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APP Academy: Build Your First App 
Valerie Lim 
Associate ISV Technical Evangelist 
@ValerieSFDC
Safe Harbor 
Safe harbor statement under the Private Securities Litigation Reform Act of 1995: 
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize 
or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the 
forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any 
projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding 
strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or 
technology developments and customer contracts or use of our services. 
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for 
our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate 
of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with 
completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability 
to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our 
limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential 
factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year 
and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are 
available on the SEC Filings section of the Investor Information section of our Web site. 
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and 
may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are 
currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
“Salesforce Is A Platform Company. Period.” TechCrunch 
$1B+ 
2,500+ 
AppEx change 
1.5B Transactions 
Per Day 
72B 
Records 
Stored 
Apps 
Revenue for 
ISVs 
4M+ 
2.6M+ 
AppExchange 
Installs 
• Build apps faster on Salesforce1 
Platform 
• Grow faster alongside 
Salesforce 
• Find new customers on 
AppExchange 
Apps built on 
the Platform
Partners: Building Next Generation Enterprise App Businesses 
Experian 
Evernote CloudApps 
GetFeedback 
Philips 
Adobe 
ClickSoftware 
LinkedIn 
Veeva SchoolForce 
Novidea 
Ring my Bell 
Hotel Ninjas 
Cameleon 
FinancialForce 
Reach our customer base and beyond to new companies and users

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dreamforce 2015codesciencesalesforce
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This document summarizes a presentation about building apps for the Salesforce AppExchange. It discusses the goals of providing information for both business and technical audiences. It provides an overview of the AppExchange and the three primary types of apps. It outlines the process for building an app, including setting up a development org, packaging the app, undergoing security review, and publishing. It also discusses best practices for upgrading apps and lessons learned around governor limits, required fields, and keeping the user interface native.

We’ve Helped Partners Succeed Since 2006 2m+ Installs 
2006 2007 2008 2009 2010 2011 2012 2013 
Apps on the AppExchange 
1m Installs 
$1b+ partner 
revenue 
IPO
The Salesforce1 Platform is Faster 
buy & 
setup 
hardware 
Customize App 
install 
complex 
software 
define user 
access 
build & test 
security 
make it 
mobile & 
social 
setup 
reporting & 
analytics 
build 
app 
Custom 
Build 
App 
App 
12-18+ Months? 
Future Phases in 
Weeks, not Months 
6-8 Weeks 
Your App
Build your app in three steps 
1 2 3 
Build your 
app on the 
Salesforce1 
Platform 
Package, distribute 
and support your 
app with the Partner 
Program 
Choose the 
partner model 
that is best for 
you
My App Idea - PerkOn

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developerforcekashif ahmedforcedotcom
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The document discusses building mobile apps for Salesforce1. It outlines key advantages like being able to build apps faster without mobile developers. It covers design principles like focusing on the mobile user and keeping actions simple. It demonstrates integrating apps through actions and menus. It provides tips on visualforce, custom branding, and things to avoid. Finally, it suggests three things to get started - brainstorming, building a demo, and launching at Dreamforce.

salesforce1 isv mobile app webinar
Corporate Perks, Redefined 
• “Employees want to search for corporate perks from inside 
their Salesforce environments” 
• “Employees want to compare perks based on popularity” 
• “Employees want to share feedback about these perks with 
their colleagues” 
• “Employees want to access and redeem perks on their mobile 
devices”
Demo
Summary 
• In under 20 minutes, here’s what we’ve built: 
– Custom App - PerkOn 
– Custom Object – Perk 
• Custom Fields 
• Page Layouts 
– Canvas App 
• Integrate with our existing app 
– Custom Report 
– Social functionality with Chatter 
– Salesforce1 Mobile
High Level Architecture 
Salesforce1 Mobile 
Canvas 
Visualforce Pages 
Custom Objects 
Salesforce1 Platform APIs 
Processing 
UI, APIs 
Reports 
Users 
Deal Provider 
Integration

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Platform Events allow applications to integrate in real-time by publishing and subscribing to events. This enables more responsive workflows that can be triggered by both internal and external systems. Key capabilities include defining custom event objects, publishing from Apex, APIs or external systems, and subscribing via Apex or external apps through public APIs. The demo showed a Node.js app publishing and subscribing to events to trigger Apex workflows. Guidance covered packaging, limits, and the roadmap for high volume events and change data capture. Resources were provided to learn more about platform events.

