Proximic by Comscore’s Post

Our annual State of Programmatic report is now live! Download it today: https://lnkd.in/enzgyAP9 This exclusive report details the top programmatic trends to be expected from advertisers in 2024. Report insights include: 📈 Media channel winners & losers 🍪 Signal loss preparedness 🧠 Impacts of artificial intelligence #programmaticadvertising #ctvadvertising #cookielessfuture #contextualadvertising #programmatic #contextual #ai #aiadvertising

At Proximic by Comscore, we believe in being proactive, not reactive. With signal loss already wreaking havoc on targeting scale, waiting for cookie deprecation is not an option! Our ID-free audience solutions are designed to help you navigate the future of digital advertising without relying on cookies. Learn more about how we can future-proof your strategies today: https://lnkd.in/eYDe2F3s #Programmatic #cookiedeprecation #contextualtargeting

Happy 25th anniversary Comscore 🎉! Check out this profile on Proximic by Comscore's Angela Bianco Rodriguez. We're so lucky to have you with us!

At Proximic by Comscore we're honored to be such a unique part of Comscore, Inc.'s 25 year history. Check out what our CEO Jon Carpenter has to say about how we're looking ahead to solve the most complex challenges in modern media. Cheers to the next 25! 🎉

We're thrilled to announce that Proximic by Comscore's industry-exclusive Legal Drinking Age (LDA) 🍻 targeting is now available for activation across CTV! Our innovative LDA solutions empower advertisers and publishers in age-restricted industries to overcome targeting challenges while maximizing campaign reach and effectiveness. Check out our latest blog post to learn more about how Comscore, Inc.'s LDA targeting and measurement solutions can help you reach your ideal audience effectively across platforms: https://lnkd.in/grcYAR82 Contact us to learn more about how Proximic can drive your campaign success: https://lnkd.in/g4JHQQbY #programmatictargeting #legaldrinkingage #alcoholads #CTV

Have you ever spent hours putting together the perfect campaign only to realize your audience has no scale? Or maybe it has scale but isn’t actually reaching who you intended? 🙃 Proximic by Comscore's ID-free Predictive Audiences can help. With an average of 96% of incremental reach compared to ID-based solutions and an in-target accuracy rate of over 84% (without IDs! 🤯), it’s no wonder more than 5,000 advertisers rely on Proximic's Predictive Audiences. Are you ready to elevate your audience targeting strategy and actually reach your target audience? Contact us today to discover how our ID-free Predictive Audiences can help you achieve and exceed your targeting goals ⤵ https://lnkd.in/dSZaQQju #programmatic #audiencetargeting #contextual #AI

Day 1 in Cannes is off to an incredible start for the Proximic by Comscore team! Stay tuned for more exciting Cannes updates from the whole Comscore, Inc. squad throughout the week ☀ 🇫🇷

Things will be heating up at Cannes Lions 2024 with this exciting fireside chat at the Brand Innovators Leadership Summit! ☀ 😎 🇫🇷 Don't miss this fun and fascinating discussion on June 17th at the Armani Caffe at 11:00am as our own Angela Bianco Rodriguez and the CMO of Bayer Consumer Health, Samantha Avivi, participate in a fireside chat. Headed to Cannes too? Schedule some time to meet with our team while you're there: https://lnkd.in/dWAGxYUi #canneslions2024