SlideShare a Scribd company logo
Presented by:-
Kajal Mittal
Abstract
0 DVB Consulting is an Queensland Australian based professional
Consulting Company that provides clients, corporate
troubleshooting, interim management and business strategy
alongside mentoring on both short-term and long-term basis.
DVB Consulting advisors help you with their deep insight try to
identify the perceived issues in the processes and procedures set
up corrective measures to assist the growth of the organization
by making alterations as and when required. We deliver tangible
results and achieve your outcomes, not simply tell you what to
do.
0 This project aims at developing and increasing the ranking of a
site (http://www.dvb-consulting.com/) making it available in the
top searches of a quality search engine like GOOGLE, BING etc.
which would further cater to the needs of a website making it a
highly visited site in the internet world.
Purpose
0 The purpose of this presentation is to define Search
Engine Optimization (SEO) of Websites. The purpose of
every SEO program differ from business to business,
but primarily engages building of brand awareness,
increasing visibility, gathering of interaction, ideas,
comments, essentially consumer conversation in
cyberspace and in the course of this, sells a product or
service. Here the presentation describes the several
techniques and strategies adopted for achieving the
desired goal of getting the traffic on the Website.
Acronyms and Abbreviations:
0 JSP Java Server Pages
0 Database It contains the data relevant to the application.
0 SEO Search Engine Optimisation
0 SMM Social Media Marketing
0 SEM Search Engine Marketing
0 PPC Pay Per Click
0 ROI Return on Investment

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SEM
Why is Search Engine Marketing Important?
0 85% of all traffic on the internet is referred to by search engines
0 90% of all users don`t look past the first 30 results (most only view top 10)
0 Search engine traffic is low and websites aren`t indexed because they are
generally poorly optimized
0 Cost effecting advertising
0 Clear and measureable RO;
0 Operators under this assumption
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SEM
PPC(Paid) vs. SEO(Organic)
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0 Spider “crawls” the web to find new documents (web pages, other
documents) typically by following hyperlinks from websites already in
their database
0 Search engines indexes the content (text, code) in these documents by
adding it to their database and then periodically updates this content
0 Search engines search their own databases when a user enters in a search
to find related documents (not searching web pages in real time)
0 Search engines ranks the resulting documents using an algorithm
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Search Engine Optimization
0 SEO : Search Engine Optimization
0 Refers to the process of “optimizing” both the on-page and off-
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0 Refers to the “industry” that has been created regarding using
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a website
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On page
• Content – quality, fresh, keywords
• HTML – titles, description, use of headers
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matters. High-quality web content can give your marketing
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0 Unique content is a must for SEO and only then you can place
your site at the top Google searches. Google does not accept
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0 The website, along with the title, description and
keywords has been submitted to leading link directories.
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0 It may take several weeks for your links to appear in
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A list of various link directories is mentioned below:
0 http://www.bestdirectory4you.com
0 http://www.acedirectory.org
0 http://www.web-directory-plus.com
0 http://www.seowebdirectories.com
0 http://www.webdirectoriessite.com
0 http://www.directoriespage.com
0 http://www.submitwebdirectories.com
0 http://www.addurlwebdirectories.com
0 http://www.awebdirectories.com
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0 http://goarticles.com/
0 http://www.selfgrowth.com/
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0 Classified submission is really very significant for webmasters as
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0 Classified Ads are basically online ads which are placed on
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can take some time, but each milestone means you’re doing
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0 Keywords are very important for any site to get its ranking
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conversions.
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0 SEO can help you with Business Growth.
0 The results are LOW COST (In comparison to Adwords and
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More Advantages…
0 SEO delivers a continuous flow of free and targeted
traffic.
0 SEO gives your business exposure to people who are
looking for a solution.
0 SEO generates traffic that have a good chance of
converting.
0 60% of clicks go to the first result.
