CSS are offered as alternatives to current production approaches.

Techinventive provides you top Web Design and Development, best Mobile App Development Services in India, France, Canada, US | techinventive.com

Laura Zeigen, Oregon Health & Science University and Robin Ashford, George Fox University - Online NW 2012 Conference: http://www.ous.edu/onlinenw/2012/program.html (Full report link on last slide) Description: Mobile technologies are having a growing impact in libraries. Ebsco, Gale, WorldCat Local, and many other vendors are developing for the mobile market. We are in a period of transition; some libraries are providing extensive mobile services, while others are deciding where to begin. Librarians are developing mobile literacy skills to better serve users. Join us as we explore mobile in libraries, including results from a Pacific Northwest public and academic libraries mobile climate survey.

IET Coffee Morning - 5th October, 2011. Meeting the needs of Library users on the mobile web By Hassan Sheikh and Owen Smith The Open Unviersity Library, UK.

Slides IET Technology Coffee Morning - 5th October, 2011. Meeting the needs of Library users on mobile web - by Hassan Sheikh and Owen Smith (The Open University Library, UK.)

This presentation from the SharePoint Summit in Vancouver covers some different approaches to mobile solutions and includes a case study of SchoolLink, a SharePoint mobile app Habanero designed for the Surrey School District. A custom SharePoint web service allows content published on the district’s website to be pushed out to different mobile devices, increasing the communication between administrators and parents and managed by district staff through their SharePoint portal. The app was developed using the PhoneGap open-source framework which allows for easier development across different device platforms. Hosted by Customer and Member Portals Practice Lead Mallory O'Connor, the one-hour session will also provide helpful insights on content, app maintenance, and technology that may help participants with a current project, as well as offer a chance to learn about the ways content can be extended from a SharePoint portal to mobile devices.

Invited Guest Lecture Lim, T. (2015). FSU IS APP: A program-level mobile application. In LIS3201 Research and Data Analysis in Information Technology, Florida State University, Tallahassee, FL.

Mobile devices such as smartphones and tablets are increasingly becoming people's primary means of accessing the internet. By 2013, the number of mobile internet accessing devices is projected to surpass the number of personal computers. Websites and applications need to be optimized for mobile to provide good user experiences on small screens. Developers have options like responsive design, mobile websites, or native apps to create engaging mobile experiences for their audiences.

Presentation on the mobile landscape, development & responsive design. Includes presentations from Bess Ho, Ketan Anjaria & Patty Toland.

Dave has interviewed numerous recruitment leaders from around the world, mobile strategic experts, authors, founders and market analysts which are made available online through his 'Mobile in Action' videocast. In this fast pace session Dave will share a summary of learnings from the people he has talked to giving you example case studies, strategic advice and gotcha's to watch out for. The objective is to deliver information you need to take your next steps in a world filling up of handheld web devices (smartphones & tablets). If you are on the mobile journey already, there will an opportunity for a few to share their stories with the audience and Dave.

Nadia Lalla, Carol Shannon, and Stephen Flynn developed the Plain Language Medical Dictionary mobile app over the course of a year. They initially planned to build a beta mobile website in November 2010 and release the iPhone app in January 2011. However, they struggled to find the right development software and faced difficulties getting the app approved in the iTunes store, taking longer than anticipated. While a student programmer helped with development, his graduation presented challenges. They learned that careful planning, clear goals, and realistic timelines are important to mobile app projects.

This document discusses mobile strategies and developments, including: - Growth in mobile usage, with 40% of tweets sent via mobile and 16% of new users starting on mobile. - Differences between native apps and mobile web, with native providing commerce, OS integration and speed advantages. - Approaches to mobile web, including media queries to adapt existing sites or building separate mobile sites, with advantages in speed and implementation. - Examples of mobile strategies at universities, including Northwestern's native and mobile web applications.

This presentation introduces people to what can be done on the web using mobile phones. It highlights ow web-enabled phones allow for new ways of accessing information, finding businesses, and interacting with the world. It also discusses how location-aware phones allow people to better locate information about local businesses and services. This presentation was last given at the Coos Bay/North Bend Chamber of Commerce Independent Business Operators luncheon on February 16, 2011.

The document discusses evaluating mobile options for libraries. It recommends libraries consider their users, needs, and devices used to determine which content to include and how to deliver information. Options include a mobile stylesheet, mobile website, or native app. Stylesheets are flexible but less optimized. Websites are customized for mobile but separately maintained. Native apps offer familiar controls but have higher costs. The document advises deciding on content and delivery by examining the library and mobile web.

