Are you ready for the future of targeted advertising? Hear what Proximic by Comscore's Global Head of Sales Angela Bianco Rodriguez had to say when she recently joined the eMarketing Association's podcast with Kevin Lee to unravel the advertising industry challenges posed by signal loss and increasing privacy regulations. Key takeaways include: ✅ The importance of context and category in ad targeting, even without precise identity signals ✅ Why multiple tactics are needed to achieve scale, including contextual targeting and retargeting loyal customers ✅ The importance of unbiased data and third-party partnerships in the media measurement and targeting landscape ...and much more! Check out the full podcast here: https://lnkd.in/eVyQT2Ys
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Our annual State of Programmatic report is now live! Download it today: https://lnkd.in/enzgyAP9 This exclusive report details the top programmatic trends to be expected from advertisers in 2024. Report insights include: 📈 Media channel winners & losers 🍪 Signal loss preparedness 🧠 Impacts of artificial intelligence #programmaticadvertising #ctvadvertising #cookielessfuture #contextualadvertising #programmatic #contextual #ai #aiadvertising
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At Proximic by Comscore we're honored to be such a unique part of Comscore, Inc.'s 25 year history. Check out what our CEO Jon Carpenter has to say about how we're looking ahead to solve the most complex challenges in modern media. Cheers to the next 25! 🎉
Comscore, Inc. is celebrating its 25th anniversary throughout July! We’ll be sharing insights and events marking our journey as an innovator in measurement since the summer of 1999. Our thanks first and foremost goes to our clients, partners and friends 🙏 for their collaboration throughout the years. Read the message from our Chief Executive Officer, Jon Carpenter, at this link ➡ https://lnkd.in/em5UYcfP #mediameasurement #adtech #crossplatform #comscore
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We're thrilled to announce that Proximic by Comscore's industry-exclusive Legal Drinking Age (LDA) 🍻 targeting is now available for activation across CTV! Our innovative LDA solutions empower advertisers and publishers in age-restricted industries to overcome targeting challenges while maximizing campaign reach and effectiveness. Check out our latest blog post to learn more about how Comscore, Inc.'s LDA targeting and measurement solutions can help you reach your ideal audience effectively across platforms: https://lnkd.in/grcYAR82 Contact us to learn more about how Proximic can drive your campaign success: https://lnkd.in/g4JHQQbY #programmatictargeting #legaldrinkingage #alcoholads #CTV
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Have you ever spent hours putting together the perfect campaign only to realize your audience has no scale? Or maybe it has scale but isn’t actually reaching who you intended? 🙃 Proximic by Comscore's ID-free Predictive Audiences can help. With an average of 96% of incremental reach compared to ID-based solutions and an in-target accuracy rate of over 84% (without IDs! 🤯), it’s no wonder more than 5,000 advertisers rely on Proximic's Predictive Audiences. Are you ready to elevate your audience targeting strategy and actually reach your target audience? Contact us today to discover how our ID-free Predictive Audiences can help you achieve and exceed your targeting goals ⤵ https://lnkd.in/dSZaQQju #programmatic #audiencetargeting #contextual #AI
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Under the sunny skies of Cannes, Proximic by Comscore's Rachel (Eisenberg) Gantz lit up the stage at YieldMo's Idea Exchange moderating the insightful panel: Beyond Clicks and Views: AI-Driven Audience Insights for Creative Excellence. The session unpacked how generative AI transcends traditional metrics by providing deep audience insights that enhance creative development. A big thank you to Yieldmo for hosting, the other amazing panelists and everyone who attended! Caroline Yap, Victoria Milo, Glenn Fishback, Alex Johnston #cannes #AI #programmatic
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Day 1 in Cannes is off to an incredible start for the Proximic by Comscore team! Stay tuned for more exciting Cannes updates from the whole Comscore, Inc. squad throughout the week ☀ 🇫🇷
We've kicked off our campaign in Cannes for 2024 ☀ on stage at the Brand Innovators Marketing Leadership Summit, as Proximic by Comscore's Angela Bianco Rodriguez took to the mic with Bayer's Samantha Avivi. The discussion ranged from topics including delivering personalized ad experiences to privacy regulations 👀 and how AI will change the way people consume digital content. We'll be sharing the recording in the coming days, if you missed our session get in touch with the team in Cannes via this link https://lnkd.in/e2YKg3uW #canneslions2024 #mediameasurement #brandinnovators #comscore
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Things will be heating up at Cannes Lions 2024 with this exciting fireside chat at the Brand Innovators Leadership Summit! ☀ 😎 🇫🇷 Don't miss this fun and fascinating discussion on June 17th at the Armani Caffe at 11:00am as our own Angela Bianco Rodriguez and the CMO of Bayer Consumer Health, Samantha Avivi, participate in a fireside chat. Headed to Cannes too? Schedule some time to meet with our team while you're there: https://lnkd.in/dWAGxYUi #canneslions2024
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Feeling the looming pressure of new privacy laws? At Proximic by Comscore, we've got your back! Our ID-free Predictive Audiences combine consented first-party data with contextual technology, ensuring you still reach the right audiences at scale, all while respecting user privacy. To learn more about Proximic by Comscore’s available privacy-centric audiences, including our ID-free health audiences, download our Privacy-Centric Audience Targeting Guide today: https://lnkd.in/et29qa-3
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As we hit the halfway mark of 2024, data privacy remains a pivotal topic in the advertising industry. With several new state privacy laws taking effect in the U.S. soon, marketers face a fragmented and evolving regulatory landscape. In our latest blog post, "Reaching Audiences in the Era of Fragmented Privacy Regulations," we dive into the complexities of this new reality and explore how privacy-focused solutions, like our ID-free Predictive Audiences, can help marketers adapt. Read the full blog post here: https://lnkd.in/e7wvbX4Q #programmaticadvertising #contextualtargeting #audiencetargeting
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