Disadvantages
0 No immediate Pay Off
0 SEO Results will take time
0 You still need to Invest in Technical SEO
0 SEO has no guarantee for Results (especially 1st page
ranking)
0 Advancement of SEO i.e. PPC
Future Scope of SEO
0 When a website completed by HTML, JAVA, .NET or some
other language then what is your next step, how you the
your website product because directly no one knows your
company, your website and no value of your business till
you don't have your target audience or your website, your
product not promote in the market.
0 These all are a SEO Executive responsibility so it would be
an opportunity for SEO Executive future and his working
criteria, because without promotion and without
customers you can never survive in the market.
Conclusion
0 In an ever growing online world, it is vital that the
business is ranking as highly as possible for relevant
keywords. Subsequently, this results in more website
traffic and therefore an increase in online sales, leads
and visibility. Attaining the higher search engine
ranking and generating a possible increase in your
website traffic by keep in mind that directing traffic to
your website is an easy task, only if unethical method
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References
0 http://social-networking-websites-review.toptenreviews.com/
0 http://socialmediatoday.com/stephaniefrasco/1901891/6-
reasons-socialmedia-critical-your-seo
0 http://www.searchenginegenie.com/seo-forumsitemap.
php/forum/about6651.html
0 http://www.spiderwritingseo.co.uk/what-we-offer.php
0 Get to the top of Google- David Viney
All You Need to Know About SEO
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All You Need to Know About SEO

  • 2. Abstract 0 DVB Consulting is an Queensland Australian based professional Consulting Company that provides clients, corporate troubleshooting, interim management and business strategy alongside mentoring on both short-term and long-term basis. DVB Consulting advisors help you with their deep insight try to identify the perceived issues in the processes and procedures set up corrective measures to assist the growth of the organization by making alterations as and when required. We deliver tangible results and achieve your outcomes, not simply tell you what to do. 0 This project aims at developing and increasing the ranking of a site (http://www.dvb-consulting.com/) making it available in the top searches of a quality search engine like GOOGLE, BING etc. which would further cater to the needs of a website making it a highly visited site in the internet world.
  • 3. Purpose 0 The purpose of this presentation is to define Search Engine Optimization (SEO) of Websites. The purpose of every SEO program differ from business to business, but primarily engages building of brand awareness, increasing visibility, gathering of interaction, ideas, comments, essentially consumer conversation in cyberspace and in the course of this, sells a product or service. Here the presentation describes the several techniques and strategies adopted for achieving the desired goal of getting the traffic on the Website.
  • 4. Acronyms and Abbreviations: 0 JSP Java Server Pages 0 Database It contains the data relevant to the application. 0 SEO Search Engine Optimisation 0 SMM Social Media Marketing 0 SEM Search Engine Marketing 0 PPC Pay Per Click 0 ROI Return on Investment
  • 5. SEM Why is Search Engine Marketing Important? 0 85% of all traffic on the internet is referred to by search engines 0 90% of all users don`t look past the first 30 results (most only view top 10) 0 Search engine traffic is low and websites aren`t indexed because they are generally poorly optimized 0 Cost effecting advertising 0 Clear and measureable RO; 0 Operators under this assumption More (relevant) traffic + Good Conversions Rate = More Sales/Leads
  • 6. SEM
  • 10. INTRODUCTION 0 What is SEO? 0 Search Engine Optimization (SEO) 0 The efforts revolving around trying to get a site/page to show up (rank) or increase rank within a Search Engine Results Page (SERP)
  • 13. What is Search Engine ? Search engines are programs that search documents for specified keywords and return a list of the documents where the keywords were found. Search engines use programs called spiders or bots, to search the internet and document their findings.
  • 14. Examples of Popular Search Engines
  • 15. Who are the players?
  • 16. How Do Search Engines Work? 0 Spider “crawls” the web to find new documents (web pages, other documents) typically by following hyperlinks from websites already in their database 0 Search engines indexes the content (text, code) in these documents by adding it to their database and then periodically updates this content 0 Search engines search their own databases when a user enters in a search to find related documents (not searching web pages in real time) 0 Search engines ranks the resulting documents using an algorithm (mathematical formula) by assigning various weights and ranking factors
  • 17. How Do Search Engines Work?
