EarlyWMC Creds Deck
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EarlyWMC is a full-service marketing agency that was co-founded by Neal Fullman and Laurence Alexander to provide outsourced marketing solutions for companies. They aim to help clients accelerate sustainable commercial growth faster than if working alone. EarlyWMC provides strategic planning, creative services, digital marketing, public relations, and other services through flexible resourcing models. Their goal is to help clients achieve exponential market penetration and growth through outcome-focused solutions aligned with strategic goals and return on investment.
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EarlyWMC Creds Deck
- 1. Welcome to EarlyWMC Business Acceleration Credentials Presentation
- 2. If you’re a business founder, senior leader or marketing professional, goals & growth should be your obsession. Ours is simple: to help you accelerate sustainable commercial growth, faster and easier than if you were working alone. Growth Acceleration is our purpose, our obsession, and our approach. And at EarlyWMC it underpins everything we do.
- 3. Having spent 20+ years leading businesses and marketing organisations, Neal Fullman and Laurence Alexander co-founded EarlyWMC to solve a common problem they witnessed across a variety of companies; namely, that clients naturally excel at delivering products & services, but often lack either the resource or DNA of sales, marketing and brand development required to achieve exponential market penetration and growth. EarlyWMC was established to empower its clients with a flexible, turn-key, full-service outsourced solution to this problem. Our aim is to reduce our clients’ operational expenditure and pressure on internal resources to deliver growth improvements at lower costs. We enable our clients to focus on what they do best: develop world-class products and services. Our story
- 4. We realised that the traditional agency model is outdated and broken. It's out of sync with its clients’ needs for agility, speed, cost effectiveness and return on investment. • Traditional agencies • Organised around tactical deployment: output rather than outcome. • Inefficiently run businesses, overhead-heavy with time-based pricing models. By necessity, the aim is always to keep account teams at full capacity, to turn a profit. • Make promises they struggle to keep, based on assumption rather than analysis. • Fail to challenge their clients and in so doing, fail their clients. We thought there had to be a better way. Fixing the agency model
- 6. A better agency model • Group structure. Flexible & Agile. • Core team + Affiliate Partnerships. Best in Class Expertise. • Outcome and Output(!) focused. Growth Acceleration. • Pricing models aligned to strategic goals. Return on investment. • Full-service, method-agnostic. Best tools for the job. • Senior level Account Management. Reliable & Accountable. • Analytical & Challenging. Fact v Fiction.
- 7. Agency Profile • Founded: 2005 • Full-service marketing group, with in-house creative studio & production • People: 71 (Central team of 12 based in London) • Global coverage: London, NYC, San Francisco, Dallas, Cape Town, Tel Aviv, Dubai, Singapore, Bangalore, Sydney • Sector expertise • Telecoms, Media & Technology (TMT) • Big Data & Analytics • Mobile Network Operators • Security & Digital Trust • Consumer Technology & Ecommerce • Financial Services • Publishing & Media • Travel & Tourism • Leisure & Hospitality • Combined Revenues: £42M
- 8. Some of our experience…
- 9. Some of our experience…
- 10. Some of our experience…
- 11. Group Structure & Resource. A full-service solution. Events & Production 10 People Customer Advocacy 5 People Digital 16 People Publishing & Print 7 People PR & Comms 10 People Creative & Brand 9 People Coaching & Training 2 People Head Office, London. E A R L Y 12 People Strategy & Planning Marketing & Sales Enablement Account Management
- 12. Central Team • Go to market strategy • Brand Architecture (Mission, Vision, Values, Positioning, Stakeholder Segmentation, Messaging & Tone of Voice) • Value Propositions & Use Cases • Execution Strategy & Implementation • Sales Enablement & Lead Generation • Content Creation (Case Studies, White Papers, Collateral) • Account Management, Programme Control & Client Service • Research, Evaluation and Reporting Group Structure & Resource Head Office, London. 12 People Strategy & Planning Marketing & Sales Enablement Account Management E A R L Y Events & Production 10 People Customer Advocacy 5 People Digital 16 People Publishing & Print 8 People PR & Comms 10 People Creative & Brand 9 People Coaching & Training 2 People Events & Production 10 People Customer Advocacy 5 People Digital 16 People Publishing & Print 7 People PR & Comms 10 People Creative & Brand 9 People Coaching & Training 2 People Group Structure & Resource. A full-service solution.