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Featured Topic - Defining Your Lightning Strategy as an ISV Learn more about the Lightning Experience at p.force.com/lightningready (Partner Community login required)

Leverage Proven GoToMarket Technology 
• Sell and distribute faster without investing in GTM services 
– Manage your lead-trial-provisioning funnel with our Licenses Management and Trial tools 
– Sell and market with your brand 
– Deliver better service with Salesforce CRM 
– Push upgrades to customers with ease 
Channel 
Order App 
Managed 
Packages 
Branded 
Login 
Subscriber 
Support 
Push 
Upgrades 
Business 
Org 
Trials 
Branded 
Emails 
License 
Management 
Usage Metrics
Go To Market 
Your Innovation 
<js> 
APIs Canvas Mobile SDK & 
Dev. Packs 
Multi- 
Language 
IDE, Ant & 
Workbench 
VisualForce & 
JavaScript 
Declarative 
Tools 
Apex, SOSL 
& SOQL 
Managed 
Packages 
Get It 
Now 
Trials & 
AppExchange Lead & Usage 
Provisioning Metrics 
Customized 
Branding 
Push& Pull 
Upgrades 
License 
Management 
Remote 
Support 
Sharing, Audit 
& Compliance 
Customization & 
Localization 
Work-flows & 
Scripts 
Users, ID & 
Authentication 
Dashboard & 
Report Builder 
Enterprise 
Search 
Core Capabilities 
Salesforce1 
Mobile 
Social Objects & 
Communities 
Infrastructure 
>99.9% 
<300ms 
Multi-Tenant Massively 
Security 
Reliability & 
Backups 
3 Upgrades per 
Scalable 
Certified Performance 
& DR 
Year 
Marketing 
Cloud Heroku 1 
The Fast Path from Idea to App
How Do I Get Started? 
• Think about use cases 
• Sign up for a free DE org at https://developer.salesforce.com/signup 
– If you’re already a partner - http://p.force.com/org 
• Create an org from your Environment Hub - 
https://partners.salesforce.com/s/education/general/Environment_Hub 
• Resources: 
– Force.com Workbook – https://developer.salesforce.com/page/Force.com_workbook 
– Documentation on https://developer.salesforce.com 
– Developer forums – https://developer.salesforce.com/forums 
– Partner Community – https://partners.salesforce.com 
– Success Community – https://success.salesforce.com 
– Security Best Practices – http://p.force.com/security
Call To Action 
• What we ask of you: 
– Fill out session survey and provide feedback J 
– Attend other ISV-specific Dreamforce sessions 
• APP Academy Sessions 
– Distribute Your App Through Automation 
– Support Your Customers for Commercial Success 
• Distribute and License Your App for Commercial Success 
• Architect and Design Your App for Commercial Success 
• Design Patterns Every ISV Needs To Know 
• Beginner/Advanced Guide for Building a Salesforce1 Mobile App 
• Insider’s Guide to the AppExchange Security Review 
• Much, much more… 
– Check out the Partner Zone – Build Your App Booth 
– Check out the Developer Zone 
– Start building your app today!

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The document summarizes a presentation given by three experts - Gordon Derk, Shaun McInerney, and Wyndham Hudson - on building successful Salesforce1 mobile apps. The experts discussed their own mobile apps - Elton for equipment tracking, AscentERP for ERP functions, and ContactWorld for integrating call recordings. They emphasized how the Salesforce1 platform allows partners to build apps quickly that are integrated with Salesforce and accessible to its large customer base.

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Check out the new Partner Community 
https://partners.salesforce.com/
Connect with Partners in the Partner Zone 
The Westin Hotel, Market Street 
2nd Floor – Metropolitan Ballroom 
INNOVATE with the leading technology 
• Demos of new Salesforce technology 
CONNECT with members of the partner community 
• Partner Community Theater 
• Networking areas 
• Welcome reception and daily lunch service 
GROW your business with resources 
• 70+ partner-specific sessions 
• ‘Ask the Experts’ consultation stations
AppBash 2014 on Wednesday Night!
Q&A

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This document discusses revenue-based financing as an alternative to venture capital for ISVs seeking funding. It outlines how revenue-based financing works by providing monthly payments to the company as a fixed percentage of its monthly revenue, with no equity stake required. The document notes that revenue-based financing is well-suited for SaaS companies and can provide funding up to $1 million or 33% of a company's annualized revenue run rate. It also shares an example of a $500,000 revenue-based financing with monthly payments of 5% of revenue and a 1.7x repayment over 5 years.

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The document provides information for entrepreneurs interested in starting an ISV business using the Salesforce platform. It discusses why the Salesforce1 platform is different in that it offers tools and resources to help ISVs succeed, including the Platform Distribution Program. It outlines various types of apps that can be built, such as native, composite and mobile apps. It also addresses questions around how ISVs can make money using a subscription model, and provides resources and steps for getting started, including the APP Academy training program.