  • 18. Search Engine Optimization 0 SEO : Search Engine Optimization 0 Refers to the process of “optimizing” both the on-page and off- page ranking factors in order to achieve high search engine rankings for targeted search terms. 0 Refers to the “industry” that has been created regarding using keyword searching a means of the increasing relevant traffic to a website
  • 19. SEO ranking factors On page • Content – quality, fresh, keywords • HTML – titles, description, use of headers • Architecture – crawl, speed, URLs • Violation – hidden content, keyword stuffing Off page • Link – quality • Social – shares, reputations • Trust – authority, history • Personal – location, trust, history
  • 22. Content Writing 0 Under contents there comes articles, blogs, Press release, Slide, Video etc. An attractive Web Design can only retain attention for some time. In the end, it is the content that matters. High-quality web content can give your marketing efforts that extra vitality, which can help your brand get the recognition it deserves. 0 Unique content is a must for SEO and only then you can place your site at the top Google searches. Google does not accept any duplicate matter as discussed before and so to ensure that your written content is unique in the internet world or not, there is software for plagiarism checking provided on the link:
  • 25. Link Directories 0 The website, along with the title, description and keywords has been submitted to leading link directories. As a result, the website positioning should start moving up to the top of the search engine results page, because of the back links you are getting. 0 It may take several weeks for your links to appear in these Link Directories because they receive hundreds of submission everyday and each submission is reviewed/ moderated before it is approved.
  • 26. A list of various link directories is mentioned below: 0 http://www.bestdirectory4you.com 0 http://www.acedirectory.org 0 http://www.web-directory-plus.com 0 http://www.seowebdirectories.com 0 http://www.webdirectoriessite.com 0 http://www.directoriespage.com 0 http://www.submitwebdirectories.com 0 http://www.addurlwebdirectories.com 0 http://www.awebdirectories.com 0 http://www.addurldirectories.com
  • 28. Article Directories 0 Search Engine robots love content rich sites like Article Directories. When they come across your article, with a link back to your website, they continue to crawl to your site too. As a result, your search engine positioning should go up. 0 Other than SE robots, newsletter editors and other webmaster will also be looking around article directories to pick up content for their publications. 0 This also helps in getting your website indexed quickly.
  • 29. A list of various link directories is mentioned below: 0 http://goarticles.com/ 0 http://www.selfgrowth.com/ 0 http://www.zimbio.com/ 0 http://www.articlesnatch.com 0 http://www.articlebiz.com/ 0 http://artipot.com/ 0 https://www.amazines.com/ 0 And many more…..
  • 31. Social Bookmarking Sites 0 Social Bookmarking is the new tool that actually works because users rate the entries and popular bookmarks go higher up in the listings. Even before your website is indexed in the search engines, they can come up on Bookmarking sites. 0 This also helps in search engine rankings.
  • 33. Social Networking Sites (SMO) 0 The implication is that when a webpage is shared or "liked" by a user on a social network, it counts as a "vote" for that webpage's quality. Thus, search engines can use such votes accordingly to properly rank websites in search engine results pages. 0 Reasons for SMO (Social media optimization) on social networking sites: o Link building was always about social proofing. o Social media allows you to "crowd source" your link building. o Being social is the fastest way to multiply your presence online. o Social signal is a real thing. o Social links bring real traffic to your website.
  • 34. Snap shots of SMO on different sites: 0 TWITTER
  • 38. Video submission 0 A short video is created and is submitted to Youtube. 0 A video has a greater impact on a user rather than a written material hence, video submission creates a viral impact which in turn provides large traffic to the desired website. 0 Video analytics account can be reviewed in order to view the traffic flow.
