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Turbocharging AppExchange

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dreamforce2006
dreamforce2006

The document discusses DreamFactory, a company that provides tools for rapidly building and deploying rich web applications on service platforms like Salesforce. It highlights some of DreamFactory's products like Carousel for live presentations and FormFactory for active forms. DreamFactory aims to promote a "try and buy" model to lower costs of sales and drive viral growth through an engaging user experience.

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Turbocharging AppExchange Bill Appleton, CTO and Founder, DreamFactory Ken Neff, VP Technical Services, DreamFactory Track: New AppExchange Developers
Safe Harbor Statement “ Safe harbor” statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements the achievement of which involves risks, uncertainties and assumptions. If any such risks or uncertainties materialize or if any of the assumptions proves incorrect, our results could differ materially from the results expressed or implied by the forward-looking statements we make.  All statements other than statements of historical fact could be deemed forward-looking, including any projections of subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include - but are not limited to - risks associated with the integration of Sendia Corporation’s technology, operations, infrastructure and personnel with ours; unexpected costs or delays incurred in integrating Sendia with salesforce.com, which could adversely affect our operating results and rate of growth; any unknown errors or limitations in the Sendia technology; any third party intellectual property claims arising from the Sendia technology; customer and partner acceptance and deployment of the AppExchange and AppExchange Mobile platforms; interruptions or delays in our service or our Web hosting; our new business model; breach of our security measures; possible fluctuations in our operating results and rate of growth; the emerging market in which we operate; our relatively limited operating history; our ability to hire, retain and motivate our employees and manage our growth; competition; our ability to continue to release and gain customer acceptance of new and improved versions of our CRM service; unanticipated changes in our effective tax rate; fluctuations in the number of shares outstanding; the price of such shares; foreign currency exchange rates and interest rates. Further information on these and other factors that could affect our financial results is included in the reports on Forms 10-K, 10-Q and 8-K and in other filings we make with the Securities and Exchange Commission from time to time, including our Form 10-K for the fiscal year ended January 31, 2006. These documents are available on the SEC Filings section of the Investor Information section of our website at www.salesforce.com/investor . Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all.  Customers who purchase our services should make purchase decisions based upon features that are currently available.  Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements, except as required by law.
Bill Appleton CTO and Founder [email_address]
DreamFactory at a Glance “ Innovation on Demand” Launched in 2002 Browser-based tool for rapidly building and deploying Rich Web Applications on Service Platforms Launched 3 enterprise applications in ‘06 DreamTeam, OrgView, SnapShot Among the most popular AppExchange applications Two new applications at DreamForce ’06 Carousel, FormFactory INDUSTRY: Rich Internet Apps EMPLOYEES: 30 GEOGRAPHY: Global PRODUCT(S) USED: SFA, Service & Support # USERS: 1000+
