Steve Triplett’s Post

Thrilled to share that Vibenomics has teamed up with Lowe's Media Network! Together, we're revolutionizing the home improvement sector with programmatic in-store Retail Media, enabling Lowe's to connect with shoppers in a whole new way. Proud to be part of this game-changing partnership and looking forward to watching the Lowe's Media Network soar with this innovative new platform!

Just returning from an amazing week at the Path to Purchase Institute #RetailMediaSummit24 and reviewing some major takeaways from the event. There was a tremendous amount of excitement around in-store programmatic media. It's the easiest, most efficient way to reach active shoppers at scale, and brands that have been diving in early are seeing the benefits of what everyone intuitively knows to be true - it's never a bad idea to speak to shoppers while they are in the store! We often get questions about how in-store traffic is measured and converted to impression estimates for campaigns and we are excited to announce the release of our latest whitepaper "In-Store Impressions Unlocked: To The Roof, Under The Roof, In The Zone." This report contains our latest insights on in-store measurement methodologies and strategies for integrating this powerful tactic into your #omnichannel activation plans. Great read to take along to the beach for your 4th of July vacation! 😉

Must-see session at the Path to Purchase Institute #retailmediasummit2024. If you are curious about the latest advances in in-store audience measurement and how to leverage this massive reach channel for your brand, this panel with Paul Brenner will be well worth your time!! The Vibenomics, a Mood Media company team is on site all week if you want to chat about the amazing opportunities available today with in-store digital media.

Unlock the power of Vibenomics at Retail Media Summit '24 in Chicago, IL! Our in-store network of shoppers has a $749 billion economic impact and accounts for 1 billion monthly shopping visits. Ready to take your #brand to the next level? Schedule a time with me to delve into #Vibenomics innovative in-store #advertisingsolutions. Let's power commerce together! #RMS2024 @Pathtopurchaseinstitute

How many people does it take to put a dent in the Retail Media universe? This is the Vibenomics sales team last week at our 2024 Offsite Meeting, figuring things out in real time and having a blast doing it. When you have the largest programmatic in-store network, reaching 170M unique shoppers and over a billion shopping occasions per month, you want to tell the world about it. And that's exactly what this team is doing. CPGs like Procter & Gamble, Unilever, Proximo Spirits, and Mondelēz International understand the opportunity and are leaning in. There's no shortage of talk about where Retail Media is headed and how it will evolve. We need consistent measurement standards. Less fragmentation. More transparency. High quality data for closed-loop attribution. And we're getting there. The opportunity is too large to ignore. But one thing nearly everyone agrees on is the importance of physical stores and the customers walking those aisles each day. That's where +80% of transactions occur and where shoppers are in discovery mode - looking for deals, offers, and new products to trial. If you haven't yet explored in-store digital media, now is a great time to start. You can get all the scale and reach you need with a single partner, and manage it via your seat on The Trade Desk or other preferred DSPs. It's transacted on impressions and we'll even do the creative for you to make it contextually relevant to the in-store experience. It may be the easiest part of your entire media plan. And we have an amazing team to insure success when you are ready to start.

There are few decisions in marketing as easy as choosing to reinforce your brand at the point of purchase. With in-store programmatic audio it's simple, fast, and effective.

Was your brand late to TikTok? How about Instagram? Facebook? Late doesn’t mean you shouldn’t use it, it just means you missed that golden moment when an emerging channel is still relatively uncluttered and you can grab a disproportionate share of voice. It’s that period when you feel like you’ve got the place to yourself, and you hope it will be a while before competitors realize what you're doing. That’s where in-store audio is today. Right now, within hours, you can activate in-store audio messaging across tens of thousands of stores where your SKUs are resting peacefully on shelves. Kroger, Albertsons, Hy-Vee, Ahold and more. Any store, any region, any day, any time. Every shopper in the store is exposed. No worries about directing attention to a screen or sign. Audio comes over the top and blankets every aisle. This hasn’t always been possible. In fact, it wasn’t possible a year ago, not at this speed or at this scale. And that’s why this is such an important moment in time. It’s also why you keep seeing in-store media popping up in your feed, in the articles you read, the webinars you watch, the podcasts you listen to, and on the stages of industry events you attend. If you’re not paying much attention, it seems like in-store media is something that’s coming soon - whenever these retailers figure out how to fund the installation of a bunch of screens. That’s the disconnect forward-thinking leaders at many of the most respected brands in the world are taking advantage of. While others wait for the screens, they are integrating in-store audio campaigns already available at scale in their most critical retailers. Remember when high-priority category keywords were less than $1 CPC on Google? Remember when email open rates were in the double digits? Those days are long gone, but the days of reaching active shoppers with programmatic in-store audio are here now, and your competitors might not even be aware of it yet. Will you get there before they do?