Comscore’s always-on, daily social media insights capture content and platform level analysis to optimize messaging and engagement. Powered by Comscore insights, the Denver Democrats saw a 35% rise in total social media engagement and a 167% increase in comments/replies on facebook, Instagram and X between August 2023 and March 2024. For more details visit 👉 https://lnkd.in/eXj3y3U2 #voterengagement #politicaladvertising #mediameasurement #comscore
About us
Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry’s emerging, third-party source for reliable and comprehensive cross-platform measurement. To learn more about Comscore, please visit Comscore.com. You can also follow us on Twitter (www.twitter.com/comscore) or Facebook (www.facebook.com/comscoreinc).
- Website
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https://www.comscore.com
External link for Comscore, Inc.
- Industry
- Software Development
- Company size
- 1,001-5,000 employees
- Headquarters
- Reston, VA
- Type
- Public Company
- Founded
- 1999
- Specialties
- digital business analytics, audience measurement, advertising effectiveness, market research, and mobile network analytics
Products
Comscore Digital
Product Analytics Software
The convergence of TV and digital has upended the media ecosystem, creating both challenges and opportunities when it comes to measuring audiences and advertising across platforms.
Locations
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Primary
11950 Democracy Drive
Reston, VA 20190, US
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Avenida São Gabriel, 477
5º andar
São Paulo, SP 01435001, BR
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Torre Murano, Insurgentes Sur 2453
Piso 10
Mexico City, CDMX 01090, MX
Employees at Comscore, Inc.
Updates
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Our tenacity is what sets Comscore apart in the measurement industry, according to our Director of Software Engineering, Sherwood Pengel. As we put the spotlight on some of our people to celebrate Comscore’s 25th anniversary throughout July, Sherwood shares how much he values the genuine connections he has with his colleagues. Swipe through his Q&A 👀 to learn more.
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THE COUNTDOWN IS ON! Comscore’s annual State of Gaming report drops next week. We’ll be launching our highly anticipated report at the ANA Digital and Social Media Conference on July 17. If you’re heading to the event, catch Comscore’s Joseph Delfino on stage with 🎮 ANZU Co-Founder and CEO Itamar Benedy at 410pm PT for a first look at the insights. Visit our landing page for more details https://lnkd.in/gZGuQnKe #gamingadvertising #ingamingads #mediameasurement #comscore
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NEWS FROM COMSCORE 🔊 All The Trade Desk clients now have access to Comscore’s person-level Local Ad Measurement data for insights and optimization. The future of precision measurement is now available directly within The Trade Desk platform. Visit this link for all the details 👉 https://lnkd.in/eDsdii8d #thetradedesk #admeasurement #mediameasurement #comscore #crossplatform
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Social media platforms have become essential resources for consumers 🤳 to explore and consume digital content related to accommodation. Our latest industry insights blog in the series marking Comscore's 25th anniversary, looks at how digital content consumption 👀 continues shifting to mobile and social media's role in that trend. Read it at this link ➡ https://lnkd.in/ecaHRdrB #digitalcommerce #accomodationcontent #socialmarketing #mediameasurement #comscore
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If you’re heading to the IAB Video Leadership Summit next week, catch Comscore’s Renee Nelson on stage on July 16, 2024, for the session: "Beyond Reach: Is the Industry Ready for Full-Funnel Video Strategy?" Find the details at this link 👉 https://lnkd.in/eWxWjcYF
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The latest in our series of industry insights this month puts the focus on auto-loans 🚘 and how to best engage consumers, including what type of information to put at their fingertips during the pre-qualification process. Read the article at this link 👉 https://lnkd.in/ex8ej9GH #autoloans #banklending #mediameasurement #digitalinsights #comscore
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As we continue to highlight some of our longest serving employees ✨ today’s spotlight is on Angela Bianco Rodriguez, the Global Head of Sales for Proximic by Comscore. She cites the ever-changing media landscape as one of the qualities she loves about working at Comscore, Inc. Swipe through our interview with Angela to read more in this series celebrating our people during Comscore's 25th anniversary. #mediameasurement #modernmedia #adtech #comscore
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We’re putting a spotlight on some of the longest serving members of the team 🙌 at Comscore as we celebrate our 25th anniversary. Meet Glenda Jackson, our office coordinator in Portland, Oregon, who says one of the highlights of her role is greeting her coworkers as they arrive in the office each day. Scroll through this profile piece to read Glenda’s story. To discover more of the content we’re sharing throughout July, including case studies and industry insights explore the calendar on our landing page 👀 at this link https://lnkd.in/ecAegm7k
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There was a lively conversation on social platforms in June as LGBTQ+ communities in the US celebrated 🌈 Pride Month. Across Facebook, X, TikTok and Instagram there were 127 million total actions, while video content earned over 600M total views. Scroll through to see our Pride Month insights for 2024. #pridemonth #pride2024 #pridemonth2024 #mediameasurement #influence #comscore
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