  • 39. Blogs
  • 40. Blogs 0 By posting blurbs about your website to the top rating blog sites you only get targeted visitors but also back links. This definitely helps in boosting your search engine rankings. 0 You can post your blog in any of the following top blog posting sites: o http://www.tumblr.com/ o http://quora.com/ o http://wordpress.org/ o http://blogspot.com/
  • 42. Classified Submission 0 Classified submission is really very significant for webmasters as it serves different purposes. With the help of classified submission service, you can show your necessity to the outside world. It helps in marketing your product or service. It is very significant SEO tool that helps in popularizing the sites. 0 Classified Ads are basically online ads which are placed on Classified Resources. It works the same way as you give advertisement in any other media like: Newspapers, Magazines, Radio and Television etc. These are very useful to promote the website as they posted immediately and can generate sales queries in a couple of hours. Classified Ads are posted on resources which already have traffic and have a lot of people refer them for quality products and services.
  • 43. Forums 0 Forums are hot beds of public interaction. By participating on leading forums, you not only get highly targeted traffic but also get those precious back-links. 0 We found Forums related to your niche, logged in, searched for a relevant post and replied to the post while strategically dropping your website URL for the visitors to see and search engines to crawl. Suitable comments have been posted as a reply to the topics in order to attract unique visitors.
  • 44. Press Release 0 A press release provides reporters with an information subsidy containing the basics needed to develop a news story. Press releases can announce a range of news items, such as scheduled events, personal promotions, awards, new products and services, sales and other financial data, accomplishments, etc.
  • 45. Slide Submission 0 A short but informative slide is created and is submitted to slideshare.net. This way also you get a live URL and hence, you can viral that URL by posting on your facebook or twitter page which in turn would provide large traffic to the desired website.
  • 46. Keyword Ranking 0 Search Engine Optimization goal is to make your site reach to the top 3 results on leading search engines like Google. It can take some time, but each milestone means you’re doing something right. For this, you just have to enter the desired keyword in the Google search box and find on the search engine result page where your site ranks. 0 Keywords are very important for any site to get its ranking on the search engines like Yahoo, Bing, Google. Keyword ranking tools show where your site ranks for a keyword but won't help you rank higher. Keyword ranking ranked the site in search engines for a keyword which has a major impact on your Web traffic, lead generation and conversions.
  • 48. Advantages 0 SEO can help you with Business Growth. 0 The results are LOW COST (In comparison to Adwords and PPC) 0 Definite increase in traffic 0 Better ROI than normal ADS 0 250 Million websites on the web, SEO makes you stand out
  • 49. More Advantages… 0 SEO delivers a continuous flow of free and targeted traffic. 0 SEO gives your business exposure to people who are looking for a solution. 0 SEO generates traffic that have a good chance of converting. 0 60% of clicks go to the first result.
  • 50. Disadvantages 0 No immediate Pay Off 0 SEO Results will take time 0 You still need to Invest in Technical SEO 0 SEO has no guarantee for Results (especially 1st page ranking) 0 Advancement of SEO i.e. PPC
  • 51. Future Scope of SEO 0 When a website completed by HTML, JAVA, .NET or some other language then what is your next step, how you the your website product because directly no one knows your company, your website and no value of your business till you don't have your target audience or your website, your product not promote in the market. 0 These all are a SEO Executive responsibility so it would be an opportunity for SEO Executive future and his working criteria, because without promotion and without customers you can never survive in the market.
  • 52. Conclusion 0 In an ever growing online world, it is vital that the business is ranking as highly as possible for relevant keywords. Subsequently, this results in more website traffic and therefore an increase in online sales, leads and visibility. Attaining the higher search engine ranking and generating a possible increase in your website traffic by keep in mind that directing traffic to your website is an easy task, only if unethical method is employed. And it is also important that the right kind of visitors is directed to your website.
  • 53. References 0 http://social-networking-websites-review.toptenreviews.com/ 0 http://socialmediatoday.com/stephaniefrasco/1901891/6- reasons-socialmedia-critical-your-seo 0 http://www.searchenginegenie.com/seo-forumsitemap. php/forum/about6651.html 0 http://www.spiderwritingseo.co.uk/what-we-offer.php 0 Get to the top of Google- David Viney