HTML emails can suck. From the 1990s era code to uninspiring templates to fulfillment and statistics in an alien CRM HTML emails are something that many choose to ignore. Or, at best, develop and deliver outside of a CRM. In the summer of 2018 University Relations at West Virginia University implemented a new way of delivering HTML emails in support of Enrollment Management. We found we could be more creative and focused in our messaging than we ever expected. Early numbers show we may have influenced our class with our new strategy. In this session, you’ll follow along with a case study that will cover how we: • Re-thought our email communication plans from the ground-up • Helped designers and developers collaborate with Enrollment Management using Litmus • Built a tool on top of MJML to help speed up our development time, as well as segment copy and imagery, for our emails • Track the effectiveness of our email communications using a dashboard built in Data Studio And it’s all CRM agnostic.

The rise of digital platforms has given marketers the ability to track everything that our customers are doing. Tracking “all the things” presents problems though. What metrics show that a platform is effective? How do we collect the data in the first-place? In this workshop we’ll cover how to combine three Google products into the ultimate data gathering and reporting workflow. One that will save you time while giving you the answers you need and moves beyond “page views.”

How many degree listings does your institution’s website have? How robust is that information? How consistent and on-brand is it? The amount of information related to academic programs is vast and varied. Tuition, scholarships, plans of study, facilities, profiles, media and more. Having clear and consistent academic information would be a differentiator for many schools. A single source-of-truth for academic content might be the holy grail. This presentation shares how West Virginia University has started to tackle this problem. Their Academic Programs API combines Contentful, a headless CMS, with Amazon Web Services. This has led to a flexible, easy-to-update system for authors, developers and designers. In this session, you’ll learn how to: * Work with content owners to show them the importance of centralized content and how to source it * Define content models and relationships in Contentful * Use AWS’s Lambda, DynamoDB and API Gateway services to build an API * Expand your efforts beyond academic information * Take control of your institution’s content

Review insights from the 2016 Ruffalo Noel Levitz E-expectations Report and discover tips and tools for implementing these strategies across your websites.

The document summarizes West Virginia University's process of rebuilding their admissions website. A multi-disciplinary team conducted research, audited content, developed a new structure focused on academics and costs, and launched a minimum viable product. Analytics showed increases in applications, visits to academic pages, and uses of the tuition calculator. The project influenced other recruitment channels. Lessons included prioritizing content, integrating efforts across departments, and allowing time for ongoing maintenance.

This discusses some techniques we used to build the new Admissions website as well as monitoring how the website is used.

Ensuring the consistent adoption of brand elements across various channels can be a problem for many large organizations. As West Virginia University rolls out a new brand campaign our central Digital Services unit is sharing tools with our web development community to help them make this shift. In this talk you will learn how we’re using patterns to: * modernize and standardize toolsets * encourage broad and fast adoption of the new brand elements * make it easier to incorporate future changes to brand elements This process has not been without its challenges so expect many pitfalls and missteps to be shared.

A designer has been asked to mock up an example student profile page in Photoshop. It’s beautiful. The student’s name fits perfectly under the profile image. Their bio is split into two perfectly aligned columns. The design just feels… right. Approvals are given and the production of a website with many different profiles is started. As more profiles are added the design no longer seems to work. It’s starting to seem like the website itself will no longer work. The cold, hard reality of varied and inconsistent web content has hit the project hard. Do we make large design changes or just live with it? To head off this question we should utilize real content as we develop mock-ups. But it shouldn’t just be one set of real content. Delivering the best possible and most robust websites requires us to design using the best-case, worst-case, and every-case-in-between content. By combining the skills of content specialists, designers, and even developers designs will be that much stronger.

This is a review of how West Virginia University's Digital Services unit monitors and communicates system outages. In the past we have had little coverage for our systems. Notices amounted to emails which didn't work well at 2am. We've now been able to combine a number of solutions (New Relic, Pingdom, Slack, PagerDuty, StatusPage.io) into one cohesive monitoring and communication workflow.

