VP Sales at Vibenomics | Retail Media | Sales Leadership | Business Development | Demand Generation | P&L Ownership
Was your brand late to TikTok? How about Instagram? Facebook? Late doesn’t mean you shouldn’t use it, it just means you missed that golden moment when an emerging channel is still relatively uncluttered and you can grab a disproportionate share of voice. It’s that period when you feel like you’ve got the place to yourself, and you hope it will be a while before competitors realize what you're doing. That’s where in-store audio is today. Right now, within hours, you can activate in-store audio messaging across tens of thousands of stores where your SKUs are resting peacefully on shelves. Kroger, Albertsons, Hy-Vee, Ahold and more. Any store, any region, any day, any time. Every shopper in the store is exposed. No worries about directing attention to a screen or sign. Audio comes over the top and blankets every aisle. This hasn’t always been possible. In fact, it wasn’t possible a year ago, not at this speed or at this scale. And that’s why this is such an important moment in time. It’s also why you keep seeing in-store media popping up in your feed, in the articles you read, the webinars you watch, the podcasts you listen to, and on the stages of industry events you attend. If you’re not paying much attention, it seems like in-store media is something that’s coming soon - whenever these retailers figure out how to fund the installation of a bunch of screens. That’s the disconnect forward-thinking leaders at many of the most respected brands in the world are taking advantage of. While others wait for the screens, they are integrating in-store audio campaigns already available at scale in their most critical retailers. Remember when high-priority category keywords were less than $1 CPC on Google? Remember when email open rates were in the double digits? Those days are long gone, but the days of reaching active shoppers with programmatic in-store audio are here now, and your competitors might not even be aware of it yet. Will you get there before they do?
Embracing new platforms is key to innovation - Lao Tzu reminds us that a journey of a thousand miles begins with a single step 🚀 Let’s inspire and lead in the in-store audio space! #Innovation #Inspiration
Sales Development
3moBetter late than never!!!!