Rich User Experience – Value Throughout The App Lifecycle Promote “ Try and buy” model lowers cost of sales Game-changing user experience drives viral growth Deploy On-demand model eliminates deployment costs Maintain Effortless upgrades enhance the user experience Improve Customer feature requests drive product innovation Deploy Maintain Promote Improve
Innovation On Demand Customer-driven, rapid, and continual feature evolution Rich, thin-client architecture Better user experience Lower network bandwidth Improved flexibility, customization Composite applications, service aggregation Server-less global scalability Robust Foundation Products Customer emPowered Magnetic User Experience
Ken Neff VP Technical Services [email_address]
Carousel – Live Presentations Create and share dynamic presentations connected to live Salesforce data! Create interactive Presentation Mashups Combine text, tables, live data, graphics, multi-media, and more Exchange and collaborate on presentations with any Salesforce user in your organization
Form Factory – Active Forms Create and publish active forms populated with live Salesforce data! Create professional form templates Combine text, tables, live data, graphics, and more Exchange form templates with any Salesforce user in your organization
DreamTeam – Project Automation Suite Manage projects more effectively with DreamTeam's comprehensive set of features, including collaborative calendar, document management, Gantt charts, and more… What’s new? DreamTeam PMO! Executive-level dashboard Cross-project management Rich status reporting Highlight/Issue/Action tracking Customer-driven innovation in action!
OrgView – Dynamic Graphical Org Charts Build, view, and drill down rapidly on highly graphical Organization Charts for salesforce orgs What’s new? OrgView Pro! Visio export Colorization Arbitrary hierarchies Large chart management Customer-driven innovation in action!
“ With DreamFactory we were able to create a rich user interface that didn’t disrupt LodgeWorks’ enterprise. DreamFactory has a pre-built Salesforce.com library, which makes it a lot easier for development. We couldn’t have created this application with Java or .Net.” John Barnes Model Metrics, LLC Vice President of Technology Execution Engine: Partners Quote from John Barnes: DreamFactory Applications: LodgeWorks – customer-specific app Web 2 Anything – AppExchange app
Execution Engine: Partners WebEx $alesCenter ReachForce OnDemand Adobe Create PDF Online
Execution Engine: Tools – Drag & Drop Mashups Personal Mashups Create your own Presentation Mashups from a wide variety of components: text, bullets, tables, charts, gauges, data, audio, video, and more Live Data Connect slide templates to Salesforce summary tables and detail tables. Use search, find, filter, and navigation panels to interactively present live information Presentation Exchange Share presentations, reuse templates, copy/paste from existing presentations Export Export presentations to PDF for offline viewing
4f4e – FREE DreamFactory Development Environment Develop for FREE Robust development environment Rich, extensible component set Strong Salesforce integration Proven platform Deploy for FREE Zero deployment cost Server-less architecture Build rich internet applications quickly and easily Zero barrier to entry Effortless deployment For FREE forever!
Session Feedback Let us know how we’re doing! Please score the session from 5 to 1 (5=excellent,1=needs improvement) on the following categories: Overall rating of the session Quality of content Strength of presentation delivery Relevance of the session to your organization Save time! Use your cell phone or mobile device to send Feedback via SMS/Text Messaging! Send a message to 26335 In the message body: Session ###, #### For example, “ Session 123, 5555 ” Session ID: ### Session ID # Scores for 4 categories SMS Voting powered by:
Bill Appleton CTO and Founder Ken Neff Vice President, Technical Services QUESTION & ANSWER SESSION

