Thanks to AdMonsters for the fantastic recap and for moderating our panel at Cannes Lions 2024! 🌟 This year’s festival was packed with innovation and insights, especially in ad tech. Our panel on the Evolution of AI in Ad Tech was a standout thanks to our participants, Yakira Young, Craig Miller, Valerie Davis, Jesh Sukhwani, and Teddy Jawde #CannesLions2024 #AdTech #AIinAdTech #PanelRecap Link to recap: https://lnkd.in/e4sjXfvB
About us
Yieldmo is an advertising technology company that operates a smart exchange that differentiates and enhances the value of ad inventory for buyers and sellers. As a leader in contextual analytics, real time technology, and digital formats, we create, measure, model, and optimize campaigns for superior scale and performance. By understanding how each unique impression behaves and looking for patterns and performance in real time, we can drive real performance gains without relying on audience data. Visit www.yieldmo.com to learn more.
- Website
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https://yieldmo.com/
External link for Yieldmo
- Industry
- Technology, Information and Internet
- Company size
- 51-200 employees
- Headquarters
- Nashua, New Hampshire
- Type
- Privately Held
- Founded
- 2012
Products
Dynamic Format Optimization (DFO)
Native Advertising Software
Elevate your performance by 30-50% with machine-learning driven format decisioning Dynamic Format Optimization (DFO) determines in real time which Yieldmo Smart Format experience to show on the impression we have predictively curated to match a campaign’s objective. Since the optimization happens after the impression is won, DFO does not reduce scale or affect spend, it simply performs better. DFO chooses from our class of programmatic-friendly, DSP-hosted creative formats called Frictionless Formats, which are designed to perform better with no additional build-step or custom workflow.
Locations
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Primary
1 Tara Blvd
Suite 200
Nashua, New Hampshire 03062, US
Employees at Yieldmo
Updates
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That's a wrap on an unforgettable #Cannes2024! We had an amazing, productive, and insightful week with our clients and partners on the beautiful French Riviera. A huge thank you to the following: 👏 Givsly, for hosting us at the Impact Hub and championing sustainability, diversity, equity, and community throughout the week! 🎤 We were proud to sponsor their #KaraokeforCauses event and introduce the incredible Lisa Giacosa from Spark Foundry. Her standout performance on behalf of UNICEF was a true highlight of the week. Congratulations to Givsly and all those involved for raising $50,000 for nonprofits! 💡 Kudos to the industry thought leaders who joined us at our Idea Exchange to discuss leveraging AI in advertising and media. Special thanks to: Caroline Yap at Google, Victoria Milo at Media.Monks, Glenn Fishback at Shopsense AI, Rachel (Eisenberg) Gantz at Proximic by Comscore, and Yieldmo's Alex Johnston for the fascinating discussion on the synergy between AI-generated data and human creativity. Craig Miller at Amazon Web Services (AWS), Valerie Davis at Assembly Global, Jesh Sukhwani at Lenovo, Yakira Young at AdMonsters, and Yieldmo Co-Founder Teddy Jawde for their insights on the evolution of advertising technology through the lens of AI-powered platforms. 🧡 A heartfelt thanks to everyone who attended our Yieldmo at Sea kickoff and Women's Happy Hour send-off parties! The best part about Cannes is spending quality time with those that make Yieldmo successful. Until next year!
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Yesterday's panels on leveraging AI in advertising and media were incredibly engaging! Thank you to our amazing speakers from Google, Media.Monks, Shopsense AI, Proximic by Comscore, AdMonsters, Amazon Web Services (AWS), Assembly Global, and Lenovo for sharing their insights. 🎤✨ Special thanks to: Rachel (Eisenberg) Gantz, Caroline Yap, Victoria Milo, Glenn Fishback, Alex Johnston, Yakira Young, Craig Miller, Valerie Davis, Jesh Sukhwani, and Teddy Jawde. #AIinAdvertising #Cannes2024
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What an amazing time we had kicking off Day 1 of Cannes with our spectacular YM at Sea event. 🚢🌊 Huge thanks to everyone who came out and made it unforgettable! #YMAtSea #Cannes2024 #ClientAppreciation
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Thank you to everyone who joined us at the London AI Innovation Summit yesterday! A special shoutout to our esteemed panelists — Lucia Mastromauro, James Gilbertson, and Zuzanna Gierlinska — and to our enlightening keynote speaker, Dr Alex Connock, for sharing your invaluable expertise with us on stage. See you all at the next one! #YieldmoAIInnovationSummit #AI #AITransformation
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🎉 Exciting News! 🎉 We are proud to unveil Yieldmo’s newly redesigned Creative Gallery! Dive into a curated showcase of our top creative solutions, demonstrating how Yieldmo’s unique blend of dynamic predictive creative technology and human-centered design drives exceptional results for our clients. 📌 Visit the gallery to see how we elevate the art and science of digital advertising: https://lnkd.in/d3TCyi3e #DigitalAdvertising #CreativeInnovation #AdTech #Yieldmo
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Marketers are revisiting contextual advertising as they look for alternatives to cookie-based targeting. Advanced enhancements in contextual are unveiling techniques that can increase ROI and reduce the impact of cookie deprecation. Check out Teddy Jawde's deep dive into these innovations with the Association of National Advertisers below! #ContextualAdvertising #AdTech #MarketingInnovation #DigitalMarketing
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🌊 With Cannes just two weeks away, we are gearing up for an exciting Idea Exchange! Get ready for two engaging panel conversations on leveraging AI in advertising and media, featuring thought leaders from Google, Media.Monks, Shopsense AI, Proximic by Comscore, AdMonsters, Amazon Web Services (AWS), Assembly Global, and Lenovo. 📣 Secure your spot here: https://lnkd.in/e3SSE9_V Featured Speakers: Rachel (Eisenberg) Gantz, Caroline Yap, Victoria Milo, Glenn Fishback, Alex Johnston, Yakira Young, Craig Miller, Valerie Davis, Jesh Sukhwani, Teddy Jawde #Cannes2024 #AdTech #AIinAdvertising #Networking
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Countdown to Cannes: Yieldmo Style! 😎 The advertising world is changing fast, with AI at the forefront. Feeling overwhelmed by the tech rush? Yieldmo has you covered! Join us in stunning, sun-soaked Cannes. RSVP now to meet our team and stay updated on all the thrilling Yieldmo events throughout the week. 📌 Check out our calendar of events: https://lnkd.in/eqMRKuqu #CountdownToCannes #AdTech #AIinAdvertising #Cannes2024
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We're buzzing with excitement after the recent Programmatic Pioneers Summit, which featured our very own John Tigg. The panel exchanged insights on the future of AI in advertising, with John sharing invaluable expertise on real-world applications and innovative techniques. Shoutout to everyone who joined and made this discussion unforgettable! #ProgrammaticPioneers #AdTech #AIinAdvertising #MarketingInnovation #Yieldmo
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