VP Sales at Vibenomics | Retail Media | Sales Leadership | Business Development | Demand Generation | P&L Ownership
Just returning from an amazing week at the Path to Purchase Institute #RetailMediaSummit24 and reviewing some major takeaways from the event. There was a tremendous amount of excitement around in-store programmatic media. It's the easiest, most efficient way to reach active shoppers at scale, and brands that have been diving in early are seeing the benefits of what everyone intuitively knows to be true - it's never a bad idea to speak to shoppers while they are in the store! We often get questions about how in-store traffic is measured and converted to impression estimates for campaigns and we are excited to announce the release of our latest whitepaper "In-Store Impressions Unlocked: To The Roof, Under The Roof, In The Zone." This report contains our latest insights on in-store measurement methodologies and strategies for integrating this powerful tactic into your #omnichannel activation plans. Great read to take along to the beach for your 4th of July vacation! 😉
Boost your in-store advertising with insights from Vibenomics' latest whitepaper, "In-Store Impressions Unlocked: To the Roof, Under the Roof, In the Zone." To monetize Retail Media Networks (RMNs) effectively and provide accurate audience insights, understanding the digital in-store audience is crucial. Here are a few strategies to improve in-store advertising and impressions: 🤝 Strategic Partnerships: Work with privacy-safe, trusted technology partners to gain a clear understanding of the total in-store audience. 📊 Data-Driven Content Strategies: Utilize impressions and exposure data to guide creative placement decisions, optimizing advertising inventory for better results. 🔊 Omnichannel Integration: Use impressions as the foundation for media investments, integrating onsite, offsite, and in-store audience exposure for comprehensive measurement. 🛒 Consumer Benefits: Use in-store audience insights to enhance the shopping experience with better product discoverability, targeted promotions, personalized offers, affordable pricing awareness, and exclusive deals. Discover more strategies to elevate your in-store advertising and impressions by clicking the link: https://lnkd.in/gnMKVWFG
Membership Development Manager @ Path to Purchase Institute | Full Cycle Member Development
1wThe Vibenomics, a Mood Media company session on this white paper during #retailmediasummit24 was phenomenal!