Jamaine Pulat’s Post

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Developing sales organizations to excel in direct, personal selling 🌟 B2B Relationship Sales & Go-to-market Mentoring

Social selling is dead. A statement from one of my peers recently got me thinking 🤔 But wait, is it really dead? I don't think so. Instead, we are transitioning towards a community-driven approach. By becoming super connectors and truly understanding our peers within these communities, we gain deeper insights into what our target audience actually values. It’s about creating value by engaging with them through new avenues—connecting through peers and earning referrals from those they trust. This simply emphasizes the importance of in-person interactions. I think, today, it’s all about building communities around stakeholders and decision-makers in specific fields. By understanding current trends and making them more apparent, we add stronger value. Agree? Let's collect some great examples of community-centric engagement! Anyone?

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Alex T. Steffen

Building A-Player Thought Leaders through my best-in-class Brand Accelerator · Brand & Sales Mentor for Consultants, Exec. Coaches, Professional Speakers · Bestselling Author & Award-winning Fortune 500 Keynote Speaker

4d

100% agree - evangelists and strategic partners will spread your brand story for you if they trust you and your value add. You need to 1) deliver and 2) craft a compelling & repeatable story they can spread

Mia Siemen

B2B SaaS Sales Consultant & Coach | Sales Trainer @ Hyrise | Mindset & Emotional Resilience

4d

Love it! ❣ Yes, I think a mindset shift towards communities, networks and meaningful conversations is needed here. And as always: understand what drives value for your buyers!

Paula Böhme

Logo & Brand Design | Redesign | Ganzheitlicher Markenaufbau für Unternehmen | remote & in Berlin

4d

Totally agree 👍 Emma is the first one that comes to my mind when it’s about community building on LinkedIn.

Laura Kremer

🚀 rocking the e-commerce landscape | connecting people | community manager, consulting & events

4d

💯 love this post. Thank you Jamaine Pulat!

Ben Owilli Oyunu

Engineer & Entrepreneur

3d

Indeed, social selling evolves into community-driven approaches for deeper insights and value.

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