- 13. In-house creative studio & copywriting Digital, Print, Video Brand Identity & Look and Feel Advertising Sales Promotion Content & Collateral Corporate & Internal Communications Media & Analyst Relations Thought Leadership Press office Share of voice Media training Website Design & Web Development SEO & Analytics HubSpot, WordPress, Drupal Social Media Marketing Webinars CRM & Database Marketing Response-based Email Marketing Events & Production 10 People Customer Advocacy 5 People Digital 16 People Publishing & Print 7 People PR & Comms 10 People Creative & Brand 9 People Coaching & Training 2 People Event Strategy Meeting Generation Exhibition Stand & Conference Design & Build Live Production Logistics, Accommodation & Transportation Video & Animation Production, Editing and Distribution Customer Journey Mapping Customer Satisfaction (CSAT) Net Promoter Score (NPS) Customer Effort Score (CES) Voice Of Customer (VOC) Editorial Content Brochure and Magazine Development & Publishing Print Purchasing Print Production Distribution One to One and Group Executive Coaching Goal & Accountability Mapping Sales, Marketing & Communication Training Certification Group Structure & Resource. A full-service solution.
- 14. Our Approach We blend strategy with targeted execution, and an unhealthy obsession for results-driven marketing & brand development - or as we call it, 'Storytelling by Numbers’. We do it directly, relentlessly - but always passionately. It's why we've been around the Industry 20+ years. Why our clients maintain long-term, profitable relationships with us. And why we're serving more clients now than ever before.
- 15. Our Process Rapid understanding of your business challenges Rapid identification of problems and opportunities Business analysis and insight Tried, tested & proven processes, models and growth strategies Solutions-focused business planning Research & discovery - listen and learn Rapid implementation Tracking the numbers, measuring the results Derived value that pays for itself Storytelling by Numbers
- 16. Driven by insight, not by guesswork. We create and execute Go-To-Market strategies to increase value, both for you and your businesses, your investors and stakeholders and the markets you serve. And unlike other agencies, we look further than just the next piece of creative, website, video or event. We first embark on a fast journey of discovery, to gather insight into the marketing problem at hand. We ask questions about long term strategic and commercial objectives, and where necessary, we challenge assumptions. We then deliver high impact, budget-conscious marketing & sales campaigns to achieve those goals and the growth you desire, without breaking the bank or giving the CFO sleepless nights! Marketing, Creative and Brand
- 17. Find > Win > Develop > Retain We help Leadership & Management teams identify and solve marketing and sales problems, to turbo charge revenues, maximise brand positioning, and enhance their communications and reputation. We create results-oriented lead generation strategies, define conversion and goal metrics and help select the best channels to market. And since your growth is our guiding force, we help our clients engage their Sales teams, build their Sales and Marketing Funnels and accelerate their brand impact, by first understanding the journeys their customers need to take, building growth opportunities into every step. Marketing, Creative and Brand
- 18. Commercially driven creativity When it's time, we do the heavy lifting to get your brand and messages out there with impact and convert prospects to customers. Our full service Creative and Brand Agency deepens relationships with your brand, offering bespoke graphic design, campaign production and management, from a full marketing-mix perspective. Our state of the art studios are home to our in-house team, with creative talent and expertise covering every format & media, from digital & print, through to video production, animation and live event production. Marketing, Creative and Brand
- 19. The Jato Speedwing brand and business need: • The strength to withstand the test of time, • The ability to evolve with the shifting commercial landscape and • A strategic plan for market entry and growth in both the present and for the future. • And your sales team needs to be enabled with the tools to understand customer problems and present your solutions to them consistently. Helping Jato achieve growth A few examples of how we’ve achieved this for others….