A designer has been asked to mock up a student profile page in Photoshop. It’s beautiful. The student’s name fits perfectly under the profile image. Their bio is split into two columns that perfectly line up. Unfortunately, all of this perfectly laid-out content is an unrealistic best-case scenario. Our content never fits this perfectly. Names are longer than the eleven characters used in the mock-up. Bios naturally vary in length from person to person. The reality is that we will have large variation in our content. Rather than addressing these variations after we’ve received approvals and started building a website, we should stress-test our designs with real content from the start of our process. To deliver the best possible product, we need to design for the best-case, worst-case, and every-case-in-between when it comes to possible content. * Learn how systems and patterns can help us build reusable and shareable components for our websites * Discover the benefits of taking the design process out of Photoshop and moving it to the browser. * Learn how content specialists can engage with the design process from the beginning and be advocates for realistic content. * Explore how real and varied content, not lorem ipsum, can be used to test a design and how it might work. * Discover how developers can also be involved in this process to ease integration of a design with a CMS or a custom solution.

Today, a web page can be delivered to desktop computers, televisions, or handheld devices like tablets or phones. While a technique like responsive design helps ensure that our web sites look good across that spectrum of devices we may forget that we need to make sure that our web sites also perform well across that same spectrum. More and more of our users are shifting their Internet usage to these more varied platforms and connection speeds with some moving entirely to mobile Internet. In this session we’ll look at the tools that can help you understand, measure and improve the web performance of your web sites and applications. The talk will also discuss how new server-side techniques might help us optimize our front-end performance. Finally, since the best way to test is to have devices in your hand, we’ll discuss some tips for getting your hands on them cheaply.

Responsive design is forcing us to reevaluate our design and development practices. It's also forcing us to rethink how we communicate with our clients and what a project's deliverables might be. Pattern Lab helps bridge the gap by providing one tool that allows for the creation of modular systems as well as gives clients the tool review the work in the place it's going to be used: the browser. This talk is a deep dive into how Pattern Lab is organized and how to take advantage of it.

This talk was given as a keynote for the HEEMAC conference at the University of Southern Florida. With the adoption of responsive design, we're finding that our pixel perfect content is no longer being placed in pixel perfect boxes on pixel perfect web sites. Placeholder content no longer suffices during development. Copy and paste doesn't work in migrating between designs. With the emergence of the small screen as a primary computing device, web site design is more strongly informed by our content than ever before. With these changes we need to rethink how content affects layouts, and how we can best communicate these changes and engage with stakeholders to create future-friendly web sites. Learn why we need to be advocates for content at all phases of a project. Explore the fundamental content types and content rules that will shape how content flows and is viewed by visitors. Learn how content choreography can help keep our stakeholders most important message the focus of your site. Review and rethink our web development workflows to create a new process that is better suited to addressing the constraints of the small screen.

Responsive design is forcing us to reevaluate our design and development practices. It's also forcing us to rethink how we communicate with our clients and what a project's deliverables might be. Pattern Lab helps bridge the gap by providing one tool that allows for the creation of modular systems as well as gives clients the tools review the work in the place it's going to be used: the browser. This deck reviews some of the features of Pattern Lab. It also discusses how I feel it can fit into the overall workflow of a team. It doesn't cover the technical aspects of the tool but I'm happy to follow-up if anyone wants me to. Also, be sure to check out the documentation at http://pattern-lab.info/docs/

This document summarizes Dave Olsen's presentation on the "Squishy Future of Content". It discusses how the rise of mobile users is impacting content delivery and design workflows. It advocates starting with small content chunks and a responsive design. Key points include prioritizing content, wireframing in the browser, using content-based breakpoints, and emphasizing collaboration between writers, developers and designers. The goal is to establish a flexible and "future friendly" process to produce content that works across all devices.

With the adoption of responsive design, we’re finding that our pixel-perfect content is no longer being placed in pixel-perfect boxes on pixel-perfect websites. Placeholder content no longer suffices during development. Copy-and-paste doesn’t work in migrating between designs. Rather, website design is more strongly informed by our content than ever before. With these changes we need to rethink how content affects our development workflow as well as understand how content and messaging affect layouts. • Learn why you need to be an advocate for content at all phases of a project. • Explore the fundamental content types and content rules that will shape how your content flows and is viewed by visitors. • Learn how content choreography can help you keep your most important message the focus of your site.

The document discusses the challenges of creating content for the modern web where there are many devices and form factors. It advocates starting small by focusing on individual content chunks and prioritizing content over pixel-perfect design. Developing a content style guide and using content-based breakpoints that consider things like line length are also recommended. The goal is to have a process where content and design inform each other and to build teams with different skills like writing and development to better create content for the fluid web.