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Turbocharging AppExchange

  • 1. Turbocharging AppExchange Bill Appleton, CTO and Founder, DreamFactory Ken Neff, VP Technical Services, DreamFactory Track: New AppExchange Developers
  • 2. Safe Harbor Statement “ Safe harbor” statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements the achievement of which involves risks, uncertainties and assumptions. If any such risks or uncertainties materialize or if any of the assumptions proves incorrect, our results could differ materially from the results expressed or implied by the forward-looking statements we make.  All statements other than statements of historical fact could be deemed forward-looking, including any projections of subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include - but are not limited to - risks associated with the integration of Sendia Corporation’s technology, operations, infrastructure and personnel with ours; unexpected costs or delays incurred in integrating Sendia with salesforce.com, which could adversely affect our operating results and rate of growth; any unknown errors or limitations in the Sendia technology; any third party intellectual property claims arising from the Sendia technology; customer and partner acceptance and deployment of the AppExchange and AppExchange Mobile platforms; interruptions or delays in our service or our Web hosting; our new business model; breach of our security measures; possible fluctuations in our operating results and rate of growth; the emerging market in which we operate; our relatively limited operating history; our ability to hire, retain and motivate our employees and manage our growth; competition; our ability to continue to release and gain customer acceptance of new and improved versions of our CRM service; unanticipated changes in our effective tax rate; fluctuations in the number of shares outstanding; the price of such shares; foreign currency exchange rates and interest rates. Further information on these and other factors that could affect our financial results is included in the reports on Forms 10-K, 10-Q and 8-K and in other filings we make with the Securities and Exchange Commission from time to time, including our Form 10-K for the fiscal year ended January 31, 2006. These documents are available on the SEC Filings section of the Investor Information section of our website at www.salesforce.com/investor . Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all.  Customers who purchase our services should make purchase decisions based upon features that are currently available.  Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements, except as required by law.
  • 3. Bill Appleton CTO and Founder [email_address]
  • 4. DreamFactory at a Glance “ Innovation on Demand” Launched in 2002 Browser-based tool for rapidly building and deploying Rich Web Applications on Service Platforms Launched 3 enterprise applications in ‘06 DreamTeam, OrgView, SnapShot Among the most popular AppExchange applications Two new applications at DreamForce ’06 Carousel, FormFactory INDUSTRY: Rich Internet Apps EMPLOYEES: 30 GEOGRAPHY: Global PRODUCT(S) USED: SFA, Service & Support # USERS: 1000+
  • 5. Rich User Experience – Value Throughout The App Lifecycle Promote “ Try and buy” model lowers cost of sales Game-changing user experience drives viral growth Deploy On-demand model eliminates deployment costs Maintain Effortless upgrades enhance the user experience Improve Customer feature requests drive product innovation Deploy Maintain Promote Improve
  • 6. Innovation On Demand Customer-driven, rapid, and continual feature evolution Rich, thin-client architecture Better user experience Lower network bandwidth Improved flexibility, customization Composite applications, service aggregation Server-less global scalability Robust Foundation Products Customer emPowered Magnetic User Experience
  • 7. Ken Neff VP Technical Services [email_address]
  • 8. Carousel – Live Presentations Create and share dynamic presentations connected to live Salesforce data! Create interactive Presentation Mashups Combine text, tables, live data, graphics, multi-media, and more Exchange and collaborate on presentations with any Salesforce user in your organization
  • 9. Form Factory – Active Forms Create and publish active forms populated with live Salesforce data! Create professional form templates Combine text, tables, live data, graphics, and more Exchange form templates with any Salesforce user in your organization
  • 10. DreamTeam – Project Automation Suite Manage projects more effectively with DreamTeam's comprehensive set of features, including collaborative calendar, document management, Gantt charts, and more… What’s new? DreamTeam PMO! Executive-level dashboard Cross-project management Rich status reporting Highlight/Issue/Action tracking Customer-driven innovation in action!
  • 11. OrgView – Dynamic Graphical Org Charts Build, view, and drill down rapidly on highly graphical Organization Charts for salesforce orgs What’s new? OrgView Pro! Visio export Colorization Arbitrary hierarchies Large chart management Customer-driven innovation in action!
  • 12. “ With DreamFactory we were able to create a rich user interface that didn’t disrupt LodgeWorks’ enterprise. DreamFactory has a pre-built Salesforce.com library, which makes it a lot easier for development. We couldn’t have created this application with Java or .Net.” John Barnes Model Metrics, LLC Vice President of Technology Execution Engine: Partners Quote from John Barnes: DreamFactory Applications: LodgeWorks – customer-specific app Web 2 Anything – AppExchange app
  • 13. Execution Engine: Partners WebEx $alesCenter ReachForce OnDemand Adobe Create PDF Online
  • 14. Execution Engine: Tools – Drag & Drop Mashups Personal Mashups Create your own Presentation Mashups from a wide variety of components: text, bullets, tables, charts, gauges, data, audio, video, and more Live Data Connect slide templates to Salesforce summary tables and detail tables. Use search, find, filter, and navigation panels to interactively present live information Presentation Exchange Share presentations, reuse templates, copy/paste from existing presentations Export Export presentations to PDF for offline viewing
  • 15. 4f4e – FREE DreamFactory Development Environment Develop for FREE Robust development environment Rich, extensible component set Strong Salesforce integration Proven platform Deploy for FREE Zero deployment cost Server-less architecture Build rich internet applications quickly and easily Zero barrier to entry Effortless deployment For FREE forever!
  • 16. Session Feedback Let us know how we’re doing! Please score the session from 5 to 1 (5=excellent,1=needs improvement) on the following categories: Overall rating of the session Quality of content Strength of presentation delivery Relevance of the session to your organization Save time! Use your cell phone or mobile device to send Feedback via SMS/Text Messaging! Send a message to 26335 In the message body: Session ###, #### For example, “ Session 123, 5555 ” Session ID: ### Session ID # Scores for 4 categories SMS Voting powered by:
  • 17. Bill Appleton CTO and Founder Ken Neff Vice President, Technical Services QUESTION & ANSWER SESSION