APP Academy: Build Your First App (October 13, 2014)

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APP Academy: Build Your First App (October 13, 2014)

  • 1. APP Academy: Build Your First App Valerie Lim Associate ISV Technical Evangelist @ValerieSFDC
  • 2. Safe Harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
  • 3. “Salesforce Is A Platform Company. Period.” TechCrunch $1B+ 2,500+ AppEx change 1.5B Transactions Per Day 72B Records Stored Apps Revenue for ISVs 4M+ 2.6M+ AppExchange Installs • Build apps faster on Salesforce1 Platform • Grow faster alongside Salesforce • Find new customers on AppExchange Apps built on the Platform
  • 4. Partners: Building Next Generation Enterprise App Businesses Experian Evernote CloudApps GetFeedback Philips Adobe ClickSoftware LinkedIn Veeva SchoolForce Novidea Ring my Bell Hotel Ninjas Cameleon FinancialForce Reach our customer base and beyond to new companies and users
  • 5. We’ve Helped Partners Succeed Since 2006 2m+ Installs 2006 2007 2008 2009 2010 2011 2012 2013 Apps on the AppExchange 1m Installs $1b+ partner revenue IPO
  • 6. The Salesforce1 Platform is Faster buy & setup hardware Customize App install complex software define user access build & test security make it mobile & social setup reporting & analytics build app Custom Build App App 12-18+ Months? Future Phases in Weeks, not Months 6-8 Weeks Your App
  • 7. Build your app in three steps 1 2 3 Build your app on the Salesforce1 Platform Package, distribute and support your app with the Partner Program Choose the partner model that is best for you
  • 8. My App Idea - PerkOn
  • 9. Corporate Perks, Redefined • “Employees want to search for corporate perks from inside their Salesforce environments” • “Employees want to compare perks based on popularity” • “Employees want to share feedback about these perks with their colleagues” • “Employees want to access and redeem perks on their mobile devices”
  • 10. Demo
  • 11. Summary • In under 20 minutes, here’s what we’ve built: – Custom App - PerkOn – Custom Object – Perk • Custom Fields • Page Layouts – Canvas App • Integrate with our existing app – Custom Report – Social functionality with Chatter – Salesforce1 Mobile
  • 12. High Level Architecture Salesforce1 Mobile Canvas Visualforce Pages Custom Objects Salesforce1 Platform APIs Processing UI, APIs Reports Users Deal Provider Integration
  • 13. Leverage Proven GoToMarket Technology • Sell and distribute faster without investing in GTM services – Manage your lead-trial-provisioning funnel with our Licenses Management and Trial tools – Sell and market with your brand – Deliver better service with Salesforce CRM – Push upgrades to customers with ease Channel Order App Managed Packages Branded Login Subscriber Support Push Upgrades Business Org Trials Branded Emails License Management Usage Metrics
  • 14. Go To Market Your Innovation <js> APIs Canvas Mobile SDK & Dev. Packs Multi- Language IDE, Ant & Workbench VisualForce & JavaScript Declarative Tools Apex, SOSL & SOQL Managed Packages Get It Now Trials & AppExchange Lead & Usage Provisioning Metrics Customized Branding Push& Pull Upgrades License Management Remote Support Sharing, Audit & Compliance Customization & Localization Work-flows & Scripts Users, ID & Authentication Dashboard & Report Builder Enterprise Search Core Capabilities Salesforce1 Mobile Social Objects & Communities Infrastructure >99.9% <300ms Multi-Tenant Massively Security Reliability & Backups 3 Upgrades per Scalable Certified Performance & DR Year Marketing Cloud Heroku 1 The Fast Path from Idea to App
  • 15. How Do I Get Started? • Think about use cases • Sign up for a free DE org at https://developer.salesforce.com/signup – If you’re already a partner - http://p.force.com/org • Create an org from your Environment Hub - https://partners.salesforce.com/s/education/general/Environment_Hub • Resources: – Force.com Workbook – https://developer.salesforce.com/page/Force.com_workbook – Documentation on https://developer.salesforce.com – Developer forums – https://developer.salesforce.com/forums – Partner Community – https://partners.salesforce.com – Success Community – https://success.salesforce.com – Security Best Practices – http://p.force.com/security
  • 16. Call To Action • What we ask of you: – Fill out session survey and provide feedback J – Attend other ISV-specific Dreamforce sessions • APP Academy Sessions – Distribute Your App Through Automation – Support Your Customers for Commercial Success • Distribute and License Your App for Commercial Success • Architect and Design Your App for Commercial Success • Design Patterns Every ISV Needs To Know • Beginner/Advanced Guide for Building a Salesforce1 Mobile App • Insider’s Guide to the AppExchange Security Review • Much, much more… – Check out the Partner Zone – Build Your App Booth – Check out the Developer Zone – Start building your app today!
  • 17. Check out the new Partner Community https://partners.salesforce.com/
  • 18. Connect with Partners in the Partner Zone The Westin Hotel, Market Street 2nd Floor – Metropolitan Ballroom INNOVATE with the leading technology • Demos of new Salesforce technology CONNECT with members of the partner community • Partner Community Theater • Networking areas • Welcome reception and daily lunch service GROW your business with resources • 70+ partner-specific sessions • ‘Ask the Experts’ consultation stations
  • 19. AppBash 2014 on Wednesday Night!
  • 20. Q&A