Benefits of Online Press Release

Benefits of Online Press Release
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http://www.fluid-studio.net/wp-content/uploads/2010/02/press-release-publishing-online.jpg

Online Press release is a distribution of an important
announcement of your business through popular press
release distribution channels on web.
It is one of the fastest way of promoting your company on web.

You write a press release for something newsworthy like a
new product launch, announcement of new service, awards,
acquisitions, mergers, charity, sales or other item of interest.
A well optimized and keyword rich newsworthy press release, can
increase traffic and brand visibility for your product or service and
brings quality inbound links for your website.

Most of the popular press release services are source of
news for News search engine such as Google or Yahoo!
News.
Why we need to optimize our press release ?
• Press release optimized with targeted keywords for targeted
audience builds a brand and provides market exposure.
• Properly optimized press release gets high ranking in these search
engines.

Millions of visitors, including journalist, Bloggers, niche
website owner searching for a story, search Yahoo! or
Google News daily.
(Sources: Middleberg / Ross Survey and Pew Internet and American Life Project)
Reference: http://thedigibuzz.puretech.com/?p=17
• 98% of journalists go online daily
• 92% for article research
• 81% to do searching
• 76% to find new sources, experts
• 73% to find press releases
• On an average day, 68 million American adults go online:
• 30% use a search engine to find information
• 27% get news
Editors hunting for new and fresh information for a story can take
your news and refer you as a source.

You get non reciprocal back-links from credible news sites,
blogs, niche websites and many others.
SEO Advantages of Press releases
Websites which increases the ranking of your website.
Press releases can bring first-page visibility for your keywords
very quickly.
• Create keyword-rich content.
• Begin with the most important information- the most important
keywords and key phrases - and end with the least important.
• Include Keywords in H1 tag and anchor text of links back to your site
• Readable text by giving sub - heads, bulleted lists etc.
• Link to important areas of your site from within the press release.

High Ranking in Google News and Yahoo News for your
Keywords.
Press releasing services act as repository for press release related
content, videos and images which can be used by journalist or
editors while writing story about your product or company.
Headline impressions across hundreds of blogs, websites, and news
sites that run RSS headlines.
http://www.businessmarketingblog.org/wp-
content/uploads/2009/10/press-release-rss.jpg

Press releases can bring first-page visibility for your
keywords very quickly.
Your business can get potential media coverage as some of the
Press Releasing Services mail your news directly to
correspondents, editors, analysts, industry leaders, influencers and
web users.

Wikimotive is dedicated to providing the latest Social Media
Marketing, Facebook Marketing, and Search Engine optimization
techniques to businesses and persons looking to enhance their
online marketing presence.
http://www.wikimotive.net/

Benefits of Online Press Release

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