- 20. The Brief • Brand development (Evolution v Revolution) • Multiple persona segmentation • Non-sales generated leads • Website replatform & redesign • PR & Comms The Solution • Full-service outsourced marketing department • Full rebrand and web redesign following acquisition • Content & Collateral • Multi-region events & PR programmes • Structured digital marketing, response-based email campaigns and social media via SalesForce & HubSPot
- 21. A new, strategic brand architecture
- 22. A new visual language
- 23. New collateral
- 25. The Brief • Brand development following acquisition • Move from engineering focus to customer centric marketing • Reposition from Technology play to ‘Big Data As A Service’ • Multi-level audience segmentation & targeting - Decision Maker personas (CVD Level) - User personas (Engineer & Manager Level) • Non-sales generated leads • Sales Team Realignment (Farmers v Hunters) The Solution • Full-service outsourced marketing department (5 Years) • Full rebrand and web redesign following acquisitions • Heavyweight brand-led Sales Enablement & Content strategies • Multi-region events, PR & Thought leadership programmes • Customer User Groups • Customer Advocacy & VOC strategy (NPS) • CRM white space identification • Structured digital marketing, response-based email campaigns and social media
- 26. Content, Lead Generation, Web & Events
- 28. The Brief • Brand refresh to update a 40 year old business • Lead generation The Solution • New visual identity • New brand positioning and tone of voice • 5 Corporate Videos • New sales collateral • New website & mobile app development
- 29. The Brief • Market entry for new VC-backed taxi hailing app The Solution • Full go-to-market strategy and brand design • Taxi livery campaign • Advertising and Sales Promotion campaigns • Social media campaigns • Demand & Supply Collateral • PR & Comms Strategy
- 30. Delivering for Jato Urgent brief to create a PowerPoint template look and feel concepts for Global Sales Conference by Wednesday 2nd December Provided 3 concept treatments: 1. Good Practices, Great Outcomes 2. Aspire concept & aspirational imagery using - “Best Practices, Great Outcomes.” - “Next Practice, Great Outcomes.” 3. Provided look and feel for a new Scorecard 29 November: 01 December: Delivered 20 page PowerPoint deck including design and Scorecard imagery 14 December: Thank You Merci Gracias Grazie Obrigado Tack Vielen Dank Dank U Kiitos Спасибо Ευχαριστούμε תודה ありがとう 谢谢 감사합니다 Terima Kasih คุณขอบคุณ cảm ơn bạn धन्यवाद لك شكرا
- 31. Flexing with clients’ needs Too many cooks spoil the broth, but no cooks at all and, well, everyone goes hungry. That's why we’ve structured our agency group to offer clients flexible resourcing to keep the wheels turning, from individual account managers spending time at your office to full-time teams, project-based and retained relationships. Whatever fits…it’s all about the results! We can get experienced people to you quickly, whether it's for ramping up a project, holiday cover or filling a vacant role while you're recruiting.
- 32. Refreshingly different by design We've got nothing against flashy, traditional agencies and consultants hungry for awards and accolades - good luck to 'em! For us though, it's all about the numbers. About helping our clients sell more, sell for more, and ultimately sell more for more. Yes, we have creative ideas and experienced talent. Yes, our planning is impeccable and commercially savvy. Yes, our account handlers would walk over hot coals to deliver for clients. But, at EarlyWMC all that expertise, passion and commitment is channeled into producing effective growth strategies that transform companies with real & measurable results in a cost-effective, flexible manner. And our clients find that refreshingly different!
- 33. At EarlyWMC Our mission is simple: To help our clients achieve goals that accelerate sustainable and exponential commercial growth, faster and easier together than if they were working alone. Thank you. Merci Gracias Grazie Obrigado תודה Tack Vielen Dank Dank U Kiitos Спасибо Σας ευχαριστούμε ありがとう 谢谢 감사합니다 Terima Kasih คุณขอบคุณ cảm ơn bạn धन्यवाद شكرالك www.earlywmc.com connect@earlywmc.com
Editor's Notes
- Along with planning and producing results for clients, we also tackle complex issues strategically, that are driven by wider business dynamics. First, we step back and take a look at the whole landscape. Then we ask challenging questions that others may be afraid to ask. We gather market intelligence and provide insight. And only once we’re sure, we’ll deliver high impact recommendations. We’ll then work with you on the front line to execute and turn them into powerful growth strategies. And we’ll get our hands dirty and execute. We call this Discovery and Delivery. We can be involved wherever you need us - at the top, bottom or somewhere in between - and we'll look at cross-functional challenges including: Organisational structure Business Integration Change management Business plan design and implementation Auditing and refining the complete customer journey & experience