Responsive web design has become an important tool for front-end developers as they develop mobile-optimized solutions for clients. Browser-detection has been an important tool for server-side developers for the same task for much longer. Unfortunately, both techniques have certain limitations. Depending on project requirements, team make-up and deployment environment combining these two techniques might lead to intriguing solutions for your organization. We'll discuss when it makes sense to take this extra step and we'll explore techniques for combining server-side technology, like server-side feature-detection, with your responsive web designs to deliver the most flexible solutions possible.

Today, a Web page can be delivered to desktop computers, televisions, or handheld devices like tablets or phones. While a technique like responsive design helps ensure that our websites look good across that spectrum of devices we may forget that we need to make sure that our websites also perform well across that same spectrum. More and more of our users are shifting their Internet usage to these more varied platforms and connection speeds with some moving entirely to mobile Internet. In this session, we’ll look at the tools that can help you understand, measure and improve the performance of your websites and applications. The talk will also discuss how new server-side techniques might help us optimize our front-end performance. Finally, since the best way to test is to have devices in your hand, we’ll discuss some tips for getting your hands on them cheaply. This presentation builds upon Dave Olsen’s “Optimization for Mobile” chapter in Smashing Magazine’s “The Mobile Book.”

Today, a web page can be delivered to a desktop computer, a television, or a handheld device like a tablet or a phone. While a technique like responsive design helps ensure that our web sites look good across that spectrum of screen sizes we may forget our web sites should also be able to perform equally well across that same spectrum. While more and more of our users are shifting their Internet usage to these more varied platforms and connection speeds our development practices might not be keeping up.In this session we’ll review why optimizing web performance should be an important step in the development of responsive websites. We’ll look at the tools that can help you understand and measure the performance of those sites as well as discuss front-end and server-side techniques that can be used to help you improve their performance. Finally, since the best way to test your site is to have real devices in hand, we’ll share “lessons learned” so you can set-up your own device lab similar to what we have at West Virginia University.This presentation builds upon Dave’s “Optimization for Mobile” chapter in Smashing Magazine’s “The Mobile Book.”

Your comprehensive guide to RPA in healthcare for 2024. Explore the benefits, use cases, and emerging trends of robotic process automation. Understand the challenges and prepare for the future of healthcare automation

Cybersecurity is a major concern in today's connected digital world. Threats to organizations are constantly evolving and have the potential to compromise sensitive information, disrupt operations, and lead to significant financial losses. Traditional cybersecurity techniques often fall short against modern attackers. Therefore, advanced techniques for cyber security analysis and anomaly detection are essential for protecting digital assets. This blog explores these cutting-edge methods, providing a comprehensive overview of their application and importance.

MuleSoft Meetup on APM and IDP

Everything that I found interesting about engineering leadership last month

The DealBook is our annual overview of the Ukrainian tech investment industry. This edition comprehensively covers the full year 2023 and the first deals of 2024.

Is your patent a vanity piece of paper for your office wall? Or is it a reliable, defendable, assertable, property right? The difference is often quality. Is your patent simply a transactional cost and a large pile of legal bills for your startup? Or is it a leverageable asset worthy of attracting precious investment dollars, worth its cost in multiples of valuation? The difference is often quality. Is your patent application only good enough to get through the examination process? Or has it been crafted to stand the tests of time and varied audiences if you later need to assert that document against an infringer, find yourself litigating with it in an Article 3 Court at the hands of a judge and jury, God forbid, end up having to defend its validity at the PTAB, or even needing to use it to block pirated imports at the International Trade Commission? The difference is often quality. Quality will be our focus for a good chunk of the remainder of this season. What goes into a quality patent, and where possible, how do you get it without breaking the bank? ** Episode Overview ** In this first episode of our quality series, Kristen Hansen and the panel discuss: ⦿ What do we mean when we say patent quality? ⦿ Why is patent quality important? ⦿ How to balance quality and budget ⦿ The importance of searching, continuations, and draftsperson domain expertise ⦿ Very practical tips, tricks, examples, and Kristen’s Musts for drafting quality applications https://www.aurorapatents.com/patently-strategic-podcast.html

Everything that I found interesting last month about the irresponsible use of machine intelligence

Manual Method of Product Research | Helium10 | MBS RETRIEVER

accommodate the strengths, weaknesses, threats and opportunities of autonomous vehicles

Jindong Gu, Zhen Han, Shuo Chen, Ahmad Beirami, Bailan He, Gengyuan Zhang, Ruotong Liao, Yao Qin, Volker Tresp, Philip Torr "A Systematic Survey of Prompt Engineering on Vision-Language Foundation Models" arXiv2023 https://arxiv.org/abs/2307.12980

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